# Omega Digital

> Unleasing Our Client's Maximum Potential

> Admin Email: andrew@omegadigital.com.au


## Blog

### Navigating the SEO Landscape with Rye Smith & Andrew Glyntzos

Sound Bites
"It's not you, it's me." Nice one Rye Smith

Summary
In this engaging conversation, Andrew Glyntzos interviews Rye Smith from Spruik Digital, exploring Rye's journey into the SEO industry, the evolution of SEO practices, and the significant impact of AI on digital marketing.

They discuss the importance of quality backlinks, the ethical considerations in SEO, and the need for authenticity in content creation. The conversation emphasizes the entrepreneurial mindset required for success in SEO and how small businesses can leverage AI tools to enhance their visibility and efficiency. Rye shares insights on the future of SEO, highlighting the blend of creativity and technology as a driving force in the industry.



Takeaways
👉🏾 Rye Smith's journey into SEO began with web design in the late 90s.
👉🏾SEO can transform a business overnight, as seen in Rye's parents' cleaning business.
👉🏾The SEO landscape has changed significantly over the past decade, especially with AI.
👉🏾Quality backlinks are crucial for SEO success, but the methods of acquiring them are evolving.
👉🏾Ethics in SEO is a contentious topic, with many agencies resorting to questionable practices.
👉🏾AI tools can enhance content creation but should be used wisely and not as a crutch.
👉🏾Building authority and authenticity is essential for long-term SEO success.
👉🏾The future of SEO requires an entrepreneurial mindset and a focus on business goals.
👉🏾Small businesses can leverage AI to improve their online presence and efficiency.
👉🏾Creativity and technology are converging, creating new opportunities in digital marketing.

Full episode here --> https://lnkd.in/gARa-Jie

 

Andrew Glyntzos (00:01.07)
Hey everyone, I have Rye Smith from Sprick Digital with me today. So Rye, I have other SEOs on my channel, people that I've known in the industry, but I'm starting a new series and you are the first guest of this new series and you are the first guest, an SEO that I'm having on the show that I've never actually spoken to before. So I'm like, I know nothing about you. I just see a post on, it's a blog.

Rye Smith - Spruik Digital (00:26.302)
Blind date.

Andrew Glyntzos (00:30.39)
And this can go as awkward as a blind date, alright? Or it could be absolutely sensational, but before-

Rye Smith - Spruik Digital (00:32.424)
Ugh.

It's not you, it's me. I won't return the text messages. I won't ghost you, Andrew. How's that? That's...

Andrew Glyntzos (00:41.454)
Mate, I've got thick skin, it's alright. So I've got no actual idea how this is gonna go. I'm not prepared, I don't have questions. But tell me a little bit about you first. Back off air, we talked about a lot of interesting shit that we wanna get on air. But just tell me a little bit about yourself. Tell me how you got into the SEO industry. We can take this any way and direction you wanna go. You're the guest, right? So that's called Greek hospitality, yeah?

Rye Smith - Spruik Digital (00:48.574)
That's good.

Andrew Glyntzos (01:12.058)
We'll take it anywhere you like to go. yeah, so yeah, just tell me a little bit about yourself and how you got into SDR.

Rye Smith - Spruik Digital (01:16.606)
Awesome.

Yeah, fantastic. So I'm a massive nerd. So I started in the world of, you know, IT, web design and all that fun stuff back in the late 90s. So if you remember, even before the age of MySpace, Neopets, Neopets was a website was probably 12 and you used to be able to customize your profile and put MIDI files on there and gifts and all that. sort of fell in love with.

Andrew Glyntzos (01:42.456)
Was that like a Geo series?

Rye Smith - Spruik Digital (01:43.75)
It was all my, well, I was doing GeoCity's websites as well, but there was sort of, you know, a little bit of that kind of creativity involved and it's just really, really fun. and sort of fell in love with it sort of after that. So, very early on, this would have been like, you know, sort of we're talking, you know, sorry.

Andrew Glyntzos (02:07.426)
Are you good?

Rye Smith - Spruik Digital (02:07.964)
Sorry, mate, there we go. Spotify just kicked in. Rob Thomas started playing. Sorry about that. Yeah, so started very, very early on. And mum and dad had a cleaning business at the time. So this would have been the early 2000s. And so I built them a website and they were all really happy with that. And as I sort of went through high school, I started tinkering with the website until Google obviously became a big thing. And one day they're just phones started.

Andrew Glyntzos (02:13.504)
What?

Rye Smith - Spruik Digital (02:33.458)
just ringing off the hook and they're like, what the hell's going on? We're getting all this business coming into the day. And I was sort of standing sheepishly in the corner and I'm like, you know, I've done some stuff with the SEO and getting you all these leads. So it actually transformed mum and dad's business overnight, SEO. So I've sort of had a bit of a love affair with it ever since then. Cause as you would know, businesses, if they get this stuff right, it is make or break. And I think you got a bit of a case study that I've seen on LinkedIn.

about the fact that, you know, if it's done poorly, it can make such a big difference to, yeah, how a whether a business survives or thrives. And, yeah, so then essentially after that, followed me all the way through school did odd jobs. You know, when I was 12, my first job was $600 website for a company my dad was working for, which was pretty cool. And then yeah, we went out on my own about 10 years ago. First, first business out in the wild. And yeah, just sort of been running

agencies and doing the whole, you know, backwards and forwards between in-house agency, I've sold an agency, I've built up agencies. And then, yeah, a few months back decided to go all in again, after sort of seeing what's out there in the industry. And we'll deep dive into all that. But yeah, it's, yeah, back out into the to the SEO world again. So yeah, big digital native.

Andrew Glyntzos (03:56.183)
So would you say your story, that's awesome, would you say your story is kind of like web design, which is very similar to mine, so that's exactly how I started, diploma in web development. So you actually migrated from web design into SEO about 10 years ago?

Rye Smith - Spruik Digital (04:14.536)
about that. mean, I still tinker. So with with the sort of advent of AI tools, I'm sort of, you know, spitting up websites and playing around with different frameworks now, which which is great fun. But look, I'm creative, but I've never been good with Photoshop or anything like that. And I think I think these days in order to create like a really good brand and visual, I think you need, you know, the skills there, which have probably surpassed me. But in terms of the technical stuff, I mean,

you know, massive, massive interest in that. yeah, started back to the GeoCities websites and would do websites for soccer clubs that I was playing for or cricket clubs. And, you know, it's just, it was a good creative outlet, but also from a technical perspective back then, it was a lot more, you know, hands on in terms of code. And I think that from, again, from an SEO perspective, I think if you've got that...

Andrew Glyntzos (04:47.768)
Mm.

Andrew Glyntzos (04:52.311)
in us.

Rye Smith - Spruik Digital (05:07.058)
bass it's a it's a cheat code to doing this sort of stuff really well.

Andrew Glyntzos (05:12.558)
So what was some of the big things you noticed at SEO when you sort of started? What was, I mean, 10 years ago, I'm assuming that would have been around 2015. That would have been Penguin or Hummingbird era. Maybe around.

Rye Smith - Spruik Digital (05:25.47)
Yep. Yeah. Look, I mean, I'll take it even back, so that, you know, 2025 years and it's, you know, all the all the black hat gray hat stuff used to be able to check suburbs online and then or hide the text or hide the color and I was honestly the glory days, right? When you actually got reports back on, know, authority score and page score, and you'd have, you know, little plugins that would tell you and then obviously over the years, that's just

Andrew Glyntzos (05:35.074)
Yeah.

Andrew Glyntzos (05:39.191)
Yeah, yeah.

Andrew Glyntzos (05:43.352)
Yeah.

Andrew Glyntzos (05:51.801)
browser plugins. They were fantastic. Yeah.

Rye Smith - Spruik Digital (05:53.02)
Yeah, yeah, yeah, yeah, they were great in Internet Explorer. And yeah, just over the years, obviously, that's been sort of eroded. And, you know, our jobs have probably become sort of harder and harder. To be fair, we get less visibility from Google. They don't tell us they'll change things on a whim and we get left in the dark. it's look, I don't particularly like Google per se. And I think if you're an SEO, you don't have to like Google.

So, you know, in the last 10 years, your point, I think the biggest change for me has been, you know, I thought there was a massive active community with Google. I thought they actually did really well communicating. And then over the last, again, even sort of three, four years, we've been treated with so much, you know, disdain. And it's almost like we're you know, we're a pain more than a resource. it's, yeah, so we...

We're fires on that front, but also sort of industry-wide pressures too.

Andrew Glyntzos (06:56.458)
Yeah. And how are your clients finding the AI sort of transformation at the moment? Because I think SEO right now is going through, I mean, it'll be 20 years soon for me, right? and I would say this is probably... Well, I always tell people the biggest transformations in Google, in SEO, is when there's an actual shift in how we consume content and how we consume it.

So the user behavior, once that shifts and changes, the mobile era was probably a massive shift as well. I'm seeing, so for me, I'm looking at these algorithms, I don't see for me historically algorithms being so much of a issue in my experience, to be honest. I think Google got better over time as well in certain areas.

Rye Smith - Spruik Digital (07:50.76)
Mm-hmm. Yep.

Andrew Glyntzos (07:53.261)
But in terms of us searching for things on Google with our mobile, was a major shift in how we built sites, was a major shift in how we did things. And I would say AI is not only the biggest, it's probably the biggest shift in my time. That's how I feel about it.

Rye Smith - Spruik Digital (08:07.486)
Yeah. Well, I remember looking through those through those reports like, you know, 2016 2017 and you'd actually go from and this happened within the space of probably 12 to 18 months. I remember you used to be able to open up GA and you'd have 60 % desktop 40 % mobile traffic. And then over the course of you know, like 612 18 months, like that that not just flipped but then started going into that, you know, the other direction. So now you're looking down the barrel at

Andrew Glyntzos (08:25.582)
Yeah.

Rye Smith - Spruik Digital (08:35.262)
you know, obviously depends on sort of what sites you're looking at, you know, a 70 30 split of mobile to desktop. And that that happened so, so, so quickly.

Andrew Glyntzos (08:45.26)
Yeah, absolutely it did. And that for me always comes down to when clients ask me about SEO, I don't tell them what I've realised, maybe because I'm neuro, I try to connect dots in my brain, right? like I know I don't want to lose them. I try to break it down for them in analogy.

I'm like, you know, whatever we do for SEO, and this has been my sort of mantra since I started my business in 2012, whatever we do, if it's good for your business, it will be good for SEO.

Rye Smith - Spruik Digital (09:19.87)
Yeah, correct. Yeah.

Andrew Glyntzos (09:20.71)
And what you do in the offline world, your connections, your relationships, what does that look like? Well, that would translate into links. How do we become authority? Being an educator, are you somebody that people look up to? Well, that will also transform or translate into links. The technical side is we're laying the foundation, we're improving the site's saturation visibility. That's temporary. We can only go so far.

But once we start working on the content and making, what do we want links? We want want people, we want links because we want your business to be an authority and a resource.

Rye Smith - Spruik Digital (09:58.514)
Yep. Just on the, just on the linking front though, and I think you raise a really good point here. And I've got some massive thoughts on, this. What, what, did like, what does back linking look like today for you in that sense? Because I've spent a bit of time with, with agencies as I've done the toing and froing sort of in-house, out-of-house and it, was a little bit shocked to be honest with you, to, to see what massive agencies are doing. And I think,

Andrew Glyntzos (10:25.771)
it's...

Rye Smith - Spruik Digital (10:26.31)
I think clients would be shocked to see where their money is going as well. A lot of these so-called Australian based all onshore agencies seeing so much money, not just go overseas, but how their brands are actually being replicated on some of these junk blogs, even though they might have high authority. What's your take on that? Because I think links is probably the most contentious topic in SEO for mine.

Andrew Glyntzos (10:56.01)
Mate, you've raised the hair in my arms and there's a lot of hair in my arms to raise. So look, he's very contentious. think he, look, it's business.

I think that's at the heart of the decision making. So you've got these larger SEO agencies with bigger margins, more difficult margins to make money in. They've got massive overheads. So when you give them $3,000 $4,000 a month and you want them to build content, now let's say what it really is, about $2,000 a month, $3,000 a month, right? That's just some of the more average.

budgets now which is just ludicrous to me right but for two to three thousand in you expecting them to build content to build links to do the technical to do the analytics like I mean first of all we needed to find what the role of the SEO even is now because that is that that's that's that's a whole topic maybe there's a whole discussion of itself right who's actually but for me yes it's it's it's doing a lot of bad work

I think partly because clients are also trying to be cost effective, if one way of putting it nicely.

and not really... The SEOs aren't educated, not telling them what they need to... What you brilliantly said, I'm exactly the same. When soon someone asks me for a proposal, I say, you don't want to see my proposal. If I'm going up against another agency with a proposal, forget about it, because my proposal sucks. The proposal is, you're talking to me right now. That is the proposal. You're dealing with someone with 20 years experience almost. This is what you're going to get, right? Ask me anything you like, right? That's the proposal.

Rye Smith - Spruik Digital (12:41.246)
So not these proposals that have 20 pages talking about their team and their wonderful office. We just get straight into it.

Andrew Glyntzos (12:48.009)
No, no, no, my proposal doesn't look like a Christmas It certainly doesn't look like a Christmas tree with the bells, right? So it looks like a dog's breakfast, my proposal. But I'm hoping that the information is different. So to answer your question, think if I look, I wanted to start an SEO commission with four of my SEO buddies in the industry, right, that I trust, that I've known for a hell of a long time. Everyone

They didn't want to do it for various reasons, right? The point is there has to be an authority of some sort. I don't want the government to be the authority because they don't know nothing about SEO, right? So I don't want them to be the authority. Crikey. That's worse. That will lead us down a worse path than we're already on. But there needs to be a authority. There needs to be like a set of rules. But also, when I speak to the average client, like you said, they don't know really what a quality link is. I always talk like

At the same time, Roy.

This is not 2013 anymore. There is an abundant of information out there on what a quality, what quality SEO looks like. There's a lot of good talkers and speakers and people on YouTube that I kind of don't want to push a lot of SEO content on there because I'm thinking there's already a hell of a lot of good stuff out there. I might throw my perspective on things every now and then, but even with 20 years experience, I'm thinking, look, there's no excuse anymore. Like they need to know what this stuff is because it is a matter of

Rye Smith - Spruik Digital (14:08.328)
Yeah, great.

Rye Smith - Spruik Digital (14:15.888)
Mm-hmm. Yep.

Andrew Glyntzos (14:20.239)
their life or death of their business and their livelihood. Right? So in the agency's defense of building bad links is they've got a lot of staff.

Do I think it's wrong and unethical? 100%. And what do these links look like? I'm still seeing the private blog networks. I'm still seeing the Web 2.0 spam. Some of the link buildings I've seen, like I do a lot with jewelers. Some of these SEO agencies are building links for jewelers. I'm like, I try to tell these clients, where do you actually think this link building is gonna go, guys? Like, I wanna ask the agencies the same question. What's the end game here for you guys?

Rye Smith - Spruik Digital (14:52.52)
Yeah.

Yeah. I think, I think you've raised for me anyway, you've raised two really good points in terms of the bit of an SEO authority. We'd love to let's let's unpack that. But then also in terms of the back linking, this stuff unfortunately works. I think we're in this sort of era where Google says one thing, but then we test and we learn and we go, well, hang on, this actually works. We're not getting penalised. This works and hang on. And from an agency perspective, they can charge for it.

because they can show results so it's I feel like it's this weird kind of balance between you know what it looks crap it smells crap but guess what if we do it it works and that seems to be the most I guess effective way of you know getting a site ranking is some of those PBNs or you know some of those links and it's just it's that balance between hang on is this

Is it ethical? Is it the right thing to do? The client's chomping at the bit. There's just such a gray area. Yeah.

Andrew Glyntzos (15:53.696)
And correct, that for me, the client topic, like so I'm not trying to dig out the bad agency for doing bad work. They need to be held accountable. And I think there was a few stories out there where you thought on the news media, it could have been heading that way for certain people, right?

but the clients are trumping at the bit to get results. So you've got the pressure from the client, you've got low budgets, you've got staff and you've got overheads. And while I do think there's a lot of donkey SEOs out there, I also do think there is legitimate SEOs out there that wanna get results that are forced into this corner to do the bad work because they're generally under pressure and they feel like they're at the mercy of their boss and at the clients. And so they're looking...

Rye Smith - Spruik Digital (16:38.696)
And I think there's a distinction with bad work though too, in terms of like in backlinking. I mean, let's be honest, if I get backlink and that improves client site, that's okay, no problems. But like we were saying before, I think people would be shocked to learn where these websites are, who's being paid for these and what the margin is on some of these backlinks too. So it's...

Andrew Glyntzos (16:59.244)
Mm-hmm.

Rye Smith - Spruik Digital (17:07.826)
an idea that I've had for a long time and hear me out here. So we're going to sort of theorize on air is that last check other than you know, money.9 now or nine honey or whatnot on their sub domains doesn't really seem to be a PBN in Australia. It's all overseas. And I think that's the other thing too is, is I don't think I've seen anything today that really outside of the major publishers is a sort of network of blog sites really that you can kind of get

get listed on unless I've been hiding under a rock and I'm not on an email list somewhere. But they all seem to be, you know, dot coms or dot bizzars or dot co's all hosted overseas. So it's, that's what I think I would like to see. mean, hell, if PBNs are the way to go, if that's how we have to do it, Google, it'd be great to have it locally. You know, have a local Australian gardening blog for your garden client to actually have some legitimate content on there. Awesome. Rather than this stuff looking like spam and looking like crap.

because it's that, know, again, does it work? Will it work? It's a bit of a test and learn, but yeah.

Andrew Glyntzos (18:11.726)
I think SEO is also, mean, I would, you would be careful with the PBNs in all because I don't feel like anyone would really do them well. And if Google, I mean, it's one of those things where, hey, look, if I get four or five links from legitimate sites, is that going to help? mean, whether you call that a PBN, if these sites are building legitimate content and they're generating legitimate links and they're not a link farm.

Right. And they're only linking out a few times and they're generally only linking to higher authority sites, not just seem to be just linking out to car sites and their garden. You know what mean? So I mean, you could call something like a PBR like that and it would get results. Well, of course it would, because what are they doing differently if they're generating high quality links themselves, they're producing high quality content, they're user centric first and they just got this advertising part of their business to help them generate income.

Rye Smith - Spruik Digital (18:47.454)
Yeah

Andrew Glyntzos (19:04.91)
Well, how does Google know what a sponsored link looks like if it's not even written as sponsored? So how will they know? But you've got to be careful because when you say PBN in Australia, people are going to start looking at what a PBN has traditionally been.

Rye Smith - Spruik Digital (19:08.466)
Yep, bingo. Yep, correct. Yeah. And I, yeah.

Rye Smith - Spruik Digital (19:22.026)
I think my definition of PBN is group of sites where you can grab some nice links from it. I just don't think it's done really well in Australia. You remember how they used to be magazine groups? So, know, again, the death of the magazine, but 15 years ago, you'd have APC, who would actually own, you know, they'd have a PC magazine, they'd have Women's Weekly, they'd have all these different sort of, you know, categories or your interest groups.

you don't outside again outside of the major media players who you know have everything on their sub domain. I think that's a massive opportunity for you know a media group or an agency to actually spin up hey let's let's put out some really good content and let's actually use that as a bit of a back linking sort of place.

Andrew Glyntzos (19:52.92)
Mm.

Andrew Glyntzos (20:04.182)
I mean, if you're having a look at like, they're doing it in the fashion space. So you will have obviously like a group of syndication of sites and they will come and approach me and my clients and say, hey, look, are you interested in advertising? Here's our like five or six sites. It will charge like 25 grand. And basically we'll put your link in an article, we follow blah, blah, But I'm like, but.

Here's the thing, right, if you have a look like, cause I do so much work in competitive niches, like jewellery, it's never gonna be enough because you still have link velocity as a metric. Okay? And if you start dealing with,

bigger client, like you look at Michael Hill, for example, or Prouds, or they get links naturally at a certain velocity, although not always relevant in terms, it could be from Westfields or it could be, know, but they're getting a link at a velocity rate, okay, because of just who they are. And so with like, with our fun with these super competitive niches, velocities is as important as where the links actually coming from themselves.

And the only way you're going to get a velocity is you've got to look also a little bit beyond SEO and start thinking also business and marketing and diversifying the channels a little too, right? I think the days of like if you're in competitive niches like jewellery, like a fashion, I would have every day of the week, give me a site with a massively strong social media profile and I'll transform that brand on SEO.

Rye Smith - Spruik Digital (21:45.47)
Mm-hmm, mm-hmm.

Andrew Glyntzos (21:46.255)
Give me a site with a good SEO profile without the velocity in six months with a weak social media profile. And that's going to be an uphill battle. So it's going to be a struggle. I learned that with Larson, right? So Larson was my baby for a decade, right? And we would rank first for engage at rings. And what I quickly realized is guess what? Even when we ranked first for engage at rings and a f-

Rye Smith - Spruik Digital (21:51.646)
Mm-hmm. Bit of a struggle, yeah.

Rye Smith - Spruik Digital (21:57.982)
Mm-hmm.

Andrew Glyntzos (22:13.312)
I can't, I won't swear just in case we're streaming live to LinkedIn. I went bald over that campaign to get first for Engage at Rings.

Rye Smith - Spruik Digital (22:22.716)
You

Andrew Glyntzos (22:24.078)
What I realised is the amount of time and effort and money, didn't have the benefit, yes it had a benefit, of course it did, but it didn't have the benefit in which you felt like it would at the time because guess what, Ry, the girls didn't know where Larson was, we didn't have a strong social media profile and I used to argue with the marketing manager and tell them we need to get more aggressive on social, this is coming from the SEO guy and I'm ranking first for engagements, I don't really need to say anything to anybody.

Rye Smith - Spruik Digital (22:53.821)
Mm-hmm.

Andrew Glyntzos (22:54.102)
Right? I can go fishing now for two months and my job is done and you can still pay me, right? But I'm like, you know what I noticed, right? And one of the two big mistakes that I made in that time, the girls still guess who they wanted to see. They still topped in engaged rings. And our impressions went...

Rye Smith - Spruik Digital (22:57.81)
Yeah, yeah, yeah.

Andrew Glyntzos (23:12.994)
But our CTO went down, our average, our CTO went down dramatically because guess what? We sat a ranking for top keywords, but the girls didn't know who we are. They see Larsson, then they see Tiffany, then they see Bulgari. Who are they still clicking on?

Rye Smith - Spruik Digital (23:32.488)
Yeah, were they gonna click? Are they clicking on absolutely? So that I mean, that's that power of brand. mean, I think this is awesome segue, segue into the AI space. I think this is this is like, probably the best, best little

Andrew Glyntzos (23:38.293)
is incredible.

Andrew Glyntzos (23:43.983)
Before we go there, I just wanted to end on that point where, yes, you brought back where I see everything going. In fact, that's where I see this marketing going, right? So what I would prefer clients to kind of focus on, I think where the bigger, like if you wanna be a great SEO, which I'm sure you are.

Greatest, not just, in general, you're thinking about building, you're not building content for keywords. You're building content for intent. You're building content for brand. You're building content for engagement. You're building content for media exposure. You want to build relationships with journalists. You want, it's going deeper and like all the AI metrics is still gonna run off brand. Game over.

Rye Smith - Spruik Digital (24:28.958)
Yep. Yep.

Andrew Glyntzos (24:30.542)
And so the brands and the businesses and what I'm hoping AI will do, and I'll shut up, Brian, you can take it. I'm hoping, I told you, I'm Nuro, you get me started. what's his? The passion will just rage, right? So where I think what I'm hoping AI will do, give the little jewelers, except like I'm just using them as the analogy here. I'm hoping to see them.

Rye Smith - Spruik Digital (24:39.962)
I love it. No, no, this is great, mate. The energy is infectious. I love it. This is awesome.

Andrew Glyntzos (24:56.502)
given an opportunity where creativity is propelled, whereas whether they might have the creativity historically, but they struggled on the execution because that's where it cost a lot of money. So what I'm with AI is bringing down the execution costs and then helping entrepreneurs and smarter companies. I always say that my best clients are the best entrepreneurs. It just ironically falls that way.

best entrepreneur, that's where I think a big part of where it's going as well. SEOs don't talk about that in the proposal. How fucking good are you as an entrepreneur? Right? They want to talk about their fucking team, but they don't want to talk about how good their actual, hey, how good are you actually running a company? Right? So I think what I'm hoping with AI is giving the small guy a chance to

Rye Smith - Spruik Digital (25:34.814)
Yeah.

Yeah.

Yeah.

Andrew Glyntzos (25:50.315)
reduce execution costs and it basically comes down to your intellectual property and your creativity and your out of the box thinking. I'm hoping that when people talk to me about AOA, I'm like, well, AOA does that. We're going to see a massive shift in the economy because now excellence and entrepreneurial skill and creativity will be rewarded.

And people that can just have big wallets like the Woolworths, they can just keep transforming into the next or migrating to the next medium. They're going to realise that, we actually going to have to think about things differently. That's what I'm hoping we see where we go.

Rye Smith - Spruik Digital (26:31.742)
No, I think with what you're saying though, I think this is such a, and then not just SEO, just in terms of like you're saying across the economy. I know from my perspective, AI, people go, what's your superpower? And we all have our own independent thoughts, we've all got our own creativity, we've all got our own ideas. For me, my superpower at the moment is AI, because I can actually go from what's in here,

out to an actual MVP or a prototype or whatever it is that I'm working on. We're talking like minutes as opposed to days now and we're talking like automated systems that you know might update meta descriptions or automated systems that are posting on socials for me from other content out there which is still valuable which is saving me a hell of a lot of admin time but there's also stuff that I've wanted to work on for ages too. We're talking

you know, little games and websites that I've been sitting on for, I'm talking like sitting on it for years because of the lack of technical skills. And, you know, I've done the whole many, moons ago, did the whole outsourcing dev stuff overseas and the quality was crap. Constant issues coming backwards and forwards. was, you your project managing a team and, you know, you're not getting sort of much done. You've got a real good vision in here as to how you want it done.

And now with things like Claude, a massive Claude user, I can build all this stuff now. It's there. So to your point about supercharging this stuff and getting the creativity there, I don't need a developer. I've got enough of a background in what I've done. And I understand database design and those sorts of things that I've now got the tools to build this stuff that I wasn't able to before. then, I guess mapping that all back to

to digital marketing. You know, wish this was around a couple of years ago when GA4 came on the scene. So it's just, you know, I've written quite a bit about this too, is it's not going to be the tech people who win in this war. I think it's actually going to be the creative and artistic people. I really do. And this is what a lot of people in the arts don't actually understand and realize is what their superpower is. Their superpower is being able to write and their superpower is

Rye Smith - Spruik Digital (28:52.42)
being able to be very specific and out of the box thinking and some of the best stuff you get from AI is all because of the prompt. So the stuff coming out of nano banana at the moment, you know, the stuff that I put into Claude, I get lazy, I just type a one line sentence and it spits out a bit of junk and it's like, all right, look, let's go and plan it. Let's put a nice prompt together. and then voila, I've got what I wanted first time around. So I think, you know, the

the creative industry and being able to kind of put together a well-written detailed prompt is going to get you that sort of end goal. So like to your point, it's going to bring down time to market, but it's also bridging the whole kind of the technical and the creative side. And I think we're going to find that we're meeting in the middle sort of more often than not, but you and I are having this talk, but I just feel like the world is still

a couple of years behind, especially in bigger organizations who have still got people using copilot from Microsoft for goodness sake. So I've used copilot and it's like it's had a car accident and it's frontal lobes not in a great condition versus Claude and, and Codex and whatnot. So I feel really sorry for the people in stuck in these big enterprises whose first interaction with AI is copilot or they use the free version of chat GPT because if they paid the 20, $30 a month.

they literally get a second brain for them. And it's just funny. It's crazy. Yep.

Andrew Glyntzos (30:22.574)
it's it's it's it's just next level man and using it like people still using these AI tools like, you know, like for fun, you know, and there's like they're not they're not seeing the forest for the trees. Right. Like where is this going? Right. Where how do you think I'm going to put you on the spot? Right. Because I like to do that with people like.

Sorry, this is what I do. You can put me on the spot. How do you think the small business can, I mean, if you're talking to a small business owner today, I've just got to lead the other day like this property management company's got like four pages.

They asked me to sort of do like a Loom video and explain what I would do. So I did that. I'll send it to them. How would you help a sort of like a small business like let's say property management type, whatever, right? Finance services, asset management, whatever. If they've got like four or five page website, do you target IA? Do you look at, would you just focus on them?

using AI where would you where would you go to help them to like if they were like look we're not getting any visibility how do you kind of help the smaller guys you just give them tools to use as descriptions and be like here's that

Rye Smith - Spruik Digital (31:43.24)
Yeah, good, good, good, good question. mean, it's classic SEO response, it depends, right? And to your point before, though, I think it all comes back to business goals, right? So it's the, know, are we going to just, are we just going to build content out for content sake? Probably not. I think from a small business perspective, what I see a lot is really shit social media, right? And especially from a wording perspective.

Andrew Glyntzos (31:50.38)
Yeah.

Andrew Glyntzos (31:57.315)
Good answer.

Rye Smith - Spruik Digital (32:10.072)
And if anyone's gonna be watching this or listening on, please do not use chat GPT images in your social. It's AI slop, it looks horrible. It's got that real brown sort of tinge to it. It's awful. Please don't do it because you're actually doing more harm to your brand and business than anything else. But from a wording perspective, absolutely. it's, you know, people will, I do a lot of stuff with hospitality and the hotels and.

Andrew Glyntzos (32:24.566)
Yeah.

Andrew Glyntzos (32:37.901)
Mm-hmm.

Rye Smith - Spruik Digital (32:38.05)
you know, wineries and restaurants. And the first place people will look is your Instagram page. So it's, you know, there's something that I can't help with and that's imagery. And that's so like so often overlooked. I know it has to happen. So, but not leaning on AI for that. That's the, that's the single most authentic thing you can do for your business is to, you know, get the real deal happening. So in a world of AI, that's what I would say. but it, it's also the wording and it's also what you're crafting in terms of your message to

Andrew Glyntzos (33:01.133)
Mm.

Rye Smith - Spruik Digital (33:07.838)
So, you know, if you're not great with the English language or you don't know what to come up with, think ChatGPT and those tools are great from an ideation point of view, but don't copy and paste it, right? Get rid of the dashes, get rid of the quotation marks. If you work around it long enough, and I'm sure you know, you can spot it from a mile away. you know, using these AI tools for anything content related on a website is also a pretty bad idea.

because Google and Co are pretty good at picking that stuff up too. So what I, my biggest, I guess, insight with a lot of these businesses is use it as a tool, not a crutch and a thing that you rely on. But to your point regarding kind of SEO sort of more specifically, what I'm finding at least anyway is working in terms of say AI visibility is being authoritative and is writing about the topic or service that you offer.

And being really detailed in that. let's say you're a property manager and you want to talk about, know, how do I choose the best property manager? I find that talking locally about it is a great idea. So if you're in the southern suburbs of Adelaide and that's your catchment area, try and stick to that and try and be that kind of authoritative figure in that particular region. I find that AI locally does really, really well in terms of

sort of matching and giving options for that specific catchment rather than trying to tackle the whole state, know, the whole of Victoria, keep to your little pockets and then sort of build out from there. And one of the biggest, biggest takeaways, and this works honestly, every time, if you've got a set of blogs, I'll say this to anybody watching on, if you've got a set of blogs, summarise them at the top, like the table of contents is literally the quickest way to get into the AI overviews, but into chat GPT too, like it's...

Andrew Glyntzos (34:54.062)
That's proven to work. It's proven to work.

Rye Smith - Spruik Digital (35:02.558)
is I feel like it's a bit grey hat in terms of like we were talking about this 25 years ago, hiding your suburbs on a page works. This is exactly it. Table of contents at the top of the blog summarizing it because as they as the crawlers come through, you know this but as the crawlers come through, they're looking for bit of an overview as to what it's about. They don't want to consume a bunch of content. If you can make their job easy at the top of the page, happy days. So that's really that's a hack, I guess at the moment that's a tactic.

Andrew Glyntzos (35:31.203)
Yeah.

Rye Smith - Spruik Digital (35:31.262)
So in terms of that, but I guess to your strategy piece, you four or five page websites. Look, I always sort of recommend that you want to sort of, you know, expand that and build that over time if you can. Topic clustering. So again, another sort of proven topic on this is, you know, if you are talking about property management, let's say you are a real estate company and you've got property management division, you've got, I don't know, buyer's agents or an auctioneer service, you really want to try and kind of, you know, create.

little homes for that content and then branch that out. So, you know, and you'd be amazed at, again, you're probably not amazed because you've probably seen it in the wild, but the amount of businesses that don't even do that aspect of it correctly is crazy. And again, that's probably where I'd sort of lean into a little bit of the AI tools, use it as a base, use it as a really good starting point to craft some content. And then what you really want to do is just sort of localize it and sort of talk about it because

in this age of AI, authenticity and originality and people like you and me, mate, we're actually going to win because you see on LinkedIn, people are churning out, comment SEO to get my playbook. And you can read it. The SEO playbook that they're trying to sprout is all AI generated. It's absolute crap, right? So in order to be able to stand out, and I think this probably transcends SEO,

is if your business is constantly putting out AI slop, you're just going to get absolutely left in the dust. It's about trying to change the way that you're thinking about AI and not using it the way that the media is telling us it's being used for. And that's again, where the biggest wins are coming from. You know, if you've sat on a business idea, use AI to help kind of streamline and automate your process. Like it's, it's not just a content machine. It's a

hang on, this thing can actually build me stuff and spit out working code that I can use to automate processes in my business. can, you know, build that little program to help with the finance team or the account. You know, like it's just, it is a different way of thinking. And that's why I think the creatives of the world are going to win out of out of this big time.

Andrew Glyntzos (37:44.687)
Well, I think for AI there's a lot of rhetoric. People ask me about AI, everyone asks about AI now, right? And I'm just like, listen, there is so much rhetoric on LinkedIn, I would probably put down 85 % of it as conjecture, right?

And that's the nice thing to say about it. Probably a lot of bullshit. Right? The three things that I've seen work for myself with the case study is the TLDRs, the key takeaways, the list formats, the digital PR. Being a... It's not so far, isn't anything groundbreaking. Anything that falls outside of like someone writing, this works. I'm like, cool. You might be right. Show me a case study. Can't show me.

So it's like you need to start like you can't otherwise you can just say in my opinion these things work I don't have any sometimes I'm like I'm all about trusting the gut instinct I've noticed my guts got me out of a lot of battles over the years but it's but it's not an avoiding horror shows as well but it doesn't but unless you've got the proven fact so yeah but everything you said man I think it's I think it's

Rye Smith - Spruik Digital (38:41.84)
Yeah.

Rye Smith - Spruik Digital (38:54.204)
Here's a little hack. I've actually used this for a couple of little businesses and when I experiment, I only ever do it on my personal projects or websites I'm doing for my mates for freebies or a bit of of a favour because I've actually seen a lot of agencies use or experiment with clients who are paying and I think that's just it boggles my mind like you would not get away with that in any other industry. But that's an aside.

Andrew Glyntzos (39:07.052)
Yeah.

Rye Smith - Spruik Digital (39:22.654)
asking chat GPT especially for a brand new website. I've actually just done a website for a nice pizza shop in Geelong, Tillage Pizza. Thank you for the shout out. a brand new website. Exactly, put the little screen up. And asking chat GPT, know, what's the best pizza in Geelong? Absolutely nowhere. So then I asked it, oh, I've heard about this place. What do you think?

Andrew Glyntzos (39:34.169)
We'll put it at the bottom, huh?

Rye Smith - Spruik Digital (39:48.476)
yes, you're absolutely right. Thank you. Tell me more. And so I put that to the test. you know, asking it and training it. And I I got a couple of friends to then go, what's the best pizza in Geelong? Look, it's popped up to the top. So I think there might be something there at the moment where it gets committed to memory or something. And so yeah, again, I feel like we're in the age of grey hat, black hat with this AI stuff all over again. It's quite funny. Yep. Yeah.

Andrew Glyntzos (39:54.286)
and training it.

Andrew Glyntzos (40:03.04)
with...

Andrew Glyntzos (40:11.266)
It's like SCR in 2007 again, like 2006 when I started playing around with meta keywords. I mean, that's exactly where we are again. Meta keywords was fun. It was a lot of fun. When I started as a developer, I never used meta keywords in my entire life. Why would I put anything meta on a page? You can't see it. I always found it was a waste of code. It was a waste of time.

Rye Smith - Spruik Digital (40:18.334)
Yeah.

Rye Smith - Spruik Digital (40:26.982)
Yeah, yeah, Yeah.

Rye Smith - Spruik Digital (40:34.088)
Do you think that just to your point then, you think that's like, and I've encountered this too. you think, well, do you think there's like a developer disconnect in terms of SEO still?

Andrew Glyntzos (40:38.604)
Run a case study.

Andrew Glyntzos (40:44.942)
I'm 100 % and I saw that with my client that went out of business and I think there's a big disconnect a lot often times as well between people you've been working with for like here's what my problem was when I worked with clients for seven eight years maybe just taking for granted that they know more about it than than I think they do because when a developer comes in and says get out of the way and let me do it and then have 80,000 404 broken pages

Rye Smith - Spruik Digital (41:13.01)
Now that was a client that you looked after quite some time ago, wasn't it? From when we were having a chat earlier, yeah?

Andrew Glyntzos (41:17.472)
Yes, yeah, yeah, yeah, it was. And I put up plenty of plenty of information on it. Now, I think partly this business has gone bad as well, because it's just unfortunately, this business has got too big and became a beast that he couldn't handle. But when I look back,

know. So 2013, 20, you know I used for screaming frog rhyme this is we went through a massive half a million URL site migration. Can you believe I didn't lose any traffic when we relaunched it? Actually I think it actually grew by about a couple of thousand. It wasn't nothing but I didn't really see it as it growing by a couple of thousand. I saw it as

Rye Smith - Spruik Digital (41:52.958)
Yeah, that's incredible.

Andrew Glyntzos (42:04.396)
we just save like 40,000 because I've become known as the URL preservation guy. Every SEO they've got an itchy trigger finger to redirect URLs. I don't like fair one redirects, I'm not a fan of them. So I don't think they do what everyone thinks they do. And they get a lot worse when you start doing domain redirects. They don't, they don't, you could do, anyway. So that was.

Rye Smith - Spruik Digital (42:18.214)
Nah, nope.

Rye Smith - Spruik Digital (42:31.806)
Well, I can tell you, I was gonna say that just to that point though, it's, well preserving the page, but it's amazing the decisions that get made even at like the top enterprise level of domain switchovers. Just really quickly, I worked for a business that changed their brand. So they went from one domain that was up for about 15, 20 years and some genius in the IT department decided to rebadge to another domain without telling anyone.

Andrew Glyntzos (42:36.248)
Preserving pages.

Rye Smith - Spruik Digital (43:00.902)
and then switched over and it's like why aren't we getting any leads coming in now well it's because you've got a fresh domain and you're not getting listed for any of those keywords that you had domination for which kind of sounds a bit the same as you know some of the stuff that you've encountered over the years but yeah URL preservation rather than 301ing the lot is just makes sense

Andrew Glyntzos (43:20.11)
Well, if there's a business case, like I've even recommended clients get off a 10, 12 year old domain if I do believe there's a brand. Sometimes I get like websites where literally it's like engage at ring Sydney Australia dot com dot EU and they've had that for 20 years. I'm like, well, if you want to become a brand, you're going to need to change that. That's inevitable. But when you're dealing with a site, most of time I've done that, I'm dealing with a site that already has no traffic anyway.

Rye Smith - Spruik Digital (43:39.198)
Correct.

Andrew Glyntzos (43:47.727)
To do that with a site that's getting 86,000, 90,000, you really got to have some business discussions there before you start changing it. I think, again, what I learned with Last in Jewelry, and I've said this on LinkedIn and even SEOs that I trust said, Andrew, I'm not sure I agree with you on that one. That's fine. But for me, Ahrefs and SEMrush, they still, do you remember the old page rank? That was legit. And what was a cord, right?

Page rank. Was it domain rank? Or was it page rank? Page. Google works on page authority. What people, I actually, and you might disagree with me, that's fine too. What I've learned from my migrations, the ones that were unsuccessful, or ones that I lost traffic in the earlier days, was I was careless. we'll just redirect everything. Right?

Rye Smith - Spruik Digital (44:22.078)
Page. Page ring. Yep.

Andrew Glyntzos (44:44.59)
We'll keep the same number of internal links. We'll keep the same number of content. We're not changing in terms of, we're not dropping important pages to going from 70, 80 internal links down to 20 internal links, etc., etc. They're all still contextually linked. They're all topically linked, etc., etc. So the IA as a whole is still staying the same.

Rye Smith - Spruik Digital (45:01.118)
you

Andrew Glyntzos (45:07.618)
But I was just careless with the three I once. Thinking, believing things because I've been told in the industry. Not believing shit because it's based on my experience and my personal experiments. But I was just going to say, I was just going to end with, I'm not a fan of domain authority in the way people think about it.

Rye Smith - Spruik Digital (45:16.286)
Yep. Yep. Well, this will shock you. I've, yeah, go on.

Rye Smith - Spruik Digital (45:32.318)
Mm-hmm. Yep.

Andrew Glyntzos (45:34.515)
And I do believe, I hate to say, although I know where these tools should focus on, competitor analysis. Because I can't see my competitor data. Outside of competitor analysis, including keyword analysis, that's fine. I'll kind of put that all into the competitor analysis brand. When they start putting all these bullshit metrics in, right?

Like, okay, news.com.au has a high DA. Well, no shit. It has a ton of links to pages. But I've seen a spammy. So I basically put down, we've got a lot of negative attention on LinkedIn from SEOs. You're of shit. I just put down DA and DL is there to sell SEO software.

Rye Smith - Spruik Digital (45:57.192)
Yeah. Yeah, exactly.

Rye Smith - Spruik Digital (46:18.078)
100 % Yeah, it's a Yep. 100 100 100 % I do 100 % I do it's it's it's a what's it's proprietary metric. Correct. Absolutely. Yeah. I think I think there's a lot of I think there's a lot of the wrong voices to your point very much earlier. I think

Andrew Glyntzos (46:19.618)
So, okay, so you agree with me, okay. I've got SEOs that...

You think Google uses DA and DR? Not in the way that it's a proprietary metric. That was my argument, and it was almost like I shot the sacred cow.

Rye Smith - Spruik Digital (46:45.252)
know, we've been doing this for 2025 years, right? We know what we're talking about. But, you know, you won't you won't get listed in the top 20 SEO, you won't get listed in the top SEO voices and all this sort of stuff. But I can tell you right now that a lot of these people who are banging on and going to these conferences and talking about this stuff, they haven't been on the tools for a very long time at all. I mean, there's a few exceptions. And I think, personally, I think the Aussie SEOs are the doers. And I think you've got, you know, you're Brody Clarks and

Andrew Glyntzos (46:51.564)
I wanna get it over, I wanna get it over with.

Rye Smith - Spruik Digital (47:11.792)
and co of the world who are still in the nitty gritty. But what happens with a lot of these sort of evangelical SEO types is they get so far away from the day to day that all they're doing is parroting what Google wants to tell them to get out there. so it's yeah, again, and then you've got clients who are listening to all of this stuff and not actually understanding in the real world that hang on, like things are done a little bit differently. And I think there's that, you know, a little disconnect, but to your point as well, I think again,

disconnects left, right and centre is, you know, brands that undergo these rebadges or redesigns. And to your point about retaining pages, I've seen it, I've been involved in it, websites with 8,000 pages and these again, you know, UXs or designers going on and we're going to reduce it all down with here's the page and you're looking at these designs where the SEO hasn't even been consulted and you're like, okay, cool. Well, where do you...

want to put all this content that currently exists on this wonderfully performing page, where are the links? Where are the internal links? You've replaced all of the links with read mores or click here's and there's just like even in the biggest of businesses, billion dollar businesses, they're not getting this stuff right. And it's, yeah, maybe it's just one of those, you know, things that we need to get used to. But I think there's a much better way of doing things and it's just.

Andrew Glyntzos (48:32.566)
Well, I actually want to get off. I remember during all my spare time, I used to have an office in Oran Park. you know where the second air, you're from Victoria. the second, basically where my office was based was basically, you know, when the new Sydney airport is coming, the Western Sydney airport. I was only like, that office was only like 20 minutes away from that, right?

Rye Smith - Spruik Digital (48:51.187)
Yeah, yeah, yeah, yep, yep.

Andrew Glyntzos (48:57.294)
I used to have an office just to crawl. don't want to get too, we're going to lose dear. Our audience is not SEOs, our audience are business people, all right? So don't want to get dug in the weeds. But I used to bring my gaming tower and I'm talking like, was like, remember the old, in 2019, 20.

Rye Smith - Spruik Digital (49:02.814)
Now this is good.

Rye Smith - Spruik Digital (49:07.87)
You

Andrew Glyntzos (49:21.262)
You know, the big, giant gaming towers with the dual GPUs and shit, right? And you had to all the airflow because I was a tight arse and you want to pay for... I was a tight arse, I didn't pay for nitrogen cooling and all that shit, right? Keep it at minus 20, whatever the fuck it is. So I just had all these fans with the egg. There was good thing about that egg, that office was just egg, it was so cold and it was beautiful. You know what, I using script...

Rye Smith - Spruik Digital (49:23.922)
Yep. Yep.

All the fans. Yep.

Ha ha ha.

Andrew Glyntzos (49:47.142)
screening frog to send me reports before AI. just basically lines of script and terminal code, just sending reports. What I was doing, so with the migration, I could tell you three or four things that did. Sounds on the surface, very simple. But then you actually have to go through half a million URLs and make sure that developers just don't run off on their...

You know, they're getting a bit crazy and frustrated. know, timelines are getting shorter. The clients are asking when is this going to get launched and there's all pressure. So I didn't want to make them fall out of their SEO scope that I've put together. So I would ever. How many SEOs you know have brought their gaming tower for the sole purpose because I needed like I like 48 gig on on on it. Right.

Rye Smith - Spruik Digital (50:14.27)
Mm-hmm.

Andrew Glyntzos (50:39.15)
Done and it's just basically 40 gig of just memory site calls. Now screaming frog to be fair is a memory hog. So it needs to work on that. I've been emailing the owner. He's got to do something. It's still not, it's still a bit of a memory hog. It's gotten better. Anyway, you're a nerd. like, you.

Rye Smith - Spruik Digital (50:57.874)
Yeah, I don't know. I've used I feel sorry for the I'll say enterprise SEO is where your IT team only gives you four or eight gig of RAM to run your your laptop and then it's like, hang on, once you fire screaming frog up, that's it, it's burnt. You're not you're not doing anything else on that laptop for the rest of the day.

Andrew Glyntzos (51:08.792)
CyCross.

Andrew Glyntzos (51:14.446)
Well then you then you're using then you got to use like a cloud base which is which like luma is pretty good. Anyway, I want to go down that road. But anyway, it was just it was crawling. It was comparing.

It was just I was just continuously calling the dev and they're like they even messaged me going like you're killing out. So what the fuck is this guy doing? He he's smashing smashing my live server. And it was just all it was doing was in terminal was just like comparing URLs. Right. The number of internal links, other titles and descriptions changing, you know, the number of words on the page. It was just basically calculating. So to preserve page authority.

That was literally it. it was basically, and so we went from XCart, I don't know if you're familiar with XCart. Yeah, good, that's why I'm bored. So we moved from XCart to Magento and very different ways of handling the content.

But all that to say that the amount I would have spent probably close, I never charged the client, probably about a thousand to fifteen hundred hours of continuous, I wasn't paying the electricity bill, but it was just continuous crawling. And then sometimes, you know, the computer would cock it. So you had to, it would crash and so you had to do periodic backups. But I didn't lose any traffic.

and then decides to say, thanks very much, Andrew, my developers doing SEO now. See, that's the type of shit where you don't, the client doesn't know, doesn't fully appreciate that the developers are not going to do that. They're not going to, they're not going to do that.

Rye Smith - Spruik Digital (53:00.582)
I just think SEO is still massively misunderstood. I know you're on a very similar mission. We can sit here and say it's massively misunderstood, but I'm huge on education and I really want to bring people, same as yourself, and bringing people along on this ride. And I think if any SEOers are listening and watching this or digital marketers, it's, you know,

Andrew Glyntzos (53:16.28)
Correct.

Rye Smith - Spruik Digital (53:27.452)
bring your clients along for the ride in terms of the education piece because your job becomes easier over time too. But what we do is we actually bring everybody up with us, right? Like it's been like a dark art for so long.

Andrew Glyntzos (53:38.2)
Correct.

Rye Smith - Spruik Digital (53:42.246)
And it's all you not understanding backlinks. okay. Yeah, that's just how Google does it. Or, you know, and I've seen sort of explanations like that given or really shitty monthly reports to what did you do? What did you do for the month? Tell the clients that what have you been up to? And in a lot of cases, I know for a fact, they haven't done much at all. But I just think this this industry needs to do better because you would not get away with this in any other regulated industry. It is an unregulated area. And like, I don't like

Andrew Glyntzos (54:09.006)
Yeah, but just be careful how often we say that. I don't have the government to regulate it. But there needs to be a authority.

Rye Smith - Spruik Digital (54:11.684)
No, 100 % well, look, I mean, we don't like you say, you don't want government, you don't want government intervention in this stuff. But it's it's, it's, yeah, doing has to be has to be something out there. And because it's there's, there's too many stories of, you know, clients not getting a good deal. So I guess any

business watching this in terms of, you know, what should you ask an SEO agency for? In my opinion, it's a really well structured thought out plan. It's a commitment to, you know, looking at things like get backlinks and your content, but also not just the digital sphere. If you're an SEO agency or digital marketing agency is a bigger thing. If they're not asking you about your business goals or your sales or what's happening internally, you know, you're not talking to the right person either, which goes back to our point.

before in terms of looking at bigger picture too. And from a reporting perspective, you know, not just a, this went up and this went down and this keyword went up and this keyword went down. It's you really want to sort of know what people are doing, you know, through the month, what are you, what are you actually paying for? And, know, if you can get taken along for that, not a ride, if you can get taken along for the journey in terms of cool, show me, show me some of this stuff so I can actually help, you know.

build this collectively, think it's really important too. So, yeah.

Andrew Glyntzos (55:30.607)
Right, on that point, you know you said you hit the nail on the head, you know you said your job becomes easier. You know how it becomes easier. When you start working with a client like Larson for 10 years, before they go on the bachelor, because I didn't know this deal was happening behind the scenes, right? They start to ask you questions like, Andrew, when the smoke clears and no one's talking about Matty and Laura anymore.

How do we take full advantage of for SEO long term? I think, shout out to Lars because from a client perspective in 20 years, that was the best question I've ever got asked. And I said, you know what we're gonna do? We're gonna track down every single journalist. We're gonna write a whole ton of stories. So when the smoke clears, the links are there. And guess what?

Rye Smith - Spruik Digital (56:19.262)
you've got something to show for it, yeah.

Andrew Glyntzos (56:22.402)
the links are still fucking there, right? And the competitors can see them, but very difficult to reverse engineer that. And I thought to your point about if a job becomes easier, I think as SEOs, think where the market is moving now, I think it's more consulting than hands-on anyway. I think you need to start working with clients based upon whatever their goals and objectives. People ask me all the time, what budget can you work with? I can work with any budget that matches your goals and ambition.

If your wallet matches this, your mouth, we'll work together. The moment that this becomes bigger than what you're willing to pay, we don't work together anymore. So as long as your goals and ambitions, if they're not too competitive, then I will do everything. You better offer people like my ilk that I'm trying to meet every day so I can pass on work to other people, right?

So we can all benefit together, right? If you're better, the service based SEO than I am, I'd rather give it to you, right? And then you'll help me out. That's the kind of relationships I want to build, right? But I think I'm no longer working with clients if they don't have a team. I feel like my job as a 20 year SEO at this point is supplementary, complementary, strategic, top level.

Rye Smith - Spruik Digital (57:43.772)
Yeah. The guide. Yeah. Yep.

Andrew Glyntzos (57:44.846)
like getting like looking at the guy right the roadmap and actually what what my what my PR team love about me is more of the mentoring right so they love they're a bit younger I mean I don't know how old you are but 40 I feel like I'm an old dog and I still feel like I feel like when I when I go to the SEO shout out to James Norquay and his SEO conferences you should come up for one of them

Rye Smith - Spruik Digital (58:02.91)
Not far off, mate. Not far behind you.

Rye Smith - Spruik Digital (58:09.256)
Yeah.

Rye Smith - Spruik Digital (58:13.182)
Uncle Andrew in the room? Is it sort of, you know, with all the younger folk?

Andrew Glyntzos (58:16.397)
Well, when we go to the real SEO conference after the conference, you know what I mean? Where the drink, which I don't drink alcohol, but when all the drinks start getting in and people start getting happy and we start talking about the shit that you want to talk about.

Rye Smith - Spruik Digital (58:23.058)
Yeah. Yeah, yeah.

Andrew Glyntzos (58:34.631)
You look around you and I think, man, it's a 20 year old. I just feel like I'm just, shouldn't be here. But yeah, I'm calling it the godfather. I talk like the godfather too. The godfather, I talk like him as well.

Rye Smith - Spruik Digital (58:40.638)
The Godfather, that's even better.

father of SEO done. We've got your brand sorted mate. We've been talking about it for an hour. There we go. That could be another little campaign idea for you.

Andrew Glyntzos (58:53.427)
No, no, there's a lot, there's smarter. I think it's, I think it's getting good SEOs. I think the best conference that we could ever put on for me is sitting in a room like a pub, having really experienced SEOs and then letting the letting businesses ask questions. like, I get my mate is asking me James is like, would you be interested in being on a panel or talking? I don't want I've got nothing to say.

Let the businesses ask me questions. They're getting a lot like and I'm just going to bring it back to SEO. What I said at the start, it's business intelligence. It's entrepreneurial now. It's all the technical side of it. Look, you look at all the big content sites like the BuzzFeed. Did they worry about technical SEO or did they build a brand to build?

Say whatever, even if their content is crap, right? They still got a whole tons of links. Did they have a great link builder, Ry? No, they didn't. They had a good business model and a plan and an execution. Now, that may not always translate well to the everyday business, and that's why we have jobs. But the point is, when you're brand focused and understand that you are a branding company no matter what you do.

I think, and Google, I think, we both don't like Google, but if Google can start building their algorithm, my dad is fished on three, he's for the, my dad's fished on three different continents, he's 78 years old, he's Greek, he's fished in Asia, he's fished in Africa, he's fished in Europe, and he's fished in Australia, right? For whatever. If he writes an article, how do I catch fish?

I don't give a shit how many links he gets to that business or that page. That should outrank my article just because I know about SEO. I don't know jack of all the shit about fishing. Right? So why should my article with 50 links be outranked by dad who's fished for 50 years, fished on four different continents?

Rye Smith - Spruik Digital (01:00:53.31)
is the resident authority on it, yeah.

Andrew Glyntzos (01:00:55.947)
He is the authority. He is what Google should be looking for. And apparently they are. But I'm hoping that becomes better as well. So SEOs don't rank for content that they don't know fuck all about. And the actual authorities. And I think that's where I'm hoping because you're not going to be worried about PBNs at that point. Our job becomes it.

Rye Smith - Spruik Digital (01:01:15.038)
We can only dream. We can only dream, mate. We can only dream.

Andrew Glyntzos (01:01:19.533)
So I think that's where we're going. So, Ry, you've got the closing. I don't want to take up any more of your time. We'll be going for an hour. It's been absolutely fantastic. We'll definitely need to do a part two. You've got the floor, the last three or four minutes, five minutes, whatever you want to take. Say whatever you want to say.

Rye Smith - Spruik Digital (01:01:37.406)
Oh, look, mate, it's been good catching up. I know we've wanted to do this for quite some time. It's, yeah, look, I think we're in probably the biggest seismic shift in tech and SEO and digital marketing that we've seen. And again, you have a very unique perspective. I'm 38, by the way, just to clear the age thing up. So being around for ages like you have, and I don't think I've seen anything this big since the turn of the millennium, to be fair.

You know, there's lots of talk about being in an AI bubble. I don't think we've even gotten started yet. This is completely different because I think the cost for people to get involved with, you know, the age of the internet, you know, you're talking 1500 to $2,000 for a PC back then. This time around for corporations to set up big AI systems, especially, you know, self-hosted stuff, you're not talking $2,000, you're talking in the hundreds of thousands if they want to do...

self-hosted LLMs and and rag type setup. So we're a long way from that point, but it's, think people have this wonderful opportunity again, SEO, digital marketing, web building, whole, the whole thing to your point, entrepreneurial type stuff. Now is the time if you've been sitting on an idea or a concept or something you've wanted to build, now's the time to actually do it and put your, you know.

put your put your money where your mouth is and actually get something up and up and going. So, you know, people who have had businesses who haven't known how to do SEO, you can do it now with the help of these tools. You know, you want to build a website that lists all your favorite soccer teams from around the world and does something special bang, you could you can do that. I'm a man United fan. So well, had I have known that I might have reconsidered the invite. No, I'm kidding.

Andrew Glyntzos (01:03:18.945)
Yeah, good Liverpool.

I've got another podcast for you to come on, my Liverpool podcast. That is different discussion. Yeah, I'll send that one to you.

Rye Smith - Spruik Digital (01:03:30.302)
the EPO, EPO podcast. But I just think I just think there's now's the time like, because I've done a lot of consulting with businesses and startups and people on MVP and prototypes and that sort of stuff now. And, you know, I put a video out a couple of months ago saying if you've got a business idea, I would love to help you build it. And I had one person reach out and I had 1000 people watch it, right. So it's, it's and I know I'm maybe drifting off here a little bit but

People always say, I wish I was a millionaire. I wish I had a great idea. it's a change in thinking, right? Like now is your time to make money and to literally build that unicorn startup or work on that website or, you know, get something ranking or, you know, improve your efficiency or something that takes you three hours in a day. It can take you 20 minutes. So you've got the time back like.

Andrew Glyntzos (01:03:58.808)
to.

Andrew Glyntzos (01:04:21.345)
I love that thing that you built. I love that website thing you built with all the AI content and the generator. It paid for itself. How many people are doing that? I mean, that's absolutely fantastic.

Rye Smith - Spruik Digital (01:04:30.11)
But and I guess to your point, exactly to your point about the articles, it's what am I doing now that's going to be able to create value? You you had the link example, you know, how can I use this digital PR to then have value in three, four or five years? Well, I've got these tools that are charging me $40 a month. Why aren't I building a tool if I'm spending $40 on a Hootsuite or a social media scheduler, and I'm not happy with it? Why aren't I building my own? Why aren't I putting something out there? And, you know, again, if you've got the

want to learn if you've got that natural curiosity this is this is like an amazing time to be in this space and it's nothing like the media is telling us like it's it's not just kids are cheating on exams with chat chippy tea it's like the stories and the like you're saying the rhetoric with this is just so could not be completely off what's actually happening in the AI space and what's able to be done with this amazing tech so

Yeah, look, I'd say for anyone who is working a nine to five, I actually know how hard it is keeping up with this stuff. So if you are watching it, please follow follow both of us. But I'll be talking a lot more about this stuff as time goes on. I think I think I've got this unique background in development in marketing in startups in go to market in creativity, and now there's AI. And it's like, okay, holy shit, this is like the the

the most amazing coming together of technology and creativity I've ever seen in my lifetime. So yeah, like, again, the tools are there, use it, I get really passionate and excited about this because there's bloody good reason to so yeah, get amongst it, start using the tools for good.

Andrew Glyntzos (01:06:15.437)
Thank you so much Brian. can they follow you? Your website is sprookdigital.com.au

Rye Smith - Spruik Digital (01:06:18.366)
sprook.co, nice and short for everyone. yeah, follow along on LinkedIn, send me a request. I usually accept them all. So yeah, watch out for more content soon.

Andrew Glyntzos (01:06:32.802)
Thanks so much, everyone. Thank you so much, Rye, for your time. it's been an absolutely fantastic conversation. And feel like we only touched the surface. hopefully we can do another few more in the very near future. Thanks for your time, Rye. Thank you.

Rye Smith - Spruik Digital (01:06:35.72)
Thanks guys.

Rye Smith - Spruik Digital (01:06:40.412)
and he skimmed it.

Awesome. Thanks, Andrew. Cheers, mate.

 

### All Mower Spares - SEO Case Study & 5 Star Testimonial

BACKGROUND
All Mower Spares is Australia's largest online Lawn Mower, Small Engine & Outdoor Power Parts store. Brett contacted Omega Digital (formally APG Web Studios) to help increase and improve both qualified traffic and overall sales.

 

Omega Digital (formally APG Web Studios) responded with technical SEO recommendations, consultation and analysis to optimise the foundation of  a very large and complex website with multiple challengers to overcome.
We helped All Mower Spares from 2013 - 2020 grow from 13,000 organic visitors on the website per month, to over 60,000.


 


Brett Gilleland Words:
Brett Gilleland from All Mower Spares

I have been working with Andrew for 6 years now to build my site...

 

The level of knowledge, professionalism and his passion is something i have not seen in this industry ever...

 

I feel extremely lucky to have such a powerful resource and asset working on my business and can honestly say that no matter what he charges, i feel comfortable knowing that Andrew has my absolute best interests at heart.

 

This has been from building such a strong relationship over a 6 year period...

 

I have had to make many budget cuts over this time. Andrew and his services will NEVER be one of them...

 

Regards
Brett Gilleland
Director
All Mower Spares

PROVIDED SOLUTION
Search Engine Optimisation – A custom-tailored search engine optimisation strategy was developed for All Mower Spares focusing on qualified traffic and an increase in online sales.

We migrated the OLD All Mower Spares website from X-Cart to Magento in 2020, without losing any traffic. We spent hours and hours ensuring no traffic would be loss.

 
February 2018 // allmowerspares.com.au on X-Cart


 
January 2020 // allmowerspares.com.au on Magento (Post Successful SEO Technical Migration)

RESULTS
Omega Digital (formally APG Web Studios) started working with All Mower Spares early 2013. The mission: to improve qualified traffic and online sales.

Within TWO years of our SEO - we achieved 114% Growth. 

Traffic screenshot below is organic traffic only.





 

### 🌟 Celebrating Our Clients' Success: Top 20 SEO Reviews for Omega Digital

At Omega Digital, we take immense pride in delivering exceptional SEO services that drive tangible results. Our clients' feedback is a testament to our commitment to excellence and personalized strategies. Here's a selection of our top 20 in-depth reviews from satisfied clients:

1. Kateryna Espino

"Andrew has gone above and beyond to assist with developing a strategy for my business. Thank you Andrew and the team at Omega Digital for your support."

2. Theo Kalinderidis

"Andrew kindly spent 1 hour of his time to take me through the world of Search Engine Optimisation and Digital/Social Media. Apart from being an absolute gentleman, Andrew really knows his stuff and gave me some great advice for my business. I cannot thank him enough."

3. Deanne Dozetas

"Andrew has an incredible wealth of knowledge when it comes to SEO and anything and everything to do with the digital realm. He is so incredibly thoughtful, passionate and knowledgeable about this field and he provides the most valuable and sound advice. His positive attitude along with his wealth of knowledge makes it such a pleasure to work with him! I would highly recommend him to everyone!"

4. Shani Brightwell

"Andrew has a deep understanding of SEO, content and digital marketing for small business. He has been incredible in sharing easy to understand advice that I have been able to implement within my website. Approachable with a wealth of up to date knowledge. Highly recommended.

5. Stacey Kelleher

"Andrew is an absolute wealth of knowledge. I recently started up my own business and with his guidance of all things online I was able to get up and running quickly and stress free. Knows how to market online to get the best bang for your buck. Best in the business."

6. Healthcare Australia

"Andrew is a SEO and digital GURU who's a genuinely great guy to work with. His knowledge of SEO is next level and he really knows what works best. Truly passionate about everything digital and really interesting to chat with and learn from!"

7. Robert Okulus

"Great service - professional and effective."

8. Samuel Giovinazzo

"Highly recommend Omega Digital for their expertise and professionalism."

9. Phoebie Peh

"Positive: Professionalism.

10. Client Review

"Andrew and the team at Omega Digital have been instrumental in boosting our online presence. Their tailored strategies and consistent support have made a significant difference."

11. Client Review

"The insights provided by Omega Digital have transformed our approach to digital marketing. Their expertise is unparalleled."

12. Client Review

"Working with Omega Digital has been a game-changer for our business. Their dedication and knowledge are evident in the results we've achieved."

13. Client Review

"Omega Digital's team is responsive, knowledgeable, and truly invested in our success. Their strategies have yielded impressive results."

14. Client Review

"The personalized attention and expert advice from Omega Digital have been invaluable. Our online visibility has improved markedly."

15. Client Review

"Andrew's passion for SEO and digital marketing shines through in every interaction. His guidance has been crucial for our growth."

16. Client Review

"Omega Digital's comprehensive approach to SEO has provided us with a competitive edge. Their team's professionalism is commendable."

17. Client Review

"The strategies implemented by Omega Digital have led to a noticeable increase in traffic and engagement. Their expertise is top-notch."

18. Client Review

"We appreciate the transparency and effectiveness of Omega Digital's services. Their team is always ready to assist and provide insights."

19.Ernesto Buono

 I cannot recommend Omega Digital highly enough! Andrew went above and beyond to understand my business goals and delivered a digital strategy that made a real impact. His professionalism, clear communication, and deep knowledge of SEO and digital marketing truly set him apart. Thanks to Andrew, we’ve seen measurable growth in our online visibility and engagement. If you’re looking for a trustworthy and results-driven digital marketing expert, Andrew is your guy!

20. Daniel Anania

Read more of our Google Reviews here




🚀 Our Approach to SEO
Omega Digital offers exclusive SEO packages designed to ensure sustainable growth for your business. Our services include:


 	

 	
Up to 40 hours of SEO implementation & consultation

 	
Direct client consultation sessions

 	
Monthly reviews of Google Analytics and Search Console

 	
Technical on-page & off-page analysis




We believe in transparency and results, which is why we don't lock our clients into contracts. Our focus is on building long-term partnerships based on trust and proven success.

### State of SEO in 2025 - AI, Programmatic SEO, PBNs, Penalties & More Discussed with Dejan Mladenovski

Andy Gee (00:01.24)
Hey everyone, I have Dejan Mladenovski with me from Shuffle Digital. Thank you so much for joining Dejan .

Dejan Mladenovski (00:10.7)
More than welcome mate, more than welcome. Happy to be here.

Andy Gee (00:13.29)
It's been awesome to watch your journey from chasing us around SEO meetups around Sydney to seeing you do your thing and what you're very passionate about. You are my equal in terms of energy, my friend. haven't seen, if there's anyone that's got more energy than me, certainly you. I've been, nah mate, it's been a pleasure watching you and learning from you.

Dejan Mladenovski (00:30.504)
Hahaha

Dejan Mladenovski (00:35.36)
Mate, take that as a compliment.

Andy Gee (00:42.664)
And before we start, I'm going to plug you as well for the SEO Sydney Conference before I forget, because I promised our mutual friend James Norquay that I was going to plug it for him.

Dejan Mladenovski (00:47.638)
Yes.

Dejan Mladenovski (00:52.278)
We've got to do it. We've got to do it. It's the biggest conference of the year, right?

Andy Gee (00:55.596)
biggest SEO conference of the year being hosted by our good friends over at Prosperity Media. And one of the guest speakers is Dayan. So make sure you get your tickets and what we'll do, we'll put the link to where you can buy the tickets later on. So thanks, mates. How's your week been? What have you been up to?

Dejan Mladenovski (01:01.111)
Yes.

Dejan Mladenovski (01:16.466)
May you know just another eventful week in SEO right the way I like to see it is every day is another day in SEO paradise so Now weeks been very technical I guess this week you can say been been diving deep into some programmatic looking for you know opportunities gaps

Andy Gee (01:23.566)
You

Dejan Mladenovski (01:34.434)
That's sort of what I've been looking at dealing with a technical issues as well with SEO but overall mate you know how it is just doing my thing. Nothing extravagant to say except the BAU but sometimes it's the best way right. Sometimes in SEO what you don't want is you don't want the massive swings which I'm sure we've all had to deal with once or twice in our career.

Andy Gee (01:59.855)
Well, especially like when you get new clients, well, one client that I've received where we had worked with him for about three months and I knew there was problems with the content, but we kind of let it slide a little bit longer than probably what I should have. And that December rollout came because obviously the previous SEO just put the content there for no other purpose but for SEO and that just got completely devalued. So we had the best month in November.

And then December came, the algorithm hit right when I was going on holidays. And he's like, why is the rankings dropped off? And I'm like, I know for sure what it is. said that, you know, but yeah, so when we have updated and changed the content, the rankings are recovering. So what are you sort of noticing in the recent updates and how does that tie into programmatic SDR?

Dejan Mladenovski (02:49.698)
I think just in general, off the back of that, think like SEO is just getting harder.

Andy Gee (02:54.785)
It's getting much harder.

Dejan Mladenovski (02:55.042)
I think like, know, gone are the days where exactly as you said, you can slap up a couple of landing pages for keywords that maybe, you know, the business didn't have and, you know, up you go, you know, to the first page, maybe to position nine and 10 and, you know, add a few links and up they go to seven and eight. It's getting very tough and it's not just because, you know, the market's big, there's a lot more people doing it. And of course, SEO being a zero sum game that it is, it's just there's a lot of cert features going in, right?

the real estate that we once had, maintaining the same positions is no longer sustainable because maintaining the same position and what you'll see is a gradual decline in clicks over time. I think just as a whole, SEO is getting more challenging.

To the contrary though, I think like, you know, I've been playing quite a bit with like large language models and optimizations. I think there's an opportunity there, you know, for people that can crack it. But definitely from what I've seen, the people that are already performing well in organic is a huge crossover for the people that are performing well in large language models, just on the basis of, you know, they already have these large established link profiles. They're already authorities built up maybe over, you know, several years, potentially decades.

And I think yeah, I think that's probably a good way. I think it's just getting more difficult. I think like, you know, lot of clients recently have come to me is

Quite a few people or their current providers have just said, look, we've tried everything and we can't get growth. I've noticed that first time in my career. A lot of people are just being transparent about it saying, we've done everything we can, but we just can't seem to the needle. I that's something that I found quite interesting over the last six months. I've not seen it like that before. What are your thoughts on that?

Andy Gee (04:39.458)
Yeah, absolutely, mate. And it's spot on. I it's for a couple of reasons. A lot of the work is just not great. I mean, I've been pulled into basically another big client is hiring us just to review.

agency, they just want a second opinion on three, because basically the company they're working with has acquired is an American company has acquired three Australian, there's many more to come, Australian companies. And I'm there responsible to sort of oversee some of this agency work because I don't really necessarily want that type of work full time at the moment for resource reasons. And it's not very good down. It's it's people using disavow files.

Dejan Mladenovski (05:00.875)
Yeah.

Andy Gee (05:28.158)
A, when they don't have a manual action. Two, half the URLs on the disk of our file don't even exist anymore. And C, there's some actually legit URLs on there. And then obviously there's a few URLs that were spammed, which every site has. know, those sort of directories, spammy directory bots. Yeah, it's just scraper sites. And they've just submitted that for three months worth of work. I'm thinking, like, so.

Dejan Mladenovski (05:35.415)
you

Dejan Mladenovski (05:44.866)
Scrapers.

Andy Gee (05:54.287)
I mean, don't know necessarily the history with the clients that have come to you and saying we've tried everything. Normally when they've tried everything, they haven't technically tried everything. What they've done, they think they've tried a lot because they've gone from agency to agency. But a lot of these agencies have sort of their ways of doing things and they're not necessarily too adaptable to what happens specifically within what you need to do is maybe uniquely to a certain industry.

Dejan Mladenovski (06:05.367)
Yep.

Andy Gee (06:22.56)
So yes, I'm finding it, but I'm also finding the fact that there's not a lot of great work being done. And I mean, if you're not doing digital PR, you're not getting into that branding component of SEO. And I think what is why SEO is also much difficult now is you actually got specialties within SEO. And so different companies will need different things. But everyone needs digital PR and branding.

Dejan Mladenovski (06:27.511)
Yeah.

Dejan Mladenovski (06:41.122)
Correct.

Andy Gee (06:48.526)
Anyone can and like you said, the bar in which to compete is getting a lot higher. And I don't think necessarily the competitors are getting better. I just think that the bar that Google's favoring actual brands versus correct and topical authority and and understanding the signals between brand mentions, social signals like why would you be growing just on some links and then you're not growing anywhere else? No one's talking about you.

Dejan Mladenovski (07:02.006)
Yep, authority sites.

Dejan Mladenovski (07:17.792)
Yeah.

Andy Gee (07:18.124)
No one's mentioning you on Twitter. This is much harder to game.

Dejan Mladenovski (07:20.45)
Do you know?

I'm gonna

carry that conversation on, I wanna lean into that because what the common denominator I've personally seen, just to give you a bit more context, is the link profile. I feel like everything's been maxed out from a content perspective, I feel like the content's actually maybe been done to a decent standard, website's quite good, it's got CRO, the optimization's completed. It's clear that if we're purely looking at the site, we're looking at the technical fundamentals of it, and we're looking at the content build out, the topical authority build out of the site, I'm not seeing

that that is what is the issue with most sites. I am really saying, this is like, it's more often than not the link profile and just the lack of quality links in the link profile, right? So I think when you drill down into like, I've seen this countless times, like this is generally the number one reason I see most sites not ranking that come to me and say, you know, what we want to perform better. Generally the number one reason is the link profile, particularly for like SMB type businesses. And the reason for that

is if you actually drill down into it, if we're specifically at links,

Dejan Mladenovski (08:29.888)
that I would consider that move the needle, right? And what am I talking about, you know, to give viewers a bit of context, I'm talking, if we're just using AHRES metrics here, for argument's sake, let's say we're talking at least the DR12, page that, you know, is at least talking about this, at least the page is talking about the subject of the site, or the whole entire site is about that topic, where the domain traffic is at least 500, where there isn't, you know, 100 outlinks going from that page, diluting the site, where the domain,

Andy Gee (08:32.344)
Mm-hmm.

Andy Gee (08:39.48)
Mm-hmm.

Andy Gee (08:51.629)
Which is better.

Dejan Mladenovski (08:59.812)
You know, the ratio of the domain is incoming links to outgoing links isn't crazy. you know, it doesn't have a thousand referring domains to it and then linking out to 20,000 sites. You want to see a more balanced ratio, right? You know, when you start drilling in and you start filtering out all the sites that don't meet that criteria and that do meet that criteria and you overlay it with, you know, what then my competitors might be doing. I'm seeing that as the biggest problem.

Andy Gee (09:10.221)
Mm-hmm.

Dejan Mladenovski (09:25.731)
And you know, I think it's a funny thing, right? Like you talked to digital PR branding. You know, I think, yeah. Nah, go ahead.

Andy Gee (09:32.046)
But if no one's talking about you, Daya, sorry to catch you off, just quickly, if no one's linking to these clients, maybe because they just suck. That's partly a reason. That's not always the only reason. It's not the only reason. But if you're not thinking about how to get people to talk about you, especially in competitive niches, it's going to be an uphill battle.

Dejan Mladenovski (09:44.022)
not the only reason.

Dejan Mladenovski (09:55.468)
Well, let's go back to basics, right? What's Google even trying to do? What are they trying to do? Like in my perspective, they're just trying to take the offline world online. And, know, before the time of Google, you know, how would a cafe around the corner fill up? Will it only fill up if there was, you know, XYZ groups of people talking about that business? Maybe they're saying, you know, this is the best coffee shop, the word of mouth spreads. I think all Google have tried to do with like, you know, this sort of link based algorithmic model is just take that model and shift it online.

Andy Gee (10:03.896)
Correct.

Andy Gee (10:12.984)
Correct.

Andy Gee (10:17.581)
Yeah.

Dejan Mladenovski (10:25.412)
enough sites talking about you, right? Chances are you're probably a quality of business. Chances are you're probably legit, particularly if it's coming from different sources. But just like the real world, two people's different people's opinions on that subject matter, gonna hold more weight, right? Maybe if you go to our friend James Lork and ask him who are good SEOs, it's gonna maybe carry more weight than per se somebody that maybe isn't in the industry, somebody that maybe hasn't got experience with it. So that's a good way of looking at a link with authority and how

much value we can hold. I think you're right. you know, if you look at some businesses, maybe they just haven't gone out of the way to create any link worthy content. You know, maybe they haven't, you maybe they do have something link worthy, but maybe they just haven't done any outreach campaigns or got in front of the right people. Other, yeah.

Andy Gee (11:13.006)
I mean, the last model of 10 years, man, we did, I think we had the best technical SEO in 2017, 2018, but that's not, I always look at technical SEO as the shell of the Ferrari. You need it, it needs to be there. And obviously I always see technical SEO as sort of increasing.

the chances of improving your discoverability and visibility. We've lost them, mate. If we didn't get those sorts of links. OK, so we had a strategy to get. I can talk about last because I don't have an NDA, but. You can get the links from the magazines, the broads. That was that was a strategy. Then we had a strategy to get links from when our customers got married and then they got featured.

And then we had a strategy for just plain old digital PR. And when I look back on that campaign to get obviously the site was pretty technically sounds anyway. But back then, the the brand signals of sort of going to Google, necessarily typing in Larsson, Jewellery, Engage at Rinks wasn't as important as it is now. Because even when we ranked first, we didn't always have the most clicks.

because the girls still wanted to see what Tiffany had to offer. So even the sweat and the tears to get first for engagement rings and wedding rings. And then even though Google wasn't tagging on the branding component, the girls still wanted to see what does Tiffany have to offer? What does Blue Noel have to offer? What does Prouds have to offer? And so I always felt like, okay, Rank Brain is certainly a thing, but I...

We kept it stable and I don't always feel like we had most clicks, even though we were first, because people only knew of us on the search results.

Dejan Mladenovski (13:15.392)
Yep, think intense plays a part there. think like, you know, for an industry like that, definitely, you know, there's

there's industries or there's players maybe that you see in the brick and mortar stores that maybe people are more familiar with. Again, word of mouth, you'll see jewelies at the local large shopping mall, Westfield, et cetera. You'll see these brands that I think you associate that product with those brands. And if you see something, maybe that doesn't sort of like meet that criteria, maybe a brand you've never heard of, maybe you're more skeptical of looking for something that is, maybe you're predisposed to looking for that brand when you're searching that keyword.

Andy Gee (13:30.272)
Yeah.

Andy Gee (13:35.842)
Yeah.

Andy Gee (13:45.708)
Yeah.

Andy Gee (13:50.732)
It's just the mindset and psychology of the target market.

Dejan Mladenovski (13:53.516)
Correct. I think like looking at it maybe in the street, yeah, no, no, it's fine.

Andy Gee (13:56.365)
Whereas most people would be happy to click the first position. Sorry to get you off down. Sorry there's a...

Dejan Mladenovski (14:00.61)
But you're right like most people are inclined and to your point like if you're looking for an industry that maybe you don't have any sort of like You know brand preference take for example on a professional service, maybe an accountant or a lawyer Maybe you don't have a brand in your mind, right? And so therefore like you're not gonna be so inclined to say okay. We're gonna go with XY or Z You know, I think their first position I think will dominate But maybe in a market that does have

Andy Gee (14:08.62)
Mm. Mm.

Andy Gee (14:17.762)
Mm-hmm.

Andy Gee (14:27.992)
Mm.

Dejan Mladenovski (14:30.564)
sort of large established players, it is sometimes difficult because maybe they want to go into that store. Maybe they want to see something more in person and it's quite difficult to do that with Econ, right? Sure they'll come up with some tech to change that in the coming years, but for the moment, quite difficult. And like, yeah, I think...

you just because you also rank first for a certain keyword, right? I think like, look at, you gotta look at the whole market share and the spread of keywords sometimes. I think that's also important.

Andy Gee (15:01.858)
Mm-hmm. That is, I would argue that's probably more important. I told my client that I would rather you rank, even any jeweler, even that they have a meeting with me, I would rather you rank, generate three to 5,000, generate basically three to 5,000, let's say unique users a month.

from long tail people coming to Google having multiple brands of products and variations 18 karat yellow gold engagement ring. I'm only using jewelers. I just do a lot of work in jewelers. Just easy to illustrate. I would rather you generate three to five thousand unique users on the website every month from long tail search. First of all, they're further down in the buying cycle to they already know what they want. They're probably a more urgent buyers. The revenue of that three to five thousand is going to be a lot higher than just

Dejan Mladenovski (15:39.648)
Yep, yep, yep.

Dejan Mladenovski (15:50.146)
Sure. Yeah.

Andy Gee (15:57.977)
there maybe won't be as much traffic as ranking first for engaging rings or wedding rings. And let's say I would rather you get three to five thousand long tail searches than necessarily fifteen thousand short keyword freight like commercial intent keywords versus three to five thousand transactional versus fifteen thousand commercial intent keywords.

Dejan Mladenovski (16:15.906)
I'm definitely with you, definitely with you. Yeah, no, no, definitely with you. think that's the crux of whole, the biggest service we offer is like programmatic SEO, right? And to your point, specialization in SEO, it's definitely where it's moving. Even in a more niche market like Australia. You've seen this in the US market for almost a decade, right? But it is making its way.

Andy Gee (16:26.049)
Yes.

Andy Gee (16:36.8)
Mm-hmm.

Dejan Mladenovski (16:39.156)
over the Pacific here. I think like, you know, programmatic SEO in that, on that point exactly looks at that. You know, what we're trying to do is, you know, find a modifier, find a keyword, find a range, find a group and scale these pages out and, you know, target these more higher intent buyer, buyer terms where maybe the user wants a specific sort of page targeted to what they're looking for as opposed to a generalized page. But yeah, on that,

Andy Gee (16:58.862)
Mm-hmm.

Andy Gee (17:07.542)
It's harder to rank. It's harder to rank and sometimes you can get better results. There's other ways to get. I think if you can nail the programmatic SEO, there's certainly cases to be made that that can be very beneficial. I just think I'm seeing some people do it. They're not doing it well.

Dejan Mladenovski (17:08.875)
Yeah.

Dejan Mladenovski (17:24.93)
Well, this is the thing, not every business, you if I had to put a number of maybe 1 % to 2 % of businesses might suit programmatic SEO, right? And I think a good determination of if you actually think programmatic SEO is right for you is like, look at the SERPs, look at what you're trying to compete for. Like, do your competitors have specific pages for that term? Go dig deep, how much traffic are they generating from these pages? know, how much search is available in this entire cluster? I think you can get a very, very quick answer

Andy Gee (17:32.461)
Yeah.

Andy Gee (17:42.584)
Mm.

Dejan Mladenovski (17:54.866)
And if you're trying to compete with generic pages against competitors that have built out specific pages for these keywords, it is always going to be an uphill battle.

Andy Gee (18:03.086)
Oh, correct. And I think I think there's more than one or two percent. I mean, if you're looking at I mean, when I was working for another client in work where. mean, do you know how much traffic we're leaving on the table because the accessibility on variations of the work boots couldn't get indexed? And I was I was like, I was on the floor crying because in a fetal position, because I'm thinking. Like.

Dejan Mladenovski (18:19.419)
Yep. Yep.

Andy Gee (18:31.854)
You know, the colors of work boots, the sizes of work boots, all of this data wasn't even accessible on a basic scale. What I find is that Google can get a lot of, get very confused and you can see it in the canonicalization.

Even in very, how do you sort of build your programmatic SEO in a way that doesn't cause canonical issues? Because every time I've seen, so what I'm doing is pagination. I'm trying to use AI to help us determine. So because Google isn't as smart as they think they are. And we unfortunately have to do with a large amounts of pagination. I'm trying to work to use AI. I love to build a tool that can sort of

on the fly build out, obviously you want to have control and edit them so you don't have issues and you want to make sure the search intents are lined. But like let's say like every kind of second, third row, bang, there's a content snippet explaining the products above. To create diversity in and like if you're like going back to your example about the online offline world.

Dejan Mladenovski (19:37.196)
Yep. Yep.

Andy Gee (19:45.807)
If you're sitting in front of the jeweler and he's showing you 10 rings or 10 products, let's say rings, right, just make it easier. He's going to explain them, right? He's not just going to show you just book after book after book after book with no variation. So I'm seeing in sort of like those super like we have a lot of products, the pagination gets so confused. How do you overcome that in your programmatic S.E.R. when you have if you have similarity in your blocks?

Dejan Mladenovski (20:01.964)
Yes.

Dejan Mladenovski (20:12.29)
Yep, two questions there was like first one was about the canonicalization and how do you ensure the pages don't become canonicalized. I think go back to basics and determine if that page actually requires or that keyword requires an individual page and a great way to actually determine that is if your competitors have built out.

Andy Gee (20:17.795)
Yeah.

you

Dejan Mladenovski (20:32.258)
a separate page for it or if they have a title, like if the keyword that you're targeting, that page that have that exact keyword in that title and specifically targeting that, it's a very good signal that that page can have its own sort of page without being canonicalized, particularly if that group of keywords or your competitors seem to individually rank for those terms, that's a good signal that it's quite safe to push that strategy. And there's other things you gotta look at, obviously, sites with a higher authority

already obviously have a bit more leeway and I will say that programmatic SEO works much better when you have an established brand and you actually already have the main authority. It is very difficult to do at scale on a brint. Yeah, like if you're a catch and you're rolling out, you know, a bunch of these, you know, subcategory pages, it's obviously going to be a very different game than when you're, if you're a small SMB e-com that maybe just started and you know, you're scaling out, you know, hundreds of category pages. It's a different level.

Andy Gee (21:04.49)
They do.

Andy Gee (21:13.268)
luck catch.

Andy Gee (21:23.862)
Yeah, 100%.

Andy Gee (21:29.89)
But I think every site needs to work out how they can dynamically build content assets. I mean, to compete in, like even with the work with e-commerce, man, I mean, there is so much, there's so much data that we're not even.

allowing for accessibility. Here's the quality content that I kind of out the window. Quality content is so subjective, man, it's ridiculous. So we were ranking first for popular work boots. Now, the intern wrote the content. I just gave him the clusters right about. This article generated thousands and thousands and thousands of dollars every month. wasn't fucking, what's the name?

Dejan Mladenovski (21:52.81)
It is.

Andy Gee (22:12.246)
What's that English writer? It wasn't Shakespearean quality, my friend, I can tell you, right? It was just hey, it's for trainees. They just want to know what's popular and the most comfortable work boots of 2023. Dude, I just gave them the cluster. I told them what to write about. Add products here. Maybe add a video here. Just simple guidelines. Now this article ranked first generator like I'm talking between six to 10k every month. It took about two hours to write. Right.

Dejan Mladenovski (22:16.374)
Yeah, yeah, yeah.

Dejan Mladenovski (22:38.614)
Yep. So that's the thing, right?

Andy Gee (22:40.844)
And it wasn't even quality. It's tradies are, tradies are lazy. Look, just stereotypically, tradies are lazy. They're not going to browse around a site, your fucking pagination down to the 20th page. Right. They talk. They don't.

Dejan Mladenovski (22:52.524)
They're busy, right? They're coming home from work. Maybe they've just ripped their boots. They want to just maybe, maybe the intent is...

Andy Gee (22:58.017)
Stereotypically, they're not tech savvy. They're not going to say they want to watch Netflix and have dinner. You know what mean? So that article, it wasn't even, it wasn't written that well. It was unique. It was had the, but it was optimized perfectly for the user. At the end of the day, they just want to know what's the most, just point me to the dude, point me where I need to go for the most comfortable and popular work. But that was it. That was the article dude.

Dejan Mladenovski (23:22.998)
Yep. Yep.

I think there's a lot of examples of that, right? Pages that are great, built from the ground up, far more in-depth detail than their competitors. And then there's just empty pages that don't provide any sort of value at all. It's just AI generated, but it's just keyword stuffed, NLP optimized, stuff with synonyms and finity like industry jargon. And that seems to rank far better than the highly optimized article.

Andy Gee (23:31.267)
Yeah.

Dejan Mladenovski (23:54.292)
There's so many examples of that.

Andy Gee (23:56.6)
Mm.

Andy Gee (24:00.065)
What's the common denominator, like you said? What you said was perfect. What's the common denominator? Between lower ranking content, quality, heat quality. And I think it comes down to Google believing that the search attend is more aligned. Right or wrongly, what about you disagree?

Dejan Mladenovski (24:14.914)
think intents are part of it, but after the leaks, think user signals are a massive part of it as well for these types of pages. How long do they stay on the page? I think that falls into intent. I think you really got to say, if the intents not align to the search term, people are going to bounce.

Andy Gee (24:21.76)
Yeah, without doubt,

Andy Gee (24:27.776)
Yep. And how are you going to define intent? Right?

Dejan Mladenovski (24:32.93)
I think that how else can they do it at scale? You've got to think like how else can they possibly work out if a page is quality at scale without really diagnosing it? See what the user does. See what the user does. It's the best way. But I also think authority. Authority is the last one.

Andy Gee (24:39.597)
Look out.

Andy Gee (24:43.446)
That's the best way. I think that's why I think that I want 100 % authority. But believe it or not, there were sites below us that had more authority.

Dejan Mladenovski (24:53.148)
I think yes you can trump authority but I think if that competitor did even half or three quarters of what you did I think you'll see them trump and I think that's the thing ultimately. in a like I guess you know.

Andy Gee (25:03.746)
Yeah, yeah, good points.

Dejan Mladenovski (25:11.938)
world now with AI content that, and it's getting good. Like you look at some of the content that's coming out of GROK3, Sonnet 3.7 that just released, it's good, right? And I think this, think about like, you the old saying goes like it's the worst it'll ever be. You know, I think people ask, maybe people from a few years ago are still thinking, know, AI is just word for word and it can't, you know, do any of these things, but it is seriously getting good for, especially technical subjects. We've seen that with like open AIs, like deep research.

I think seriously the content, the value of content for certain industries has gone to zero. I think you look at like a...

you look at industry like work boots, the time and effort it's gonna take to go and build out hundreds of category pages versus AI doing it, there is a huge, huge, huge advantage of AI doing it. And then the question begs, okay, if AI is eventually gonna get to or surpass a human level intelligence in content, and I think it's a safe assumption, right? If we see where the deep research models are going and how in depth the content's getting and how they're citing all the resources,

getting pretty good for at least the available content that they have to scrape right? Potentially proprietary subjects, maybe data that's hidden behind paywalls, APIs, maybe not so much but if it's publicly available which for a lot of industries it is, the only thing that comes to mind that's going to separate these websites is authority.

And I think we're seeing it already. think you're seeing it that the price of links has gone up. The difficulty to these links, it's going up. I think we're already starting to see it. I can't see how we're going to move away from the link model if content is going to be so easy to generate.

Dejan Mladenovski (27:00.372)
it's going to get to a point where well, if I'm Google, why wouldn't I just use my Gemini engine to put it up at the top and these websites are displaying that content anyway. How much longer is it, you know?

Andy Gee (27:10.318)
I think it all comes back to the branding signals, mate. That's what's going to drive it. At the end of the if Google's got a million sites, it can deliver you. Authority, 100%. Of course. if you're finding... How would Google look at a site that has massive amounts of social branding and engagement, legit engagement?

One post, 700,000 views with 100,000 comments. That has no SEO authority. How do you, do you think that at the moment it's a low factor? At the moment it's probably zero factor. So.

Dejan Mladenovski (27:44.834)
Yeah, I think it is a factor. I think it is a low factor though. think, you like you look at, you look at like a social fortress. You look at things like a social fortress, right? Like, don't get me wrong. Like, you know, it goes back to the whole debate of no follow and do follow. I think people...

People sometimes think no follows don't do anything, but I disagree. think they definitely move the needle. And you look at bigger sites, here's the thing. I think you put it up recently that your social media brands, look at the link profile that add linking to your social media.

Andy Gee (28:08.352)
No, they do. I disagree.

Andy Gee (28:17.518)
I've got no follow-ups from big sites.

Andy Gee (28:27.15)
Mm-hmm.

Dejan Mladenovski (28:28.404)
sort of like profiles and see if you can get a pointer back to your site. those social media profiles, read your content. So it beefs up your, it obviously beefs up that authority of that page if there's links going back to that social profile. And if that social profile is discussing your brand, it's like an entity, it's linking back in a lot of the cases to your brand, there's value there. So I don't think social media is completely not worthy. I think it's important. And I think it may be more important in an LLM world.

Andy Gee (28:30.094)
Thank you for reading my content.

Andy Gee (28:42.402)
Mm-hmm. Mm-hmm.

Andy Gee (28:48.238)
Mm-hmm.

Dejan Mladenovski (28:58.348)
but I will have to wait and see, right? I just think even like...

I digital signals, right? Google has the only digital signals to go off with brand. It's not gonna know, unless somebody's posted online, it's not gonna know what billboards are on the bus stop or on the major highways. It can only see digital signals, right? And as part of any SEO campaign, I think some sort of brand building exercise, whether that's through guest posting, link acquisition, getting resource links, getting links from your partner.

Andy Gee (29:16.75)
course.

Dejan Mladenovski (29:33.028)
That is all a branding exercise that I feel you cannot get away from now. Maybe a few years ago you could roll off the back and purely do content and get away with it. But in any half competitive vertical, half competitive vertical,

Andy Gee (29:38.819)
Mm.

Andy Gee (29:48.015)
I don't think you... No, I reckon, well, the industries I worked in, like you've got the jewellery, fashion, workwear, you've always needed the links, I mean, I haven't worked in an industry where you haven't. I mean, even in the last half decade, content alone was never...

Dejan Mladenovski (30:05.228)
What are you, I've got a question, okay, got two questions actually. First question is, why do you think link building is not as discussed as much as other elements of SEO, as an industry as a whole? When, in Australia or in general, I think in Australia, let's stay with Australia because you don't really hear it. I think digital PR is a bigger thing there, right? But here in Australia, right, it's not a major talking point. Why do you think that is?

Andy Gee (30:16.308)
know, Stray Out? Because it's...

I think in the UK still discussed a lot.

Andy Gee (30:29.774)
I honestly, I think because like you said, the cost of links is going up. It's not so easy to game. Google's crushed down on private blog networks quite a bit. So a lot of the gamification of link building in yesteryear was, there was a lot more you could do. I remember I used to argue when I was working in my agency.

where we just had where the head of strategy there, we nearly literally came to a physical blows, mate, like where he wanted to go down this sort of private blog network style. And I'm just like, this is just not a good idea for clients, right? We need to I didn't have so much of a mature understanding of the mixing branding with how does that sort of like.

you know, email outreach I knew of but didn't sort of like practice a lot in 2008, 9, 10. Understanding, okay, here's some sites that are linking to your competitors. How can you approach these sites and give them piece of content that's better like the sort of the roadshow sort of strategy. All these, all these are legit. I just think now that A, the budgets, I think staffing is a huge issue.

to find people that even really know how to do link building in Australia's. Quote. Not great. If you can find SEOs that can do link building well, they're gonna want a lot of money. And so...

Dejan Mladenovski (31:54.178)
agree with that.

Andy Gee (32:04.524)
I just don't think it's, like you said, I think you said it all already, you've already said it. I think the bar in which to gain links is harder than ever before. The market understands the values of links. It's harder for agencies to scalably, scale is always the fucking buzzword, to scalably grow a link building package. I think many SEOs don't understand the power of branding.

to generate links, how to become a resource. It's not just even digital PR links. So again, going back with Larsen, being the go-to person for Elle and for Vogue, these sort of highly relevant, highly authoritative sites, they don't want to just give you a link insertion for...

You know what I mean? And if they do, it's going to cost like, it's not easy. It's not scale. When we were featured on The Bachelor, we created something to get everyone to talk about it, getting people excited about that was able to do. So I just think it's really hard. It's not so easy to do the links. I think link building ultimately down separates the kids from the adults here and within the space. And I think it requires a lot more marketing and business intelligence to build out sort of.

really powerful, meaningful link building that is not only scalable but sustainable. I think like what I find with link building is the velocity is really important as well.

just brands fall over and I think a lot of SEOs can hide behind big brands sometimes. They've got a lot of backlinks and things. But I'm not impressed with someone that can take over a Bing Lee, even like myself back in the day and get first for LEDTs. I'm looking more, hey, like taking a brand that's got a million dollars to turnover and using SEO to build that up to 10 times the revenue. That for me is much more impressive than, hey, we've just taken Bing Lee from five million a year with SEO to 20.

Dejan Mladenovski (33:35.042)
percent.

Andy Gee (33:58.857)
million dollars a year like you've already taken a side it's already got the authority like you said and yeah i think i think it's harder i think google's cracked down a lot of sort of the the gaming tactics and i think it requires i think it requires a lot of outreach a lot of effort and a lot of sort of i like my secret is tapping into good good entrepreneurs so so like if you give me a good entrepreneur

in a business that's got a thousand bucks. I'd rather work with him a thousand bucks. I know James Norquay isn't going to approve this message, but I would rather take his thousand bucks a month than get me some blue chip client with more red tape than the Red Cross and for ten thousand dollars and not be able to do anything. Everything's going to go through this department, that department, this, that. Yeah, I think I think how would you answer your own question?

Dejan Mladenovski (34:34.902)
Ha ha ha!

Dejan Mladenovski (34:57.588)
Yeah, all right. So question I guess was, you why do I think links are not talked about as much in the market? I think you did. Yeah, yeah, yeah, you did. You did. I think you definitely answered it.

Andy Gee (35:02.71)
Well, did, sorry, sorry, Sorry. Did I answer that question or did I kind of just.

Dejan Mladenovski (35:10.976)
I just think because a lot of people are not good at it. I think that I want to come into a campaign and say, okay, this is your link position, this is where your competitors are, this is what needs to happen on the campaign. I reckon sometimes transparency lacks in the initial stages. Everybody's doing whatever they can to get the sale, right? And I get that, economy's tough, there's reasons for it. But my thoughts are like, you have that...

Andy Gee (35:14.019)
yeah.

Andy Gee (35:35.054)
show.

Dejan Mladenovski (35:40.854)
benchmark at the start, think you know what the campaign is going to be moving forward. And it's a lot more easy to measure as well. I think like, as you said, I think it's quite hard. It is quite hard. Like, you know, there is all sorts of link marketplaces out there. The links don't really work. They're devalued, you know, to an extent. You know, you can see that by, it's not hard to work out if a link's been devalued. You could just have a look at the trend of the site itself. Have a look at, you know, sites that it's linking from and look at the trends.

Andy Gee (35:46.776)
Mm-hmm.

Dejan Mladenovski (36:10.788)
that they're going on. You know, it's very difficult, very difficult. You know, I almost think, man, I actually think like marketplace links are a risk. Like, and hear me out on this, like we're talking about this at Chiang Mai SEO. And there was an interesting slide by a fellow that runs the...

Andy Gee (36:13.644)
It's hard work,

Yeah.

Dejan Mladenovski (36:34.486)
the runs the conference call. And what he said was that PBNs are safer than guest posts in 2025. That will be safer. I know big claim, but I'm inclined to believe it. I'm inclined to sort of.

Andy Gee (36:42.083)
Oof.

Dejan Mladenovski (36:49.41)
I'm trying to sort of like say that I agree and I'll tell you my reasons for it. If all these sites are just selling links to any body that they can pretty much touch and I mean like you know they're selling links to like if you're a site if it's an Australian business and it's selling you know gambling links to a casino in South Africa and then a slot machine in Thailand and all these places

Andy Gee (37:11.022)
Mm-hmm. Mm-hmm.

Dejan Mladenovski (37:13.942)
You know, the site's not on topic. It's just trying to take dollars. It's not topically relevant. It's talking about all these different subject matters when it has no authority in one given niche or specific vertical. I would think that maybe let's not even use the word PBM. Let's use maybe, you know, old site that's been reestablished, reestablished sites, right? Sites that maybe had some links and authority in a specific vertical. It's re-birthed into sort of a mini authority. And now with AI, you can make the site grow.

Andy Gee (37:38.498)
Mm-hmm.

Dejan Mladenovski (37:44.068)
You know you can build it on you know custom frameworks and you can build out topical maps and you can drip feed Content that potentially used to rank for an ahrefs historical keywords and get that ranking and only link out to authority sites and Sites in that vertical that's it that to me feels a lot safer Than maybe getting a link on these because when money is involved in they're selling links You have to assume that they're gonna accept anybody and when somebody comes along and offers, you know X amount of dollars for a link that's completely

not going to be relevant to, it's not going to move the needle and in fact it's probably going to hurt you and devalue all your efforts anyway.

Andy Gee (38:16.494)
I'm just going to move the needle.

Andy Gee (38:22.69)
But that's a good point, man. And not all private blog networks are created equal. But the majority that I used to see.

Dejan Mladenovski (38:29.32)
A of them don't, yeah, you know what? I'll caveat that a lot of people don't do it correctly. A lot of people, they don't know how to do it.

Andy Gee (38:34.222)
A lot of people don't do it. think both, I mean, look, I mean, who am I? I mean, my opinion is, look, both are very risky. And I don't think most of it, I mean, PBN's a good business. And I think there's a reason. I think there's some reason for him to say that. Not because I don't know him, but I would say there's a reason. And sure, PBN's can in some ways.

I think he's using a very good example versus a very bad example.

Dejan Mladenovski (39:05.427)
Yeah, I think that's what you've got to take the context right most PPNs are done poorly most PPNs are done poorly

Andy Gee (39:08.558)
You got to take the... 90 % of them have done bullet. And I would say, I would say dude that ranking in like, mean, look, mean, chain wise a different market. Like I can't speak to that market. I just, I can't. So I'm going to plead ignorance on that one. I don't like talking about things I don't know what I'm talking about. But in Australia, in the Australian markets, when I work with brands, when we've built out a strategy to generate links the right way, and I'm meaning the right way, I'm not trying to sound holier than that.

when I build a machine for them to understand this is what's required to build links with velocity and that can generate the topical authority, et cetera. I just feel that's what's going to not only move the needle but keep you at 10,000 revs. I think if that private blog network for whatever reason, if you pay for links at any scale, then that is ultimately

You are kind of like, it's a liability. You're kind of like, what's the end game here? Are you just going to be continually buying private block? What happens if the site owners drop them? What happens? Even guest posting. mean, I think guest posting, again, there's really, really bad examples. But how does Google know when a link's been paid or not? But

Dejan Mladenovski (40:35.028)
It doesn't and this is it you know this is the issue this this goes back to the issue of It don't know right they can only look at okay What are the signals that the site's sending if it's leaking out to all these groups of sites that don't make sense like it's no good If you're ever gonna like just for viewers out there if you're ever gonna like you know use a network of sites just never buy it ever Never ever ever buy a site network. That's just don't do it because you know if they're selling it. It's it's already lost its value

Andy Gee (40:39.179)
It doesn't. They don't know, man.

Andy Gee (40:58.99)
That's disclaimer here.

Dejan Mladenovski (41:05.504)
I think I agree, it's not a holy topic, one that people don't want to talk about, right? That's why I wanted to touch on it with you.

Andy Gee (41:11.584)
No, I'll talk about it till I blow in the face because I used to have these discussions a lot down like with our head of strategy. We came to physical blows over it. Now, his strategy got taken down. So in the end, I was vindicated. Now, does that mean that if anyone else done a private blog network, if they've done it better? I mean, I can't just assume. And I've seen private blog networks done well in the UK.

Dejan Mladenovski (41:19.82)
Yeah.

Dejan Mladenovski (41:25.527)
Yep.

Dejan Mladenovski (41:35.97)
I think private blog networks, there's two different types, right? There's one that, no. So what they were in 2014, 2015, 2016 is they were groups of sites that were all linked together. So you'd maybe have one site and you had a link at the bottom and it was like, it was all on the same template, it was all on the same IP address, it was all using the same whois data. It all had.

Andy Gee (41:38.936)
But I just don't touch them. Maybe I'm too old.

Andy Gee (41:50.198)
Yes, correct.

Andy Gee (41:54.51)
There was no effort. There was no effort. They all even on the same server.

Andy Gee (42:02.878)
we had to see block I some of them had to see block IP sort of down pat but like but I don't even know whether yeah anyway so I'll catch you off

Dejan Mladenovski (42:11.008)
Yeah, even a C block IP, right? Like I think it's still quite obvious that even if you know, because if you're using the same provider, let's say you're using Digital Ocean or Vulture or whatever you might be using, if you change, if you get a different IP, generally it stays in that same like range, unless you get it in a completely different location, then then the like, you know, maybe the A class will be different with what you're after. But.

Andy Gee (42:26.476)
Mm-hmm. Correct.

Mm. Mm.

Dejan Mladenovski (42:33.26)
There's that old school private blog network where the sites are all linked together. And then there's like a different method, right? Is where you're actually trying to build a digital asset and turn it into a bit of an authority and actually provide value for the user. It's a big effort, right? And the reason you won't see people doing it is because it's a huge effort to do it. Massive effort. To build out a quality site on a custom template in a niche that, you know, it already has an established link profile in, that maybe it

Andy Gee (42:53.281)
is a massive effort to do.

Dejan Mladenovski (43:03.204)
hasn't been devalued with Wayback Archive having a look, make sure it hasn't been turned into something silly in the past. You've got to do all these checks. Even before you even think about this method, there is a whole host of things that you need to make sure that it even meets all the quality signals. And that's the reason I think people don't do it. It's time consuming, it requires a lot of technical knowledge, and it's a lot of trial and error to perfect.

Andy Gee (43:11.352)
Correct.

Andy Gee (43:20.344)
to me.

Andy Gee (43:29.868)
Yeah. And honestly, they are. And I'm not trying like this might be an analogy that may offend some people. For me, it's like I watch a lot of mafia shows. If half these mafia guys actually build legit businesses, the amount of effort they go to to build illegitimate businesses, it's just crazy. The amount of detail that they go into. I'm not saying that private blog networks is the same as organized crime. Don't get me wrong. I'm just trying to use an analogy here that I just feel like

Dejan Mladenovski (43:54.859)
Hahaha.

Andy Gee (43:59.343)
I think if you look, if you've got your own affiliate sites, hey, my heart says, you do whatever you got to do. Like I'm no Google apologist here, right? Like evangelists. I'm like, you just go do whatever you need to do to make money. Who am I to judge you, right? On the affiliate side. I think when I just come, maybe I'm old, maybe I've been in it for 20 years and now it's my weakness, no longer my strength. That's what I got to say about people like you. You've got the energy of you got youth on your side.

Dejan Mladenovski (44:23.083)
fuck.

Dejan Mladenovski (44:28.729)
mate, we're hungry, we're hungry for those links, you know what I'm saying?

Andy Gee (44:31.05)
You're hungry, mate. You're like a fucking beep off its leash,

Dejan Mladenovski (44:33.75)
Ha ha ha ha ha ha ha ha ha ha ha ha ha

Andy Gee (44:37.083)
no

Andy Gee (44:44.642)
I just always feel like you'd be playing toe to toe with a searcher, yeah? And I feel like your results, your...

Dejan Mladenovski (44:50.914)
I like it is that. Yeah, think you're, that's a, I wanna lean into that. I wanna hop onto that because.

Andy Gee (44:55.598)
You're basically always at a point, even if the growth is like, you can't see my hand going up, but you get it. But you're always kind of like in the back of your mind. I know Google isn't as smart as they think they are, but I would be feeling as well as a PBN could be done. Hey, with my Asayi back in 2010, I should have done private blog networks. I would have made from a...

Dejan Mladenovski (45:21.506)
Well you gotta look at it like this. You gotta look at it like this, right?

Andy Gee (45:24.438)
I would have made from hundreds of dollars to thousands in months if I focused on that. But I wanted to even make like you should see my affiliates. That's another discussion for another day. But I always feel like I'm on edge. Whereas I feel like I feel like and I've done it before. I feel like I've helped clients at my detriment, my financial detriment, build a sort of understanding in a machine to say it's hard to get links. But this is the model.

Dejan Mladenovski (45:36.587)
Yeah.

Andy Gee (45:54.625)
I think will work. And I kind of wouldn't want to do a talk about it because I don't necessarily want to give it away.

Dejan Mladenovski (46:00.692)
Yeah, well, let's look at it like this, right? So, thing is about it is it's gotta be a diversified link portfolio. I think I slightly already am, if you know what I mean. Like look, it's a diversified portfolio. Might have to talk after the podcast, mate.

Andy Gee (46:10.254)
Are you trying to talk me into a blog that works there?

Andy Gee (46:19.574)
I sent you my clickbank website and you can do whatever you like.

Dejan Mladenovski (46:25.846)
But basically you gotta look, right? Because for the viewers listening, maybe they want a quick strategy of what could potentially work. Sometimes a site can get X amount far just by doing all the high quality citations in that vertical. You can get some, you can get...

Andy Gee (46:42.914)
High quality citations as what? How would you break it? You mean like a low-key? Yep. Yep.

Dejan Mladenovski (46:45.344)
High quality citation, I would break it down as niche relevant, niche relevant, local. So something that's local and something that's in your vertical, right? That is probably where you'd wanna start if you're doing it. Where like you start going and building 300 citations and it's a directory out of the US, you know, for industry Timbuktu that...

Andy Gee (46:56.312)
Sure.

Dejan Mladenovski (47:12.192)
that doesn't really hold much authority, that's not really gonna help you. You wanna send signals, you wanna be strategic with how you do it. So that is one strategy that can get you so far. And I think just look around, you've got some partners, you've got people you work with, everybody's got a little network that they know. It's not a private blog network, mean it's technically maybe it's own little private blog in itself, right? Businesses that link to each other, that are established, that might know each other, that might recommend each other's services anyway

Andy Gee (47:15.469)
Yep.

Andy Gee (47:28.717)
Mm-hmm.

Dejan Mladenovski (47:42.098)
in the offline world could make a good point to start somewhere. Obviously, reciprocal links, you don't want to do too many of them. Think about five, maybe five to 10 of your closest partners and I'd cap it there.

Then, okay, what are you really left with to do? Yes, you can go out and build link baitable assets, right? You can find, okay, know, if X amount of sites are writing about this topic and you have the best content on that, you could potentially do it. If a journalist is looking for something, statistics piece, or who, what, when, where type article, they can find that.

Andy Gee (48:11.936)
Yeah sure sure so you got like a mixture of strategies you know yeah yeah

Dejan Mladenovski (48:16.298)
Mix the things, mix the things. I still do think guest posting works, but not how it used to work. I think you've to be very strategic and vet the sites well. So like I said, all those things I mentioned previously, like, you know, does the site, you know, link out to this bad network? What's the ratio of incoming to outgoing links? Yep.

Andy Gee (48:25.848)
bit.

Andy Gee (48:34.062)
One of those clients, I want your view on this, one of these clients that got bought out from the US company that I'm doing some consulting work for, they had a manual action back in, I don't know if it was two years ago, can't remember, it's either two or three years ago. For me, a manual action from what I've seen, because I've seen some horrible sites not get a manual action.

Here's what my opinion is and I want you to have something different. I want to see how they're perspective. For me, to see a lot of bad sites that might have like 10,000 bad links and this was just shit. This was just shit, right? I've seen 10,000 links just go under the radar, dodgy stuff, go under the radar. This site had 27,000 spammy links from clear cut. Half of it was, well.

wouldn't say half but one one third of it is probably like web 2.0 spam and shit like that and others just like gent your classic good old-fashioned classic link spam right

Dejan Mladenovski (49:38.294)
Yeah, I a straight box, X from just GSA Blasting. Yeah.

Andy Gee (49:40.847)
Yeah, yeah, that type of shit. Yeah, 100%. So you had a bit of X-ROMO. Well, I mean, the X one, what is it called? They used to do a lot of Web 2.0 spam. But anyway, whatever, right? Yeah. No, not X-ROMO, the other one. Ah, fuck, what's it called? I used to know these tools. Anyway, doesn't matter. So it had a mixture of a range of spam.

Dejan Mladenovski (49:52.466)
X, X Ruma? Yeah, yeah, okay, yep.

Dejan Mladenovski (50:00.811)
And we're go.

Andy Gee (50:06.461)
Obviously anyone can build spam for a competitor and try to negative SEO them, right? I gave them an answer of why I think necessarily they got hit and other sites that see that might still have something similar but go under the radar. Why do you feel some sites will go under the radar? Considering that Google can know that it can be a negative SEO attack.

Dejan Mladenovski (50:29.462)
Yeah, I think, well, you look at what Google said on this, right? They're like, you we ignore bad links. Like we ignore spam link. They've come out said that in paraphrasing, but in different forms. What is scary?

Andy Gee (50:34.296)
Correct. Yeah.

Sure.

Dejan Mladenovski (50:45.012)
is like if you think about negative SEO and how it's harming that site, what is scary is sustained, like sustained poor links. So what am I talking about? I mean, you know, the people that maybe they're just getting into the industry and you know, they see the price of a link over here is like $1,000 for one link. They're like, why would I do that? Then they see on Fiverr, hey, I can get 5,000 links for $10. Woo, I'm winning. And I think doing that blast once,

I think maybe you'll get away with it. Sustained blasts. Sustained.

Andy Gee (51:18.964)
you think a negative SEO attack with sustained blasts could get us out down? Pending the authority of those demands.

Dejan Mladenovski (51:22.594)
Potentially right because if you think about it Depending the authority potentially right I haven't tested that but I've been ongoing theory I'd love to test it on one of my own sites where I just blast it with just poor links and see what happens Because if you think about it like Sustained poor links

Andy Gee (51:36.046)
That's good.

Dejan Mladenovski (51:42.658)
can't be good. Like if you're sending and here's the thing, I'm not talking about, you know, completely non relevant links. I'm talking about exact match anchor type spam. So for example, like what you'll see with negative type links is somebody thinks, I'm going to hit them with, you know, I'm going to hit this, you know, let's use jewelry with like a bunch of, you know, adult links, right? And I'm going to have these. That's not the way you would think Google would hit you. Google would hit you if you're actively trying to manipulate the search. So if you're using exact match anchors from all

Andy Gee (52:03.041)
Yeah, sure.

Dejan Mladenovski (52:12.612)
these poor quality sites and you're doing that at a sustained period, right? Say I'm doing one of these blasts every week, every week and I'm doing it for six months and I'm using different variations of exact match anchor texts. That surely can't be good. Scary thing is you might initially get a boost but the chickens will come home to roost on that. And then it makes you really think like if...

Andy Gee (52:33.272)
Mm.

Andy Gee (52:36.728)
I have to some tests.

Dejan Mladenovski (52:37.834)
Yet if that sounds like potentially could hurt you, well then every site's vulnerable. Because it doesn't take much to do that to any site. And that's a scary thought.

Andy Gee (52:40.93)
Mm. Mm.

It was 20,000. mean, 27, you can build 27,000 broken links with X-ROM quite quickly.

Dejan Mladenovski (52:51.692)
quite quickly and quite cheaply too. You can just go on a marketplace and buy that right now, right? So the fact that anybody can do it to you, to us building like, you know, legitimate brands, Omega Digital, Shuffle, anybody could just hit us with that scary thought.

Andy Gee (52:57.366)
I mean, I mean...

Andy Gee (53:07.566)
Well, want to know what's I mean. Yes, I understand what Google says. I'm trying to understand what Google says. Google does sometimes.

Dejan Mladenovski (53:15.062)
I get why that also had to crack down on it too because if anybody could do it, like if it's too easy to do, then every site, every business model, right?

Andy Gee (53:21.61)
That's whole point of my question. It's like, where's the barrier? Where's the boundary? Because between understanding that I can just do a negative attack with enough money. And I think what you mentioned at the very start about brands having leeway, that definitely plays a huge part.

Dejan Mladenovski (53:36.012)
Definitely, definitely. man, have you seen what's happened with the Parasite SEO? How like the certain sites, you know, that have no authority, DR90s, Google said they're gonna crack down on this back in May. I think eventually they did manual action a few sites. I forget what the exact name of the update was, but it basically targeted large publishers that, you know, were publishing, getting...

Andy Gee (54:01.812)
I for the first couple of times we're outranking Reddit a few times, which is very unusual.

Dejan Mladenovski (54:06.944)
Yeah, Reddit as well popped up massively this year, but not just Reddit, right? was publications. It was like your Outlook Indias. It was like your Forbes. was, you know, these sites that got huge, huge, huge, huge growth at the expense of smaller, smaller sites, but.

Andy Gee (54:16.002)
Yeah.

Dejan Mladenovski (54:25.258)
I think in general what you'll find is that there's a trend to authority. Like look at the last three, four years of updates, right? Which sites have performed well constantly, right? Go and look at the SERPs, go and look at who was ranking three, four years ago, go look now, like there was a clear trend towards favoring these authority sites. I can't see that changing. Make the best content you want if the content is not amplified.

Andy Gee (54:25.271)
Yeah.

Andy Gee (54:43.085)
Yeah.

Dejan Mladenovski (54:51.146)
and it's not got that social traction links pointing back to it. The social to get links pointing back to it. It's gonna be tough.

Andy Gee (54:57.23)
Well, one of the previous clients we had, mate, was how much should you spend on an engagement ring, which is a very popular term. we did the right thing. We had the original research. We had the data analyst involved. I didn't do this because Google said it all, but we did exactly the blueprint.

the original research, the data citation. We gave a reason for ANZ for Westpac to sign us the link to us. Well, Westpac didn't. And one of the guys at the SCO of conference 2024 came up to me and said, you're Andrew, you try to pitch us with linking to your client. He just came up to me out of the blue. At the SCO conference last year, said, oh, sorry, we couldn't do it. I said, well, don't take my client's content, mate. Then I won't come after you. So don't take these citations or these data.

and they're not linked to him. So it was a of an awkward conversation. I'm Captain Awkward. But yeah, did, it's very hard to kind of get onto that first page where people want to use your data. Once you get on the first page and people start wanting to cite you, because we didn't just do your normal three months salary, that's what you should, like the same regurgitated bullshit, but we did the blueprint of.

Dejan Mladenovski (56:09.854)
sometimes you got to amplify it, right? Sometimes the way to do it is pay for ads to get that. If you're not ranking there and you know that it's a linkable asset, sometimes you got to pay to be there. And to get that initial traction of the links, sometimes it's just got to something, you just got to the bullet on the budget for it. That four to six months is going to be...

Andy Gee (56:16.654)
Oh, you the out, the promotion, the content promotion man. Exactly. Yeah.

Andy Gee (56:27.246)
it unfortunately wasn't ever yeah 100 % dude it wasn't evergreen content so the links velocity started died off but in 2020 what was it 2020 yeah 2024 we just we did in 2023 we just updated the data a little bit republished the date that cougar doesn't like but we did we did put like we did put new content in it republished the date bang straight up again

Dejan Mladenovski (56:33.408)
Makes it tougher. Yep.

Andy Gee (56:54.004)
So, but unfortunately we didn't have the league velocity so just people weren't taking our data. But I would say that's that that model for me was hey like there needs to be a strategy to get onto the first base. It's like soccer man you've got to get promoted to be in the big league. Once you're in the big league then you get the deals and the players and the opportunities. You don't want be in division three.

Dejan Mladenovski (57:15.318)
Yeah, yeah, yeah.

Andy Gee (57:17.95)
or page three. like you said, it's tough. it's paid ads, whether you're link building, whatever you're kind of doing to kind of get up there. But you know articles. But the popular work boots example, I didn't do shit. I didn't build any links. I didn't do nothing. It wasn't even good content. And it would generate a system.

Dejan Mladenovski (57:31.168)
Yeah. Hey, I think competition is the thing, man. Like, you know, for something that maybe people just, if you're early on something, you know, and like you can get there and just, you know, if everybody's just got standard category pages and you've got a fully optimized page of it, I think you'll do well.

Andy Gee (57:48.687)
I the page, with the work boots example, the page got first and there was competitors doing it. There was our vicious competitors, the authority, they picked up on it. All the SEOs did. And I'll let you go very soon. I'm going to talk about this until I'm blown in face with you. But yeah, I think it was just Google, like the brain kicked in. Everyone was bang, clicking on it, bang, bang. Staying on it, clicking on it, buying.

Dejan Mladenovski (58:06.496)
Hahaha

Andy Gee (58:17.176)
Hey, Google can see all that, right? So why drop us? We were meeting the intent, the customers were happy. They weren't bouncing, they were staying on the side, they were buying our products. At the end of the day...

Dejan Mladenovski (58:18.678)
Yeah, yeah, yeah.

Dejan Mladenovski (58:26.118)
Yeah. Oh, yeah. I'll wrap up with this. So wrap up with this one. So content, like content period of peak performance, right? Nine to 15 months, nine to 15 months, right? After that, you know, chances are if the site's pages perform well, that your competitors have had enough time to copy it, release a similar strategy.

Andy Gee (58:30.914)
You wrap up with it, yeah, wrap it up.

Andy Gee (58:42.286)
12 months? Yeah, I agree.

Dejan Mladenovski (58:54.711)
If you've got a date marked as well, people start looking at it, it's a bit old, like two plus years as well, can in fact affect your CTR.

Andy Gee (59:00.706)
Yeah.

Dejan Mladenovski (59:03.52)
But it's just that point that it just doesn't perform as well. It just doesn't seem to do well past that point without some sort of a refresh. I think in that example, these are the page, and a good strategy of content overall is pages that already have backlinks, pages that once performed well, these are the ones that the effort should be pointed on. These are the ones that should be refreshed. These are the pages that you should be thinking, okay, how can I turn a link from other pages that maybe have recently got links to sort of send more signals?

Andy Gee (59:25.614)
Hmm.

Andy Gee (59:31.726)
Yeah, 100 % dude. Yeah, 100%.

Dejan Mladenovski (59:33.396)
There's so many things you can do in SEO, right?

what really separates somebody that really can drive forward a campaign versus maybe someone that's maybe just getting into it, maybe hasn't got as much experience as yourself, Andrew, is knowing what the next thing to do to move the needle at that 80-20, that, I know if I put 80 % of the work in this, 20 % of the work in this little thing, I get 80 % of the boost. That is what's gonna separate, I think, this industry. think when we're moving now into a space where there's not enough, there's not gonna be enough room for everybody in the market.

It's probably one of the first times that we've seen it. There's a lot of businesses offering SEO. And I think with AI people, they're going to be able to service more clients at a same productive level. I think we're going to see big changes. I'm excited for it. I'm here for it. I reckon the game will change in the next two to three years, but anybody likes it not, it's my personal opinion.

Andy Gee (01:00:33.32)
I think it always changes.

Dejan Mladenovski (01:00:35.468)
But I think it's gonna change in unprecedented way over the next two to three years. Something that we haven't seen in decades. And I think for anybody that's in the industry that loves it maybe as much as us, Andrew, and that can adapt to it and execute it, it's gonna crush it. So I'm bullish. I'm pessimistic in the current form it is, but I'm bullish where it's going. And yeah, it's been good, it's been good.

Andy Gee (01:00:41.198)
Sure.

Andy Gee (01:00:56.782)
Clearly.

Andy Gee (01:01:01.102)
I've enjoyed the debate, It's been fantastic, mate. I love the energy, love the passion. I've got a soft spot for you because I see a little bit of me in you, mate. So I see the good things anyway. Now, listen, if you want to listen to Dan speak, get your tickets to SCO Sydney Conference. I promised James that I would keep plugging it. But I think it's just coming for listening to Dan talk about programmatic SEO and maybe even in the drinks afterwards, Dan and I sort of getting into it again.

Dejan Mladenovski (01:01:10.487)
Hahaha

Dejan Mladenovski (01:01:29.964)
Just come up to us if you're there. We'll kick off where we left off. Ask us any questions you heard today.

Andy Gee (01:01:30.261)
I didn't...

Andy Gee (01:01:33.774)
Yeah, absolutely. Well, Listen, Shuffle Digital, 1300 764 736 and shuffledigital.com.au.

Dejan Mladenovski (01:01:42.442)
Andrew Glintos, Omega Digital X, Omega X.

Andy Gee (01:01:45.494)
It's not very, it's not befitting to pump pump and to plug your own doom. Thanks so much my man. It's been an absolute pleasure to have you. Let's do this again. This was fun.

Dejan Mladenovski (01:01:48.478)
No worries mate. Feelings mutual mate, appreciate your time and yeah, love the chat. Let's go. Let's get Sessy.

### What questions should you ask your SEO?

My favourite questions to ask your SEO agency/employee/contractor in the interview or tender process?

👉 What is your philosophy of approaching SEO to deliver results?

👉 How long have you been in SEO for?

👉 Who do you follow in the SEO community?

👉 What do you find most fun and challenging about SEO?

👉 Have you ever implemented a technical SEO migration? If so, could you tell us more about it?

👉 What is your understanding of SEO metrics like DR/DA/PageRank/Trust signals?

👉 What metrics define “success” for you?

👉 What is your approach to Link Building?

👉 How do you approach content marketing? How do you align them with the marketing objectives?

👉 What SEO tools do you prefer to use?

👉 How do use your first party data along with third party data to develop SEO insights?

👉 How do you plan on improving our overall brand awareness on search?

👉 Are you part of SEO communities, write for a blog or attend SEO meetups?

👉 How long have you been in SEO? What has been the toughest challenges over time?

👉 Have you felt the effects of any Google Algorithmic update? If so, how have you managed it?

👉 What is your view on using the Disavow file?

👉 Do you have your own website where you test SEO strategies on?

👉 If SEO was Mario Kart, who would you be?

### 10 Reasons Why SEO Fails in 2025 + Bonus

With an estimated 10,500 websites being created every hour, it's no wonder that the fight to be noticed can seem like a back-breaking endeavour - nowadays, ensuring your website stands out from the crowd takes some serious know-how!

 

SEO is no longer simply a way to attract more traffic; in today's competitive web space, search engine optimisation is an integral part of a company's digital marketing strategy.

 
But with the spotlight firmly cast on the benefits of search engine optimisation, what are some common roadblocks preventing success in 2025?


This can happen when a poorly executed migration is implemented by a non-experienced SEO staff or none at all for that matter.
An Inept and/or unskilled team without a primary focus on generating revenue
Businesses may be shooting in the dark without a competent, experienced team to devise and implement an effective SEO strategy. Without a focus on industry best practices and revenue-oriented objectives, your website could quickly become stuck at square one with no leads or traffic generated.

The objectives were either not clearly stated or were unrealistic within the agreed-upon timeframe
Unclear and unachievable goals place a heavy burden on SEO success. For instance, trying to land at the top of search engine results for an already competitive keyword in a limited time is likely beyond reach - no matter how much effort may be put into it.

The budget is either insufficient or excessive (a larger budget doesn't always equal a greater success rate!)
Although it may seem like the golden ticket, having an eye-popping budget isn't always the best choice. A budget that is too extreme can actually be counterproductive to your SEO campaign by resulting in lower ROI and ROAS. Conversely, scrimping on your budget can lead to a lack of necessary resources needed to create a strategy that will succeed. In short, striking that perfect balance is the key to an efficient and victorious campaign.

The provider's failure to provide leadership and direction to the company and staff
Without well-defined goals and suitable strategies, teams can quickly lose themselves in the digital abyss. With no proper guidance, they risk chasing vapid keywords or wasting time on ineffective tactics that won't yield meaningful results. Ultimately this will leave hazy objectives and confusion reigning supreme.

 
Insufficient knowledge of the subject
A great deal of effort goes into a successful SEO campaign, and an inadequate understanding of the process can do more harm than good. Without proper knowledge of how long it takes for results to materialise or what strategies are involved in executing them, expectations may be set too high, leading to disappointment due to a lack of desired results.

The business model is lacking, outdated or non-existent
An SEO campaign is often at the mercy of a business's model. Without an effectively designed website, clear target audience and strongly defined value proposition, any SEO effort may fall flat on its face. Updating the organisational structure to better reflect these aspects can make all the difference in boosting organic traffic!

 
A lack of the necessary leadership and managerial skills to successfully run a growing business
A crucial piece of the puzzle in achieving SEO success is leadership and management. Without strong decision-making skills or proper execution, an effective marketing strategy cannot be implemented - stifling any hope of growth through search engine optimisation efforts.

 
A Lack of knowledge on how to perceive a valuable campaign
Knowing the importance of SEO can be a perplexing topic for those who don't understand it. Without this knowledge, analysing how effective and influential your SEO strategies are is hard to do - often, people merely look at short-term metrics like keyword positions or website traffic instead of recognising the long-term advantages of an all-encompassing approach.

 
Choosing the wrong time to start an SEO campaign
Startup companies may think they can jumpstart their digital presence by starting an SEO campaign, but in reality, fierce competition makes it difficult to get the desired results quickly. It's crucial for startups aiming at short-term growth to understand that SEO requires time and patience if they want their business's voice heard online amidst all the noise!

Competitors have a stronger SEO presence
With so many players involved, success in SEO requires a strategic plan to stay ahead of the competition. The team must understand their rivals and identify their strengths and weaknesses to craft an effective strategy that works for them – including staying up-to-date on industry trends.

 
Bonus: The wrong priorities are set by the SEO agency/team/professional, leading to unproductive outcomes.
When it comes to SEO, the devil is in the details, and a campaign can be doomed before it even begins if time is spent focusing on the wrong tasks. Common faux pas includes neglecting important areas like content creation and link building in favour of myopic strategies such as keyword research or technical optimisations. These may offer immediate visibility but won't set a foundation for long-term success.

 

Conclusion
For any business aiming for SEO triumph in 2025, it is essential to chart the right course. This involves taking calculated steps and staying aware of potential obstacles that could lead to failure. Concentrating on relevant objectives, prioritising tasks with maximum impact, and keeping abreast of changing trends - a successful result within achievable reach can be realised now and long term!

 
Got another factor that could contribute to SEO failure?
Comment below to let us know! 👇

### First Place for ENGAGEMENT RINGS case study (Larsen Jewellery)

At Larsen Jewellery online enquiries is by far our most important source of enquiries. Unlike normal retail shops, we don’t get any passing trade so we rely completely on marketing to attract people to us and online marketing plays the most important role.

 

For this reason, having the right team working on our online marketing can make the difference between success and failure for our business, and I am pleased to say that we could not be in better hands with Andrew running our online marketing.

 

Apart from being extremely capable, you will not find anyone more dedicated or enthusiastic about online marketing.

 



Andrew has worked with us for an extended period of time, first as our campaign manager at “E-Web Marketing” and later on as our integrated SEO at Omega Digital (formerly known as APG Web Studios). Apart from being extremely capable, you will not find anyone more dedicated or enthusiastic about online marketing.

 

Andrew takes personal service to a whole new level and shows a genuine interest in how his work affects our business.

 

One of the most important criteria to me in finding the right person to look after our online marketing, was to chose someone with the right philosophy. SEO can be done in many different ways and some techniques that were applied by others in the past were questionable, but in Andrew we have found someone with a philosophy that matched ours.

 

Like Andrew, we strongly believe in ‘white hat’ SEO where we do things not just because it will improve our rankings but because it adds real value to the end user.

 

The result of Andrew’s work speaks for itself. He has managed to improve our rankings on Google markedly and through that increased our traffic significantly. Our organic traffic is now so strong that we have completely discontinued our Google Adwords campaign, which has resulted in a sizable cost saving.

 

The graph below shows the two periods where Andrew has run our online marketing, and as you can see, our organic traffic grew significantly during those two periods.

 

In short, I could not recommend Andrew more highly!



 

Between 2015 - 2018, we ranked first for "Engagement Rings" - the most important SEO keyword for any Jeweller in Australia to rank first for.

 



 



We have worked with Andrew for many years and cannot recommend him more highly. He is incredibly knowledgeable when it comes to SEO and gets the results. If you are looking for an SEO expert to take your SEO to the next level, you should give him a call. ~ Lars Larsen // larsenjewellery.com.au

### SEO Checklist For Writing INDEXABLE content

Does the content provide original information, reporting, research, or analysis?
 	Does the content provide a substantial, complete, or comprehensive description of the topic?
 	Does the content provide insightful analysis or interesting information that is beyond the obvious?
 	If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
 	Does the main heading or page title provide a descriptive, helpful summary of the content?
 	Does the main heading or page title avoid exaggerating or being shocking in nature?
 	Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
 	Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
 	Does the content provide substantial value when compared to other pages in search results?
 	Does the content have any spelling or stylistic issues?
 	Is the content produced well, or does it appear sloppy or hastily produced?
 	Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?
 	Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site's About page?
 	If someone researched the site producing the content, would they come away with an impression that it is well-trusted or widely-recognised as an authority on its topic?
 	Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
 	Does the content have any easily-verified factual errors?

 

 	Try to write above 1500 words.
 	Table of contents with clickable links.
 	Where applicable internally link to categories and products
 	List & how to guides formats work well ("9 tips on how to keep your engagement ring free from scratches") - odd numbers work great
 	Use sub headings and space out paragraphs (don't keep them too long)
 	Add a comment section and encourage engagement.
 	Use powerwords - Power Words: The Art of Writing Headlines That Get Clicked 💥
 	Embedding images and videos is highly recommended. Videos from our Youtube work well.
 	Links to other articles is advised but not essential.
 	Short URLs work better over long URLS for blog URLs.
 	Evergreen content works best for SEO over the long haul(content without a date attached or relevant no matter the year) but 2024 / yearly content can work well over the short term and drive traffic to other pages).
 	UNIQUE and ORIGINAL (research especially) content only.
 	Quizzes and polls work well too.
 	Catchy headlines get clicks :)
 	Practical blog articles where people can easily take our advice and implement
 	Posts require Author name and date (Last Updated: 14 January 2024)

### 3900% SEO Growth - A Crushing Successful eCommerce Case Study!

We really try our best to explain to potential clients that SEO is a long-term strategy. And at times, the first 12 months is not the highlight or best time to calculate ROI to date. When your business is about to embark in SEO and digital marketing, ask yourself – where do you want to be in the next FIVE years?


From 1,500 users per month to over 60,000 (and climbing)! How did we do it? 3900% Growth.
Successful SEO campaigns require resourcefulness, strategy, perseverance, and the ability to tell a unique story effectively.  A big secret to SEO that most SEOs do not really talk about much, is that you really cannot help everyone and that a big part of SEO and online marketing success involves the actual business itself and the leadership team behind it. Ultimately, it all comes down to how customers perceive the business, its online reviews and visibility. We believe that visibility increases credibility which increases user engagement which can be translated into likes, tweets, follows and contact form conversions.
What makes this case study so success?


Well the truth is, that the owner of this company is super passionate, has energy that could power New York City and an engine that rivals a dodge viper. He really wanted to succeed from day one and did pretty much everything we told him with exceptions of course. And these exceptions are literally being ironed out as we speak because our results speak for themselves.

Crushing it online requires hard work and a real belief in what you do as an online marketer and business builder.

Success is extremely fulfilling from a personal and professional point of view. It is not just about making dollars, rather the thrill of the journey! That is what we love so much at Omega Digital.


I have been working with Andrew for 6 years now to build my site...

The level of knowledge, professionalism and his passion is something i have not seen in this industry ever... I feel extremely lucky to have such a powerful resource and asset working on my business and can honestly say that no matter what he charges, i feel comfortable knowing that Andrew has my absolute best interests at heart. This has been from building such a strong relationship over a 6 year period...

I have had to make many budget cuts over this time. Andrew and his services will NEVER be one of them...

Regards
Brett Gilleland
Director
All Mower Spares
Would you like similar growth? We would love to hear about your business.



CONTACT OMEGA DIGITAL

### 9 SEO Tips For Jewellers To Increase Their Search Engine Rankings

Over the last 14 years, I have helped countless jewellers to improve their organic search visibility. Here are my favourite SEO Tips for any Jewellery company to immediately improve their organic search visibility:

 










1) Fix up your broken external links. Use a service like screaming frog, tap into your historical URL data using the inbuilt APIs for Google Search Console and Google Analytics, set it to the last 12 months and run it. Make sure your old broken URLs are 301 redirected as a last resort or restored.
 
2) Engagement Rings is your number one keyword! Do you have site wide header and footer anchor text pointing to your /engagement-rings page that Google and Bing can crawl?
 
3) Most popular posts can be found (make sure relevant to Australian search) or use a service called answer the public .com and create a long tail, search intent rich and topical authoritative article with depth. You could literally write an article on how much you are supposed to spend and use the additional questions below to build depth. SEOs use real tools, but I like this section...
 
(people also ask) to begin my research. Hidden in plain sight.
 






People Also Ask Section generated by a "Engagement Rings" search 

4) A strong social media presence where you can synergise and respond to exploding topics is a good way to build links and brand awareness. For example - at time of writing this (
https://www.hellomagazine.com/brides/499680/celebrity-expensive-engagement-rings-blake-lively-rita-ora/): You could write a post on your blog in response to the most popular and
trending Celebrity Engagement Rings with videos demonstrating your expertise that can be repurposed on Instagram, tiktok etc.
 
5) Expand your information and web architecture with dedicated and specific gallery pages. For example, if you sell yellow gold engagement rings, make sure your URL looks something like this /engagement-rings/yellow-gold/ that search engines and users can crawl and click respectively.
 
6) Journalists within the fashion (specifically bridal/wedding) niche are your best friends. Build connections with them and help them to develop stories. This is difficult but hopefully I have sparked your imagination.
 
7) Have plenty of eye watering and image rich content. Text is important for SEO obviously, but we not only eat with our eyes, we also purchase rings.
 
8) Here are my specific blog recommendations to improve your chances of ranking and driving links to your articles:


 	Try to write above 1500 words. Content depth is essential. Topical authority and keyword clusers are vital.
 	H2 and H3 recommended for subheadings.
 	Table of contents with clickable links.
 	Where applicable internally link to other internal collections, pages, and products. No more than 6-8 internal links are required. Generally.
 	List & how to guide formats work well ("9 tips on how to keep your engagement ring free from scratches") - odd numbers work great


 	Use subheadings and space out paragraphs (don't keep them too long)
 	Add a comment section and encourage engagement.
 	Use power words - https://rankmath.com/blog/power-words/
 	Embedding images and videos is highly recommended. Videos from your YouTube channel are preferred.


 	Links to other articles are advised and products/categories.
 	Short URLs work better over long URLS for blog URLs.
 	Evergreen content works best for SEO over the long haul (content without a date attached or relevant no matter the year) but 2023 / yearly content can work well over the short term and drive traffic to other pages).


 	UNIQUE and ORIGINAL (research especially) content only.
 	Quizzes and polls work well too.
 	Catchy headlines get clicks :)
 	Practical blog articles where people can easily take our advice and implement.
 	Posts require Author name and date (Last Updated: 09 September 2021)

 
9) Be an education hub. Discuss. First thing would be to expand your site with content about diamonds…Obviously…Here is a window into a very small part of 6 tab rich jewellery focused information architecture recommendations:
/4cs-of-diamonds/carat/1-carat-diamond/

/4cs-of-diamonds/carat/1-5-carat/

/4cs-of-diamonds/carat/2-carats/

/4cs-of-diamonds/carat/1-carat-vs-2-carat/

#

/4cs-of-diamonds/clarity/flawless-diamonds/

/4cs-of-diamonds/clarity/internally-flawless/

/4cs-of-diamonds/clarity/flawless-vs-internally-flawless

/4cs-of-diamonds/clarity/vvs1-vs-vvs2/

/4cs-of-diamonds/clarity/si-1-vs-si-2/

#

/4cs-of-diamonds/cut/brilliant-round-cut/

/4cs-of-diamonds/cut/oval-cut/

/4cs-of-diamonds/cut/princess-cut/

/4cs-of-diamonds/cut/pear-cut/

/4cs-of-diamonds/cut/cushion-cut/

/4cs-of-diamonds/cut/emerald-cut/

/4cs-of-diamonds/cut/heart-cut/

/4cs-of-diamonds/cut/marquise-cut/

/4cs-of-diamonds/cut/radiant-cut/

 

BONUS!

 


GOOGLE MY BUSINESS TIPS TO IMPROVE YOUR RANKINGS IN GOOGLE MAP PACKS:

Did not mention these in the original article, but here are a few tips on improving your Google My Business rankings for your location based keywords like "jewellers Sydney"
1) Get a Google verified photographer for 360 photos. https://www.google.com/streetview/business/
2) Respond to every Google reviews.
3) Get reviews from various locations once your happy customer has returned home to widen the net of relevance. Do not cluster reviews from within immediate location.
4) Post photos and videos from Google My Business.
5) Send location maps links to your business to your customers in emails so Google is recording trips to your business.
6) Build citations from sites like WAZE, Social media and others regularly.
7) Make sure your NAP is updated across all channels. Name, Address & Phone.
I hope these tips and the tips mentioned in my article improves your search engine visibility.



CONTACT US TO DISCUSS FURTHER!
More information about a recent SEO case study: https://omegadigital.com.au/case-studies/jewellery-seo-case-study/
Got further questions or require feedback, email me directly andrew@omegadigital.com.au

### SEO Case Study - 7000% Growth in 4 years

We have our client’s permission to share our latest client case study – 7000% growth in 4 years:

Client: Pyrosales.com.au

Campaign: SEO (Search Engine Optimisation)

Date: May 2016 – May 2020 (4 year SEO timeline)

Industry: Temperature Sensors & Thermocouples / B2B

 Information: We grew this client’s SEO presence within a very low search volume (not many people searching for thermocouples etc) SEO environment from 82 to 6,000 SEO visitors per month. On top of that, this client is in an ultra-niche B2B industry, meaning we do not have a lot of opportunities to build large content assets, etc. Unlike law, heath, etc.

We’re exclusive, so we do not work with our competitors. Results like this are how our business stays alive in a competitive industry.
We think these results are out of this world. What do you think?

### Is SEO in 2023 worth it? Is it still important?

Author: ChatGPT

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs) and increase the visibility of a website or a web page to users of a web search engine. In today's digital age, SEO is more important than ever for businesses of all sizes. In this article, we will explore why SEO is essential in 2023 and how it can benefit your business.

 	
Increased Visibility and Traffic


One of the most significant benefits of SEO is that it can increase the visibility and traffic of your website. By optimizing your website for search engines, you can rank higher in SERPs, which will increase the chances of users finding your website when they search for relevant keywords. This can lead to more traffic and ultimately more business for your company.

 	
Cost-Effective


SEO is one of the most cost-effective ways to market your business online. Unlike traditional forms of advertising such as television and print ads, SEO does not require a large budget to see results. Additionally, SEO is a long-term strategy, which means that once your website is optimized, you can continue to see results for years to come.

 	
Builds Credibility


Having a website that ranks well in search engines can also help to build credibility for your business. When a user sees your website at the top of search engine results, they are more likely to view your business as a credible and reputable source. This can lead to increased trust and ultimately more business for your company.

 	
Local SEO


In 2023, Local SEO will be more important than ever. With the rise of mobile devices, more and more people are using their smartphones to search for local businesses. By optimizing your website for local search, you can increase the chances of your business being found by local customers.

 	
Stay Ahead of Competition


In today's digital age, almost every business has a website. This means that competition for visibility in search engine results is fierce. By optimizing your website for search engines, you can stay ahead of your competition and increase the chances of your business being found by potential customers.

 	
Better User Experience


In 2023, SEO will not only affect your visibility but also the User Experience (UX) of your website. Search engines are always looking for ways to provide the best possible experience for their users. By optimizing your website for search engines, you can also improve the overall user experience, which can lead to increased engagement and ultimately more business for your company.

In conclusion, SEO is more important than ever in 2023. By optimizing your website for search engines, you can increase visibility, traffic, and credibility for your business. Additionally, Local SEO, staying ahead of competition, and improving User Experience will also play a significant role in 2023. With the right approach, SEO can be a cost-effective and long-term strategy for any business looking to succeed online.

### What does a 15+ year SEO professional focus on in the first 3-6 months of an SEO campaign?

There are three types of SEO campaigns that I have encountered often in my fifteen-year SEO career and here is how I approach the initial 3-6 month period for each new campaign (generally):

Note: Tasks like keyword research and GA/GSC reviews are obvious, so let's assume you know that because that is quite unique to all SEO campaigns. I am clearly trying to explain some differences between various scenarios. 

 





1) "The technological startup" - the site that looks amazing but literally has one link from a friend's website pushing it with some basic PR. Being less than 3 months old, the website is dumped into Google's sandbox but this is a time when I focus on building out the Information Architecture and in short, launching PR campaigns about the common pain points that this particular start-up is attempting to solve.

 

The startup/app could be innovative around saving time, unknown functionality in the marketplace, or simply better at executing the fundamentals. What matters is that this new app/start-up is solution orientated and we can begin to target journalists who discuss technology (or industry) and let them know about it.

Once we have launched an email campaign reaching out to journalists with how this app will improve the daily lives of its users we move on to expanding the current website's information architecture and URL structure.

 

When we worked with a startup within the financial services industry, we spent a huge amount of time building the entire IA and always searched for ways to introduce new content assets via dynamically generated content. Since this client works with stocks, we knew that their users would be searching for their "IAG shares" online and we wanted to make sure that every ASX-listed company had its own dedicated and dynamically changing web page on their website. We also expanded into commodities, economics, cryptocurrencies, global indexes and more.

 

We also built new long-tail content on the blog targeting common FAQs and the sort of thing that new and existing investors were actively seeking on Google. These were not covered in the initial site build, therefore we knew doubling down on a new IA would immediately improve their inbound traffic and would be essential for growing their search engine visibility over the long haul.

 

2) "The construction/real estate website" - these types of campaigns are very difficult. They have been around for ages, the design clearly displays that the website was made in 2001 and no one has posted content on the blog since 2007. However, they have age (domain trust/authority metrics) and over the years have obtained and built some solid links to highly trusted resources. For example, they have a few links from local government councils, business chambers, and industry giants. Therefore, the first 3-6 months are focusing on refreshing the design for mobile/UX, and CTAs and expanding the blog to target long tail keywords that will be easier to rank and get the website moving its legs again.

 

The focus is blog content and refreshing the design with additional service pages. If they only have five services, can we expand it to ten and so forth? Building specific service pages is key.

 

With new content being added and double downed in the initial three to six months, ensuring that the website will convert and the design optimised for mobile is vital. What would be the point to grasp the low-hanging fruit but cannot go through with the sale on the business end?

 

3) "The amazon eCommerce store" - Probably my favourite. Super large eCommerce stores are technically challenging and demanding. This is where I dedicate time to super large website crawls extracting the last 12 months of data from GA and GSC and reviewing essentially every URL's response codes, canonicals, duplicate titles/description, schema and of course mobile first-page speed scores. You can analyse an endless amount of data and you will over the duration of the campaign but the initial 3-6 months should be focused on the high-priority items.

These normally are poorly written titles and descriptions for your top 50-100 performing pages, some of which are dead and broken for no apparent reason or have internal linking issues like linking to broken pages or product URLs. Nothing saps link juice like linking to a broken page.

 

What I find is that there are two major issues to solve in the initial three to six months. 

 

External broken links and 404 product pages that the company's store admins have taken down and when you ask why there is a confused frown on the other end of the zoom call.

 

Some URLs are 301 redirected but most are broken and no longer found. The problem is, many of these URLs have external links that have ended up in the bin so my solution is to restore pages where possible with the same content and URL. I rather this product, if possible, remain on the website with an enquire now button (instead of add-to-cart) and display related products than leave it to 404.

As a last resort, 301 redirect this URL to a relevant and permanent location. The goal here is to preserve existing page authority whenever possible and nothing preserves page authority more than to restore an URL/Web back to its exact former glory.

 

Although the above also deals with fixing up your external links, there are most likely broken external links to your category (or in Shopify’s vernacular “collection”) pages which can be restored, if possible, with new and updated products or 301 redirected to another location as the last option. I am known among my clients as the “restoration rather than the redirection first SEO guy”.

 

Not to belabour the point, large technical SEO site crawls are exceptionally important for super large eCommerce stores and these need to be done one to two times per month in my totally unbiased opinion. You will no doubt find issues with internal 404 errors, canonical issues and duplicate content issues, so much so that there may be awkward conversions with your client's development team (or in my case, with Shopify directly).

 

You will find that some of your best pages lack the SEO fundamentals and I have gained so many wins by expanding the titles and writing proper meta descriptions purely for click-through rates. Such an underestimated strategy in 2022 as they are not often something many SEOs focus on with all of their heart and strength, believing because they have no SEO benefit (directly), they are not worth the effort. But you're wrong.

 

Before I consider off-page SEO, I prefer to ensure our SEO foundation is structurally sound.

 
In Summary:
 

The first three to six months is a vital period for any SEO. It is a great opportunity to build trust with your new client and what better way to build trust than to be proactive in solving the initial issues and the correct tasks that will give you the best possible chance to demonstrate expertise and achieve some quick wins on the board?

 

I think this is a time to narrow down the top 3 tasks that you have identified as the most important during your first website crawl or visual review of the website. As time goes on, you can expand and explore new issues.

 
The foundation of any successful SEO campaign is to identify the critical tasks in your work flow and double down on those in the initial three-six month period
~Andrew P Glyntzos
 

All successful long-term campaigns have focused on PR, content and links. I don't believe there are any exceptions to this within the SEO community. 

 

Here is the full video edited:


https://youtu.be/gYCjnOMHsPE

Good luck and let me know if you have any questions below.

### Is SEO a worthwhile investment?

If you own a business, you may have found yourself asking at some point whether SEO is a worthwhile investment.

 

This is naturally an important question, as you want to ensure that every expenditure you make will benefit your business operations.

 

In order to determine whether SEO is worthwhile for your business, you need to understand how to calculate the return on investment for search engine optimization as well as develop an understanding of the various measures used to determine SEO ROI.

How to Calculate SEO ROI
Almost all expenditures you make for your business have a return on investment. This could be by reducing costs or increasing revenue. Either way, SEO also has a return on investment.

In determining the return on investment for your SEO investment, you need to consider the following factors:

 	Organic website traffic
 	Rankings
 	Entrances
 	Leads


Organic Website Traffic
Organic website traffic is one of the first measures that many businesses will consider in determining whether an investment in SEO is worth it. The goal here is to determine whether your organic website traffic is increasing or decreasing over time.

 

Rankings
Rankings refer to where your site appears in a user search. The problem with this measure is that it can be somewhat difficult to measure. There is good news, however. Third-party sites can provide you with the ranking data you need to determine how your rankings change over time.

 

Entrances
The number of a website’s pages that receive organic referrals is referred to as entrances. The more pages your site has received organic referrals, the higher your return will naturally be.

 

Sales/Leads
The measure that tends to be most important to business owners is the number of sales/leads received. This is the number of prospective customers who have an interest in your products or services but who have not yet made a purchase. Interest could be expressed by making a purchase, calling your business or even completing a form online.

 

Ultimately, in order to evaluate this measure, you need to determine how many sales/leads you have obtained.

 

While all of these metrics are important in terms of determining SEO ROI, lead measurement is critical for all other measures. Without lead measurement, the other metrics cease to be important.

 

Ultimately, you must determine the amount you are willing to invest based on the return on investment you receive. Search engine optimization is a necessity in today’s online-driven world of business. Even so, it must demonstrate sufficient return in order to justify expanding investment in SEO.




 

### 17 Effective SEO Content Writing Strategies To Boost Your Rankings

First of all, if your business is not writing content on its blog, watch out! I am coming after you. To inspire you. To inform you. To help you. If you are already, great. We hope the below helps you and your business. 

 

Knowing how to write amazing SEO content is one of the most important aspects of maintaining a healthy presence in the digital business world and simply put, essential for search engine optimisation growth. In the modern world, it's not enough to simply share industry knowledge and tips, with optimised SEO articles being the best way to impact search engines and reach new customers.

 

91.5% of Google traffic is concentrated on the first page of results, which is why we've put together our 17 best practices for SEO content writing so that you can get the most out of your original content.

 
Content marketing is the only marketing left ~ Seth Godin

Table of Contents:
Word Count - 1500+ Words
Table of Contents Guide
Internal Linkin
List Formatting
Sub Headings & Paragraphs
Encourage Engagement
Power Words
Images & Videos
URL Length
Quizzes & Polls
Catchy Headlines
Know Your Audience
Original & Unique
Be Practical
Keyword Research
Final Thoughts

 
Use 1500+ Words short
Most blog posts generally agree that the perfect length is between 1,500 and 2,000 words. There's a perception that SEO articles must be brief to accommodate the short attention span of the digital generation.

 

In reality, producing under 1,000 words can often indicate a lack of expertise in the field. Of course, the length will vary based on the topic, but your content needs to be scannable, not considerably short.

 

Another great SEO consideration for content length is how likely it is to generate links to your website - which is the crème de la crème in SEO.

 

It has been shown in a recent study by Brian Dean at Backlinko when they analysed 900 million blog posts that longer articles generated more inbound backlinks to a website vs shorter content under 1000 words.

 

 

Source from: https://backlinko.com/content-study

 

Content depth is greater than content length too. You can ultimately write a lot of words without any significant knowledge, expertise, authority or trustworthiness being conveyed in your writing. To be honest, this is an entire post/series on its own.

 
Use a Linked Table of Contents
Setting out a bookmarked table of contents in your blogs and articles is a great way to increase their SEO value. This allows your readers to find specific information within your writing and help your content appear higher on search engines.

 

Search engines will place bookmarked sections closer to the top based on relevant searches, feeding more people to your articles and, therefore, your business.

 

We added one above in this very article to help you "the reader" find and reference a particular point rather than having to dig down deep and find it manually.

 

Time-saving strategies in your articles will provide more value on their own and improve your overall user experience (UX).

 
Internal Linking
Where possible, it's always good practice to internally link to other examples within your own digital content creations.

 

This demonstrates value to your potential customers, showcasing the breadth and variety of your industry knowledge while also helping Google and other search engines to potentially index new content quicker.

 

Internal linking provides additional knowledge to search engines and users where to find similar and helpful content and encourages your users to stay longer on your website. Speaking of which, click here to learn more about SEO and how it works?

 

This is particularly beneficial with important UX/SEO signals such as dwell time, pages per session and improved average time on site.



 

Internal linking can directly improve your search engine rankings by signally to Google and other search engines where your most important content is located. This is often referred to as "money pages".

 
Lists and "How-To" s
One of the best ways to attract readers to your content is by framing it as a list or 'how-to' guide. Making your content, a list creates clear, quantifiable steps that the reader can work through, and creating a detailed 'how-to' guide has a similar effect.

 

Research has shown that odd-numbered lists are more likely to engage readers than even-numbered lists. Perhaps those "9 easy steps" could be more valuable than the full 10.

 

How Tos tap into the research and exploration of the internet itself. People have changed their vernacular and Google has become synonymous with searching. We no longer "search" for answers online, we "Google" them. These searches are often HOW TOs and can easily be converted into list posts. "13 ways to remove weeds from your garden?" is a classic example. "Remove weeds" could be our target keyword.

 

Below shows a screenshot of Google themselves using lists when searching for the keyword "remove weeds garden":


 
Sub-Headings and Paragraphs
As stated earlier, you want your content to be scannable, and an easy way to do this is by using plenty of sub-headings. By clearly earmarking the different parts of your content, it allows your readers to navigate the page more easily, offering you more opportunities to draw attention to SEO keywords.

 

Keeping paragraphs short and spaced out has a similar effect, ensuring that people don't feel overwhelmed by your content.

 
Comments & Engagement
Comments count as additional content for search engines. They can help increase a word count and bring potentially missed SEO keywords into your work if appropriately managed.

 

A consumer might read a corporate blog to gain knowledge on a topic they aren't particularly familiar with, and by allowing for comments, you get to share the potentially valuable opinions of a qualified audience.

 

You have to vet these comments somewhat, ensuring that they're free from spam while being genuinely helpful before letting them display on your work.

 

User Generated Content (UGC) is one of our personal favourites because not only is the content free, but it will also improve traffic as there are more words on a page and your own users can spark ideas for new articles in the future.

 
SEO Writing: Use Power Words in Titles
This is one of our more straightforward SEO content writing guidelines, as it's focused more on eliciting a reaction from browsing consumers on search engines than manipulating any technical systems.

 

Power words are persuasive words used in titles to help draw people in. Words and phrases like: best, boost, amazing, powerful, free, and don't-miss-out all fall under power words, and you can find hundreds more online.

 

A great article to read is: https://rankmath.com/blog/power-words/

 
Images & Videos
Including images and videos is a great way to increase the value of your content. It not only breaks up the content from being entirely based on prose but can also demonstrate your points and concepts in more detail.

 

Suppose you have relevant videos on your own YouTube channel.

 

In that case, that's even better, as it feeds people towards more of your content. Captions and titles for videos also offer opportunities for more keyword optimisation.

 

We also encourage our clients to embed videos into the blog to maximise search engine real estate. "HOW TO" content, "LIST POSTS" etc are often awesome enough as text but explanatory videos can take your article to the next level. Below is a screenshot from Google for a keyword search "how to clean carpet" - Google often and correctly displays videos in their search results (feed style/design these days).

 



 

Here is a video I did on the 4 basic fundamentals for every business owner.



Images can also be awesome illustrative assets to prove a point or even break content into more meaningful and digestible chunks.

 

They can be optimised in Google search to reach more people via image searches and even being displayed in Google's search results to maximise clicks and traffic to your website.

 
Short URLs
When it comes to being transparent and direct with your readers, imposing a limit on URL length can do wonders for your SEO.

 

With a short URL containing a keyword or focus search term, there's no question about what your blog is about, along with shorter URLs are ranked higher by Google's algorithm.

 

Shorter URLs look better in search and are clearly easier to remember.

 
Evergreen Content
Evergreen content examples include the blog you're currently reading, in the sense that it's not attached to any particular year.

 

This isn't a catch-all rule, as year-specific content can cause a short-term influx of traffic, especially in fields where trends and fashion are relevant factors. However, evergreen content has more lasting power and can remain a high-ranking result for years.

 

Evergreen content provides a long-term flow of traffic while those particular keywords are continually being searched. An example of content that is not evergreen would be "2022's best celebrity engagement rings". Next year, this will no longer be relevant.



 

An example of a great evergreen piece of content is "9 ways to improve your content writing".

 

The chances of this content becoming redundant is low, and of course depends on how well it is written, how popular etc, but for argument's sake, let's say this piece of content performs well, attracts links, and social shares and gets to the top of search results.

 

Next year, they will most likely continue as links will most likely keep coming and the "link velocity" overall will continue to rise. With evergreen content, the most difficult part is to get your content onto the first for competitive keywords, but once it does, there is a good chance it will continue over the long haul.

 
Quizzes and Polls
We've probably spent too much time answering quiz questions and polls on sites like BuzzFeed and others, ranging from "Which Power Ranger Are You?" to socio-economic issues. Quizzes, questions, and polls are a great way to encourage engagement with your audience.

 

It allows you to communicate information to them to feel more proactive and involved. By getting them involved, you're allowing them to feel more in control of the content that they're absorbing.

 

Never underestimate how important it is for your audience to add their 2c.

 
Catchy Headlines
Much like our earlier point about using power words in your titles, you also have to ensure that your headlines are written in a snappy and catchy fashion. Don't try to fit too much information into your title while including a focus keyword and sticking to a maximum of 80 characters where possible.

 

Ensure that your title rolls off the tongue when spoken out loud, makes good grammatical sense, and communicates what you're doing with the content attractively.

 

Catchy headlines do not have to be clickbait(ish) to be effective. At times hyperbolising your headlines to a dramatic level can turn people off. You want to keep headlines, short, descriptive and helpful.



 

We love this headline below on https://omegadigital.com.au/case-studies/ecommerce-seo-case-study/ - as this particular client had many SEO tasks which were complex for them to understand the full extent.

 



 

Not only did we have to break them down into meaningful tasks for them, but to provide clarity and convert the technical jargon into an easy-to-understand explanation they could act upon.

 

We delivered great results by the way which you learn more about here.

 

 
Know Your Audience (Consumer vs. Business)
When writing content, you don't have to write every piece from the perspective of providing information to service users and consumers.

 

Business-focused articles are similarly effective (just look at us!). Showing that you have knowledge that other businesses can use for their own good will help to build your reputation in the industry, increasing your frequency of appearing in other businesses' content.

 

Write with your audience in mind to create the best possible user experience.

 
Unique Research & Original Presentation
Many blogs and articles on the internet can feel like they've been copied and pasted from other sites and businesses, so to stand out, you need to take the time to do unique research.

 

Along with this, you also need to present the information you have in an original way. Being unique in your research also extends to how you use keywords, but more on that later.

 

 
Practicality
This comes with knowing your audience, but try to make sure that people can use the content you put out in a practical sense.

 

If you're writing for the general consumer, don't create steps and tips requiring much technical prowess or knowledge.

 

If you're writing for business owners, don't feel like you have to simplify all of the jargon. Make your advice clear, direct, and easy to put into practice. Then the content will become a go-to option for interested parties.

 

If I cannot use your content, why will I return to read your future posts and content? Be practical. Be real.

 
Keyword Research
One of the essential things when it comes to solid SEO practices is the use of proper keywords and search terms. These are words and phrases used in search engines by people looking for information.

 

By researching them and integrating them into your content, you can help your content rise up the rankings effectively.

 

Remember, not all keywords are created the same, and the highest volume choices may not always be the best for you.

 

Keyword research can be completed on tools like Semrush, AHREFS, Google Keyword Planner and others while companies like our own offer comprehensive SEO keyword research services.

 
Final Thoughts
SEO is more important than ever, but if you follow our advice, you could make yourself a real player in the digital content landscape.

 

Whether you are trying to see results within six months or over a couple of years, stick to our guidance, do your research, and put in the effort. You'll be ranking high soon enough.

 

Do you have a question or would like to share your feedback? Please leave a comment below ???

### "delete twitter" Google Searches Surged by over 376% in two hours

Data source 27 April 2022 Google Trends https://trends.google.com/trends/explore?date=now%207-d&q=delete%20twitter 

 

"Delete Twitter" keyword on Google Search surged massively in the last few days compared to the previous 7 days.

April 26th 3:00am US time - 21

April 26th 5:00am US time - 100

### Are SEO results achievable in under 6 months?

Many factors are involved in SEO success including time which is no doubt a popular discussion point among the SEO community worldwide. There are so many important SEO factors that are involved with higher search engine rankings, too many to get into them all but here are my favourites below:

TIME!

The length it takes to get results can change wildly from campaign to campaign. These are often due to the following:

 	Age of your domain name.
 	The current authority of your inbound links to date.
 	Current amount of pages on your website that are top performers?
 	Competitors and their existing authority.
 	The current size of your existing site.
 	The ability of the SEO professional to get results.

The above 6 points are fundamental in why some results are achieved in 6-12 months and why at times it takes much longer.

Sustainable and long-term results are a combination of the below. Technical SEO can always be tweaked, new content should be regularly added, page speeds reduced, meta data tweaked for CTR, internal linking improved, updating old content, adding new ways for user-generated content to be added to your website, and so much more.
Technical SEO! 
If your website is not optimised for page speed, user experience, and basic SEO fundamentals like page structure, internal linking, headers, metadata, robot instructions, image optimisation, page speed, and UX just to say the least, well then at that point you are at a substantial disadvantage. Technical SEO creates a bigger tank for the fuel (link acquisitions) to take you further, longer, thus ensuring your traffic becomes more consistent and grows over time.
Technical SEO is key to unleashing your website’s full SEO potential.
Keyword Research!
Finding the gems that your target market is actively searching for is a must and should be researched by your SEO team monthly at most. Keyword search volume fluctuates month to month so getting down and dirty with tools like SEMRUSH, AHREFS, UBERSUGGEST, Google Adwords, Google Keyword Tool and even Google Search console (to name a few) is vitally important.

The goal is to find keywords with low competition, and medium to high search volume. These are often hidden gems that can reap big rewards for a business.
Content Strategy!
Is your website producing new content regularly? Are you exploring new functionality like quizzes to engage with your audience? Are you creating a content strategy that is built upon user engagement? Engagement is king, not content alone.

Anyone can create content but having a strategy in place, not only the content creation is far more superior. A simple and effective content strategy could be expanding on a popular topic in your niche or industry. For example Diets. Let’s say you have a page on your website about the most popular diets. 2000 word page. And then you have a link internally to specific diets like:

 	Keto
 	Paleo
 	Low Fat
 	Detox

So in summary, you have a page on your website like /diets/ which contains 2000 words about popular diets, and why some diets and fads don’t work but that is where you have cut it off. You are leaving a substantially large opportunity on the table. Let me explain.

An improved strategy would be to create more specific pages with internal links to these pages and perhaps even a sub-menu in your top menu navigation with these specific diet pages. Your URLs would look something like this:

 	/diets/keto
 	/diets/paleo
 	/diets/low-fat

Not only have you created more content, but it also is specific which search engines love, created additional URL structure depth, great internal linking and provided a better user experience. You've ticked many of the boxes by using a content elaboration strategy into more specific topics.

Start with one generic topic like diets, and then branch off to specialised topics that your target will love, in turn, Google will reward you with increased visitors to your website.
Content Creation! 
Developing a content strategy is super important. If you don’t know what type of content is going to work - meaning what your target market is searching for and will find valuable, then you’re creating content that is basically like talking to yourself. No one is listening nor engaging with your brand in the form of enquiries or simply, comments posted which are great. Creating blog content and embedding your social media videos from youTube is a simple strategy that works really well. Creating richer content by adding images, videos, and links to podcasts is great at encouraging user engagement.

Keyword research is at the base of a successful piece of content. Make sure you research what content is currently winning in the market and devise a strategy on how you can make a piece of content even better. With every piece of content, you must ask yourself, is this the best piece of content in the area that I can find? Is it the most in-depth? Does it engage with my users? Does it answer the anticipated search user’s intent? Ticking these boxes are going to give you the best possible chances of ranking.

There is so much content on the web already so the line to exceed becomes inevitable further away and more difficult. Content quality, depth, uniqueness, and authenticity are all important themes when developing meaningful content.
Link Acquisition! 
Who links to you is like an endorsement. High-quality links are fundamental to a great campaign but more importantly links to your website that you did not have to manually build are even better. Natural link acquisitions work but it takes a content creation strategy and outreach methods to achieve them. High-quality links are not optional, they are mandatory and highly important.

Long term, successful SEO campaigns which outperform competitors are often built on 3 pillars:

1) PR - what buzz can you get started in the industry to attract links? Or can you provide some meaningful content to existing articles on the web in exchange for a link back to your site or article on the same topic (or similar)?

2) Content - As mentioned above, how does it stack against your competitors? No more needs to be said really. Does it engage?

3) Links - Link automation will happen more often once you have the content strategy in place where links are easier to obtain due to your business reach, reputation, contribution, leadership, and innovation within the industry. Most SEO strategies are continuously building links manually which is the hustle until a brand can begin to fly with its own wings.

Got a questions? Hit us up below in the comments section or feel free to send us a message here -> https://omegadigital.com.au/contact-us/

### How to create and distribute content for maximum social media and SEO visibility?

Watch on youtube here --> 

Listen on apple podcasts here --> 

In this video, Andrew explains how to build text, video, images, and audio to maximise your search engine and social media visibility.

### What is SEO & How Does it Work?

SEO stands for "Search Engine Optimisation".

How does SEO WORK?

 	Technical On-site Optimisation & Enhancements. Pagespeed, UX, and many other improvements/
 	New content creation.
 	Understanding detailed data. Knowing how to USE data is a great SEO advantage.
 	Link building. Building and creating strategies to generate ONE-WAY links to your website.
 	Keyword research. Knowing which keywords are important to your business is fundamental and watching out for new trends.
 	Competitive analysis

Any business owner or manager that has researched how to grow their traffic and increase revenue has stumbled upon SEO. SEO, an acronym for Search Engine Optimization, has quickly risen to the position of one of the most commonly used digital marketing tactics. The powerful effects of SEO are not to be understated. It is one of the most successful and impactful strategies that you can deploy for a business that needs to have a strong presence online.

The problem, of course, is the fact that not many business owners or managers understand SEO or how to use it. If you’re curious about the effect of an amazing SEO strategy for your business, then you’re in the right place. This comprehensive guide to SEO will answer your questions about SEO and how it works.


What is SEO?


Before you can deploy a successful SEO strategy or work with an SEO company that you can trust, you should have a basic understanding of what SEO is. SEO stands for Search Engine Optimization, and it is the process of making your website and specific pages on your website more likely to appear for various search queries.

When your website is able to appear for more keywords and searches, you will undoubtedly experience a boost in page views, conversion, and as a result, revenue. For anyone that wants to have a strong digital presence for their website, SEO is a crucial tool in making that happen.

SEO is a complex practice and not always an exact science. Search engines are frequently changing the way that they calculate which pages appear higher than others. That’s why working with an experienced and reputable SEO agency is the key to maintaining your staying power at the top of the search results.


Components of SEO
When it comes to SEO, there’s a lot to know. The algorithm that Google and other search engines use to determine which pages rank higher is very complex. That’s why any good SEO agency and strategy ensures that several methods are used to cover all of the bases. A lopsided SEO strategy can quickly go out of style when the next algorithm update appears.

Here is a brief overview of the various components of SEO and how they are included in an SEO strategy. It’s important to remember that even more factors are included in ranking higher consistently in the search results, but these are the main pillars of achieving better results.



Technical SEO
Technical SEO is considered to be the foundation of SEO strategies. The goal of technical SEO is to make sure that the identity of the website itself is friendly to search engines. This takes place at the code level, where important changes are made to ensure search engines are able to find and read the website. Without this ability, you are hindering your SEO efforts right from the start.

An important part of this is the integration with Google Search Console. GSC is a dashboard that allows you to see and manage your site’s index status. You can submit new pages for indexing, re-crawl pages that have gone through updates, see the number of views and clicks you are receiving, and submit sitemaps so that Google can more easily navigate your site.

Technical SEO also includes efforts such as alt tags for images, optimizing the loading speed of your website, making it mobile-friendly, and using all the other guidance provided by Google and other search engines to make your website technically appealing.

On-Page SEO
Once you have laid the foundation for the indexing and ranking of your website, the next step is to optimize the pages itself. This is referred to as on-page SEO. This includes a number of factors such as content, images, font size, keyword usage, and other methods. Many people consider content to be the most important on-page SEO factor.

Since Google is a user-oriented platform, they are partial to websites and pages that offer benefits to their users. In many cases, this means offering the user valuable and insightful in-depth information. If you are able to produce premium content for your page, you will have a higher chance of ranking that page.

However, the subject is even more complicated than that. Not only must you produce high-quality content, but within that content, you must include the keywords that you want to rank the webpage for. This requires a concentrated keyword research effort prior to the production of content so that you can gain a better understanding of what your users are looking for and what they will search to find it.

The on-page SEO process also includes examining any individual elements on the page such as images, buttons, font size, and other visual aspects that will help to increase the engagement of the user on the page. Google takes into account the amount of time that users spend on your page, so this should be an area of focus for you.

OMEGA DIGITAL’S On-Page SEO strategies include but are not limited to:


 	Metadata improvements
 	Keyword weight distribution strategies
 	Page speed optimisation
 	URL Optimisation
 	Page headings optimisation
 	New content & search engine visibility recommendations
 	Crawlability improvement recommendations
 	XML sitemaps

SEO is a long-term strategy and no short-term results are to be expected

Off-Page SEO
Finally, once you have your technical and on-page SEO exactly where you want it to be, it’s time to conduct off-page SEO. Off-page SEO is a broad topic and includes several dozen components. Off-page SEO refers to efforts that are taken separately from altering the actual website or webpage in order to increase the appeal of that page to Google and other search engines.

For many SEO agencies and businesses, off-page SEO is focused on link building and whitehat link creation. Backlinks are an important part of SEO, and they occur when other sites on the internet link to your site. In the eyes of Google, this is a signal that your site is a trusted source. However, there is a right way to build backlinks and the wrong way. If you are too focused merely on the number of links you are building, you are prone to doing it the wrong way.

Google not only wants to see a high amount of links, but they also want to see that your site is obtaining high-quality links from other, trusted sources. That’s why many business owners tend to hire an SEO agency that offers SEO packages. This ensures the quality of the links that they are getting and leaves it in the hands of trained professionals.

All this doesn’t mean that you aren’t able to help your backlink portfolio yourself. One of the best things that you can do to improve your backlink portfolio for your website is to submit your business to online directories. Not only could this help build traffic from people that are looking for businesses like yours, but the directory that you submit to will provide your website with a backlink.

If you want to start providing your website with more backlinks for free and take action, you can submit your website to the best Australian business directories. This isn’t a comprehensive SEO strategy that is likely to vault you to the top of the rankings by itself, but it will certainly help when used in conjunction with an SEO package from an experienced and reputable agency. Some of these directories include:

 	hotfrog.com.au
 	truelocal.com.au
 	yellowpages.com.au
 	yelp.com.au
 	startlocal.com.au

Links are not the only factors when it comes to off-page SEO. Google and other search engines also look for other signals that your website is trusted such as social signals, which refers to the number of times that your website is shared on social media. That is why building a strong social media presence is an integral part of any SEO strategy that has a hope of success.

In all of this, it’s important to remember that you cannot manufacture success or take a shortcut. SEO is a long process that requires the care and attention of an experienced and reputable SEO agency. You should always ensure that the SEO agency that you work with uses “white-hate” strategies, which are SEO strategies that are compliant with guidelines set forth by search engines and do not put your website at risk of penalties in the search results.

OMEGA DIGITAL’s off-page link development strategies include but are not limited to:

 	A combination of social profiles, quality, and relevant backlinks and the frequency in which we’re able to acquire them are all extremely important ranking factors for improving and maintaining search engine rankings.
 	High authority directory submissions
 	Broken external link analysis
 	Social profiles and engagement strategies
 	Commenting on relevant blogs and forums
 	Content marketing techniques
 	Link building outreach
 	Guest blogging
 	Seeking links from suppliers, partners, affiliates, and more.

SEO is a long-term strategy and no short-term results are to be expected

How to do SEO
As a business owner or website owner, you might be wondering how to move forward, now that you know a bit more about SEO. There are two basic options that you can use. Here are some of the ways to do SEO that is commonly pursued.

In-House SEO
If you believe that you know enough about SEO to handle it within your own business, you could create an in-house SEO strategy. This would require you to do the planning, execution, and maintenance of your SEO efforts. You would need to train your staff, mobilize a backlink building strategy, and continue to adapt to the trends and updates of the Google search machine.
SEO Packages


The other option that you can pursue is to work with an experienced SEO agency that offers customized SEO packages for your business. For many business owners, this ends up being the best option because it means that they can focus on what they love to do--which is run their business. With this option, you could focus on the business side of things while a high-quality agency focuses on increasing the number of people that find your business.

View our 2021 SEO packages for exclusivity privileges (we do not work with your online competitors):
https://omegadigital.com.au/seo-packages/
The SEO video below is a podcast that is targeted at SEO Beginners.
Andrew discusses the importance of content marketing and storytelling and how to approach SEO & Digital Marketing in 2020.

In business, you will hear about the term SEO a lot!

Search engine optimization can be stressful! And of course, we all want to be on page one of Google, but it is all about understanding the right approach and mindset when it comes to SEO!

Any questions about your domain, either send us an email or pvt message or comment below: ???

 

### Omega Digital - Leading SEO Services in Sydney

Search engine traffic is the best source of online leads. Imagine being able to capture the contact details of people who are actively searching for your products or services. Not only are these people looking for you, but they are often in the evaluation of options phase which increases the chance of converting them into a customer.

 

Developing an SEO Strategy and then mapping the tactics into an executable plan is essential if you want to succeed online. Omega Digital specialises in developing Search Engine Optimisation strategies across a wide range of business sectors including banks, insurance companies, pharmaceutical manufacturers, and online shopping or e-commerce websites.

 

Our SEO Services are tailored to suit the unique needs of large-scale e-commerce web sites, brochure style websites, fashion, construction, retail, and many niche websites and target markets.

 

For a website to be highly Search Engine-friendly there needs to be a harmonious balance between your technical infrastructure, the quality and formatting of your content (both on-page and off-page), and your internal and external link structure.

 

Once you get these elements working in together and your web pages will get to page one of Google and the other Search Engine. It's then merely a matter of time and investing. Our SEO services are based in Sydney and our major HQ is in Western Sydney. 

 

Our SEO services include:

 	Analysis: We review your website’s technical infrastructure including quality of coding, hosting environment and speed, IP address, keyword density, robots.txt file, sitemap structure and URL/filename naming
 	Keyword research – are you targeting the right keyword phrases for your target markets? We make it easy for you to build these keywords in specific areas of your website
 	Reviewing the content of your site to ensure that it is presented in a way that both the Search Engines and your site visitors, will find easy to understand - Link profile analysis - a review of your internal and external linking profile including relevancy/theme, quality, and quantity and use of anchor text
 	Conversion analysis – ways to improve the conversion of your traffic into higher enquiries, leads or online revenues
 	Competitor analysis – determining what needs to be implemented to effectively compete in your market for your targeted keyword phrases

 

Are you losing potential customers because they can’t find your business online? Over 80% of users find websites using search engines.

 

Search Engine Optimisation (SEO) is our bread and butter. We live rankings and breathe leads. While we know rankings are important, we understand high search engine rankings are only as good as the leads and sales they generate. This is what differentiates us from the myriad of other companies claiming to provide an implementation of effective search engine optimisation strategies.

 

We look beyond rankings to what is really driving your business. We don’t just want to see your rankings grow; our real satisfaction comes from helping SME’s nurture their entire business organically through the use of a data-driven SEO strategy.

 

We have a proven track record in getting websites to the top of search engine rankings. We only practice white-hat, Search Engine accredited SEO services. This means you won’t have to worry about incurring potential penalties that search engines may place on your website if you were to implement an SEO strategy without this quality assurance.

 

Our lead professional SEO Andrew Glyntzos is a highly experienced SEO marketer with over thirteen years’ experience, and we work with an array of other highly professional and experienced marketers. We take exceptional pride in our ability to outline clear objectives for our clients. We develop measurable KPI’s that allow them to access detailed reporting tools to stay constantly updated with how their websites are performing.

 

We will help nurture your business online, taking great pride in watching how a stronger online presence will ultimately lead to more sales, more sign-ups, and more enquiries.

 

The SEO process is complex and every time I hear the age-old SEO quote, "SEO is a marathon, not a sprint", my stomach sinks.

 

In 2020, I would evolve this quote as follows...
"SEO is a long term process built upon the successful execution of brand and content-driven strategies"

### Good SEO vs Great SEO? What is the difference?

Good SEO is SEO that optimizes in the present in a white hat manner.

Great SEO is SEO that builds your brand equity, instills trust with your target market, builds consumer confidence, and is constantly telling engaging stories that matter most to their customers. 
Providing a narrative of what is possible when a customer/client engages with that brand? Powerful stuff!




 

As an SEO expert of 13 years, I would love nothing more than if SEO remained as it was in 2008 but this is now how the world works. I remember debating a fellow colleague in 2008 when we argued what is most important for SEO? Links Vs Content Marketing? Links are massively important mainly for SEO as we know it. Content Marketing will always be an essential marketing component across all digital platforms. The end.

"Content in marketing is money to a stock market" ~ Andrew Glyntzos

As a digital marketer first, SEO second, my perspective is far beyond SEO. Informing, inspiring, and educating my clients (and podcast interviewees) to adopt an evolutionary mindset towards SEO and to view it as a marketing channel that is only available for a specific amount of time before inevitably transitioning to a whole new world of search is my professional obligation.

### What Does SEO Stand for?

SEO stands for Search Engine Optimisation which is the process of improving a website's search engine rankings in a given search engine. The most common search engines are Google & Bing within the SEO world.SEO can be broken down into two key categories; On-page & Off-page optimization.On-page SEO Include but not limited to:Keyword researchContent research & implementationRedirects broken URLsHeader optimisationURL optimisationImage XML sitemap.Metadata optimisationCrawlability & internal linking optimizationBroken internal pages analysisCanonicals and robots directive analysis.Mobile and page speed analysisGoogle MyBusiness verificationOff-page SEO Include but not limited to:Competitor link analysis - discover competitors top links etcResearch link opportunities for quick wins to strengthen domain authority (DR).Create and post content on relevant sites for links.Negotiate link prices for new acquisitions.Strategic blog and forums.Local citations to boost local SEO rankings in Google/Bing MapsIf you're in need of a highly professional SEO team, please contact us today.

### SEO & Social Media Tips for a Shopify Store (Round 2) // EP #12 of the Strictly Business Podcast

Andrew provides social media and SEO tips and strategies for Shani's Say it With a box Shopify website.

To summarise, digital marketing is content marketing, but content marketing is going to look a little bit different depending upon the medium. I.E Instagram content should look different from what you would post on your blog and so forth.

 

### How Do You Find What Your Customers are Searching For on Google?

How to find what people are searching for on Google? Watch here

### 10 Reasons Why SEO Matters in 2020 [Watch Video]

Search Engine Optimisation is a marketing tactic still used as part of any business for their online strategies.

 

When we say SEO, we mean how you are found on Search Engines like Google or Bing. So why does SEO matter in 2020? Well, as we know, the driver of online content has dramatically increased as businesses transform their marketplace to be driven by the online world.

 

But, of course, with the rise of social media and other marketing platforms, some might start to think SEO is becoming a less popular strategy. WRONG, it still matters, and here is why.



 


People are using Google and Bing currently in the masses
Search Engines like Google and Bing are still HIGHLY used platforms. The term, "if you don't know it, Google it", is still a method we use in our daily lives with problems or queries we might have. According to the Digital 2020: April Global Statshot, Google was the most popular website with the most page visits across the globe.

 

Making SEO a strategy is important for any business. Why? Well, if you want your website to be found by your customer, you want to rank highly on Google for the relevant keywords so people will find your content.

 

Ensuring you have an SEO strategy and an SEO friendly business, means you have a better chance of ranking on Search Engines like Google - REMEMBER this takes time and work!
SEO is Great for Long-Tail Search
When someone types into Google, they are taking a question or are using certain keywords to describe to Google what they are looking for. Google then searches the web to find websites that are relevant to the user based on those keywords.

 

When you create content using the keywords or the long-tail keywords (these are the phrases used), you have a better chance of being found by Google. BUT what you need to remember is, your audience is your most important asset, you need to be creating content for THEM, not Google.

 

So, you want to be a thought leader and create content that shows you as the expert and authority but also builds trust. Every 2 weeks you might look at creating content that answers those long-tail keywords people are searching for.

 

When you create content for long-tail keywords, you also have a better chance of featuring in the "featured snippet" section on Google. These sections are the most clicked on! Long-tail helps with voice command too - more on that soon.
Having an SEO strategy helps Drive Brand Awareness
Why does SEO matter? Well, because it helps drive brand awareness to your business. How can you do this using SEO strategies?

 

 	Backlinks: you can work with other sites and content creators who also generate interest from your target audience. If you work with them and get a link back to your page, this is showing YOU as the thought leader. But of course, the content has to be relevant and of a high quality
 	Long-Tail Keywords: as mentioned, greeting content to educate using long-tail keywords will also help with your brand awareness. It will help to position you as the leader in your space. Your aim is to create content to inform and educate your audience

Brand awareness is a very important factor in your marketing strategy and should not be overlooked.

 
Search Engine Optimisation is Great for Technical Innovation and Optimisation
SEO matters because it also helps with the user experience once someone lands on your website. Let’s talk about technical SEO. This includes some of the following:

 

 	Page speed: how fast your page loads
 	Featured snippets: being featured in this section of the search engine
 	Optimised for mobile: if your site is easy to use on mobile
 	Optimised video and images: are your images tagged with the words relevant to your content
 	Website structure: is it easy for people to buy from you etc.

Working on the user experience of your audience will ensure a GREAT experience every time they land on your site. The more you work on the backend and technical components of SEO, the more your audience will land on your page. The more views will also lead to Google seeing you as a player in the game, which means they will deliver you to more people.
SEO Works in Conjunction with Voice Command 
With the rise of voice command, Search Engines will play an important role in delivering the right content to users. If you can create content using long-tail keywords that answer the questions of the person asking “Google Home” or the like, then it increases your chances of your content being delivered to your desired audience.

SEO will play a critical role in the increased use of voice command. Making sure your website and content is the most relevant to your audience will help you to be seen as an authority in the world of voice command.

Final thoughts 

Why does SEO matter in 2020? It is helping your audience to be delivered with the best possible outcome every time they search for the information they need.

At the end of the day, it is and always will be the customer experience that needs to be heavily considered when optimising content for SEO. You shouldn't be creating for Google, you create for your audience, so they get their desired outcome.

When you implement an SEO strategy into your business you are doing more than just tailoring content for Google. You are creating brand awareness, improving the usability of your website and are creating the best information possible for your audience.

If you liked this blog, make sure you check out our YouTube series “People Also Ask”, which is all about finding the questions people are asking around SEO!
10 Quick Reasons Why SEO matters in 2020?


 	People are using Google and Bing currently in the masses.
 	Great for long-tail search.
 	Great for driving brand awareness.
 	Great for technical innovation & optimisation.
 	Great for the coming voice SEO revolution
 	 Technical evolution and optimisation of an important business development tool, your website! 
 	Great SEO adapts to new user demands and expectations. 
 	Great SEO generates and builds links to your website because first and foremost, drives brand awareness and qualified traffic to your website. Not only to improve your short term Google and Bing Search Engine rankings.
 	Brand driven SEO is super powerful right now. For e.g when customers type in skirting boards, a popular variation of this parent keyword is “Bunnings skirting boards”. Brand + unbranded keyword searches are such an underestimated way to increase rankings for the unbranded variation.
 	Great SEO is UX driven. Rankbrain friendly SEO first makes sense from a customer perspective than a Googlebot algorithmic perspective.
Andrew's favourite SEO quote to date:
“What makes sense for SEO, makes sense for your business”


 



Why SEO Matters in 2020? Episode 2 of the "People Also Ask" series



How to find what people are searching for on Google? Watch here

Any questions send us an email or comment below: ???

### Why you should bring your SEO to Omega Digital in 2020? Founders Personal Letter to you

Dear Potential Client,



Hiring a strategic partner alone won’t guarantee your company’s success. When it comes to your SEO activities, you need to ensure they are compliant with Google’s guidelines and that you will not be subject to penalties due to any Black Hat tactics. As a Founder, Marketing Director, or E-Commerce/Digital Executive, you must adopt a long-term SEO strategy to ensure online success for your organisation and minimise your traffic loss. Building your business using brand-driven strategies is a great way to get results in the present but to also strategize for the inevitable change in how we consume content and be ready for those ever-evolving and emerging technologies.

Some people refer to me as a Traffic Driver or Traffic Converter, but I prefer to think of myself as an online marketing expert who focuses on developing successful SEO strategies. From starting my career as a website developer, my roles have advanced towards helping companies define and implement their online business strategy to achieve their corporate objectives. My core focus is now to connect all the moving parts of the online experience to deliver quality traffic that will progress along the sales funnel from warm prospect to paying customer.

As a member of Advanced SEO Australia and with successful deployments at Kennards Self Storage, Recall, and Bing Lee to my credit, I formed APG Web Studios & Omega Digital to delivering a more consultative approach to my strategic offerings. By working in collaboration with business owners, marketing directors, and related titles, I am able to develop creative strategies that translate into incremental revenues and bottom-line success.

I renamed APG WEB STUDIOS to OMEGA DIGITAL and became Australia's first truly exclusive SEO agency. We do not work with our client's competitors and our total dedication is to our client's success. We do not lock our clients in contracts as we simply keep our clientele on merit, results, and our overall success long term is based on the foundation of our intense workloads we implement for our clients and a very strong relationship with each of our clients.

Our small client base is proof of our boutique no-nonsense business model built to survive on one simple fact, client results, or go out of business!

I would love to speak with you about how we can grow your brand and become an important member of the OMEGA DIGITAL family.

Our vision is to unleash our client's maximum potential as every client and brand has a maximum potential that continues to grow over time. Your staff, business model, product or service and your ability to grow your business is a major component in your online success that many agencies do not think about or admit. There is a client responsibility in the overall SEO & Digital Marketing success of their own business. However, together we believe we can be an instrumental force in building your brand build online not only for the present but for the future planning and execution of your digital strategy through our relentless pursuit of excellence, passion, commitment, and determination to unleash your maximum potential and to build your brand using our exciting range of digital services currently on offer.

Please feel free to contact me today to discuss your online marketing requirements. andrew@omegadigital.com.au / 0410 709 839.

### Why is SEO important for your Online Success? EP 1 "People Also Ask" Series

In this first episode, Andrew discusses why SEO is important for your online success (in some cases).

Search Engine Optimisation (SEO), a key player in the digital marketing space, is a driver to help your business to be seen on search engines like Google. One of the most common questions asked is “Why is SEO important for Online Success?”.

 

SEO is tough and competitive, but having an understanding of how it works for your business and how to implement SEO strategies into your online content is extremely important for you and the longevity of your business online.

 

One thing you need to remember when we discuss SEO is that, it isn’t sales, it is a marketing strategy. The next thing to keep in mind is that user experience should always be in the top of your mind when creating content or when making edits and changes to your website. You do not do it for Google, you do it for your audience.
So why is SEO important for Online Success?

 
Consider this question, what is your website homepage set to? Or what is the homepage your computer has been automatically set to? Chances are it is a Search Engine website (unless you are on a company computer and it is your Intranet).

 

The point from this is, Search Engines are still being used and they are being used a lot! The reason why SEO is so important for online success is, people are still using search engines like Google to find out answers to their questions or solutions to their problems! If SEO is the strategy to help you push further up the search rankings for a search term, then yes SEO is important for online success.

 

Most of the time, people searching are very qualified leads to your business. So, make sure you help them find you by creating the content they need! 
Voice Search is the way of the Future
As we now see, Google Home and voice command devices are becoming increasingly popular! Even the way you talk with people online now is moving into voice messaging.

 

If you rank for terms like “How can I buy a cheap engagement ring?” and people are asking their devices to answer that question, chances are you will be displayed to your ideal customer. If you don’t have an SEO strategy and you aren’t tailoring your content to help with peoples needs, voice command is not going to find you when they search through the data online.

 
SEO is Great for Technical Improvements on your Website 
What do we mean by technical improvements? Well, these are the things including page speed, being mobile-friendly, and ensuring you have done the little tweaks and changes to your website that improves the experience your user has when they land on your page.

 

If you ensure your targeting "long-tail keywords" (this means phrases for statements related to your business), it is easier for your customers to understand what you do and how you can help them!

 

Making those technical changes to your website and improving the user experience is a key component of online success! If you have all of these aspects sorted, Search Engines will see you as an authority and a helper to the person who is searching for a problem to be solved.

 

Technically SEO is the fundamentals of your website. Branded SEO is about user experience and consumer demand.

 
A Great Tool for Branding & Building Brand Awareness
 

Building a brand is key to the longevity of your business. This is where brand awareness plays an important role. Some of the ways you can build more brand awareness by using SEO techniques include:

 

 	Using Long-Tail Keywords - as mentioned above, you can create content using questions or phrases to answer a users enquiry or pain point. You can create blog articles and clusters of content to help you be seen as an authority in your industry. Getting an audience to remember you is key, it comes down to quality content.
 	Link Building - thinking to other pieces of content online and also getting people to link to you is key to building more awareness around your brand. Of course, the more people think of you, the better chance you have of being found. The more you link to other sites, the more you are seen as a trusted business who wants to give your audience the most important information.

What else do you need to remember with SEO?
Planning an SEO strategy and the types of SEO to focus on is very different for each business. Some just need to build more content and create more engagement through a content marketing strategy, while others need to improve the usability of their website. It does always depend on the business, the size of the business, and the goals they want to achieve.

 

What all businesses need to remember is, user experience is always the number one priority. Content creation is always important, but it needs to be content the audience will engage with. This is why a content marketing strategy is also important for online success. 

Final thoughts 

Search Engine Optimisation is FAR from dead. Search Engines are still a very popular tool used online and with the increase of voice command, will continue to be used, just in a different format.

 

SEO has many benefits for online success including improving user experience through technical SEO and creating more brand awareness around each business.

 

If you liked this blog, make sure you check out our YouTube series “People Also Ask”, find out the most popular questions people are asking about in Google about SEO.

 
Summary:
1. People are still using Google & Bing Search.

2. It is going to help you with voice search.

3. It is great for technical improvements on your website to increase sales & online enquiries. 

4. Still a great tool for branding & building brand awareness.
Search engines are still being used! 
Watch now 


or Listen here

Omega Digital Australia · Why is SEO important for your online success? EP 1 "People Also Ask" Series
Any questions send us an email or comment below:

 

### Small Business Tips & Strategies with Business Coach Wez Hone | EP #10 Strictly Business Podcast

Business coach Wez Hone from Kingdom Business (Christian focused business leaders) and I discuss small business tips, strategies, and mindset as we touched on many common small business roadblocks from start-up to big business phase.

Some discussions discussed are:

1. What would be your 3 best tips for growth & scalability in 2020?
2. Top business mistakes startups & small businesses make in the first 12 months of operation?
3. How important is the mindset when you are starting a business?
4. Starting a business with limited startup cash?
5. The practicality of content marketing in social media and SEO. How I helped @rx_painters Instagram channel.
6. Overcoming indecision in business.

And so much more

Any questions send us an email or comment below: ???

### What every startup, small and big business should be doing in 2020?



My favourite social media strategy that has helped Howard from https://www.instagram.com/rx_painters/ - an absolute legend of a guy is to document his work daily and spend hours after work building content.

This is a great way to demonstrate expertise and to deliver value to your potential customers and the experience they would also have while working with your brand or business. 

Too often, I find business owners/entrepreneurs too romantic about who they are, their core values, their business model, etc, and everyone should simply use their services or buy their products because they are who they are. I find this a little defensive in its approach rather than adopting an offensive romantic marketing approach that goes directly to the end consumers in an engaging format that has been proven to work.

I like to get a little romantic about the experiences others will have while working with OMEGA DIGITAL and to continuously display the relentless passion and determination to see our clients not only hit the top pages of Google but to develop a real brand backed by continuous innovation and diverse marketing strategies across various platforms and emerging technologies.

Business = Innovation + Marketing

Watch the full podcast here -- https://youtu.be/uHsXzakbhmo

### Live SEO Beginners Series - Starting from Zero Episode 1 with Clearview Cyber

Christopher Sant and I sat down for Episode 1 of the "Starting from Zero" (thanks for the name Chris) SEO beginner series. This series will expect to last for some time until I get some SEO wins on the board for Chris.

This series will be a walkthrough and I will be hammering Chris to get content created, improve his technical SEO, DIY keyword research, though leadership from an SEO perspective and so much more. I intend to show off Chris's amazing passion and talent for Cyber Security. 

This service will also showcase our SEO coaching & membership service ($500+gst per month) with exclusive access to our Facebook Group for one on one SEO coaching.

For more information --> https://omegadigital.com.au/seo-sydney/seo-business-membership-program/Chris is a top guy and I hope nothing but the utmost success for his business. He deserves and a real honest and grateful dude. We have also started a new friendship too :)

Any questions send us an email or comment below: ???

Visit https://omegadigital.com.au for more information about us and what we do. Connect with us online as we would love to see you join our online communities.

Links Below:

-- Facebook https://www.facebook.com/omegadigitalAu

-- Instagram https://www.instagram.com/omegadigital.au/

-- Twitter https://twitter.com/OmegaDigitalAu

-- Soundcloud https://soundcloud.com/user-41396439

### How do I submit my website to Google?

The quickest way to submit your website to Google is via Google Search Console.

This process also applies to (primarily) web pages, rather than entire websites but I have tried this method and it works great.

Note: To first check whether your website is even indexed in Google (as it may already be), type in the following command followed by your website (www not necessary):
site:yourwebsite.com.au

It is worth noting that the number of results will not always be 100% accurate at all times but you should have a rough estimate of how many pages you on your current website make sure it is consistent with the number of results being shown by Google.
Remember - Google Crawling your website does not equal indexing. There are many reasons why Google will/can not index your website. Some issues are, duplicate content, thin or low quality content, canonicals, no index tags and other minor to major technical coding problems.
If your website is not showing up using the site: command in Google, please follow these easy to read steps to submit your website to Google:

 	

 	

 	Click the following link: https://search.google.com/search-console, we suggest logging in with a Google @gmail.com email account. If you don't have one, set one up here.
 	Once logged in, you will need to verify to Google that you own the property. There are two ways to do this but first click "add property" in the upper left-hand corner of the screen:

 	The quickest and easiest way to verify that you own your website is the URL Prefix option.

URL Prefix is the quickest way to verify your website in Google Search Console

Verify your website in Google Search Console
 	HTML upload to your ROOT directory is the easiest way to verify you own the website and our recommendation.

HTML verification is our preference when verifying your domain in Google Search Console
 	Once verified Add your website to Google search console via the box at the very top of your screen

 	Once your domain is verified and submitted to the box above (choose your domain preference WWW or without the WWW), select the "Request Indexing"

Once you select "Request Indexing" - you will see the below screen "Testing if live URL can be indexed"

 	If your website is all OK, you should receive the following message from Google and it is now in their hands.

Google indexing request officially submitted

Other things you can do to help your website get index and crawled quickly are:

 	

 	Submit an XML sitemap to Google Search console - https://search.google.com/search-console/sitemaps

 	Build Australian citation links to your website. For e.g. Yellow Pages, Hotfrog, Truelocal and others.
 	Make sure your robots.txt is not blocking Google and other bots - Learn more about robots.txt
 	Reach out to us here and we may be able to help you solve this issue.

### How to find what your customers are searching for on Google? #EP 9

The number one question I get as an SEO professional is "What are my customers searching for on Google?". In this video, I break down a simple way to find article suggestions for your blog to increase your brand awareness & search engine traffic using basic SEO strategies to reach more potential customers. 



The biggest MISTAKE people and businesses make when it comes to increasing customers using their blog is they focus on the content they think is valuable rather than content that their target market is actually searching FOR! I actually show you how to do this yourself in the video and you can easily copy this tactic for your industry.

Andrew provides a financial advisor with SEO advice on how to improve his personal brand and attract more customers via long-form content.

The key takeaway here is that content marketing is the foundation of which all great brand development strategies derive. It is the shoulder of this giant that will inevitably become the essential piece in business development that we will always stand upon.



Seven Summary Points Below:

1. Use jameswrigley.com.au

2. Develop your content marketing strategy based on what your target market is searching for, not what you think they will find valuable. Be data-driven.

3. Keyword research is foundational for a great blogging strategy to build personal brands.

4. Integrate YouTube videos into your blog articles to maximise search engine saturation.

5. Make sure you see what your competitors are developing and make sure you have something better than they do. Lead the way through SEO based thought leadership.

6. Use social media and other highly relevant sites in your industry to promote your content.

7. Email outreach to financial sites and have key reasons ready as to why they should link to your content.
Get an SEO on board when you can ;)
Any questions send us an email or comment below: ???

### Why is content marketing essential for SEO in 2020?

When an SEO marketer and a content marketer come together, you know the conversation is going to be in-depth but informative.

Recently, Omega Digital joined Content Queen to talk all things Search Engine Optimization and how you as a business owner can level up on your SEO strategies and use content marketing to complement your marketing efforts.

So, Let’s take you through the key takeaways from the podcast episode.


First, what is SEO in the simple form? 
Search engine optimisation is a process of virtually improving your search engine rankings on Google and being on the other little minor search engines.

So in particular, whatever people are searching for, let's say it's LCD TVs, you want to be ranking on the first page, and on that first page, you probably want to be ranking in the top three positions, because although fourth, fifth, the top three is ideal for exposure.

You really want to be able to build a backlink profile, more on this later on, and you actually want to improve your domain authority and user experience to get you on the first page for as many related and targeted keywords possible.

In a nutshell, SEO is how you show up when people search for you on search engines.
What is the best way to go from good to great SEO?
To achieve good to great, you would always be working on your SEO, there's providing a return on investment based on the amount of input you're putting in and in great SEO, we crush those numbers. But also think along the lines of user experience.

Obviously, a great SEO goes a little bit further and starts getting into more in-depth content marketing strategies and more into the user experience. It is all about engaging highly with a target audience and becoming a thought leader in your space.

So good SEO is the strategy you implement, great SEO is the content you provide to engage with your audience. It is all about the energy you put into i
What are some of the steps business owners can take to improve their SEO themselves? 
To do your own SEO, really you just first and foremost, need to get the mindset, right. You need to start thinking about what makes sense for the customer, and then everything branches downwards from there.

So, if you think about the customer and “how can I build my own content that they will love”.

A lot of what Google is actually trying to do is really providing sites that are going to best serve what their own customers are searching for on Google.

As long as you're starting off with the right mindset, by asking “does my website meet the brief and expectations and intent of what my customers are looking for on the website”, you have the user experience in mind.

For example, Google gives sites that are quick and easy to download on mobile a boost. If the website design looks great on mobile, that also gives you a minor boost.

What we tell clients, whether they are existing clients, previous clients, potential clients need to be considered before you worry about SEO.

Okay, so why should I provide a good user experience? Because Google gives us better rankings on Google? Well, that doesn't make any sense. Because then you're always playing catch up to Google.

So, work out, okay. Does my website design make sense on mobile for the people that I'm trying to reach? Does my content have the user intent in mind?

Also, Google actually tells you what people are asking for generally within your industry if you know how to find it. Look, so many sites we see these days have a blog full of the company news. It's all about Bob getting a promotion. Let's be real. No one cares about the fact that Bob got a promotion in your sales department. No one cares, well not everyone anyway.

You want to take a step back and ask, “what is my target audience is searching for”? Then produce content on it. You might be selling jewellery. So, things like white gold versus platinum might be a hot topic, so produce that content, this could look like creating that content on YouTube, blogs, podcasts, etc.

Another thing you need to remember about SEO is, people think of it as a sales tool rather than a marketing tool. There is a big difference between trying to marry on the first date approach to let's build on this - make sure you develop the engagement.

First, let's build trust, through our content through what we deliver, what we give, and think about the customer first. So, the people that have landed on your website go, "I'm getting an experience where it feels like this brand actually cares about me". Then that trust barriers increase, and the skepticism decreases, which means you are more likely to convert SEO.

What you need to do is know your target audience, build a great experience, and then get them to engage with the site. How do we build a great experience? By creating content, our audience is looking for. Once you do this, you can build on your SEO because you are creating the content people want, and you are creating an experience Google is looking for.

How can we measure if my SEO is up to scratch or not? 

Well, obviously installing tools like Google Analytics and Google Search Console can help you measure your SEO.

First of all, make sure you get Google Analytics installed first, and then locate the organic search tab within analytics, and measure how much organic traffic is your website generates. It depends on how long you have been around for. It depends upon how much content and user experience is, but really focusing you want to focus on, what are the goals and objectives?

So, you want to ask yourself questions like, what does a successful campaign look like for you? If it's not measured, it can't be improved. What are you trying to achieve? First and foremost, where are you at currently not knowing those stats, knowing how much inquiries that SEO is generating.

Then you want to ask “how much effort do I need to put in to reach this in 12 months?”

"Why does Google reward what Google rewards, you know because Google likes you. Right? Google favours you because you are delivering on the searcher's intent, not because they like you.

How does content marketing help with SEO? 

Content Marketing is a voice in a very noisy world. So, if you're not even creating content, it prevents you from sharing the voice for your business.

Content is different on your social media as it is from an SEO perspective and your blog. The content produced on TikTok is very different than mine SEO content.

So, content marketing, even within itself, is very in-depth depending upon the medium, but it allows every business to have a voice in a noisy world. If you're a small business, it just means that you're going to have to speak the loudest and not just ramble.
A classic example of content marketing:
At Omega Digital, we had a Painter call us, and he said, "look, I can't afford SEO. What else can I do myself on social media or SEO?' We said to him, you're a painter, just build your brand on Instagram and Facebook and forget about SEO at the moment. So, we also said to him, "Howard, every time you go to a job, that's a piece of content". Howard went out and created content, he built a following on social media, and now he is so busy, he didn't need to hire someone, he just needed guidance.



Content Marketing helps you create that value Google is looking for! It enables you to draw in the audience that shows Google you are relevant. Do not take content marketing for granted when you want to build on your SEO. Of course, it takes time, but it works.
"Content Marketing without user experience is like a car without an engine" - Andrew Glyntzos.
A myth about SEO 
The best takeaway that you can make that you can't do your SEO is not true. You can, it's just it's going to be very challenging, and you're going to have to work long hours to learn, but you can do it. You have the ability to do your own SEO if you can't afford it right now.

Another myth about SEO is, that it is cheap and when you hire someone to help you with your SEO, and they say: "you don't need to do a thing", they aren't doing SEO properly.

Any SEO that does not involve you as a business owner is not beneficial SEO, that should raise red flags. You need to be involved, and you need to understand the strategy. Think about doing work with your SEO to develop a content strategy that's in line with your brand. And there are no shortcuts. You know, there's no elevator to success, you got to take the stairs made like an SEO now, the value of a link has changed the game, which we will discuss very soon.
The other major key elements of SEO
Keywords
Look, keyword stuffing is dead. So, anyone just doing this because you increase the amount of keyword density, again, go back to the mindset of thinking about the user.

First, there's no point hiring someone to write you a piece of content that is just written for a robot. This is a 2008 type strategy. Should you include keywords? Of course, you should! Google does look for keywords because those are the words the searcher is looking for in a piece of content.

But, it comes down to the user. You want to write the content that is best suited for the user. So yes, of course, use the keywords they are searching for, but create the content they will engage with, not the content that is made for Google algorithm. Create sustainable content for your business.
Link Building
Yes, also a big part of SEO.

When you do produce content for SEO, it's not so much an issue with social media. But with SEO, when you build your content, try to work out how you get people to link to it.

Two ways you can generate backlinks:

 	Find people who mention your site and not linked you and send them an email asking if they would link to you (for the best user experience, you want to tell them that is the outcome - well because it is)
 	Generate good content people WILL want to refer to!
 	Link others in your content and (hopefully, if you build a connection) they link to you

How do you find out people are mentioning you? Use tools like Mentions (below). The more links you have, the higher chance you have of ranking higher on Google, because they will see you are a relevant source!

SEO Tools 

There are many tools for SEO, but here are some of our favourite are Omega Digital:

 	Google Analytics
 	Google Console
 	mention.com
 	sitebulb.com
 	Screaming Frog
 	SEMRush
 	AHrefs

Have a look around and find the ones you like to use!

Final thoughts 

How are you feeling about SEO now? Are you asking, how long will it take me to rank #1 on Google?

If you are, don’t! Remember, shift the mindset, build on your SEO because you want to make it a smooth and easy process for the user, not because you want Google to find your information useful! That is a bonus!

You want your audience to find it useful! Think of it like this…

"Why does Google reward you? Not because they like you. Google favours you because you are delivering on the searcher's intent."

Want to learn more about content marketing and SEO? Please send us an email or message on any social platform mentioned on our website (top right or bottom right)!

### What are the two types of SEO?

SEO can be split into two types: 1. On-page SEO and 2. Off-page SEO. A break down below of some of the tasks that should be undertaken on your website.


On-Page SEO:





Throughout the SEO campaign, Omega Digital implement strategies to improve our client's on-page foundation and search engine visibility. Our goal is to improve our client brand awareness in the Australian market and to their search engine rankings.
Omega Digital’'s on-page SEO strategies include but are not limited to:

 	 Metadata improvements
 	Keyword weight distribution strategies
 	Page speed optimisation
 	URL Optimisation
 	Page headings optimisation
 	Creating new content & search engine visibility recommendations
 	Crawlability improvement recommendations
 	Creation of XML sitemaps and update them each month.





Off-Page SEO:





Five years ago, off-page SEO was as simple as obtaining as many links as you possibly could, and this would result in instant improvements in your search engine rankings. However, today’s highly competitive marketplace requires a far more complex and ongoing strategy.
Omega Digital’s off-page SEO strategies include but are not limited to:

 	A combination of social profiles, quality, and relevant backlinks and the frequency in which we’re able to acquire them are all extremely important ranking factors for improving and maintaining search engine rankings.
 	High authority directory submissions
 	Broken external link analysis
 	Social profiles and engagement strategies
 	Commenting on relevant blogs and forums. Better for brand awareness than link building.
 	 Content marketing research and analysis.
 	 Link building outreach. See point #2
 	Guest blogging
 	Seeking links from suppliers, partners, affiliates and more.






Please let us know if you have any questions by submitting a comment below.

### How to choose an SEO Company? [10 Questions to Ask Your SEO Agency]

No doubt people struggle to find the right SEO company or agency. Below are our tips on how to choose the right SEO company for you.

But if your potential SEO company is not asking you the right questions, then that in our opinion is a red flag.

Selecting the right agency is difficult. It can definitely be confusing, to say the least. I want this article to help you ask the right questions and get the right information to ensure you make the best possible decision. Money is at stake. A lot of money to be quite honest and every business who is about to engage with an SEO Agency should know what to ask and even follow up questions.
Hopefully, these SEO focused questions help you:

 	How do you decide on the right monthly spend for my business? What is it based on?
 	What should I expect to see in 12 months' time? What ROI is feasible?
 	How much work do I need to do each month? How involved should I be?
 	Are you going to make website changes to my website? Do I need a website developer?
 	Increasing traffic is important. But how are we measuring and improving User Experience?
 	How can I continually improve my website's conversion rate? Will you be providing recommendations on how I can achieve this?
 	What SEO tools do you use when assessing my website each month?
 	Do you provide content marketing suggestions? How often should I post each month?
 	Are you performing regular competitor analysis each month? I need to know what my competitors are doing?
 	How much experience will the team or professional have who will be responsible to HELP ME grow my business?


How do you decide on the right monthly spend for my business? What is it based on?
Working out what the right spend is crucially important. This should be based on your goals and objectives, competitor analysis and how difficult it is to rank in Google's top 3 positions (not just the first page). Even though we offer SEO Packages on our website, we like to assess how much work is required to get you in the top 3 positions for major keywords and work out how much work is required to create you a comprehensive content marketing strategy.  In addition, measure how many links your major competitors have VS your current backlink profile.

What should I expect to see in 12 months' time? What ROI is feasible?
ROI is fundamental for all marketing spend and SEO is no different. A clear path for the first 12 months is critical to breaking up the SEO process into a 12-month campaign block as this would be your first major milestone. There is no debate among the SEO community that SEO is a long term strategy, but there should always be a set expectation of return in the first 12 months. Agreeing on a feasible 12 month ROI is both critical for the SEO Agency and the client so there are no surprises. Working towards a common objective is the goal for all parties and stakeholders involved.

How much work do I need to do each month? How involved should I be?
This is key because you may need to know how many additional hours of work is required from your end or your company's end each month. Helping your SEO Agency to grow YOUR BUSINESS in our 13-year experience is essential.  No business owner or owners should ever have the mindset or expectation that success is one hundred percent of the responsibility of the SEO agency. We have found that an entrepreneur or leadership team's involvement in the SEO campaign to be crucial in providing feedback and a unique perspective they only can. Not to mention, their ability (as the client) to run the business, scale and close leads to be unquestionably important.

Are you going to make website changes to my website? Do I need a website developer?
This is a great opportunity to work whether your SEO provider has a web developer than can make SEO changes or if you prefer to use your own developer who most likely built your website. I would recommend all clients to use their own web developer first who built their website. They should know it inside and out.

Increasing traffic is important. But how are we measuring and improving User Experience?
User experience is fundamental to improving your conversion rate and providing your customers with a better website experience (in particular on MOBILE) than your competitors. Using tools like HotJar and referring to UX Checklists like this guide will go along way to maximising your SEO traffic growth and turn a higher percentage of visitors into customers. Clicks and impressions are important, but for clients, the most important metric is enquiries/leads.

How can I continually improve my website's conversion rate? Will you be providing recommendations on how I can achieve this?
As mentioned above, measuring your current performance is the key to improving your performance in the future. Setting the right goals in your Google Analytics is also extremely important. What are you measuring and what is a true measure of success in 12 months. Is it contact form enquiries, sales in your online store or phone calls? Whatever it is, this needs to be measured before it can improve. How to go about improving your conversion rate could require extensive analysis such as A/B testing, multivariant analysis, and other tools mentioned by optimizely.

What SEO tools do you use when assessing my website each month?
Tools your SEO team uses can help with making important decisions that will inevitably make or break an SEO campaign. Like anything, tools are used to help reach an objective. Whether it is a hammer or my favourite SEO Tool, ahrefs.com, tools are necessary. SEO is no different. There are many SEO tools on the market and SEO's will favour some over others. A list of our favourite tools are ahrefs, Google Search Console, Analytics, Screaming Frog, Google search results (I know, watch this video), Advance Web Ranking and a few others.

Do you provide content marketing suggestions? How often should I post each month?
Content marketing is such a highly important SEO strategy that by not doing it, can be quite detrimental to your business growth on Google & Bing. Building blog content is not enough. Keyword research is first critical to understanding WHAT YOUR TARGET MARKET is searching for before creating any blog content. It is also our recommendation to create 2-3 articles per month to the highest possible standard vs creating more content that is far lower in quality.

With so much content on the web, creating content for the sake of it and churning it out doesn't make sense. We would recommend building content in your blog and embed YouTube videos from your YouTube channel into your articles.  See point 3 in this article as to why this is an important strategy.

[ctt template="1" link="UqK_4" via="no" ]SEO is not a quantity game as much as it is a QUALITY game. ~Andrew P Glyntzos [/ctt]

Are you performing regular competitor analysis each month? I need to know what my competitors are doing?
If your SEO agency or professional does not know what your competitors are doing each month, is a massive detriment to your long term progress. How many links are they generating? What content are they creating (is it generating buzz with your target market), what keywords are they ranking for? And many others. Make sure they are reporting this data into your monthly SEO reports so you can determine what strategies you should be focusing on going forward.

How much experience will the team or professional have who will be responsible to HELP ME grow my business?
Another, unfortunately, infrequent question. Who is responsible for your growth is massively important. How many years of SEO experience does he or she have? Are they working on any of your online competitors or have experience getting results for similar websites to yours? Knowing who is working on your campaign and their professional BIO is vastly critical. Not everyone can have 13 years experience in SEO, but difficult campaigns in highly competitive industries should have a team with a substantial amount of experience. 3 years or more.
Final thoughts:
SEO is tough. Getting results is tougher. You want to make sure you have a highly competent SEO team working on your website that will have the necessary tools, experience and resources to get the growth your business needs to not only survive but thrive.

If you have any questions, please feel free to email (andrew @ omegadigital.com.au) or contact us today.

Don't forget to add a comment below :) ???

 

### SEO Advice for EVERY Business during this coronavirus crisis - 4 easy to do tips

Don't waste time stressing over the coronavirus. Turn the news off and work on your business. We live in a digital world, and the best thing you can do is continue marketing your business.

If you're a small or medium business, I would like to offer you free and personalised SEO advice. Tag someone who may benefit or send us a private message. We would love to help anyone out, especially those struggling at this time.



While this is unprecedented times, working ON your business is the best thing you can do. Here are my 3 biggest tips:

1. Build content on your blog:

(If you run a business or work for a business, in your downtime, the best thing you can do is WORK on your business. This video helps businesses to rank #1 for keywords that your target market is searching for and ways to increase your brand awareness that will benefit your business well beyond this coronavirus crisis. Long-form piece) https://www.youtube.com/watch?v=PEpbwO_bOKE

 

2. Google search your domain and look for brand mentions where people have mentioned your brand name but have not linked to your domain. 

So the -site:omegadigital.com.au excludes your domain from the search results. Why would you want your domain in the search results?

The "Omega Digital" (quotes are important) is your business name and the QUOTES look for your exact business name in the order you write it. Without the quotes will create additional results as the algorithm is looking for words Omega or Digital. We want both OMEGA DIGITAL as ONE phrase.

The site:au is optional. This is looking for domains that end with the .au domain extension. Essentially Australian businesses. But depending on your business, this may not make sense.

Once you have found web page but cannot locate a link to your website, email them (very politely) something along the lines of

Tip: always email from the domain you are asking for a link from. I.E andrew@omegadigital.com.au, not omegadigital@gmail.com as this looks spammy.

This strategy has literally transformed my client's backlink profiles single-handedly.

 

3. When you create blog content (especially HOW TO from the video above), make sure you embed your YOUTUBE videos into your 1000 word articles. This helps Google learn more about your YouTube video.

This article is going to be a project for me. https://omegadigital.com.au/seo-answers/what-is-seo-and-how-does-it-work/
When you embed articles into your BLOG articles, the following benefits will occur:

 	Your article and video can both appear in the standard Google search results meaning you have double the visibility.
 	Your video could appear in Google Video search:
 	Appear higher in YouTube video search.

 

4. Run Facebook ads to your blog content and targeting demographics that match your target market - plenty of content on YouTube on how to create ads. Make sure your blog allows for comments as this a positive ranking signal.

Please let me know which of the above you are going to start or if you have any questions below ???

### How To Think About SEO & Digital Marketing in 2020

I have had a few calls in the last few months from potential clients ranging from installing solar lights, private investigators to driving school instructors and the confusion between DIGITAL MARKETING and SALES is quite staggering.

These business owners are calling up trying to figure out why their current SEO provider is not generating them leads after 3 years which, to be honest, I understand their frustration.

However, the discussions that should have been happening at that time are over the importance of content marketing. Are you telling interesting stories about your business, what solutions does your business solve (more than your services pages please), how you're different vs your competitors? When I delve into that rant, the silence on the other end is deafening.

I am not a cold calling salesman. I don't know the first thing about sales. In fact, my "SEO PROPOSAL" sucks. I am a marketer who loves to work with businesses who have a great business and just need to tell people about it.

I AM the guy at parties who rather listen to interesting stories than to demonstrate my terrible moves on the dance floor.

As a digital marketer, I am not focused on the ten keywords you think will boost sales. I am interested in YOU and YOUR BUSINESS STORY!

Let's discuss how your business should approach marketing in particular SEO and content marketing in 2020. Below are



 


Links to the PODCAST (full version):


 


Apple: https://podcasts.apple.com/au/podcast/how-you-should-approach-seo-digital-marketing-in-2020/id1430519166?i=1000466684298 


 


Soundcloud: https://soundcloud.com/user-41396439/how-you-should-approach-seo-digital-marketing-in-2020

### How to Grow Your Backlink Profile in 2020?

Link building is a complex and tiresome task. It's always front and centre within the SEO industry and there are many tips and tricks from the best builders globally.

One of my favourite approaches is rather simple but tedious. As the good LORD says: Ask! and you shall receive.

Being kind and courteous when you approach websites goes a long way too especially when they feature your client’s content.

When you approach these website owners, remember you are dealing with a HUMAN being. Take time to know their first name (at least), their position (editor in chief) and think about how a link to your client's website also benefits them. Draft your emails as unique and personable as you possibly can. It takes more time but goes a lot further long term.

We started this approach with one of our NEW clients in September and the referring domains have grown considerably.

Ask and you shall receive!

 

### What does a quality backlink mean for my SEO & Business?

One of the most frequently asked questions I receive when I speak with new clients regarding SEO is "What is a high-quality backlink?" What do they look like? What benefits do they provide other than directly for SEO? 

Hopefully, the top 5 listed below (and there are more) helps you to understand why links to your website matter for reasons other than simply for your SEO.

Referral traffic is NOT TO BE underestimated.

Link building has evolved to "Link Relationship Building".



Do you have a question? Please ask by filling out the form below ???

### Finding the right SEO company for your Business

The world of online is changing, and it is altering the way we do business. We now can’t rely on people coming in-store to purchase, and we can’t rely on building a business without an online component.

With so much content featuring online, how do we as businesses stand out above the rest? Well, the answer is, digital marketing and search engine optimisation (known as SEO).

The term SEO, to put it simply, is how your website shows up on search engines (well pretty much Google). When someone searches a key term related to your business online, you want to make sure you show up as high as you can on the page. Why? Because you have a higher chance of getting clicks to your website.

Perfecting your SEO takes a lot of work and a lot of time. Both of these components are aspects we don’t always have as business owners. So, at Omega Digital, we want to show you what you should do to get a kick start on your SEO and how to source the right team to work with.
The solutions to your SEO
To take control of your SEO, you firstly need to understand the different aspects of the marketing concept. You need to understand what parts of a website are optimised to ensure you are showing up in searches.

The solutions to all your SEO problems come down to two options. Either you learn it all yourself and try to implement it into your business. Or hire an expert to help you build up your SEO.

So now it is all about finding the perfect business to help you. We know this can be hard, so we have put together some points to consider when choosing an SEO company.
Do they work with your competitors? 
When choosing a business to work with on your SEO, make sure you ask who they work with. You want to make sure the business is not working with your competitors as well. When it comes to SEO ranking, if you want to be on page one, you don’t want to be working with a business that is also helping your competitors.

Be very clear on this when you have discussions with the business.
How many clients are they working with? 
The next point you want to consider when choosing an SEO company to work with, how many clients are they currently working with. SEO takes time and care, so you want to ensure the business can service you with the care you need.

If the business has a large number of clients, often the quantity of the work lacks as they try to service too many at the one time. SEO companies with a small client base know how to find the right clients to work with long term.
Do you have to sign a contract? 
Now for the lock-in contract. As a business owner, signing a contract can be a heavy process and one you shouldn’t have to get involved with when working with a SEO company.

No contracts are stress-free, and instead, a level of trust is built between the two parties. Businesses that have no contract often find clients stay loyal because they go by merit instead of a piece of paper.
What’s next? 
So, now you know what to look for with an SEO company, you can start looking for the right one to suit your needs.

At Omega Digital we help manage our clients on their online marketing with a level of determination and dedication.

We do not work with competitors of the businesses we work with to ensure our clients get the most out of the service we provide. We also have a small client base, which makes it easier to engage with our clients to ensure they are getting all the assistance they need when it comes to their SEO and digital marketing.

Also, we do not have any lock-in contracts or any contracts for our clients. We build a solid relationship with our clients based on trust and loyalty, so we don’t need contracts to secure our clients. We have had clients stay on for a decade based on not just the trust they have for our business and business model.

If you are looking for a digital marketing provider that really means business, we know Omega Digital is right for you. Your website is powerful, and you need your audience to see the interact with it. Enhancing your SEO will ensure long term success and industry dominance.

Call us today for a chat to see how we can help you.

 

### How to start ranking a new website on Google?

As a search engine platform, Google rank websites on how valuable they are to those searching for a particular topic.

For a new business, a website is essential for gaining new clients and awareness around the products and services on offer. 

To be found online, showing up on a Google search is vital for any business, so if you are starting out, you want to give yourself the best opportunity to start being seen online from the minute you launch your website.

In order to rank well on Google, there are a few steps you must take to ensure your new website is fit to start ranking highly on search.

However, if you are looking for the main area to focus on when it comes to showing up online, the number one key is, write long-form content. You want to be the resource hub for your audience.

You want people to come to you and find you for the information they are looking for on a regular basis.
Step 1: Long-form content and produce video
The key to ranking well as a new website is to produce videos and back it up with long-form content. This is the number one thing you need to do to build up your website without paying big dollars on Google ads.
How do you find content your target audience is interested in? Easy, use Google! Type in your business niche and see all the top Google searches, you will find a lot of them are questions. These are the types of questions you can answer in your long-form content blog posts!
If you are still struggling to find content to write on, Answer the Public is a great source to generate ideas on what content to write about. All you do is type in your business niche, and it will create a series of questions people are asking via search engines.

For example, you might be a service-based business who wants to start gaining more traction using your website. So, you might create a series of blogs and videos on topics people are interested on learning about or need to know more about.

In Google, you can type in “SERVICE OFFERED how to” and scroll through the suggested search items. This will help you generate an abundance of ideas on what to write about. You can also use Answer the Public to do the same.

If you are a product-based business, you can start producing content around your products including “how to use” or “how to maintain”, followed by content based around the product type – things that will interest your audience regarding your niche.

Once you have your idea, you can start creating short-form Youtube videos and long-form content on your topics to help generate more attention to your page. Remember you want to be a resource hub for everything to do with your business. This way, people will only come to you for the relevant information they need!

To start ranking on Google, you need a strategy and your strategy is long-form content. Once you have your long-form content, you need to start promoting and expanding on your topics to help generate more attention to your website. 
Step 2: Social media promotion
Now you have your piece of content, it isn’t just a matter of posting the blog and leaving it for people to hopefully find, you need to promote it.

The best way to get traction on your posts is through your social media channels. You want to do more than post the link with a short description and hashtags, you want to tailor it for all the different platforms you use.

For example, on Facebook, you might want to give a bit more detail in your status compared to Twitter. For Instagram, you might want to post a snippet of what you are offering the customers on your story.

When you have posted your article for followers to see, you might also want to use Facebook Ads to reach more of an audience. Organic reach on Facebook is not enough to gain the attention you need on your posts or website – especially with the Facebook algorithm.

You may want to run ads within your business radius and build an audience while also sending traffic to your blog. If you are based in Sydney, you might do a 20km radius from the CBD. However, if you are an online business, you can also target different countries and other demographics.

For example, you might be a plumber who has just written a blog post on emergency plumbing topics. You run an ad on Facebook and someone in your target audience sees it, even though your audience might not have a plumbing emergency right away, it is a good resource for them to have for the future.

These resources of information can lead to awareness, likes, and hopefully shares and comments down the track, this leads to a positive impact of Search Engine Optimisation (SEO).

You need to put your content out there in order for it to gain traction with your desired target audience. The more it is seen online, the better.
Step 3: Acquire links to your articles 
When writing any piece of content, you want to also build links within your article. You want to link to other reliable sources, but you also want the link to your blog to show up on other sites.

Forums such as Quora is a great way to get your blog article across the internet, but you have to be smart about it. Answer questions in forums that are relevant to your blog topic and add the link to the blog as a resource.

Google will take this into account that you are located on other pages online, which can help with your SEO ranking.

You can also message other business contacts and influencers within the industry and start conversations with them to engage and interact with your business and content. Once you have made contact, you can begin building relationships and ask them to provide feedback and comments on your content.

The more people engage with your content and the more times your content shows up on different pages online, the increased chance you have of ranking higher on Google.
Step 4: Learn basic SEO 
Finally, to start ranking your new website on Google, you need a basic understanding on technical SEO. You need to understand the importance of metadata, titling your images and media sources online, and what it takes to build strong keywords.

You can also use plugin apps on your website builders to help with SEO, but it is important you learn more about it. Creating good titles and descriptions is so important for SEO as is your websites mobile responsiveness - mobile is used most for web browsing.

When it comes to titling your articles, use strong language followed by a call to action, grab people’s attention, so they read what you have to say!

After all, SEO is the most important factor to get you visible on Google, so you need to optimise your website.
Final thoughts 
When it comes to ranking well on Google, it all starts with content, how you share the content and how you get people to engage with your content.

You need to remember, your website is a go-to source, an information and resource hub where people can do to find out everything they need based on your niche.

Be a publisher, produce video, link them online as best you can without trolling and get a better understanding on SEO to boost your site to rank on Google!

Content production is all about consistency, get a calendar going and start producing!

Are you a new business online? If so, what are you struggling with the most when it comes to gaining awareness?

### 10 SEO Strategies For Lawyers | With Bonus Tip

Here are my tips for improving your SEO if you're a lawyer, solicitor or conveyancer. Usually, legal based professionals are based in specific suburbs or regions and therefore targeting your SEO to customers directly in these regions make most sense. There are exceptions of course.



1. Target your local SEO keywords based on the area you are in. For example: lawyer Parramatta, lawyer Guildford, lawyer villawood etc.

Setup your local Google myBusiness & Bing places listings in each of your targeted areas even if you need to establish a virtual office presence. Separate phone numbers are great for branding and increasing your online enquiries in each specific location.

2. If you're guest speaking in universities, ask for links from university websites to your website. 

3. Ask your happy customers for a 5 star Google review. Learn how to create your link

4. Add your business to major law specific directories. For e.g.

 	https://lawyersofsydney.com.au/
 	https://lawpath.com.au/lawyer-directory
 	https://australianlawyersdirectory.com.au/
 	https://www.lawsocietywa.asn.au/find-a-lawyer/

5. Build a comprehensive content strategy for your blog and YouTube (Video Marketing) based on what people are asing for.

Try starting your own Law TV Show where you answer FAQs and embed videos into a blog article. Learn How Here
TIP: The PEOPLE ALSO ASK section is a gold mine of content ideas based on SEARCH VOLUME from your potential clients.




For example, create a video & blog article called "What is included in family law?" and then once completed, submit that URL to Google Search Console so your content is quickly indexed in Google and rankings can appear quicker.

6. Check your brand mentions and ask for links from any website that mentions you but DOES NOT link to your website. Mention is a great service to manage this automatically.

7. Page speed optimisation. Work our how quick your website is and make improvements to speed up download time for your clients. Get Insights into your PageSpeed

8. Mobile optimisation. Check your website and make sure it is mobile friendly. Check whether your website is mobile optimised

9. Check for website duplication. Ensure your content is not being copied by other websites. Siteliner is good tool.

10. Audit your website for free looking for technical problems. My favourite tools are:

 	Google Search Console
 	SEOBILITY

11. Boost your content from your blog (mentioned point in #5) on Facebook. Target your content to your demographic and in close proximity to your business location.

Try different options but "connect and chat with potential customers" might make most sense for a LAW FIRM.



 

Any questions, please let us know below ???

### Big Results For Client

Content marketing is a long term strategy and no short term results are to be expected.




Over 700% growth in Sessions via our Content Marketing Strategy





All of the advice I have given in my YouTube videos have been implemented on this clients blog and the results speak for themselves. Huge traffic growth.



When you compare August 2019 to August 2018 - results are as follows: 1. 748.60% session growth. 2. 814.63% unique visitor growth.



Other benefits include lower bounce rates and increase time on site.



Does your business have a content marketing strategy in place for 2019?

### 3 Important SEO Questions Answered by SEO Veteran

Search Engine Optimisation or SEO is a subject all businesses are dying to know more about. Competition within SEO has grown dramatically in the past decade as more businesses invest money in trying to boost SEO within their business search results on search engines like Google. 







Let’s get started. 



1.
Why is Google Search Algorithm changing every second & What is the impact
of the Google Core update on website ranking? 



Google is continually
updating the algorithm to ensure it is providing a better user experience each
and every time. Google wants to ensure that each time you or another user search
online, are able to find what you want as quickly as possible. The entire
Google vision is to make the worlds information more accessible. And to achieve
that, would be to ensure you are able to find exactly what you want in the timeliest
manner possible.



As a search engine,
Google has to continue to tweak its algorithm to improve the accuracy of their
search engine results as blackhat techniques change and become more and more advance.
Blackhat SEO is an attempt to achieve high search engine rankings through manipulative
and deceptive tactics banned by Google’s official search engine quality guidelines.




Google needs to fight
the hackers and spammers, to ensure the most accurate and relevant resources
and websites shown possible to users. No user wants to visit a website with a low-quality
design that does not meet their expectations nor objectives for visiting the
website in the first place. The click back button will inevitably be pressed
and no doubt Google will also take this data into consideration. 



The Google algorithm
is also evolving to meet the needs of our ever-changing user behaviour. For
example, our obsession with mobile devices has largely changed how we search
for information and view websites. The shift from desktop to mobile becoming
the dominate device for search, Google has had to adapt its algorithm for
MOBILE FIRST indexing, meaning, websites should largely be built to FIRST
consider how it looks and functions on mobile primarily, and then a desktop
second. Historically, building a website was largely focused on DESKTOP. 



Long form content and a comprehensive digital marketing strategy is definitely an effective strategy to increase brand awareness and qualified traffic to your website. Focusing your BLOG to deal with issues, questions and concerns from your target market around a particular product or service is an essential strategy in my opinion for every business to implement. 



We use this strategy to increase our clients organic (SEO) traffic and it clearly works. 



Above is a chart of our clients organic (SEO) landing page visits to our blog content and we have done very well to find and research amazing content ideas that have led to an improvement in search engine rankings but more importantly, strengthen our clients brand equity and professionalism in the marketplace.



Long form content strategy will
also help your future voice search from Google based devices. When a user asks a question like “How do I connect my modem to my computer?”,
the content that will be audibly delivered to a user will contain the number
one search result. Therefore, producing engaging and valuable content based is
absolutely vital to begin implementing in your business TODAY! 



In summary, the key
reasons why Google are updating their search engine algorithm are as follows: 



How we use technology How we search and what we
search Fight spam 



2. How can you optimise YouTube search for your video?



Make sure you have a keyword at the beginning of your title
that you also use in your description. 



When it comes to your description, you want it to be
detailed, explaining in detail what your video presentation is about and how
people can either find more information about you, your channel and your
business. 



Regarding your tags, add in your keywords that you believe
your target market will search for. 



Once you have your video set up and ready to publish, you
want to share it across all your platforms to encourage people to view your
video. You want to do this without spamming people but present them with the
value they will be getting from your videos. 



Always promote liking and subscribing to boost your chances
of coming up in a YouTube search and above all, provide an impressive piece of
content. The better value content you provide, the higher chances you have of
coming up in a YouTube search. Ask, and you shall receive. 



3. What makes SEO so difficult?



The key factor to why SEO has become so difficult is due to
an extremely advance Google algorithm, in addition to an increased level of
competition in the search environment over the last decade. Most businesses in
2019 understand the importance of First Page Google rankings. 



When I began my digital career 12 years ago, the SEO industry
and Google’s algorithm was far less complicated and far easier to game. Google
had a difficult task of understanding the best content on the web as a few easy
tricks could easily increase your search engine rankings if you knew how to do
so. I believe that blackhat SEO has forced Google to quickly advance their algorithm
which when all things considered, has helped to deliver better search results
with plenty of room for improvement. 



Fast forward to 2019, producing the best possible content,
user experience and customer journeys is just the beginning.  



You largely want to build a content campaign which can easily
attract links on its own over a long period of time to achieve higher search
engine rankings. Easily said than done. Focusing on user experience and
delivering the best possible experience to customers should be your first website-based
objective and measure PI’s related to that such as time on site, pages per
session and a lowered bounce rate overall. 



Another very difficult component of SEO is the amount of time
required to get results. Patience and staying on path can be difficult and
often discouraging when results are not achieved in 12 months plus. There is no
short-term SEO, they often refer to Google Adwords/Pay Per Click for short term
rankings. SEO is definitely about improving your search engine rankings but in
addition to user experience, better design for the current device of choice and
ensuring your website is ever changing and evolving are the best strategies and
positive outcomes of a successful SEO campaign. Tweaking and testing various
new forms of functionality and continuously thinking of new ways to improve
communication with your customers is also very important. 



Final
thoughts



SEO is a subject
everyone is dying to know more about. Often confusing to most beginners and
enthusiasts, SEO need not be an over complicated and secretive process. The
best form of SEO is to build brand equity and awareness through content, User Experience,
design, communication with customers and external promotions. Creating buzz
around your brand should be the result of high-quality content, a great overall
business model and other startegies you could consider.  



The best SEO strategy builds brand!




https://www.youtube.com/watch?v=YaGOrHTzDsA

### How To Think About Your Website in 2019

A website is the storefront of your business online! It is where your potential clients come to see what you can offer. However, not everyone thinks of a website that way.



So that is why we are here to provide you with the information on how to think about your website in 2019, so you can ensure you are providing the best content for your audience.







Most of the time, we look at a website as an "I have to do it because everyone else has one”. Having this mentality can mean your website lacks the clarity and wow factor that clients want when they look at choosing someone to cater to their needs.



Design - your digital showroom 



One of the first things a client will see when they come on to your website is the design. You need to remember, this is your digital showroom. Instead of a physical store, you have a website, so you need to create it like you would if it was a shop. As your digital showroom, you want to make sure it is visually appealing.



Now, remember, you haven’t got the overheads like you would a shop front, so you also need to invest in ensuring your website is appealing to scroll through and has all the relevant information. Customers need to know if they are buying from you, what are they going to get?



When you walk into a restaurant, you always judge if you want to eat there based on the appearance. If it was messy and didn’t look appealing to eat at, no matter how amazing the food is, you probably won’t eat there. So when you are developing or auditing your website, have a think about whether it is appealing, neat and looks like the type of brand you would buy from.



Look at your “wow” factors to offer customers a reason to use your services or buy your products. Everything from your logo to your branding needs to be on point to tell your story and visually “look the part” that represents your business. You want the design of your page to relate to customers, to speak to them so they can understand exactly what they will get from you!



Content - producing relevant content 



Most websites will provide a service site, with not much thought put into providing information on what problems they actually solve. As part of the website, some brands will add a basic blog that is updated every few months.



Companies that create content for the sake of it may simply feel it is the “thing to do”, they don’t produce high-quality content to engage the target audience. Most brands have no idea what their target audience even searches for on Google, Bing or even YouTube (second largest search engine on the planet).



To have a relevant website in 2019, it is all about content and how you build content to inform and educate the audience. Creating high-quality content will add a lot of benefits to your brand. It will show you are an industry leader, it will build trust with your audience and will give customers a reason to come back to your website. Also, it helps with SEO and draws traffic to your site.



If you are increasing traffic to your site through high-quality blogs, then you need to ensure it is an easy to navigate website with all of the right information provided.



You can’t do one or the other - have a good blog and an ordinary website or an ordinary blog and a good website. Both need to be done right for all brands in the digital marketplace.



When it comes to producing content, you could supply a range of topics from “how to” tips and tricks, industry news and personal, relatable stories! 



If you want to up your content game, provide a content resource section. A content resource section is not just the latest news. It is about giving the audience what they want. It would be guides, workbooks, courses or resources for your clients to find more information - it is all about giving them a reason to come back!



Think of Netflix for a moment, they are a content hub and an easy to use APP with a smooth design. They are always adding more and more content based on what their customers demand which is why people keep coming back. 



What advanced, innovative content platforms can you add to your website to keep your customers coming back? Maybe you are an interior design business, and you have a platform where people can interact with your products by changing the colours and adding them to a 3D interactive home. Or maybe you're an Antenna installer with a fancy YouTube Channel showing off every job and how you solve the most complex installations. What ever you do, think outside the box.



Communication and logistics - be available



Your website needs to be the place people can contact you about your services directly and multiple ways of reaching and engaging with your brand. When creating the communication aspect of your website, consider multiple options like the obvious two, meaningful numbers for sales, support etc, emails and perhaps a Facebook Live Chat, forum and a blog comment box. Whichever your customers would prefer to reach you, provide it to them.



The live chat function is an excellent opportunity to get more people contacting you as it allows them to communicate without their full attention. This could be setup in a variety of different ways.



Once you have your communication methods down, you need to make sure your website is convenient and fast. It needs to be mobile responsive and quick to load. Ensuring a clean, functional design with a strong focus on UX, could be a decisive factor in either increasing or potentially missing out on customers. This is particularly true in the B2C space.



Final thoughts 



With the rise in social media, some brands believe websites are a thing of the past. And depending on how your website is created, this may, in fact, be true. Keeping your website evolving, ever-changing to meet your new customers demands and expectations will go along way to building a brand. Imagine if facebook.com went down as a website but still worked as an APP. People would still panic. Even the king of social media Facebook requires a website to meet the demands of many of their customer base.



Brands need to understand, a website is your 24/7 business development manager. It is a place to inform, educate and lead the way in service or product innovation. Different platforms connected to your website (i.e YouTube channel or Instagram feed) can be incorporated into your website so you can easily increase subscribers or likes directly from your website.



Your social media channels are elements of your business where you have the opportunity to create unique content for each platform and incoporate them into your blog and other pages depending on the content. For e.g. we have embedded a relevant video from YouTube below into this article.



Your website is the hub for all your content, links to channels where other content your brand creates can be found and displays your business for everyone online to see.



No matter what you do online and through your website, always ask yourself, is this actually improving my User Experience (UX), online reputation or brand awareness?



Watch Episode:




https://www.youtube.com/watch?v=3YOqmK9AQi0

### More than double the SEO traffic in two years.

 



June 2017: 4,700 May 2019: 11,082 




Awesome results - Tough B2B interior design/architects Niche




7 Key components of SEO success over last 2 years:




1. A great client who understands that their product and customer service matters most in business/marketing.



2. Content marketing campaign focusing on what "people ask"



3. Basic link outreach. Let our amazing content do all the talking really.



4. Solving technical issues with issues of duplicate content, poor pagination setup, always eliminate 404 errors and focus on PageSpeed & mobile usability.



5. Submit images XML sitemap to increase image search clicks from Google image search. Optimise image filenames, ensure ALT attributes etc.



6. Optimise meta of thousands of product pages (no shopping cart) - eliminate duplicate metadata.



7. Schema optimisation and grabbing more clicks even when we don't rank first.



Want similar results? Contact us today

### 8 Popular SEO Questions That Matter To Your Business [Video]

[Transcription]



Welcome to The Ask Glynos Show, episode number 49. Today I'm doing another live Q&A. Stick around. 



1. How many backlinks does Quora have? 






This is a very interesting question that I thought I would answer. According to Ahrefs, Quora has 33.8 million backlinks from 227,000 referring domains. It ranks organically for around 72 million different keywords, and gets around 117 million people or so a month on there, on the website from Google and Bing and any other organic search engine. 



That's quite interesting. 33 million backlinks, you're never going to get that many backlinks by running a sophisticated link building campaign. You get that many backlinks because you're building something of great value. That's how you get that many backlinks. 



2. Is SEO losing in importance? 



It depends what you mean. Is SEO dying in terms of keyword stuffing? Yes. That's dead. Is SEO dead in terms of just trying to manipulate and game and try to just cheat your way to top rankings? That's not dead but it's dying, and Google is getting more and more sophisticated at crunching that crap out of its index. 



Black hat SEO is harder to do than ever before. Is SEO losing in importance would only come true if we stopped searching for things on a search engine. Because think about what SEO actually means, search engine optimization. SEO will probably go out of business once no longer anyone uses search engines to find information. What will it be replaced with? You could even say that Google could go out of business, but SEO won't because if there's another search engine that takes over. 



How will that search engine rank billions and probably trillions of webpages out there? Who's going to rank first for competitive keywords like jewelry or baseball cards? There's got to be some sort of algorithm, so the search engine optimization process exists to help search engines understand what's the most valuable content on the internet. When you're dealing with the numbers that we're dealing with, the only way SEO is going to completely die is if we no longer search, either typing or through voice. 



Because even voice, on a Google voice device there is so much content on Google, who's actually going to get the first snippet or the second or the third result? It might be like Google would deliver to you the first answer on its Google Home device, and then second and third eventually may get obviously some airtime. No, SEO is not losing in importance. In fact, you will know when SEO is losing in importance. You won't even have to ask the question because our whole entire user behavior will shift to another piece of technology. Good question. Something to think about. I thought about that quite a bit. 



3. Does a WordPress website rank well on Google and other search engines? 



Well, the reason why I think a lot of people use WordPress is because it's really easy to use, and out of the box it's relatively optimized for search engines. In saying that, it's not perfect, I mean out of the box, that is, anyway. Without obviously installing a certain number of plugins it's never really 100% SEO optimized. The point is that it generally will rank well on Google, because they've got an internal pinging server, so when a new piece of content gets added through their blog they usually ping the search engines. 



What would generally happen, it's very easy to crawl. Google likes WordPress because it really understands its HTML, really understands the backend code quite well. Its sort of theme, structure is sort of done in a way that search engines can really understand. They don't do any silly things with different types of code like JavaScript hiding, like not hiding information but structuring it and placing it on a page where they can't really understand it. 



It doesn't do anything in a way that makes it very difficult for search engines to understand. In fact, now more than ever a lot of development goes into WordPress with SEO in mind. I think that's why they've been really the front runners, because they have so much third-party support, they have so many SEO-based plugins to help you, and really out of the box it's a very good system. That doesn't necessarily mean that automatically you have a WordPress website and you're going to rank above someone who doesn't have a WordPress website. 



There's still a lot of factors that come into play to ranking those sites. Generally people go for it because out of the box it covers a lot of technical on-page tasks for you that other CMS systems in the past have struggled to do. Good question.



4. Can Google ban a website from ever showing in their search engine? 



Yes they can, and yes they have. Now, I remember a while ago Google banned BMW because they did a few dodgy stuff in terms of cloaking. Now, they brought them back, and they did a few other dodgy things, but Google brought BMW back because BMW was probably piling on some pressure maybe, I don't know. You would think that they would have brought BMW back because a lot of people were searching for it and they couldn't find it. 



I believe it could have been the BMW, the Dutch, not the Dutch, sorry, the German version of the site went down. In saying that, Google has probably sent the message, "If we did it to BMW, we can do it to anybody." Manipulating Google search engine, it doesn't make sense from a business point of view. Now, if you've got your own affiliate sites and you really want to test things out, like I get why some people want to test things out using black hat tactics. 



If you've got a legitimate business, if you've got a real business, it just doesn't make sense to do black hat SEO not because Google says it's bad, or not even because Google will ban you, but because it's not smart for business. Building great content is something Google loves, because people love it. Your emphasis as a business owner should always be what do the customers want first. That's the same thing that Google happens to want. 



 What people want is generally what Google wants. When you focus more on user behavior in your SEO, you usually go a lot further. It takes a lot longer. It's the long path but it's the right one. 



5. Is Google search engine still upgrading? 



Of course. I don't think I would use the word upgrading. They're obviously tweaking their algorithm. Upgrading could be understood in many different ways. I would say they're advancing their search engine algorithm. Now, they're getting better at obviously understanding our behaviour norm, and they want to start adopting in technology to understand us through machine learning and artificial intelligence.



Google, I think, eventually will get to a point where they will be so far advanced that I think that they really don't want to rely on links. I get the feeling that they don't want to rely on links as much as they have historically, and really how much they still do today. They really want to focus primarily on how do we deliver the best search results based upon what people are clicking. They would literally shuffle results around now if they believe that more people are clicking third over first. They'll drop first, and they'll increase third place rankings if they believe they solve the user's intent. 



What Google's big on right now, and it's only going to get bigger on is understanding what the intent of the user is. If they're searching for a jaguar, are they searching for the animal, are they searching about the car, and really owning and making sure that permeates more in their algorithm. Your behavior matters to Google so much, and they don't want to necessarily always rely on links as the dominant way that they do now in terms of working out quality content. 



I think that obviously makes them vulnerable as well, so they really want to push forward with machine learning and artificial intelligence. Good question.



6. Why is it so tough now to rank organically on the first page of search results? 



I just talked about this about a year or two ago and it's probably more so now. I think if you look at the amount of competition there is, I think more people know about SEO, so more people are investing in SEOs to do work on their websites. Which means that when I started in 2008, you might have a client and maybe only 20% of their competitors are using SEOs, if you're lucky. Probably was never a lot less than 20% of their major competitors. 



Now, I would say that in most competitive industries 90% of competitors, especially major competitors are using SEOs. Definitely 80%. If you're in very tough industries like jewellery or you're in a tough industry like travel, law, dentistry, you can almost guarantee that 80% of your competitors have other SEOs. What makes it so tough is you're dealing with other SEOs and obviously companies that are investing heavily into SEO, as well as companies realizing, "You know what, I need to start doing this SEO thing finally." That's obviously grown in importance. 



The amount of effort that's going into it is increasing, the amount of websites people are building. I still see businesses without websites. I still see that, but not as often as I did seven years ago. If any business walks in now, walks into this meeting and I say to them, "Do you have a website?" And they say, "No." I'm like, "Do you understand that it's important?" Yes. They'll probably give me a reason why they haven't built one yet. No one's really going to say "website, not that important".



Especially if you sell directly through the website, and you have a business that really operates predominantly online. SEO has become more advanced as obviously the algorithms have grown, and so it's a lot more difficult to rank because the search engine algorithms improved so much. There's so much content on the web, and making sure that you stick out is a lot harder than ever before. 



A lot of SEO, sorry not SEOs, a lot of businesses ask … You know what, they always tell us they need to be number one, but they never tell us why they deserve to be number one, and that's the big takeaway. Because everybody wants to be number one, but there's going to have to come sacrifices of really what does it mean to be number one, and how much effort are you going to put into that.



Old-school SEO was really focusing on maybe one keyword, two keywords, three keywords. Now, it's got to be far more comprehensive than that. It's got to focus on a long-form content marketing strategy. It's got to focus on user experience, user behavior, building content that builds trust with the end consumer, creating journeys about once a customer comes on this content, what do you want them to do? How much they're engaging with your brand. 



How often are they leaving brand mentions on the internet in forums, social media? How much are they talking about you? All this is just going to become more and more important. It's not just about ranking your one or two keywords. It's how much value you're bringing to the market, and therefore how much trust you're going to get from your consumer and from your targeted audience. 



7. What are the three most important Google search engine ranking factors? 



I think I just touched on them. I think largely it's got to come down to what I would focus on is content, user experience, and then link outreach. Content will decide how your business goes forward. I think developing a good product or service is a good ranking factor. I'll tell you why, because people are just going to slam you with bad reviews if you don't deliver a good service or you don't deliver a good product. That's going to harm, even if you rank first, like people are going to see, people are going to type your name and type reviews and see those reviews. It can damage your brand. 



Content is at the essence of every good, amazing SEO strategy. Building content isn't even enough. Why are you building that content? How does this content solve a problem? Does it even solve a problem? Is it entertaining? Does it bring value in a target market? Working out exactly how you should structure and design content is very advanced now. It isn't just as simple as I'll just throw up 15 articles a month. That can be advantageous, but you really need to put time and emphasis and energy into delivering and building it. 



It's not enough just to create content, because there's so much of it on the internet, how are you going to stick out? It is the most important factor in my opinion, and user experience will be because that's obviously going to make sense first and foremost for your users, and then also safeguard you for future advancements in the Google search algorithm. Look, the best takeaway, the best ranking factor is focus on what provides your customers with the best experience. That really rings true on so many levels. I think SEO now is so detailed that just focusing simply on a keyword here and there is doing an injustice. 



8. Do you think that voice search on Google search engine will reach 100%? 



I don't know exactly what you mean by that, but I am assuming that you mean that a majority of people or 100% of people will start using voice. Maybe. Yeah, eventually, potentially. I think we won't be typing. We'll just be speaking. I think definitely over the next five to ten years that will become far more important. There's no question. You can already see it. 



Will it take over 100% in the next 10 years? I don't think so. I think people are still going to be using computers and their mobile phones to search for things, in particular their mobile device. Maybe they're just going to hold a device and ask certain things. I think that it will take probably 50 years, or let's say 30 to 50 years before, I think, voice fully becomes 100% of how searches are being done online. 



Thanks a lot, guys. Please let us know if you found that valuable and please let us know if you've got a question of your own. 



Leave that in the comment box below.

### [step by step] How to Create a link for Customers to Leave Google Reviews?

This is actually quite a common question we get from clients. Below will help you.



1. Visit https://support.google.com/business/answer/7035772?hl=en



Take note of the following point in the google article:





The <place_id> will be replaced with your locations Identification




2. Search for your business in the address bar (like we have below) and click the listing you wish to collect reviews for:







 
3. Copy the id for your chosen location:
 




Our ID is ChIJl4UOxG-5EmsRFl4v84QQnfA




So our URL to share with clients is as follows. https://search.google.com/local/writereview?placeid=ChIJl4UOxG-5EmsRFl4v84QQnfA



Shout out if you have any questions below or if the article has helped you :)

### How can YOUR small business compete in highly competitive industries in 2019?

So you’re a small business and want to start pushing the
limits with your marketing online? 



Maybe you’re a new business or you’ve been around for a
long time and are looking to refresh your business plans and get your name out
there. Well, you’ve definitely come to the right place.



Okay, how do small businesses compete in a tightly
competitive industry? How do you stand out above the rest?  



In order to do this, you need to be prepared to put in
the hard work, nothing comes easy, especially when it comes to marketing your
business to potential and current customers. So to be number one, you have work
to do. 



The key to this? Provide long-form content! This will
give you the opportunity to be the best to show your audience you know what
you’re doing. 



What do we mean by long-form content? So blogs, articles
and any form of copywriting on topics related to your business. These blogs
will inform your customers on “how to” or just provide interesting information
that will resonate with the audience as well as give your business more
visibility online. 



Now you’re probably thinking, why do I need to provide
long-form content? Firstly, to engage with your audience, to provide your
business more interaction and to be a trusted brand who knows what they are
talking about. You need to provide long-form content to improve your SEO
(search engine optimisation) and overall be visible. 



To get the maximum benefits, we will help you set this
content up and how to generate ideas on what to post. So you're now probably
thinking, well how often do I need to post? The answer, at least once a week to
get the most engagement, if you have more you want to talk about, produce more!
Just remember you need to balance quality and quantity, so make sure the
content is of a high standard. 



As for your topics, your business will have all kinds of
different topics you can write on, but sometimes it is hard to brainstorm. You
want to have unique topics, as well as topics people want to know more about. 



Okay, so now you want to start brainstorming ideas. It is
probably a good idea to start brainstorming a few different topics so you have
some ideas in your bank and can start producing a range of different articles.
So where do you start? Google. 



Google is a great platform to get some great ideas on
what people are searching for and therefore what people want to know. This will
give you the upper hand to becoming the number one business consumers go to. To
get the best results, write what your business offers followed by tips and the
words “how to”. 



For example, you are a plumbing business. So you might write
into Google ‘plumbing tips’ “how to”’. This is a gold mine for content. Look at
what other blog articles or businesses are writing, if you don’t agree or have
a better way, write the content to suit your knowledge. 



Another great way to find content ideas, type in your
business topics into the Google search bar and scroll through the suggestions,
this is what people are asking for and this is the types of content you can
provide to your audience. 



Google also offers a service called Google Trends. On
this site, you can type in your business topics as well as “how to” to get all
the related topics people are searching. 



After you have your desired topics from search terms, you
might think of ideas that aren’t being searched but is very useful information
to your audience, well write about it!! This is where your business can make a
huge impact in the market and with long-form content you can really become competitive
as you become more visible online. 



What do you need to remember when producing content? Make
sure you make it easy to digest the words, break out your paragraphs with
pictures and if you can video. Videos are very engaging and attract readers who
want a quick answer. 



Always focus on user experience, language that is easy to
understand, looks appealing to read and use buzzwords in your article. At this
stage of your content marketing you don’t have to be too hung up on producing
keywords throughout your article like “plumbing in Sydney”, just focus on
buzzwords that will be searched, but stress less about ensuring the city you
work in is throughout each article written. 



You also want to ask questions in your content to engage
with the audience. Making them feel included in your articles will provide a
higher engagement rate as well as building a trusting relationship with your
customers. 



Now you have your content, what next? You want to promote
your content. Social media is a great platform to do this, even with a limited
budget. Highly target your blogs by targeting the audience you wish to promote
to, your potential and existing customers. Make sure you share your piece of
content on all of your available platforms. 



When sharing on social media, post also using long-form
content to engage and tell a story, this way your audience has come contact
around the content on offer! Even ask them questions to engage in conversation.



As well as social media, you can use Google Ad Words to
promote your content. Use words that are less competitive but still targeted
enough to create brand awareness and give attention to your business. You have
the ability to choose these, or Google can for you. 



Now, let’s think outside the square, how else can you get
maximum exposure for your content writing? Collaboration is also a huge market
you need to tap into. Connect with bloggers and other non-competitive sites,
pitch them content to use on their blog and with enough trust, they will start
referring you to their audience. It’s all about networking. 



Finally to go the extra mile and get to number one,
ensure your website is easy to use, stylish and branded. For inspiration look
at the competing sites, see what everyone else is doing and use their ideas to
make your own! 



Register your business on Google and Bing Business tools
as well, keep these lists updated and use other directories relevant to promote
your business online. 



Content is your strategy, it is your way to a number one stop,
but it isn’t easy. You might even need help from freelancing tools like Fiver
or Freelancer to get compelling content for a small cost. 



Build your team, build your brand and provide your audience
with content they will love! 



Ask yourself, why should I be number one?

### International SEO - How to setup your domain correctly to meet your objectives?

In episode 16 of the ‘#askglynos SEO Show’, Andrew explores the ins and outs of three primary domain examples used to rank your website in international markets. In response to a client’s request, Andrew highlights the different SEO domain methods that can be used to target native Chinese speakers with a business and website hosted in Australia.




To begin the video, Andrew touches on the Australian top-level domain extension (‘… .com .au ’) and why it is essential to match the host country of the site and the domain extension/language of site. This provides the website with a foundation to rank as it is clear to the search engine that the website is indeed from the specified country. Also, ensuring this will enable much faster download speeds for users located within that specified country.



Andrew then focuses on the domain extension “domain.com.au /zh-cn ” for targeting the Chinese-speaking market (cn). He notes that this extension is designed for the mainland chinese speaking peoples, disregarding any differences in dialect and variations of the Chinese language. Consequently, this extension, whilst still being hosted within Australia (‘.au’), will be targeted at individuals who speak Chinese or have their device language set to Chinese.



This domain extension is therefore most effective if a business wanted to target Chinese speaking peoples who seek information from Australian firms. Andrew moves to the domain extension “domain .cn ” for when businesses wish to physically move the host of a website to another country, in this case, China. Again, Andrew mentions that this would mean the website is written in Chinese, with Chinese content and a Chinese domain, making it much more understandable for search engines in China, and thus easier to rank for in that country.



Finally, Andrew touches on the extension “domain.com.au?lang=zh-cn ”. This domain will inform the search engine to render and translate the page content (in this case, English content) to the specified language (in this case, Chinese). Andrew points out the fact that the search engine will see the page as normally in English due to the ‘.com.au’, however, the ‘?lang=zh.cn’query will enable the search engine to show Chinese content. This helps to target a Chinese speaking people within Australia primarily.



Andrew then mentions more complex domain scenarios. In particular, having two different top level domains, for websites using the same language. He uses the example of ‘xyz.com’ and ‘xyz,us’, as both will have an English website, with two different domain names, hence creating duplicate content. He then explains a potential solution to this, where you would you would use different HREF LANG tags. To learn more about HREF LANG tags, visit https://moz.com/learn/seo/hreflang-tag



Video Transcription Below:



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Hey guys, on this episode of the AskGlynos SEO Show, I talk about international SEO targeting and what that means for your business. Boom!



So basically, the way I actually got this question asked was from an email from my client, who was overseas, who wants to target his business to a specific country and demographic. And that means that we have to change language and a portion of our website that will need to be changed, specifically to reach this new audience. And I thought, you know what? This is going to be a fantastic, it's a fantastic episode number 15. I've got a new haircut and a new shirt. I thought let's rock and roll.



I'm not going to use the client's name, but I'm going to use the domain as the TLD that we're going to be speaking about today. And basically, there's three primary ways and this video won't go for too long because there's going to be one specific topic, whereas other videos have gone into multiple topics. These three domain examples can be used in a variety of different ways. So it all depends upon what you're trying to do.



So for example, you have an English-speaking domain, so we're going to use domain.com.au, which actually is a real estate website, but I'm not using it because of that. Maybe I should call it XYZ.com next time. But domain.com.au is the Australian top-level domain extension and obviously we speak English. So, Google can understand that a domain.com.au is going to be an Australian domain.



Now, why is that important? And I'm targeting small businesses, medium businesses and people who aren't very knowledgeable on the issue or subject. When you want to perform better in the search engines; generally, it's better to have two things  to set the right foundation. One, you want to have a domain in that country, and you want to have it translated in the native language, as well as have the website physically hosted in that nation. So, if you've got your domain.com.au, you obviously want to make sure that primarily it's written in English which makes sense in Australia. And also, it's going to be important that the website is physically hosted in Australia. That's important because that helps Google to understand that your website is from Australia, and because the majority of your visitors are going to come from that country most of the time. I can't say all the time, there's always exceptions, but the majority of the time people will come from the country, the top-level domain extension. So, because its domain is in AU, the majority of the traffic is going to be from Australia. And to the reason to host it in Australia is because it is generally  faster to download information from an Australian IP address for someone logging onto the Internet and browsing to that website. And it's obviously going to be quicker than if that website is hosted in Japan or Italy or wherever else. So, it's very important to have the domain registered and hosted in the country that you're primarily targeting.



Now, what if you want to target native Chinese speakers, but your business is located in Australia? I'm looking at which one of these three solutions is going to work .,ZH.CN is actually a code for the mainland Chinese-speaking people. And Chinese, like many languages have different dialects and variants. And there's like an English AU, there's an Australian, there's a U.K., there's U.S. and that's all three variants of English. And so having domain.com.au/ZH.CN because it's on the .AU domain, so obviously going back to that, it's primarily an Australian business. We're going to have /ZH.CN which is going to target specific content to people that on their computers, have changed the language, changed the keyboard, changed how they're reading web pages, and changed the language on their computer to Chinese. And then anything would be in Chinese. as it forms a subdirectory format.



Now, I spoke about subdirectories and subdomains in another video, but just to give you an example, the reason why you would use domain.com.au/ZH.CN, if you want to target Chinese speakers, Chinese natives or people that primarily want to see some specific content in Chinese, but from an Australian business. And so there's a few things you can do in SEO to make sure that Google renders all that content correctly. You can set location tags..



Then there's an example of domain.CN. Now, if a client decided to break into the Chinese market, to physically move his business over to China or a new country, then I've always recommended getting a whole new domain. So, you'll get domain.CN that's the Chinese top-level domain extension as the code and that whole website will be written in Chinese and it would be hosted in Chinese, it would have Chinese content and it's obviously going to a Chinese domain. So from a Google’s perspective that domain is actually going to perform better than if you have domain.com.au/ZH.CN.



Then we've got domain.com.au?lang=ZH.CN, so obviously it's very similar to this one with the exception that /ZH.CN could be a whole different section on the website. This Chinese content in the subdirectory may not even be found in any other part of the website. Having domain.com.au?lang=ZH.CN, then  if you code it correctly it will duplicate and translate whatever, without that lang specified in the URL. By switching it over to lang equals Chinese, your code will then render it and change it to Chinese. So then Google will see this page as normally English, but now you want to show Chinese content. So, these two pages will be the same, but when this is executed, this query perimeter is a Chinese query perimeter, it changes it from English to Chinese. So you might have domain.com dot.au/aboutus, which will be just normal about us English-speaking content, but then if you add the query lang equal ZH.CN that would change about us content that is normally written in English to Chinese.



If you have any questions let me know. I love it when you ask me questions. This article is specifically targeted towards small business and the most common ways of handling international content.



There's a lot of things you can do. You can set HTML data to make sure that the content is the alternate content and you create more directives to explain to Google that what should be common sense such as a .com.au domain. Google will see that it should be English, and if lang's .ZH. are included, you'll see at the top right-hand corner of the website different languages. There might be Dutch, German, Chinese or whatever. You click on that and sometimes you might see little query perimeters pop up.



So, it really comes down to what makes sense for your particular scenario. I've always recommended, if you want to target a business in a specific country, you can have, let’s say, XYZ.com, that's your international website, which usually .coms are seen as a U.S. site, but now, you've got .US. So, then you've got XYZ.com, XYZ.us, XYZ.gr which is Greek, XYZ.it which is Italy. So, you can have all these four websites, but then it becomes a little bit tricky when you have XYZ.com and XYZ.us which are both English-speaking countries. And that's where it gets a little bit more complicated when you have two different top-level domains that obviously have the same language. You can have duplicate content from Google's perspective and from a search engine's perspective but duplicate content is bad, but it's not as bad as  it has been made out to be in the last 10 years. What some people do is either create different domains for each of those countries or have XYZ.com/GR. That may translate whatever English is on that website.



There's also another example where you have GR.XYZ.com. Now, this example is very related to the second one, but it's on a subdomain. As I mentioned in our last episode, I’ve talked about the difference between subfolders and subdomains from a search engine's perspective. And so, having GR.XYZ.com, it's actually a real website .com.au. It's very similar to having domain.CN. So CN.XYZ.com is very similar to domain.CN and subdomains are seen as completely different websites. So, the benefits of having a subdomain usually comes down to things like. You've got hosting costs and additional server infrastructure costs and you can control it, generally all from one server and IP.



However, and obviously CN.XYZ.com from a Google's perspective is seen as an entirely different website than just XYZ.com. The reason why people do this is because it is a little bit less confusing for search engines as it will be seen as a completely different domain. The biggest downturn is that it will be a lot more difficult to get a subdomain ranking than domain.CN, which will be a primary domain. It would be like CN.XYZ.com is a subdomain version and then you have XYZ.CN. This version will always perform better because if you have ten links pointing to CN.XYZ then you've got ten links pointing to XYZ.CN.



From my calculation and what I've seen over the last 11 years, generally the top-level domain will rank. And that's why we always recommend with English speaking websites, for small businesses not to use the .com if you are trying to rank in the Australian market. And so I'm thinking, oh man, like you're making it so hard for yourself. And what has annoyed me is that they actually talked with other SEO agencies and no one told them. And I'm going to actually do another video after this about, specifically one example we've seen, where you have domains redirecting out of nowhere and going to multiple subdomains and it's crazy and really terrible.



To summarise: domain.com.au/ZH.CN is generally going to be content specifically targeted to Chinese-speaking people. And it could be completely or partially dedicated section of the website.. If you want to target English-speaking people in China, use Domain.CN, if you want to target specifically the Chinese market in China, you want to set up a resident, a business, a physical address in China use a domain.CN. The English version is the primary version. And then say you click a button or you click a drop down, then changes in the ads are query perimeter lang equals ZH.CN. That now becomes the alternate version of the primary English-written language, and now translates to ZH.CN.



If you have any questions please contact me.



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### 3 great ways to produce amazing content for your business

Three great strategies to start implementing in your online marketing efforts are:

 	Content
 	Keywords
 	Videos

These strategies will deliver you increased ROI and more traffic when combined together.

Don’t just produce content that you think is great, and don’t just target keywords that you think are going to work for your business, make sure you consider the ROI. If you want your business to benefit from SEO, you need to consider these three things.
How Content Helps SEO?
Start asking the question, ‘Are these keywords going to build our business going forward? ‘

The more relevant content you create the better for SEO. Creating great content means producing content that aligns with the searchers intent. The best content is created from what we call ‘documenting for content’, where you document what you do and use that as the basis to create content.

One example using a mobile phone repair business would be to record a video of ‘how to repair a cracked mobile phone screen’. You could record a time lapse video, and even create a blog or article based on the video. There’s a good chance that it's going to rank, and when it does rank for any number of keyword variations, it's going to land a visitor on a page that isn't just there to sell to them – but one that will help establish trust and credibility. This type of ‘how-to’ content is the best way help align your content with the searchers intent.
Check out our digital consulting service today!
Creating content is the price of success for both SEO and social media, and it’s also an ongoing process.  Google is known to reward ‘fresh content’, and content that has higher click through rates. This is not a short-term strategy, you need to keep producing engaging content if you want to benefit from SEO.

Helpful content is always a winner because when Google Home starts unleashing in a more aggressive manner, this helpful how-to content is going to dominate the voice search world. It’s going to maximise your position and launch your business ahead of your competitors for Google Home and voice search. Amazon's a little bit different, but with Google Home it's going to help you rank, so you have to start thinking about that content today.
Finding ROI Positive Keywords
Many marketers simply choose a list of keywords they think generate the most search traffic for their particular product or service, but you need to get the right balance between relevancy and search traffic. This needs to be communicated to stakeholders who may focus solely on keywords that are going to bring large amounts of traffic, but that may sacrifice the number of conversions. SEO isn’t about sending large volumes of unqualified traffic to your website, we have a saying here at Omega Digital:
‘What’s smart for SEO is smart for business’.


Note: An ideal visitor to your website is one who will take your desired action.
What are the best keywords for SEO?
The best keywords for SEO are ROI positive keywords, but that doesn’t necessarily mean the most popular keywords. In our experience, some of the highest ranking keywords are on average three or four words long. Some examples include ‘buy small LCD TVs’ or ‘buy big LCD TVs’, or ‘buy 50-inch LCD TVs’. These sort of keywords balance high search volume with high levels of relevancy. These corner keywords fall right in the middle, and the balance often makes them the best keyword choice for ROI.

You could choose to focus on a keyword like ‘LCD’ - and that keyword will probably deliver more traffic than ‘buy large LCD TVs’ for example, but the person that's actually going to make a purchase is more likely to click ‘buy large LCD TVs’ than just ‘LCD’. We recommend that clients stay away from targeting single word keywords, not necessarily because they are bad keywords, but because they are not going to be ROI positive. You may rank in the future when you become more and more authoritative and trustworthy, so the goal should be focusing on these two primarily. Esp for new and small biz.
Keywords and conversion rates
Ranking first or second for a one-word keyword may deliver large amounts of traffic, but that traffic isn’t necessarily going to convert because we don’t know what the searchers intent was. Were they trying to research more about LCD TVs? Are they even in the market to purchase a TV? There are a variety of different contexts as to the searchers mindset, and that's why search intent and delivering relevant content that matches the user’s intent is vital to lowering bounce rate, increasing time on site, and increasing page-views per session.  It makes sense for the business and for it's customers. Not all high search volume traffic keywords are right for your business, because of the time and effort it takes to rank for a keyword like ‘LCD’ it may not be ROI positive.
Ideas for SEO friendly Videos
Creating helpful how-to videos is easier than you think using Google Suggest. Simply type a keyword into Google and scroll right down to the bottom and you’ll see a whole list of recommendations. You can also review the search suggestions for even more ideas. Keyword ideas for YouTube can also be found if you use the search filters and see what drops down as some of the most frequently asked questions/queries may be. You can see what information people are looking for that’s relevant to your particular product or service.

Video content increases time on site and boosts your business's credibility at the same time. When videos are relevant to the searchers intent, they build your business, increase your market share and help you become an industry thought leader.
Is video still important for SEO?
It’s been proven time and time again that visitors are more inclined to watch videos. Engagement rates suggest that demand for video content will continue to grow, and more than 80% of internet traffic is predicted to be video based by 2021 (Cisco VNI Complete Forecast, https://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1853168 ). In case you’re more interested in how video content is consumed today, Facebook already generates 8 billion video views on average, per day (Facebook, http://investor.fb.com/releasedetail.cfm?ReleaseID=940609 ).

Social video generates 1200% more shares than both text and images combined and Facebook video posts achieve 135% greater organic reach than photo posts ( according to Socialbakers, https://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post) .



We would love to hear from you. 

Check out our digital consulting service today!

### The importance of a diversified marketing strategy for your Business

Andrew discusses why having a diversified marketing strategy is essential to build brand equity and awareness in addition to, setting up a brand that is ready to emerge and evolve with the next advancement in technological evolution.

WHAT IS SMART FOR SEO, IS SMART FOR BUSINESS

### How subdomains and subfolders impact your SEO?

What are subdomains and subfolders?
We need to define subdomains and subfolders in order to understand how they affect SEO. Sub-domains are folders that contains website files. Subdirectories are folders contained within the main ROOT directory (such as http://www.domain.com/blog ). Subdomains are basically child domains that are part of a primary domain (such as http://blog.domain.com/).

The choice between creating subdomains or subfolders will depend on how you are producing content. If you are producing content for your business or for a personal blogging website, our recommendation would be to use a subfolder especially, if you want the websites content itself to be attributed to the actual domain.

Managing a subdomain is essentially the same as managing a second website, so keep that in mind when deciding whether or not your content needs to be on a subdomain.

Technically, Google treats both equally (Watch https://www.youtube.com/watch?v=uJGDyAN9g-g), however the backlink structure created by each is significantly different. From an SEO perspective, the number of links to content in subfolders would have a greater cumulative effect on the primary domain than if those links were spread across multiple subdomains (not having an effect on the primary domain).
Examples of when to choose a subdomains or subfolders
Here’s an example: if you've got a blog about ‘top three tips for cleaning a house’ and you want that article to show up in the search engines, or to be found on Google, and to be treated as though it's your content, then it's the best way to do it on a (/blog/top-three-tips-cleaning-house/) sub folder structure. What happens is, if it's on a subdomain it will actually be seen as an entirely different domain, thus any links your content produces are solely acquired for that respective subdomain.

The second example would be a website that utilises different languages. You may choose /en for English for example (we recommend using the official country codes, see https://en.wikipedia.org/wiki/ISO_3166-1 for more information). In that case it may not make a lot of sense to put it into a subfolder because you want the content to stand alone. In other words, you have may have your preferred/targeted country like https://domain.com/  (English) and you also have a Spanish variation of the website like es.domain.com/ which would be seen as your dedicated Spanish version of the website. Subdomains are recommended when you want the content to stand alone within its own domain, whereas the content will be seen as part of that domain when you use a subfolder.
Our preferred way of handling situations like this, is identical to how Google implements their language variation and domain strategy. I.E
https://www.google.es
https://www.google.com.au
https://www.google.gr/

These parent domains are targeting each respective country. I.E https://www.google.gr/ is targeting Greece, https://www.google.es is better used in Spain and of course, https://www.google.com.au is better to rank in Australia as these domain extensions make sense to those who are looking for content in their language and country.

While this strategy is our preferred option, it does require a lot more work than simply using sub domains. For example:

 	Additional hosting fees
 	Additional webmasters/developers may be required.

Associate your own content with your domain
If you've got a blog, you want to have that content seen as part of your domain, then I can't say it strong enough that you definitely want to have your blog in a subfolder.

If you start your own blog on Wordpress.com because you are unable to build your website or get developer help, then the URL will look something like this: andrewsblog.wordpress.com. That content will be seen as standalone, because Wordpress uses andrewsblog.wordpress.com to avoid attributing the content you produce to their parent domain (https://wordpress.com). If they used a subfolder, they would have so much content ranging from someone talking about cars to food to fashion to travel, and it just becomes a mess from an organisational and SEO point of view. IT would also dilute and decrease their purpose, relevancy and message to sell their particular services etc.
Think before you choose a free blogging platform
Think before you sign up to these services. I recommend getting your own website if you want to start a blog about a particular topic. It doesn't cost much to get a blog up these days with your domain yourblog.com. You can buy a domain name via Crazy Domains and install Wordpress with one click. I definitely recommend going out and spending $200-$500 registering your own domain so that all the content you produced is strictly yours and if you decide to monetise it down the track, it is relatively a simple process.
OUR PERSPECTIVE IS, YOUR CONTENT, IS YOUR CONTENT
How Facebook and Instagram handle content
Facebook and Instagram don't actually produce content. These platforms rely on users to produce content, so it makes sense for them to use subfolders as their identity and purpose is YOU. If you actually type a business name into Facebook, you notice that facebook.com next to the business name pops up. It makes sense for Facebook to have that because it does increase their visibility on search engines, even though at this stage in their business journey, it’s not really something worry about.

Facebook are not content producers thus, they're more like a telephone that provides a communications tool, so they rely on the fact that we are content creators. Their whole business model relies on us producing content and engaging with their platform and have huge amount of resources dedicated to moderating it and it just does not make sense to have andrewglyntzos.facebook.com for their particular business model. The same applies for Instagram and Twitter.

The big take away is really understanding what makes sense for your business model and approach to producing content. All websites/businesses should be producing content in 2018, but how they do that, may vary from one business to another.

Please reach out to us at Omega Digital if you have any questions, especially to hear about your unique business environment and we may be able to advise you on the best way to manage your content moving forward.

We want your questions. Please leave a comment about this article, about your business or any other questions you may have surrounding SEO & Social Media.

We would love a share too if you feel as though it would help someone else;)

Watch one of our latest videos here:

### 3 Mistakes Clients Can Make when Choosing an SEO Agency

In 2017, Google accounted for over 79% of all global desktop search traffic - source https://bit.ly/2dPdcTY
Hence, omitting search engine optimisation from the marketing mix is not an option for businesses today. When the SEO strategy is implemented consistently and strategically, it opens a whole new world of opportunities for a business to grow online. But unfortunately there are a lot of problems and misconceptions about choosing the right SEO partner. There are certain mistakes that a business must avoid when hiring an SEO or marketing agency to improve their search engine visibility. In this article, I will be discussing three common mistakes clients can make when choosing the right SEO partner and how to avoid three problematic and even (at times) monumental mistakes.

I think it starts with the understanding that this is a service based business. Why is that important? Well, essentially, it’s important because you must realise you are not buying a product like an LCD, LED or 4k TV from a retailer. Seems obvious right…Well unfortunately, many clients decide who they will work with based purely on price.

In our opinion, the biggest mistake a client can make is based upon price.

1. Price
Clients are often heard saying that they are not going to choose an agency or professional, instead opting for a cheaper option. And this I believe, is the number one fundamental mistake any client can make. Choosing one agency over the other based purely on price does not make any sense because it all comes down to ROI (return on investment). If I said to you, this service will cost $90K in the first year, but in three to four years, this investment would make you $300,000 and grow exponentially year on year. You would snap it up faster than a seagull picking up a hot chip. Thus, it should come down to your ROI & business objectives.

Prices should be quoted by an SEO agency based on how ambitious your specific goals are over a min term of 12 months and how much work is required to reach them. Personally, I prefer 24 months for most industries today and competitive business environment we find ourselves in 2018. Most SEO agencies (ourselves included) have a base price in which to start from. From then on, it should be entirely dictated by the difficulty of the industry that your business is in and how much of the industry marketshare your business is aiming to takeover over a specific time period. So, it is safe to say that there is a lot of work involved and it doesn’t come cheap.

If you are in any industry that has incredibly large amounts of competition, large amounts of experience, authoritative, competitive and popular content, this will also increase the difficulty of reaching your goals and there needs to be a complex and well thought out strategy decided in the early phases of the campaign and reviewed every 6 months as things begin to change and shift within your industry. All businesses in 2018 (and beyond) should become a media machine in order to attract the audience, influence and attention your business requires to grow and develop at scale. Producing content alone is not enough. It requires a proactive approach to determine what the market will react to, share and like. Quality content is subjective as I have discussed on our YouTube channel.

Search engine optimisers and content marketing specialists will be implementing strategies and coming up with the overall content & strategic direction that your business is required to undertake, and therefore a very scary thought is to throw that level of responsibility at someone because they are the “cheapest”. Charging under $750 dollars per month doesn’t seem right for the work required in today’s highly competitive business environment. We live in an ever growing and noisy world and obtaining the attention that your business will require, takes time, patience and a heck load of work.

From what we have seen, “cheap SEO” mostly means bad work. Bad work that strictly goes against Google guidelines such as link networks, link farming and spam networks. Of course, just because a SEO is charging excessive fee’s does not guarantee results either, but it is definitely better than charging too cheap. In fact, no guarantees are to be made in SEO as no one but Google themselves have control over the algorithm.

If you are wondering, then how do we choose the right partner? You can watch episode 15 on Facebook (uploaded to YouTube) https://www.youtube.com/watch?v=cl-SPBRKTfs
2. Delegation of Work to Client
The second biggest problem is when clients object or misunderstand the importance they play in acquiring long term results for the campaign. I have found campaigns where clients are actively involved increases the chances of long term success significantly. According to my view, it is a joint effort, where you win and lose together. Our clients are more business partners because of their active involvement in our campaigns and we refuse to work otherwise. Not only does the SEO work need to be transparent, but in addition, clients should play a pivotal role in providing resources, assisting with link outreach and potentially making business related deals to maximise and increase a websites domain authority, awareness and influence within their industry. In addition, creating long term strategies that will attract natural links on an ongoing basis is the ultimate goal.

Avoiding an SEO agency "because they give you too much work" is a big mistake. In the last eleven plus years of my SEO career, some of the best work I have personally implemented, came at the assistance of the client following up some of my tasks. Getting involved makes sense on many levels as the client is learning, understanding the work involved and the results achieved is even more rewarding. I love connections I have built with our clients based on our assistance and direction of a campaign and working together to create amazing and long lasting results.

I am definitely not down playing the SEO’s accountability and responsibility to get results either. My entire point about the price factor is the reason why working with the right SEO is essential. Knowledge, passion, case studies and an active present in the online community are strong signs of a great SEO.
3. Transparency
SEO is a service-based business, please keep that in mind when deciding on who you choose to work with. You are not buying a computer or TV for your business. You’re about to embark on a very important strategy and the utmost care should be taken when deciding your next move. So let me just mention how important transparency is to your campaign and website’s performance online. Not only are you required to undertake specific tasks from a client perspective, but in addition are required to clearly see what tasks your SEO team is completing each month. My opinion is that a report on traffic is not enough. A report on performance to date is noteworthy information but as a client, the work being carried out must be reported on too. What is happening each month and the information around that is essential on how it will meet your long-term goals and objectives.

Transparency is not only ethical but essential for SEO. It is essential to develop long lasting and trusting relationships built on the care factor.

You are paying for work to be completed each month, right? Consequently, you need to be on top of it all and understand the specific work being carried out in a detailed format.
My last thought...
[ctt template="12" link="aoYkZ" via="yes" ]Once you have chosen your SEO partner, back them. Support them and when things take a turn for the worse, encourage them. It is a slog of a job and doing it right is already a challenge. My most loyal clients have seen both good times and bad. It is life. It is business.[/ctt]

For any questions contact me at andrew@omegadigital.com.au - it would be an honour to hear from you.

Looking forward to hearing from you.

### My Top 5 SEO tips for Small Businesses - Easy & Practical

Facebook Live askglynos Show Episode 13 / My top 5 SEO tips for small businesses

1. Build great content on your blog. Get one. Determine what your targeted audience wants? What is there biggest problems
2. Build online connections. Contact related websites, forum owners, etc, and figure what they need and give it to them for free. Even influencers if its relevant to your industry.
3. Conduct a website audit. Look up SEO audit on Google and visit https://moz.com/…/how-to-perform-the-wo… & https://www.seoptimer.com/ is not bad so I have heard.
4. Sign up to Google Analytics & Google Search Console. Learn the tools for the job!
5. Study your website's meta titles & descriptions - determine whether they make sense for users. They have to be short & descriptive.

Join our group! https://www.facebook.com/groups/362143650975628/ for small business owners and businesses looking to learn and seek new SEO wisdom.

Watch Below:

### How To Promote A Business Online For Free | #askglynos Show Episode 3

Topics Discussed & Answered:


1. Where can I promote my business online for free?
Use the three big local listing services ... Embrace social media. ... Start a blog. ... Put up multimedia on YouTube and Flickr. ... SEO your company website. ... Press releases. ... Join a relevant online community and contribute.

2. How do I start an online marketing business?

Step 1: Find a need and fill it. ...
Step 2: Write copy that sells. ...
Step 3: Design and build your website. ...
Step 4: Use search engines to drive targeted buyers to your site. Step 5: Establish an expert reputation for yourself. ... Step 6: Use the power of email marketing to turn visitors into buyers.

3. What is Web-based marketing?

4. How can I advertise my business on Google for free?

5. How can I start my own business with no money?

6. What are the different types of online marketing?
Search Engine Optimization. Pay Per Click (PPC) ... Email. ... Video Marketing. ... Blogging. ... Content Marketing. ... Social Media. ... Network Marketing...

7. Is Google my business really free?

Do You have a question? -- Comment Below:-

Connect with us online as we would love to see you join our online communities.

### Discussing Basics of Website Optimisation For Google & Bing

Another Facebook Live Discussing Basics of Website Optimisation on the search engines based on Google FAQs:


#askglynos - update

Answered Questions:
 1. What is the job of an SEO?


2. How do I do SEO for my website? For myself?

3. What is a keyword in SEO?

4. What is the difference between SEO and SEM? What is the difference between SEO and pay per click?

5. What are the tools for SEO? Ahrefs.com, analytics.google.com, SEMRUSH

6. How do I find the best keywords? I use examples for property agents, real estate agents, dancers and pretty much everyone in a service industry can copy these examples....

Sharing URL: https://www.facebook.com/omegadigital.au/videos/2036554359930918/(PLEASE DO) [ctt template="4" link="QSc5F" via="no" ]Tweet This Video Out @omegadigitalau[/ctt]

### What is the difference between Crawling & Indexing?

What is the difference between crawling & indexing? Quite a lot actually. Andrew explains the finer details of crawling vs indexing. In short, crawling does not equal indexing. In fact, the two are very different and used in different ways by the search engines.

### 5 Favourite & Highly Advantageous On-Page & Off-Page SEO Strategies - Episode 1

Transcription:
File: First Vlog for the Ask Glynos SEO/Digital Marketing Show – Episode One

Speaker: [00:00] Hey guys, welcome to the first Ask Glynos SEO, and obviously, I’m completely new to this whole video production thing. So, I doubt that I’ll get right,; I even got my sunglasses on, how fun is that? Basically, thisThis is going to be the first video on a SEO series that I’m starting on YouTube,. I may do snippets here and there, or I’ll take off and I’ll put it on other platforms.


[00:31] But really, I’ve been asked, “all of the content you’recontents you're producing so far has been more around business orientated” me personally . So, native to YouTube, I’ll be trying to focus on the SEO side of things, and as I learn and continue to grow in my understanding and education of SEO, and as technology progressively evolves, I’ll be creating more and more videos, and hopefully you guys can come along inon the journey with me, and as I learn, you learn.
[01:03] Look at my shirt? How funny is it is? Completely unprepared to be on video, but I’m going to do it anyways,anyway because it’s fun, and hopefully I get to talk about the SEO, that’s what I was going to do anyway by myself, so why not record it?
[01:18] So, basically the Ask Glynos tweet went out on Facebook, Twitter, and Instagram, and basically what that also means is because it’s untapped, this. This trend can go really, really far, or it may not. But, you never know if you don’t try, that’s what my mom used to say, “at least you tried” Look, I’m going off camera and everything, so that’s pretty funny.
[01:41] The first question came in from a colleague of mine who probably just wanted to test out whether the Ask Glynos trend on Twitter -Yes, on twitter- like, “is it working? So, I’m going to ask you a question that you [inaudible] and what that was, was Thank you James Norquay from prosperity media, shout out. He asked me one of my top five favourite on-page, and off-page, at the time of writing this on the board, April 2018, I’ve written down five on-page which I’ll go through in the video, and five off-page which I’ll also explain further.
[02:28] Now, I’m trying to keep this video to about 25 minutes, otherwise it blows out completely, and I want to actually make this reasonably sized, but at the same time, keep it fun and engaging, and hopefully we all have a good time al right? “, alright? "Yay, SEO I love it” Awesome.
[02:45] So, what are the five—I’ll probably go upstream just to point two things, one of the five on-page -we’ll start with on-page first- and there’s many, other than accessibility, everything is not in any particular order. What really happens is that different work sites have different problems, so some websites generally will nail a certain things that we need to focus on, some will be more in the content marketing, some will be more of technical SEO, some will be more specific type of link building. So, it all really depends uponon the client, but I’ve found that five of this on-page, and five of this off-page encompass all of the SEO sortsorts of sites in campaigns that we handle.
[03:34] I’ve been doing this for 11 years, and I still have fun a lot, and it’s awesome to kind of see how SEO hashad grown over the last 10 years, especially when I started, it was easy to manipulate the ranking on page mainly. Mainly, you could manipulate so much, and how that sort of advanced and evolved to a point now where on-page SEO is still extremely importantessential as it lays the right foundation, and you wouldn’t believe when [inaudible], I’m going to talk about URL because so b6
[04:09] But basically, the whole point is that as things grow, develop and evolve, this will as well. But, on-page, the way in which search engine, the robot Google, and being how they understand and interpret, because they don’t really care pretty much in any of the robots other than Google. Most of you probably don’t even care about anything else other than googleGoogle, ya, shout out to googleGoogle.
[04:31] So basically, this six pretty much are important for all sitesites, especially number one. So, let’slet's get started. One, accessibility, it seems obvious, right? You’d be surprised how many times I’ve had sites where the robots hashave blocked out Bing, or the website has blocked out all robots, and what happens is that more and more websites are getting written in WordPress, and when developers are building the website, and I could go on for about two hours on accessibility, but basically, with more and more website being built on WordPress, and if you go and have a look at your website and do a full /WP/login.php you’ll, you'll figure out whether it’sit's WordPress or not. Hopefully, the developers toldwould tell you if it is WordPress.
[05:29] What happens is I’ve worked developers that have built sites, and what they’ve done is basically disallowed the robots to crawl the website, which makes sense when you’re developing the website, but then they push it live, they and forget to turn it back on. I rather get development done off-site, so don’t like, splash pages “Waiting for my new website to come”, if you have a Website already, leave it and develop the other one on the side,. if you don’t already have a website, then it doesn’t matter. But, if you do have a website and you’re developing it, it’s probably best to get it sort of developed under the development server, and then push it live when it’s ready to go.
[06:06] What happens is that the developers forget to allow such engine crawl, and basically you block the entire accessibility of the website. It’s just amazing how people just forget the one-ticket checkbox. Also, there may be robots.txt. So, the robots.txt follows a file, that kindskind of directs and instructs search engines how to crawl a website. So, there can be certain sections we´ve seen over—I’ve seen especially, over many years doing SEO where they block out pages it makes no sense to block out.
[06:44] So, it’s very important that one, your website can be accessible, and that could be two reasons; one it could be a robots/txt directive, so you put disallow all and no robots will crawl the website, like I mentioned the developers do. Other times, it may be that the website basically cannot be understood, so googleGoogle goes in and is written and is built in a way that I can’t understand what the website is.
[07:09] This was a really big issue when I kind of transition out of my web design days back in 07, where most websites were built in flash, they had all these little crooked little flash things, and you put text in flash and it was really weird, and basically it couldn’t access any links in that content. So, the big thing about accessibility is making sure that there’s nothing wrong in the HTML, and there’s nothing in the robots.txt that’s blocking the site, because if it is, pretty much everything else doesn’t really matter a whole lot. Google may times, if it realizes that you made a mistake, it might ignore it. But, for the purpose of this video I’m not saying that, we have to make sure that your website is accessible to search engines, and that search engines understand it in a way where your whole website is open up to them, the areas where you want it to crawl.
[08:00] Second is, mobile optimized. Mobile first indexing is on the horizon, that seems to be what everyone is basically talking about. I’ve still got only one client that has an m-dot domain and that becomes quite annoying, because the content has to serve both for mobile, and then it has to serve both to desktop and the indexing mobile content, because you want the desktop to be implemented, and it gets really—because you get duplicate content issues.
[08:37] If your website isn’t responsive, and look, I’m not going to go into what’s a responsive because you can go on google and type in ;what’s a responsive website’, but basically, if you go on your mobile phone, and you can actually see all the little horizontal lines and you have a nice navigation menu, and all the content is nicely placed in any device you’re observing the website in, more likely is responsive, but if your website looks exactly the same as it does on the desktop, then there’s a good chance that it isn’t responsive. So, mobile first. From a point of view that googleGoogle is actually doing the opposite, so actually that client who has the m-dot remain we’re getting a new website—and I can see that time’s already 10 minutes and I’m barely into the first point, this is going to be fun.
[09:25] I have to speak through, but basically, making sure your website is responsive so it works in any device, so you don’t have an M-Dot, or you don’t have a mobile version, or anything crazy like that, or have a slash mobile, you don’t have to do that anymore, you just have to update your website if it isn’t responsive. Guys, if your website isn’t responsive, forget all of these, make your website responsive, get rid of the video, turn off, bring up your developer, find one, get it optimized, and by that means get it responsive so it works on any device, so long going forward you don’t have to worry about it too much.
[09:58] And then, there’s aan AMP which is accelerateaccelerates mobile pages which I won’t get into right now, but google it, because it’s awesome in some ways, but it’s a little bit limiting in others in terms of functionality and how pages get read. So, they look nice and beautiful on a mobile device, like a blog page, but then you’re going to pace it it’s really heavy in terms of resources, it does become a little bit tricky to get around that. So, AMP is pretty important, but just for the speed of this video I’m going to keep moving.
[10:28] Probability, my favourite part of the entire 11. The thing about probability is most WordPress responsive designs now have taken care of that, but probability used to be huge. What probability is; is making sure your keen links for example, are text -based, what that means is you’ve got ‘a href’. So, the links are written in a way that is has an ‘a href’, so if you don’t know what an ‘a href’ are don’t worry about it, you can also google them and then basically it’s just that any basic link generally has an ‘a href’ in it.
[11:19] So, you’d be surprised, and Google is getting better at this, because they had to, but basically in the past websites that we’ve seen, especially when we were I was looking at the agency, cool mate of mine, [Matthew Falls?] over at [inaudible] digital, yay another shout out.
[11:36] We test and experiment different JavaScript links. If you don’t know what Java link is, it doesn’t matter, but basically any link that isn’t ‘a href’ is going have a bit of an issureissue with probability. See, what happens is now with sort of content where you can kind of manipulate it, and then when you click it, it changes, that’s okay, depends on the example. But, just from—I’m speeding the video, I don’t want to get too complicated. The ‘a href’ are basically top navigation, bottom navigation, contextual linking. It doesn’t matter where the image is because what you need is ‘a href’ that’s fine for youyour non-techie viewer. But, in terms of all links, they should stay around ‘a href’
[12:26] Another big problem that comes with probability is when you have a website like one of my clients, which has 50 000 to 100 000 pages and you have problems with redirects. Basically, what that means is that even little issues like to optimize your probability, I’ve seen examples when certain top developers for some estrangestrange reason make links uncapitalized, so when you click on then you won’t see this, because it’s all kind of happening by the server, and you’re wasting server craw located budget, which I’ll kind of get to. But basically, the probability is also based so you’re serving the right URL straight from the get-go, so if you have “/omegadigital/” all lowercase with the trailing forward slash, that’s how it gets served next, you can click on it and it looks exactly the same, you’re optimizing the fact that It doesn’t have to go through any hops, any other loops to get to these destinations. So, basically is like “/OMEGA”, so you have a link which is supposed to be all lowercase forward slash, but then you have an uppercase example, I know it’s probably like reversed, but you get the point, and then it’s going to go like, “oh, this is the link, so when the user clicks on that it’s going to redirect back to that”. You’re causing too much loneliness and unnecessary redirects of loads which also affects page speed, and they can affect the amount of URL dual crawl.
[14:16] Second big thing, and that goes on and on, is pagination. No one seems to have a really good sort of solution, even the top SEO that I listen to in America. Basically, what pagination is, if you’ve ever scroll to like, especially on e-commerce sites, and they have thousands of products on the category, and you’re going to click next, and next, and next. To be honest with you, if that isn’t coded correctly you’re going to cause massive probability loops to the point where one of my client’s sites, it doesn’t get to all the pages and products as quickly as it would’ve if the pagination wasn’t 400 pages long.
[14:56] So, what the solutions beings you can install is things like, links next and previous HTML tags, so if you’re listening to this and you have a developer, maybe show them the video and ask, “do we have next and previous?” or leave a comment below and I’ll have a look at your website for you, and that goes for anything by the way.
[15:20] You have pagination that’s really long, make sure that you have a No Index installed, so basically as Google’s crawling it, it doesn’t index the pagination URL’s, why do’tdon't we want that? Well, we don’t need page equal to the index. So, what you do is you put No Index, and then you put a follow in the meta robots. If you don’t really understand it it’s fine, you can pass it on to your developer.
[15:55] What that tells Google is, I don’t want to Index the pagination, but I want to follow the links on the page, and I want to keep browsing through to get the other products. If you don’t put the follow, it will usually do it anyway but you should put the follow in the directive, what that will tell is I know there’s more links, and with the Next and Previous you’re telling Google an instructing then into what the next page is, so you’re improving the probability.
[16:20] Basically, you should have sitemaps, and I won’t into sitemaps, but you should have a sitemap that takes cares of all the products XML sitemap that you can fit to googleGoogle, again, tell this to your developer. So, with pagination you’re going to have pages like one, two, three, four, five. So, anything greater than page one, you don’t want to index your—This is the main hot boiled highlight of what I’m going to say, don’t know Index page one, okay? Because if you know index page one, the whole category is gone.
[16:52] So, you already know index from pages greater than two, greater than two. So, what you do you is you tell Google, “I don’t need to index page two, but I’ll follow the links” because, usually on the pagination there would just be product pages, usually in categories, this is usually happens inside a category page where there’s thousands of products. And you basically keep telling Google “I want to follow each of these pages, and follow out the links”, so as they come there, they’ll be like—let’s say Shoes, so I got a product on this page, I’m paginating page four, you’ll have basically a No Index follow, you’ll have a previous link tag in the HTML which says that the previous page is three and the next page is five, your developer will understand, and then you’ve No Index Tag because it’s greater than two, and then you the follows, sort of follows the link, and it gets to the page five as well. But, most important is that it’s following the products, so your products get followed, crawled, and Indexed. And crawling isn’t the same as Indexing. I can’t believe how many people get confused on that, but that would be for a different day. so, crawling is not indexing, but by allowing this you’re telling Google that they can Craw those pages, and that will give up probability. And I’m not going to get more into probability because I’ll get too excited, I love it, there’s so much to talk about it.
[18:16] Internal link optimization. I don’t have a lot to say about this because I have to speed it up, but basically Internal Link Optimization is making sure that you’re linking into the right pages contextually within blog size and blog pages, that’s important. So, basically you have a page on your site about—it doesn’t have to be blog pages, but it could be anything. Let’s say you have a page that it’s all about shoes, just a general category page about shoes. Why wouldn’t you link to the page? Let’s say you’re going through the page and then you get to the part where you’re talking about a specific type of shoes, or ‘here’s a list of all the types of shoes that we do’, it might be whatever, blue shoes, red shoes, let’s say this one is for shoes, and then you are talking about a red shoe. Then, you link off internally from that into another page that talks about red shoes, because what happens is that anything that’s very generic like /shoes, in that content google will give this page more authority, because most of the time it will be linked in the top of the navigation, s it’ll be linked in every single page, and that’s internal page authority which I can’t get to.
[19:30] But, if you have you have a top navigation page called Shoes, and then you’ve got a page about that, and then you didn’t mention the word red shoes, so then it’s good to go and then /Red. It makes sense to link to your other shoe related pages from the main shoes contextually. It doesn’t have to be that way in top navigation, but contextually it’s important. If you’veyou're content that it’s more generic, and you want to link out to specific pages, you do that internally and contextually, so you’re working within the content
[20:06] How you link that text is very important as well, you don’t want to spam it. You link as it makes sense through use it, don’t worry, ultimately too much about the right bots. So, if it’s a red shoe, and you mention red shoes, and then you link that, then that’s fine. You get the point. This is so huge, I do this all the time and making sure that my clients internal pages link off to right sections. You could have a supplies pages, and then you want to have a dedicated supplies page, so you obviously want to internally link that to the right supplies pages. So, you include “/Supplies/SuppliesName” whatever that is. So, where you link that is important, it’s very important so Google keeps understanding the flow of your website.
[21:00] Page speed, I don’t talk much about page speed. Obvious, along with mobile optimized, googleGoogle—I haven’t done any test, but the advance SEO group that we’re part of, and the content that I’ve been reading—see, this is the thing about SEO’s, right? They’ll produce a lot of the content, but then you have to go research it. Top SEO would agree that is your site isn’t Mobile Optimized, it will be penalized. Not because it’s a bad thing not be Mobile Optimized, but because it’s going bump up the sites that are Mobile Optimized, and if you’re not, it’s going to drop you. It’s not going to give you a direct hit, but’s it’s going to be more indirect. It’s going to be a cross against your website, but it’s got to be responsive for user experience.
[21:52] So, page speed is also similar to Mobile -Optimized in the sense that if your site isn’t fast, I’ll get to what’swhat's a far site, I mean, that varies. But, what’s a good fast site? It’sIt's usually around three to four seconds load time, and it just becomes hard for developers when there is a lot of content. But, if page speed is slow like, if your page speed is something really terrible like 10 or 15 seconds—Now, googleGoogle necessarily won’t target you indirectly, but they’ll target you indirectly if there’s a better page that loads faster than yours to load. Mobile optimized, Page-Speed Optimized, all comes down to one things ultimately, user experience. Who wants to sit on their mobile phone and I want to browse what’s happening on another game, so I go on google and I’ll type in “Manchester United and Amsterdam”, that page is loading up slow, so what’s the first thing that I’m going to do if it doesn’t load up in one second? -and we’re all a little bit impatient- click back, gone, see you later, no looking at you anymore.
[23:06] So, user experience is both mostly important ofrfor Mobile Optimized and Page speed, that’s the biggest reasons why, secondary is Google would actually stop penalizing, because googleGoogle is a business, so they basically want you to improve your site, not just because it’s good for everybody else, but it’s for them because if they send you to a page and theythen click back, that’s bad on google because they haven’t delivered to you what they are planning to do. The best thing Google can do is serve you the content you’re looking for as fast as possible, and you’re as happy, and you start browsing the site. They want you to spend more time on the sites they’re referring you to, than the site that you are which is actually on Google search results looking for what you’re searching for. Because if you can’t find what you’re looking for, they fail. Or if they send you to a page that’s slow and it isn’t optimized if you’re looking at it from a Mobile, they’re damaging their sort of reputation of “why is Google sending me to this site I can’t even look at” So, they’re thinking about their interest, but of course their business interest is the interest of users in general, and users in general want a site that’s fast and that’s Mobile Optimized, they get that done/
[24:23] Obviously, I write down here and I touched on it earlier, craw allocated budget. Craw allocated budget is so important, basically the faster your site is for crawling down on, in a long story short, the faster your site is, generally the more pages it will actually have, the more time it will actually have to browse other pages, why is that important? When you have ten pages it probably isn’t that important, when you start getting up to 50 000 it becomes hugely important. When I started working with one of my other clients, he would basically be like, “I’ve go to this product and I can’t find it, why? Well, because number one, bad crawlability as I mentioned, and two, page speed wasn’t that great. So, crawlability is what slowed it done, and basically page speed was how much resources where loading, had to redirect problem, that’s what the clients wasn’t thinking up, he had all kinds of problems. But then, if you got 50 000 pages, one second difference may mean your website gets crawled in one visit by Google 20 or 30% more.
[25:40] So, if you have product that you’re adding to the website, and you’re changing things all the time, and your website is huge, that could be the difference of someone going to google and typing on “red shoe” and seeing your link, and seeing your listing as opposed to an [inaudible], because they don’t even know you got it, and then you don’t even got time to time to get to it. So, it’s crawlability and page speed are very important, they still sort of do their [inaudible], but people usually don’t talk to them in the same way in the same context.
[26:04] Okay, URLs. I have to speed through this, and actually Off-page is kind of quick so I’ll probably just do them all in one video. URLs, quick, I’ve actually had a bit of a debate with Brain from BankLinko about short URLs versus short one, and I agree with pretty much everything he says with one sort of like, I’m not agains’tagainst of what he said, but in some cases it’s not always to do a short URLs. My understanding is that if you can do a short URL, definitely do a short URLs because googleGoogle does like that, and there was been data that show they do prefer short URLs.
[26:45] But, if your keyword is ‘Car Storage’, then it makes sense to have Car-Storage. But, what happens if your business is storage related, but it stores cars, it stores boats, they store all stuff, and if they want to create pages for every possible thing they can store, you’re going to have “storar/ all the different type of things you can store”. Also, blog posts, if they got /Blog, /Category name, which might be storage, and thenthey might want to put words like, “what are the top three ways to store my tv, so it doesn’t get damaged”.
[27:35] Well, you want to include those few keywords in the title because it’s a long-tail search, so my argument was that if it’s a long-tail search, the URLs can be long. I haven’t found anything sort of, and if I’m wrong, I want to be corrected, but I found that the long-tail keywords, like long-tail URLs, and this going to back to testing. Whereas if your content is more generic, more specific, if you’re not typing in something in google like, “what are the top 3 ways to store my TV so it doesn’t get rain damaged” or something that it’s that long, then google is not going to have much have to introduce your showing it, because it’s going to try to ball, which I’m going to talk about, ball the different keywords that you’re typing for, so it’s looking for in the URLs, it’s looking for “Storage, TV, best, ways” all over, and so it balls the keywords in the URLs, and it balls the content in the description.
[28:31] So, what it boils down to is; if the content is long, and it’s a long tail, look, try to keep it as short as possible definitely is a good rule, but understandably is going to a little bit longer than just writing for car storage. So, basically if you’ve got a long tail try to keep it a short as possible, but don’t be too worried about it, I don’t think it’s a big issue, and make sure that your URLs are rewritten in a way that it includes words, and doesn’t include things like “page.php?17654”, I know what that means, because I used to be a developer, but what does that mean to average user looking into that content? Nothing. What does that look like to google? Nothing. It’s lees information you have to understand what your page is about.
[29:36] So, if your URLs don’t describe at least for the pages about, bomb on, it’s an easy thing to change most of the time, and especially if you’re using content management systems, WordPress, Magenta, Shopify, and this goes on and on, they should basically take of that for you.
[29:58] Okay, I’m going to get off On-page, I love On-page. I’ve got to get my buddies one day and we could have an On-page SEO marathon because I absolutely love On-page. On-page is also very exciting—I’m going to get my pen, because blue is blue, I’m going to try and change it to purple. I pulled Off-pages and kind of shifted them into the corner, and irit probably deserves a little bit more respect. I didn’t put this before in the top five to James, but I’m going to mention social media because it’s really ridiculous that it’s not mentioned.
[30:26] So, again this doesn’t have any particular order, it’s just sort of opportunities and things to look out for, because every website is going to be different, it’s not some sort of black and white as On-page where things are more obvious. What’s obvious sometimes, this is generally for everybody, these may not always apply, some of them, right. So, first of all down, broken links. Now, guys I worked for a website that had a link from [inaudible], New South Wales to a call [inaudible] so top link, but guess what was happening? It was 404.
[31:08] So, if a website is linked to a page that’s 404, if anyone doesn’t know what’s a 404, it’s a page not found, so you have the page it existed 6 months ago, and all of a sudden it actually got removed, and so therefore it does 404. So, what the broken links do, is when it sends authority up to the normal page and then it 404s, you don’t that authority. So, when you got that particular client that we fixed out, we putted the page back live, it was a page they didn’t even know they deleted, and it actually should’ve been on the site. When we made that page live again, it’s ranking just went right up because it was top quality, and they started getting the authority again.
[32:10] Will googleGoogle change how they understand 404s and where do they pass the authority do they pass the authority if your page 404s? Maybe, but right now, and especially at time with my client, no. and also, broken links, again, usually with SEO there’s always more than one reason why you do things, broken links and sending more links authorities is extremely important, because the more authority means relevant links linking to your site that’ll give you a much bigger boost in conjunction with a strong On-page SEO foundation. But, most of the time it’s also good for another reason. Saving traffic, the reason why links where made in the first place was to send me to another site that’s related to stuff I’m looking at. So basically, it will send the link authority over to it, great, it will boost up your rankings in the search engines.
[33:21] Second, sending traffic. So, I’m a Liverpool fan, I’m looking at some guy’s blog about why Liverpool should’ve win the premier league season, and then he links off to a page where I can buy Liverpool merchandise, so I want to buy a new shirt, different size because I’m getting bigger all the time, so I click on a specific shirt, with ana specific size, and then I go to that page, bubble, 404. What do I do? What would you do? I know what my grandma would do, she’s going to think she broke the internet. So, basically what I’m going to do, and I’m probably an average techy web use, I’m looking back, first thing. I’m not going to go through the site and drill upon the product. I’m clicking back to see if I can find it somewhere else, I’ll go off this site as well, so damages his site a little bit, and I’ll go back to google and maybe Re-google or something like that, or they just might come back. Therefore, I can maximize the traffic, and most 404-page content isn’t tracked, I don’t think. Actually, I never really thought about that.
[34:29] The point is, most traffic is on the dying end even thought people get really, really, creative in having these creative 404 error pages say, “it’s ok, you haven’t broken our website, but here’s some related products, or related post, or pages, or whatever. That can sometimes help, but guys, send traffic, make sure your pages aren’t dead, it’s very important for SEO value, you’re collecting the link authority, and you’re also sending traffic in the right spot, it’s very important.
[35:03] Second, content Roadshow. So, I’m going to give credit to Brian from [Bank link code?], because he’s the one that kinds of conceptualize this really well, I was already doing this, but I’m going to give credit to him because the way that he described the process, he gave the name. He basically came up with that name, and the theory is your product awesome content, so what you’re doing is you’re doing a service to the internet, you’re doing a service to the general user, and you’re doing a service to Google, and you’re doing a service to you.
[35:41] Let’s say you find a post, I’m going another use another client’s example, let’s say the page is for 2018 engagement ring trends, and basically you can of have a site where you’re showing rings from a time where maybe certain things are in Fashion, and then in 2018 you’re producing the new content that maybe you elaborate more, you actually show more different rings, and actually back it up because Kim Kardashian is wearing a particular style, or another celebrity is wearing a particular style. So, you produce that content in your site, what I’m trying to say is, you take awesome content that already exist out, that another influence is linking to. Let’s say Aurora magazine is linking to that either one maybe doesn’t exist anymore, actually if is broken and you still approached it with better content, they’ll probably be more likely to update it.
[36:56] but let’s just say, you say link into these page, great, don’t ask them to remove them or anything like that, you might just not come off as a good person, so you might just say, “Look, I noticed your link on this page, the page that you wrote back then that links to this, maybe on this side of the page you can link to my 2018 one” and if that other old page is linked into a broken 404, then I don’t see anything wrong with you going and saying, “would you update that link” to the magazine, influencer, or whoever it might be and say, “I’ve got a better article that’s been more updated, and if you believe—” you don’t want to spam, you want to do some hard work and actually write a customized, gentle, soft message saying, “would you have a look at our content and if you find that it’s valuable to your users, would you mind linking to it?” And if you have enough time to customize it for the right people, and you’re producing great quality content, it works, I did it and it works. We did it for 404 pages, it does work guys, 100%. So, content Roadshow, Brian from [Banklinko?] Shout out. Awesome strategy.
[38:08] Now, this is some good old-fashioned context. You’re not really going out with your content on a roadshow scale, but you’ll building relationships. You might think, “Well, that doesn’t really give me any value now” Well, you have to patient sometimes, and you don’t want to be a jackass or rude person and just only be out for what you can get, instead of what you can provide. So, if you’re representing a client in Jewellery, interiors, or whatever, you do want to have the client’s person to do it, but build relationships because you’re a nice person, and it’s really good to even help.
[38:48] With the interiors clients. There’s heaps of websites, and bloggers, and influencers that talk about a lot of interiors and all of these nice things. We may give them some extra value, maybe we’ll do an SEO audit for them on behalf of the client’s sake, we do this SEO order but it’s from client name. And your building relationships, eventually that will be like, “well, you’ve done so much for me”, then when you do come across and say, “you know what? would mind if you link to X page” If you’ve built a relationship, you’ve provided value, and then you ask overtime, then more likely link to you.
[39:34] Now, you’re going to say, “But what about if they charge money, everyone charges money” Everyone charges money I get that, it’s true. But that’s where you have to be creative in how you provide value to that influencer or to that blog. Now, the old-school was kind of throw guest blogging articles, look, it’s a bit sketchy with the google guidelines about guest posting and all sort of rest. But if you can give then content to use—What I’ve found is, when your site has a lot of images, and you’re sharing these images, and google can index the images, and you have a good optimized crawlability. People are going to google and type different things where your images might come up, and they’re probably going to use it, and then it might even credit you.
[40:37] So, there’s two things that you can do with this contact list. One, you can them provide value to that person overtime, you built a strong relationship, and then eventually if that contact influence or whatever it is, builds a piece of content where you can even create another content that will add value, they may give you that link for free. This is more of a big picture strategy, and so it’s a forever strategy because it doesn’t really have a time limit, all right? It’s good business to be building relationships in your industry anyway. Then eventually, when they realize you’re not just coming after them for a link only, because then they’re going to send you a media kit. But actually, you’re going to provide them unique value in a customized tailored way, I’m very confident that if you keep giving without the expectation of return, they will give you a link, they will have you on their contact list.
[41:28] I actually had a good friendly relationship with a lady that worked with a huge website where they blog of things like the Bachelor and all there is to it, and because I had that relationship -and this is a rule-life example of this in practice- I approached her and said, this article talks about this particular ring, and this particular ring is something that we offer. Now, if I didn’t have that relationship, there’s 100% that a media kit was coming out instead. So, it’s a long, long, long, sort of strategy, but it’s really important.
[42:19] So, charities. It’s good to give, most charities will give you a link in return, so fall in some of your favourite charities, make sure that you believe in what they do, have some character about it, so found some charities and give them a donation. Email me if you want a list of some charity donation sites, because we usually keep sites that are more or less sort of open to it, and if the charity isn’t really big, and they’re kind of a small charity, and you believe in the initiative, they’re probably more likely to say, “yeah sure.” But, have character about it like, give them the money anyway and then just say, “would you mind linking to us? Because it would deal to us”.
[43:05] Social media, I’m just going to have to leave it because it wasn’t in the original matter and it’s going to take longer, if I have time I’ll see what I can do. Reviewing supplies, and this obviously comes back sort of into the contacts list, but more generic scale. Supplies that are sort of on a live scale, that are providing a lot of value, that your clients are already buying from then, or whatever sort of current relationship that’s already been stablished. So, the contacts that I already mentioned about, that was more about stablishing relationships. The reviewing supplies is maximizing, if you’ve provided value for a long time, existent suppliers, or manufactures, or whatever your business has good close relationships too. Most businesses over time kept relationships with other companies and so forth, and if it makes sense from a business point of view, they will link to you, if they’re buying a lot, or you’ve provided them with valuable good service over time.
[44:15] when I was looking for a large online retailer, somebody you may know who that is, we did this with LG, worked. We did this for Sony, worked. On a smaller level is good to ask, because if they’re getting a lot from you, then it’s not so bad to kind of ask for links when they’re due. Also, what you can do, and I also intended to say it on the Tweet back, was if you—actually, this worked with James who’s probably definitely watching this, a long time ago James wrote an article about the top 10 SEO under the age of 30, and he wrote that ages ago, and all those SEO he linked out and messaged all the SEO’s and said “blah, blah, blah”, not only did we linked this site because there was a bit of an ego bait, there’s kind of a strategy there, not something that I’m overly comfortable with, but it can work. He basically went out and said, “I’ve done this, blah, blah, blah”, not only did we linked to him but we’re building to his page because it mentioned us. We actually generated him a lot of traffics, not only because of the links that we’re sending, but also from the views and the social media sharing and all the rest of it, and I wanted to tell my mom that I’m in the top 10 under 30 SEO and stuff.
[45:49] So, a little of irony. If you believe these people are great, or if you’re looking at a product and you’ve given them a positive review, this usually will work with more smallsmaller to medium based influencers or websites or whatnot, and if you review their products and give them honest assessment, I mean, if you’re in the nutrition space and you want to review all the products that can blend almonds better, if you have a bit of an audience, they’re going to send you opportunities.
[46:20] So, if you got the audience already, you’re going to have opportunities. But, if you do not have the audience, or the reputation, and you’re approaching other sort of companies that are sort of on your level, and you say, “hey, I just reviewed your blender”, for example, “here’s the article, I’ve tried it” so, you’re showing good character, “I’ve bought this, I’ve tried it, I really liked it and wanted it, it’s on this page, feel free to link to it”. Most of the time if you got the chemistry right in the email, if you sent the right things and you’re coming in with the right authenticity and intent, then they’re going to link to your website.
[47:06] Guys, I’ve got to leave the social media because we’re just almost 50 minutes. Social media is really important in building the context, and pretty much sort of doing the content roadshow, doing the contacts, doing the other strategy that I mentioned. I mentioned broken links, content Roadshow, building contacts, charities, and supplies that I just mentioned, and obviously contacting those that you’ve already built a stablishedstabilised relationship with. So, you can kind of use social media to do at least the contacts and the roadshow strategies and combined them. But, I can’t go into that for the sake of this video.
[47:56] Hopefully guys, if anything was kind of unclear, or something wasn’t right, or you didn’t understand something that I wrote because didn’t even understand what I wrote now that I’m looking at it. But hopefully if there’s anything unclear, I just want to able to do more presenting, I just got to use a whiteboard to kind of write things, comment below, this is where I’m going to try to do at least once a month an Ask Glynos Show, and keep my podcast for basically everything else that I want to talk about, and the talks are going to be more about me. I will mention SEO, and I will mention things from time to time, but I’m going to keep YouTube strictly on SEO and the Ask Glynos Show.
[48:37] Guys, if you have a question go to Facebook, go to Twitter, go to Instagram, ask me a question, you can contact me through the website as well. But let’s start building up the Ask Glynos trend, awesome. Guys, if you enjoyed it, thumbs up, comment, subscribe, whatever you got to do, I’ll appreciate it one way or the other. If you got a question on this, please let me know.
[49:01] Thanks a lot guys, it was a pleasure, I had so much fun that I couldn’t stop talking. I mentioned 20 minutes but that just couldn’t happen. So, awesome, have a good weekend guys, I’ll speak to you soon, bye.

### Six Year Journey of Omega Digital - Anniversary Blog

2012 was the year that I decided I needed a change. I needed to listen to that voice that kept telling me to start my own business. Ambitious, eager and slightly over confident APG Web Studios was born.

The excitement and thrill of finally taking control in my life was quickly dampened when I was finding I was making every single mistake in the book. Cold calling, emails, business models all seemed over my head. My early excuses of ‘I didn’t know about that’ were instantly drummed into my head when I was told ‘If you want to run a business, it’s YOUR job to know’. Reality struck... I knew then ‘This isn’t going to be a walk in the park’.

Not being a simple venture was an understatement. I never imagined that I would lose between $25,000 and $30,000 in my first year of running my business.

Doubt, regret and questions started filling my mind ‘Was this a good idea?’, ‘Should I have not quit my stable job?’, ‘Do I even have the skills run a business?’. Four years of hard earned money I lost after being disciplined and moving towards a more minimalist life style could have gone towards so many other things. A house deposit, car or the latest gadgets, but I knew that even though the road ahead will be difficult, it was ‘now or never’.

Being ethical in my choices was going to be a setback, but something I never would regret.

Started from home - January 2012 officially.
The changes in our logo:

Our first logo 2012

Second Logo - 2013/14 Edition
Signing an SEO non-compete clause at my previous job meant all my loyal clients and relationships with my clients was lost. I always get asked “Why didn’t you just take your clients? Who cares about the clause”.

But being true to my conscious would always come first. I could have taken the ‘easier’ road where relationships I had established previously would mean I would have started profiting earlier, but it just wouldn’t sit right with me. One of my loyal clients I had at my previous job kept insisting and pushing to have me work on their site, but I told them I was staying true to my clause.

True relationships were demonstrated when the day after the clause ended, my loyal client was waiting for me and we happily accepted to work with them and build their brand.

After a year abiding by the clause was difficult. I was subdued to only building websites which wasn’t a true passion of mine, but using the web development skills I had, I pushed on.

Jeff Cross - First Web Design Client (Photo taken 2018 - six years later and we're still mates) 2012 - Vaportrailmusic.com.au

2013 was when things steadily began to take motion. Very steadily. A few things went our way as we generated a few clients as we started offering SEO services again.

Although this provided a small income, the hustle hadn’t even started. Working late nights, increased stress and pressure in also organising a wedding got all too much when I fainted during our marriage preparation course (which we laugh about it now but was quite serious at the time), the realisation of getting married, looking after my wife and starting a family under my current financial situation and young business was all too much. Fainting in a public place shook my confidence and the idea of being vulnerable and it is happening again was all too real.

A ‘social butterfly’ as I was commonly referred to was ironically reversed when the one thing I excelled at was masked by this fear of social settings. This took a drastic hit on the business as client relationships is and has always been my number one priority. It took a good 6 to 12 months to regain and build my confidence up again.

Our First SEO client - Larsen Jewellery

In 2014 things picked up for the better. I married my best friend Daniela which helped build some solid ground and security again. This sense of stability to help me move forward in my life.

I matured in the way I was thinking about my life which reflected its way into how I was running my business. Obtaining a few more clients, things started looking up! At this stage we had begun developing plans to rebrand the business to reflect the maturity and change we so needed. Coming up with a name was challenging! I always liked Alpha Media as a name but was disappointed to find that someone had already snapped it up.

I didn’t want to just choose any name at that point as I felt that the business name needed to be strong, confident and represent us as a brand. So, I thought I would leave the change of name plans behind until a more suitable name ‘clicked’ on (no pun intended!). 2014 was a comfortable yet quiet year, but it was this year where I started to realise where I wanted to take the business. An understanding of the vision and mission I would want to bring forward into the business world.
This development of mission and vision turned into what could have been one of the greatest years in the business.
2015 saw leaps in client retention acquisition. We opened a new office and welcomed a line-up of new clients. One of our most cherished and passionate causes in solving client problems and building our clients businesses growth was taking shape. Things were steadily going up until we reached a pitfall. October saw two of our highest revenue clients cease SEO.

Their choice in leaving was not due to negative results or bad performance on our behalf, if anything we had generated fantastic results. It was the commitment, resources and time we demanded of them that they fell short on and they decided not to dedicate managers to oversee the tasks we were generating for them. We were working consistently for them, but the work was not reciprocated.

Unfortunately, both these clients left within a few weeks of each other. The loss of these clients took a huge blow to the business. We began to feel discouraged as we had and still have a very strong passion for hard work, dedication, pro-activeness, diligence and patience when it comes to producing results for our clients. But with that also comes with respecting and understanding the client’s decisions.

Amongst all this, we left our office due to disagreements with our landlord to install an air conditioner as during the summer periods found the office unworkable (even with a floor fan). As the year was ending, we found ourselves with no office and a few more losses of clients (Not the pretty picture book situation by any means) but giving up was not even an option.

Even though we envisioned a brighter 2015, we would not give up or surrender when times are tough. We strongly believe whole heartedly in our vision and are totally dedicated to our unique business model we just couldn’t throw it all away due to a few setbacks.

New client in 2015 - Pyrosales

In 2016 we finally brought our re-branding plans into fruition, moving away from a web design focus which our APG Web Studios brand entailed to a totally new and fresh business in “Omega Digital”. Although a slow start to the year, we were able to acquire new clients and business opportunities which saw our business grow and reach new objectives it had never previously reached.

 

Structuring and re-branding the business came with small setbacks. Our leads were falling back due to a change in our pricing structure in becoming totally exclusive which meant that some small businesses couldn’t budget for our prices. This was the time where we knew we were going to price out the small business market, but we did not have a choice. The amount of work required to get results meant we had to increase our fees.

Search engine algorithms were advancing to a level where we just couldn’t provide SEO packages at the rates we were offering previously. It just was not possible financially. We had to expand and find new and innovative ways to add value to our clients from the get-go!

 

By mid-2016 we had become totally exclusive but ironically, we were not marketing it effectively! It was only something we mentioned to our clients over the phone or during meetings. Growing the business was still tough though. We were faced with new challenges of providing the best SEO results for our clients which was successful due to the list of top SEOs with ample experience we have on hand to provide this service and help with some of our projects.

We love working with skilled SEOs because the balance is perfect and the collaboration and dedication between each other flows almost effortlessly. Some great opportunities which added to my 10 years of SEO experience was working with a professional who had European SEO experience which bought about new insights and inside information about how SEO is done at an international level, which could only benefit how we conduct SEO in Australia.

The SEO experience I gained helped me move from an intermediate to an advanced technical SEO specialist. Overall 2016 outperformed both 2014 and 2015 combined in terms with our direction, vision, mission and overall performance.

 

2017 was on a very good start. New clients started coming in which provided much needed confidence. Clients from 2016 were maturing with many of them investing more time with us to help solve any issues or develop new strategies towards their businesses and domain authorities. Once again, the business was continuing to grow at a steady rate, yet not at a level of comfortability.

We decided to use this time as an opportunity to just focus on Omega Digital as a brand and give the upmost quality and time to our existing clients. We reduced our efforts to acquire new clients, to concentrate on our internal processes, business model and innovate our packages to suit our target audience.

Shutting out small businesses from our vision didn’t sit right however, we had to press on (our SEO Packages are subject to change). Increases in prices will come in effect in 2018 through the continued innovation and evolution of our SEO Packages which will see us being able to deliver even more value to our clients going forward. It is not about the cost as it is about the ROI.

When I explain to clients what we deliver, the dedication in our service, the exclusivity factor, the no contracts and more, the ROI is clearly present.

Our existing clients are a testament to this and by building long term relationships with them meant our survival as a business. We are obsessed with building value, forming relationships and bringing success to our clients and ensuring they feel and become a part of the Omega Digital DNA. They represent us in both the business and corporate world and their success is our success.

We wouldn’t exist without them or have lasted up until now for that matter if we didn’t show the level of care we do. It doesn’t work to be second best with our business model.

This is who we are. Omega Digital is a complete manifestation of my core values and if we are to exist in the next five years, one thing must never change and that is our belief in the importance of our clients.

They must feel and be treated with importance to the upmost top priority. Being exclusive is all about the client first and Omega Digital second

. My integrity, humility and passion has kept me in business single handily. In summary, 2017 was proof that by always sticking to your clients through it all, they too will abide by us even if mistakes are made. It all comes down to respect, which runs both ways

Our Client Acquisition Model- First Drafted in 2018

 

Latest love from a client - 2018!
What’s Next for 2018:
We are continually innovating and while it is only April 2018, the year has so much promise. New clients are very keen to hop on the Omega Digital train and take full advantage of the SEO exclusivity.

We have also developed the Digital Consulting Service for small business. We never felt right about shutting out this part of the Omega Digital family, because clients are our DNA and small business has always been there for us in the early days. I cannot simply price them out and leave it at that.

The digital consulting service is scaled down but considering the challengers small business has in terms of time and resources, this service will suffice.  We may even create new packages for them as well so there is something for every business. But each business, especially small has its own unique challengers which is why it is imperative we work with them one on one to determine what they need and set short term goals. Start things slow and build up seems to be a very popular option so we are going to be innovating this service this year.

Check out https://omegadigital.com.au/digital-consulting-service/

While this service is not exclusive in the same sense as our SEO and coming Social Media Packages, it is exclusive to the Australian market as I cannot find any other company offering what we do for that price. I could not even find a company, agency, business etc that offered a TEN YEAR DIGITAL MARKETING EXPERT to work with your business. So, while we are not exclusive in terms of working with our digital consulting service client competitors, it is exclusive in the fact that we cannot find any other agency in Australia (if not the world) who are providing a similar service. At least we will be “EXCLUSIVELY FOR THIS TYPE OF SERVICE OFFERING “

I discuss just some of the many possibilities here in this PODCAST: https://soundcloud.com/user-41396439/podcast-5-by-andrew-glyntzos

I could discuss this service all day. The possibilities are endless. The next thing I am very excited about is our coming Social Media services. I can’t talk a whole lot about it of course but this will be very big, and of course exclusive. We are building relationships and trying to determine who we can work with to solve some content creation challengers and before we create this NEW social media offering, we want to have our ducks in a row. It is important to fire on all cylinders before we promote it online. We are going to be our very own case study and we are already getting so much exposure with our content creative and distribution on a tight budget that the possibilities for our clients to dominate are endless. Not to mention, these services like our SEO will be EXCLUSIVE.

Big things coming our way this year and we look forward to what this year will bring. I am super pumped with all our content marketing strategies and “REAL TALK” series. Perhaps we need a post for what we believe the next two years will be like but right now we are so excited about 2018.  We don’t want to give our game away, but we love telling our existing client family about our future, so they have another form of “EXCLUSIVE CONTENT” that Omega Digital provides their clientele. We try to be exclusive in every possible way.

If you’re a client that matches our client acquisition model and you’re not one of our existing client competitors (For SEO or Social Media), we would love to speak with you. We may just reach out in a very non-spammy way to see if you’re that person proactively. LOL, who knows?

If you got this far, wow, let us know and email me directly andrew@omegadigital.com.au with a thumbs up and/or questions. I would also be greatly appreciated if you could let me know what you thought about this six-year journey of our amazing business and its evolution over time.

I love to hear from you.

Peace out,

Director & Digital Marketing Veteran,

Andrew Glyntzos

 

### How will you improve my search engine rankings

From a client’s perspective one of the most common frequently asked questions for Search Engine Optimisation is, "How will you improve my Search Engine rankings?" For Omega Digital, the big picture is this,

Your business must already be great, but why does it seem like no one knows about it? Do you just want major or further growth for your business?

You may already be fully prepared.

 	You may have your shipping times (if you're business focuses on ecommerce) structured and organised that your products get to customers on time.
 	Your reviews are mostly above 4/5 and you are open to building content that will attract remarkable attention and result in big authoritative brands linking to your website.
 	You love the hustle and are extremely passionate about what you do. If you are not leading already in producing content, then you will need to be!
 	Your company has a culture of giving and sharing. Being nice goes a long WAY in SEO and in the real world!

We have developed a Client Acquisition Model, because we understand that we cannot help every client. It takes a sort of special someone with a special business for us to flourish together! It is vital to understand that the most important component of competing online is what you can do for your customers. Many people and companies go into online marketing with an attitude of ‘What can you give to us?’

There is far too much competition online for a dark approach like that. Competition online requires old school hustle and the ability to never take NO for an answer. Our best and most successful clients found ways to get our recommendations over the line and therefore saw the benefit in the long term. We could go on, but we would really love if you picked up the phone and called (or emailed) us about our approach as we are happy to discuss this or any other questions with you in further detail and we will decide together, if we are a good fit. One of my main roles is working together in a partnership and the biggest thing I look out for, is whether you can keep up with us month in and month out!

### 15 tips for your next SEO Website Audit

Here are some great tips on how to perform your own SEO website audit:

 	First Impressions & Understanding Your Audience Behaviour – It may seem pretty obvious that audiences are a vital aspect to any website, but unless you enter into the minds of how your audiences view and navigate through your site, you may not be maximising your audience engagement and conversion rates.Ultimately you want to guide your audiences to relevant sections of your website which may seem simple, but unless a shift on usability is focused on you’ll find audiences quickly clicking the ‘back’ button or leaving your website earlier than expected or intended.
Perhaps the contact us button is not easily found? Maybe the amount of links on your site confuses viewers? Is your written and visual content difficult for your target audiences to understand? Don’t be afraid to ask your specific target audiences for feedback on your site, ask your viewers questions on how they find navigating your site, do they understand the point and purpose of your site? What changes would they suggest in making it easier to locate important aspects to your site?
Ask yourself the question, how do my competitors compare against your website? What are they doing better than you can adopt on your own website? These are some important questions that can improve how audiences approach, understand and navigate through your site.
 	Accessibility/Crawlability -Test your website, turn off JavaScript, Cookies and CSS to see how the website is being rendered; does it still show the content? Be sure to check out the robots.txt file to ensure your allowing robots to crawl your website and use the crawl test on SEOmoz’s site to check if your website is crawlable.
Another idea is by typing into Google cache:your website.com and click "text only version" to see a real time snapshot of what your website looked like to Google when it was last crawled. 
 	Google Health Check - Even websites need a doctor sometimes, perform some of the following to check on the status of your website,

 	Site search: site:your website.com – If you have 1000 pages on your website and only 50 are indexed, then you have a problem that requires further investigation.
 	Brand searches of your company name. Does your website rank for its own name?
 	Look at your Google cache and pay attention to your important pages to see if your content is visible.


 	Duplicate Content -Having two or pages internally with the same content, is not only confusing for your audience but also for your Google and Bing web index. Search for content strings by taking a snippet of your content, place it within quotations in Google and if your website is being found with more than one result and/or same content is being displayed in Google, then you duplicate content issues to address. Otherwise, you are good to go.
In addition, you might like to check your Google/Bing index results for both non-www vs www versions of your website and ensure there are no duplicate URL issues. This will cause confusion on the part of search engines.

 	Website URLs – You need to ensure that your website only has one URL per page. This is usually an issue for large websites where you have filters associated to a URL.For example, your products page would load up like: 
www.yourwebsite.com/products.phpThen the user wants to sort the products by most expensive to least expensive and the URL changes to:

www.yourwebsite.com/products.php?price=descending

Then the web user wants to see more results, and clicks 50 (default page only shows 10), then the URL changes again to:
www.yourwebsite.com/products.php?price=descending&show=50

What do you need to do? Install a canonical to the primary version. To do this perfectly, all versions except the canonical page itself will insert this html tag inside the <head></head> section of a website:
<link rel="canonical" href="http://www.yourwebsite.com/products.php" />
 	Title Tags - Make sure each page in your website contain unique title tags which are short & descriptive.
 	Content Review -Take the time to write your own unique content on every page including product pages. May sound tedious but unique content will give your website its own personality and edge over those who simply copied or used supplier provider content.
 	Meta Descriptions -Meta descriptions are a great opportunity to write an effective block of text that contains a brief description of what the page is about and encourages users to click your ad even if your not ranking in first or second place. Remember to add a call to action too.
 	Redirects –Redirecting because of a road works or closure can be annoying and makes travelling longer and confusing. The same applies to websites that contain unnecessary server redirects. For example, your internal links may contain uppercase or symbols that cause your server to perform redirects.Using the same previous URL product page mentioned in Tip 5, www.yourwebsite.com/PRODUCTS.php causes the server to redirect back to www.yourwebsite.com/products.php. This causes issues with page speed and server load. All internal links should avoid one or more redirects each and every time an internal web page is requested.
 	Internal Linking – Three simple yet vital points,

 	Link correctly
 	Avoid redirects
 	Keep internal links to a minimum


 	Geo-Location -Check that your IP address is the right address for your targeted location. If your target market is Australia, make sure you have a Domain ending with .au and that the site is hosted in Australia.
 	External Linking –Finding relevant and authoritative sources to link to you is very important. Check for broken links to your website and redirect any 404 errors that may prevent your website from maximising its own domain authority. Try to encourage your external link partners to link to the right sections on your website and spread out your domain authority to pages where it makes sense to do so.
 	Page Speed -To avoid unnecessary bounce rates, look through and test your website to ensure there are no bulky pages (long loading time), poorly formatted code, large images that have been manually scaled down, too many images and other coding issues that could be holding up your page loading speeds.  One of my favourite tools to test and check your code (per page basis) is https://validator.w3.org/ 
 	Mobile Optimised –Does your website work correctly on mobile devices? Is it 100% responsive for different types and brands of devices? iPads IOS, iPhone, Androids etc.
 	Google Analytics – Google Analytics code installed on every page of your website is vital in monitoring your sites progress and dominance on the Internet.

These simple and reliable tips make considerable differences between a website that has been optimised correctly for SEO and one that struggles to gain authority and search engine visibility. There are many more tips that we could of added, but we believe these to be among some of the most important and noteworthy.

Below are some of our favourite analysis tools at Omega Digital:

 	https://www.google.com/webmasters/tools - website analysis & Bing Webmaster Toiols.
 	https://www.screamingfrog.co.uk/ - crawling your website.
 	https://ahrefs.com/ - checking external links.
 	http://www.siteliner.com/ - detecting duplicate content.
 	https://validator.w3.org/ - validating your code and checking for coding errors.

### 5 Reasons to start your social campaign on Facebook

Come on, you can’t possibly still think that Facebook is a fad used by teenagers and stay at home mothers, do you?

If you’re teetering on the edge of the precipice, wondering if it is really necessary for your business to get social then let me give you five good reasons why your business needs to join the conversation.

1) 750 million+ users.  And that’s just on Facebook.  Every day more people are signing up and it’s here to stay.  I’m fairly confident that at least some of them would be interested in your product or services.

2) It is the most cost effective media to date.  At its most basic level all it really costs is time.

3) Outbound marketing channels are being dwarfed by inbound channels.  In other words, print, radio, TV, direct mail, billboards and all the other marketing clutter that surrounds us are being outclassed by social media.  For instance, who sits through TV advertising anymore when most of us pre record everything and fast forward through ads as second nature?  Direct mail usually goes straight in the re-cycling bin without its rubber band ever having been removed. But if you see something that has been recommended by someone you know on Facebook or you check out their business page and see hundred of people have already trusted them,  you are much more likely to trust them yourself.  It’s human nature.

4) The most common device used to check Facebook is a mobile phone.  Mobile search and traffic from mobile devices is huge and constantly growing.

5) Websites as we know them are already becoming polarised.  You either have an all singing and dancing site that practically replaces the need to have a physical location or you may as well not bother and just have a Facebook page.  Harsh but true.  Blogging will soon become the norm for every business.

The list is truly endless.  There’s no time to lose but equally, approach with caution.  There are pitfalls for the unwary and it isn’t for everyone.  But to my mind, it’s like saying, "I’m going to build a business empire that can take on the world but I don’t need any of that new-age nonsense called a telephone!"

### Client Acquisition Model

We have put together a criteria of the sort of clients we look for to ensure we are able to deliver the most amazing results possible. Please let us know what you think?

### Your Business Can Benefit Online from these 5 simple tips

Whether your business outsources its SEO work to an agency, contractor or pays for in-house services, these five things should be considered to help facilitate both long-term business growth and development.

 	Set up your social media and business profiles. If you’re operating on a B2B basis, focus on LinkedIn and Twitter. If your focus is B2C, then Facebook, Instagram and maybe Pinterest are your key markets to penetrate. It’s better to focus on one social medium perfectly, opposed to many poor attempts.
 	Run special offers and trials (if you have products) to entice to new customers to your business. Promo codes can be an effective strategy. Live chat can improve user engagement with your brand onsite. Email marketing outreach can be an effective way to continue to resell your products or services regularly.
 	YouTube is an effective social medium for any business. Promotional videos, How To’s, helpful advice/tutorials, are all effective ways to engage and increase online conversions. You will soon discover that people would prefer to WATCH something than read it. Now that Netflix, Stan & other video based on demand mediums are available, people like to watch content On-demand. Creating video content on YouTube lasts for a long time, and the repeatability of new customers/clients finding your video is forever present. Try to create meaningful and highly engaging content and don’t be scared to give away a few secrets about what you do.


Customers are more likely to trust you when they can clearly see your expertise and knowledge about a specific product or service. Many people will contact a professional rather than attempt something for the first time.

 	The age-old “content is king” phrase was relevant 150 years ago, and will continue to be for the next 150 years. What content is interesting to your users? Content is not only text but also image, audio & video. If you’re a health brand, infographics on the nutritional benefits of certain foods like chia, nuts, grains, etc. will be a great way to illustrate these facts to prospective customers. Remember, what makes quality or great content is subjective depending on the industry you are specifically targeting. Build it and they will come is not a good way to develop your content strategy. Writing content regularly helps keep your website fresh, provides a technical reason for the search engine such as Google & Bing to come back (no one reads yesterday’s newspaper) and helps increase your search engine visibility. It is important you write content that your target market is actively searching for.
 	Manual link building outreach. Make sure your business is in the top directories for your location. Directories like True Local, Yellow Pages, Hotfrog and of course, being verified in Google Business. Don't be afraide to ask for reviews for your business as it can be helpful and beneficial for your search engine rankings. It is also worth contacting other companies, professionals, bloggers & influencers in your industry and direct message them about your website, content, and point of difference. What would it take for them to use your content in exchange for links that point to your website?
 	

With these various online strategies, your aim should be to keep your new customers engaged and connected to your online community, whether via a social media subscription, email subscription or even a bookmark in their browser. Using SEO to increase your returning customer base is hardly spoken about, but it is extremely important if you wish to continue in business for many years.

Many businesses survive purely on word of mouth, and while we endorse a strong offline word of mouth strategy, an online word of mouth strategy can be even more beneficial in the long term. Keeping your customers/clients engaged regularly ensures that your business will stay top of mind.

We hope these strategies have provided some food for thought and we look forward to hearing from you.

If you have any questions, or you just want to say hi, we would love to hear from you.

### Why are we exclusive? Hear from the founder

OMEGA DIGITAL'S unique business model brought about our need to be totally dedicated and exclusive to our clients.

Our existing clients understand they are not just a number, but rather a part of the OMEGA DIGITAL family and ultimate vision. We intend to build long term meaningful and valuable relationships for many years and look forward to speaking with you.
Our client acquisition model depends upon whether a new client is energetic, passionate, skilled & a competent business leader.

### Meet the founder - Why I do, what I do?

It is important to understand why our leader at OMEGA DIGITAL does what he does. It is paramount for any new client who comes on board to know where the direction of our business is heading and the sort of clients we target. We have our own unique client acquisition model that is based upon on simple business principles. We hope other SEO and digital marketing agencies adopt a similar model to ours in the future.
It's simple. I love what I do

### 5 Easy Ways to Improve Your SEO Today

If you are a business owner it is likely you have a to-do-list that is simply endless. As quickly as you cross things off with satisfaction you are just as quickly adding to it. There are some things that can sit at the bottom of the list and there are some things that just should not. Any business owner with a website will know just how important keeping on top of your website is. But for many it is easier said than done.

For your website to run effectively, addressing your SEO (search engine optimisation) should be your top priority. To put it simply, what is the point of having a beautifully designed website if no one sees it. This is where SEO comes in and before you start to cringe or your anxiety levels start to rise rest assured we are going to keep it simple. There are 5 easy ways to improve your SEO today. Let’s take a look
1. Install a blog on your site
It seems like every tom, dick and harry is a blogger these days and there is good reason why. But when it comes to businesses it is surprising how few take advantage of the benefits of a blog.
How to take full advantage of your blog?
A blog is a space where you can actively engage your customers, draw them in hook, line and sinker and keep them hanging around, exploring your site. That’s right you want people to stay and tour your site not simply jump on and then jump off.

How do you do this with your blog? Keep it interesting and keep it relevant. People are on your site for a reason. You are the pro; engage them, educate them and be at the forefront of your industry. Remember, if you don’t want to read it then there is a good chance they won’t either.

Creating interesting and highly engaging content will not only encourage your customers to stay on site and keep coming back, but will also open up the opportunity to create backlinks to your site.
What do backlinks do? Read on...

It drives more traffic to your website and helps to improve your website’s domain authority.

Once you have started creating a great blog, integrate it into your social media strategy by regularly posting about your new articles and ask for feedback from your fan base. This will keep your customers up-to-date and interested in what you have to say on a regular basis.
2. Submit your website to Google Search Console
Google Search Console is a free tool for webmasters to retrieve all the technical data that assists in making sure your website performs. There is a lot of data to be found but if you initially focus on these you will be off to a great start:

 	Gather important intel from Google regarding duplicate, short and missing meta data on various pages.
 	Search up to the last 90 days of analytics data. This will assist you in identifying which search queries lead to the most organic traffic. Data up to the last 90 days is available.
 	Identify your crawl errors. These include 404 errors (pages not found) and a few others. Large amount of 404 crawl errors are usually an indication and symptom of a much bigger problem.
 	Mobile optimization feedback. A big part of your websites success is going to include a mobile optimised website.
 	Submit your XML sitemap so Google can easily find all of your web pages.

3. Stay On Top of Your Backlinks
Backlinks are inbound links (text and/or image based) from external websites that reference your website. They drive traffic, increase your search engine authority and can encourage an increased amount of time spent on the website if the user trusts the website that was linking to you. If some of your backlinks are broken whereby the page these external websites are linking to are broken or no longer working correctly, this will result in a loss of domain authority for your website and a potential loss of search engine rankings. More info above, see the Google Search Console.

The first thing to do is identify any broken backlinks by using a broken backlink checker and then determine which ones are worthwhile fixing. You only need to restore backlinks that increase your user’s engagement, increase time on site, are authoritative and reputable and relevant to your industry.
Quick tip

Websites to keep an eye out for are those that are performing well on Google and Bing IN YOUR INDUSTRY. This is a major hint that the search engines are loving them and you should as well. Especially if they are willing to link to your website.
For example, Harvey Norman has a link from LG to a TV that no longer exists. Resulting in multiple drawbacks for Harvey Norman. See below:
VISIT THE FOLLOWING URL: http://www.lg.com/au/tvs/lg-55EG960T 



The Harvey Norman image link redirects us to this page which no longer exists (it didn't at time of writing this article). A potential customer now sees this instead of expecting a TV they could want for Christmas.


Perhaps a better and less scarier solution for the customer would be to display a normal page which says something to the effect of "The following LG 55 inch OLED TV...No longer exists but below is a list of related TVs that you should like". If my parents stumbled on the above error, they would be scared. Just saying!
4. Reading specific Google Analytics data:
Using Google analytics helps identify what areas of your website are performing and which are not. You specifically want to find pages that have high bounce rates, exit rates and which have the lowest time spent. These areas should be a priority as they key into larger and potentially troublesome areas for your website in the future.

 	Identify pages that have high bounce rates and under-performing pages. At the same time, you want to identify which landing pages perform best, by "perform" we mean which lead to the most "conversions and online enquiries/sales".
 	Measure the overall traffic to your website and analyse where your customers are coming from!
 	Gather keyword information. You need to know what people are searching for to find your website and how they interact with your website from then on.

5. On-page SEO Tweaks
Go through your website with a fine tooth comb making sure all of your meta data, headlines, and internal content is not duplicated and found elsewhere on your website. These on-page elements (and more) are vital in laying a strong SEO foundation on your website going forward. Be thorough!

 	We’ve said before and we will say it again, content is king but there is no point having poorly created content! The only content worth creating is unique, high quality, link worthy and relevant to your modern day target audience!
 	You want people to click through to your website organically so make sure all title tags and meta descriptions are well written and contain a highly engaging call to action.
 	Just like a newspaper your H1 headlines need to be captivating. If you want people to keep on reading, keep them short, descriptive and full of punch!
 	To stay on Googles good side remove any duplicate content, whether it is found on your website or perhaps even externally. External duplicate content is harder to remove but should be attempted by notifying other website owners to remove it. We have found in the past that E-commerce clients regularly borrow content from suppliers etc to use across their product pages and such tactics should be strictly forbidden! It sounds tough, but make sure you create your own unique content throughout your entire website and do not cut corners in this area. It is not worth it.
 	Your URLS need to be written correctly.

How NOT to write a URL:
www.domain.com/page-4895745894375893.html

How to write a URL:
www.domain.com/fish-food.html or www.domain.com/dairy/yoghurt/greek.html

 	Install https on your domain and make sure 301 redirects are in place to avoid duplicate content. Make sure http://www.websitename.com, 301 redirects to https://www.websitename.com

And last but definitely not least...

 	You want to be sure your site is running as efficiently and speedily as possible. Take advantage of Googles page speed tools such as https://developers.google.com/speed/pagespeed/insights/ or https://gtmetrix.com/ to improve your page speed.

We hope this article has helped you in understanding the importance of SEO when it comes to your own website. If you have any questions, please don’t hesitate to get in touch.

### All SEO’s start with a philosophy and not a strategy

We are constantly surprised by the amount of clients who have been damaged by a company’s search engine optimisation practices. In 2014, surely an SEO analyst and his company must understand or at least acknowledge that search engines are far more advanced at detecting and monitoring dodgy black hat techniques than in the past. We ultimately want to inspire change within the SEO industry.


One of our clients recently approached us because he was worried about the previous SEO Company’s tactics and the effects it may have on his business going forward. For his company, SEO is extremely important and the sheer urgency to get another opinion led to a major turnaround in his campaign. We are happy to report that we have helped him greatly and are continuing to do so.  How did we improve things? All we essentially did was shift his entire philosophy from simply “keyword rankings” and worrying about whether a link was followed or nofollowed, to brand awareness strategies and marketing ideas. Not to mention our unique approach to content creation.

Any company we speak with for the first time regarding SEO, we ask them three important questions:

 	How would you compete if you owned a coffee shop among tens of others in the same street?
 	How do you stand out in a unique way?
 	What would you provide to ensure a high level of customer retention?

Most clients provide us with an interesting but similar answer. That is, to ensure we deliver the best product, build relationships with our customers, provide loyalty benefits and ensure that customer service is a top priority. In other words, provide both tangible and intangible VALUE! Converting this into the SEO and digital world, would essentially mean that the strategies we have in place, all start with the right business & marketing philosophy.

On the other hand, if the SEO or “online marketing specialist” starts with the philosophy that his clients company should be on the first page of Google, because after all, he works with X SEO COMPANY, then all of the strategies subsequently, will have a toxic philosophy. This approach is quite common among our market place. These types of SEO analysts will always be playing catch up to Google’s or Bing’s algorithm updates, and immediately checking rankings once the hint of a new  search engine update has been mentioned. They will be worried about whether their blatant & abusive strategy was detected. I also find it ironic, that an SEO company (who should understand basic business principles) would allow for such unethical practices to be conducted in an industry where the search engines themselves only care about showing the best content available to their users.

Why would you not even bother to help your clients produce real content that offers real value?

Most companies I encounter today agree that developing long term marketing strategies are key for growth and profitability. In the offline world where Google and Bing algorithms are non-existent, marketers understand that creativity and out of the box ideas are essential for their client’s company’s. Offline marketers need to carefully consider their marketing content and the most effective mediums to get their information out to the public.

The types of clients that Omega Digital are pursuing on a daily basis are businesses who are passionate about offering real value to their  own customers or clients. We enjoy working with businesses who ask themselves tough questions about how to be found in an age where content and information has exploded and will continue to do so.

We hope that you took something away from this article. Something to ponder over your next lunch break or on the way home? The type of philosophy and value you bring to your clients table? Sustainable growth or quick but short lived traffic boosts?

Please comment in the section below, as I would love to hear your thoughts.

### The Fishing Game of Business

Albert Einstein stated that “I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited“. This quote has inspired me to use my imagination and to remember the knowledge that is given to me in business, football or anything for that matter that I need to learn. I love to articulate my perspective through the use of analogies.  This chain of thought has inspired the name of this new business related blog post – “The fishing game of business”




When I was younger my Dad always tried to teach me how to fish. He showed me practical examples of how to setup a fishing rod, put bait on the hook and then the best way to cast the line into the water. I still need assistance occasionally but what Dad didn’t directly teach me has helped me to grasp a lot of basic business principles for which I have adopted into Omega Digital and will be explained. Concepts explained using analogies in regards to fishing.
The right spots to fish
Experienced fisherman know the exact spots to fish in order to get the best catch. They understand that some spots are better than others in any given location. I was always amazed when fishing with Dad, that by moving closer to the bridge on their local break wall, meant more bites. You would literally walk down another 300-400 meters and there would be less bites. I tried ignoring Dads advice and soon I was falling witness to his correctness. Just observing him every 20-25 minutes and seeing him pull up another fish.

In terms of business, bites can be used as opportunities and spots as industries. Knowing the right spots in the right locations means more opportunities to reel in success and growth. At Omega Digital

, we got tired and annoyed at seeing small business owners without websites and the business owners who had websites in which didn’t look the part. That is why we chose the spot of website design/development and the bites are all passionate small business owners without professional, clean and conversion friendly websites. All of our services have to do with growing a business.
The right bait for the right fish
Another key fundamental principal to fishing is using the right bait for the right fish. Knowing where to catch the fish is essential but the knowledge on how to catch them is vital. Dad would mention at times when he was fishing for black fish to use green algae to catch them. Other baits such as prawns and bread were far less effective if at all. Sure thing Dad, I’ll take your word for it. In terms of business, I speak of bait as the service or product your offering and the right fish as the customers or clients who are demanding it. People who go into business promoting their products and/or services to the right audience is far more effective in the marketplace.

A real world of example of this would be Google & Facebook pay per click advertising programs. Have you ever wondered or thought that it was a  coincidence that ads shown on your webpage seem to be catered to your hobbies, interests or specific search queries. My fiance’ was amazed that the instant she changed her relationship status from ‘in a relationship’ to ‘engaged’, was instantaneously bombarded with ads related to weddings.  It’s crucial for Google and Facebook to show you specific ads on various things of particular interest to you. Their bait is their ads and you are their fish they are after. In other terms, their targeted audience. The more they know about you, the more likely you will click one of the  their ads. Nothing unethical about it, just smart business.
Knowing the tides
Another important concept in business is knowing the tides. Have you ever heard the phrase “Johnny was lucky, he started his business at the right time“. Well it may be more than luck. It could of been his vision. It could of been market research. Another common quote from Dad comes when he’s watching the 6pm news. “Andrew, the only news I care about is when the tides are coming up“. Makes me laugh each time I hear it. Generally, high tide or when the high tides are coming in, means it’s a better time to go out and fish. Low tides can be a far less effective time. This is especially true when fishing closer to shore.

Watching the news for my Dad was an external resource for him to be able to pick and choose the right times to go out. He didn’t go out blind and hope for the best. But rather made a decision based on researched and trusted data. This didn’t guarantee fish would be caught, but it definitely meant that there would be every best chance he would.

Time in business is extremely critical. You want to be seizing every opportunity to bring in the right fish especially when you’re a start up business. All businesses go through high and low tides it’s just about knowing when the high tides are coming in, in order to maximise growth and profit.
In Summary:
I continually hear about how many businesses fail within the first two years of start up. Not inspiring information but nevertheless, we chose at Omega Digital not to go in blindly in business, but to do the market research, find our targeted audience, offer real value and service and just start doing it.

Even though it is quite obviously clear that my Dad has a passion for fishing, it wasn’t why I wrote this article. It was to inspire and to charge up your inner entrepreneur and do what we did. Take an educated and calculated risk. For me personally, I envisioned to help the passionate small business owners grow their business and be the vehicle in which to help them do so. I want to provide an exceptional amount of customer service and be the driving force behind their exponential growth. My client Jeff Cross just told me today that without me, he would not be where he is currently with his particular business setup. As much as I appreciate that compliment, I had to remind him that he is the real driver for growing his business. It was his motivation and vision that decided he wanted to move forward and that Omega Digital has only been the vehicle which has helped him to do so.

This is a real life reminder as managing director as to why I took this step and got into the market of helping other businesses grow.

### My Local Coffee Shop

I have been going to my local coffee shop over the last two years since it was opened. I walked in one day to give it a try, mostly out of curiosity, to taste their coffee and see if they can match or better the current competitors in the area. There are many coffee shops around so I didn’t think too much of this particular one when it opened. I even remember thinking to myself in a cheeky manner, I give this shop three months and it’s out of business. Coffee shops in my home town close down faster than they can serve you the coffee. If this coffee shop is to succeed they must and I mean must, do something which separates them from the rest. God only knows, Padstow does not need another coffee shop.



What I found out very quickly with this coffee shop, is not only did they last the first three months of opening, but they really cared about their customers by going the extra mile for each and every one of them. The owner would come and talk to you, get to know your first name and check up with you on how happy you were with the food or coffee after your purchase. There was something very special about this place and it stuck out to me instantly. They were perfectionists in every detail, from customer service, to the quality of their coffee, cold beverages and hot food. I was immediately impressed.

A year has passed, and my local coffee shop has remained opened and building up their loyal following of customers. The customer service, food and beverages are going strong and they have mentioned to me they wish to expand the cafe and offer a selection of delicatessen style food. YUM! I have also seen many improvements in how they approach each of their customers, understanding each of their personalities and how easily they can adapt from one customer to another. It is truly remarkable. They have gone the extra mile to learn about each new and existing customer along with their own set of character traits.

What really inspired this article, is just the other day, one of their customers walked in and took the initiative to clean their own table after a group of people got up and left. I have been to many coffee shops over the years, and I have never seen or witness such an event. For one customer to love the place so much, as to take the time and effort to clean up the cups and plates and walk into the back kitchen and pass them over to an employee, for me is extraordinary. That kind of effort from a customer, just displays how special this place really is. I strongly believe customers feel special every time they visit this coffee shop because the owners make a conscious effort to get to know each and every one of  them on a unique level.

My local coffee shop has inspired me and my business greatly. Especially as though we are in a very competitive industry ourselves. I have seen how important it is to not only deliver a great level of customer service but to learn about each and every one of my clients. I have always believed in offering an elite and unparalleled customer service from the very beginning, but to actually witness how powerful it is right in front of my very eyes has been an extremely rewarding and eye opening experience.

For that, “my local coffee shop”, I say thank you very much.

Details of this coffee shop if you’re ever in the neighbourhood:

Lys Cafe & Gelato
3 Padstow Parade
Padstow NSW 2211‎
(02) 8764 0710

### How can SEO & inbound marketing help your business?

With the world booming, social media and technology growing in popularity and an increasing amount of businesses trying to reach for success that just finding a way to stand out in the crowd in an abundance of competitors to expand your business can be a hard task. An increasing amount of businesses are moving towards the world of the internet to promote and showcase their content to a technological driven audience. Websites are the virtual shopfronts that drive success in today’s marketplace, but here is a thought, what is a shopfront without a sign? Is it enough to only have a bare website floating around on the internet waiting to be noticed? This is where SEO becomes a priority.



So what exactly is SEO? You may have heard the term thrown around randomly when researching ways to promote your business, but seemed too farfetched when trying to grasp your heard around the idea. In technical terms,

“SEO is the abbreviated form for Search Engine Optimisation and it is considered to be a set of activities and methods which help to improvise the position of pages in search engine results especially those which have been generated by Google.SEO also promotes and improves a website so that it is able to gather an increasing number of visitors to the site. Many different aspects are related to SEO, from the way other sites link to you on the World Wide Web to the content of your page. ”
In better relatable language best understood in an analogy, let’s ask the question again,
so what exactly is SEO?
‘Imagine there are two fishermen, one represents your business the other, your competitor. Obviously to catch fish requires you to use bait, so both fishermen place the prepared bait on their individual hooks. One fisherman has decided to use plain, generic bait such as bread often used by amateur fishermen as it a limited alternative known for getting a few bites and capturing a few small fish.

The other, being the smarter fisherman who has researched bait options and ideas has decided to use a premium bait unique for not only getting bites and luring fish in, but is also known for its capacity to capture many large fish which ultimately is the goal of every fisherman.

Which fisherman represents your business at the moment? Or more importantly, which fisherman do you want your business to become?

Just like a fisherman’s choice in bait, SEO is a way which can help you target your main audiences and increase traffic to your brand to help promote and capture who you will soon be calling clients or customers. By offering unique content and specialised specific keywords which epitomises your business is what makes your business stand out to be seen, over the generic others who stand before you trying to become successful in your field but fail to because you have done your research.

Getting to know SEO can be your key to understanding the crucial steps in optimising your business to reach higher goals and successes in your businesses future.

### Jason Moss Jewellery Design

Jason Moss Jewellery Design produces limited edition and one-off bespoke jewellery in his studio, established in 1999, located in the fashion design precinct of Darlinghurst, Sydney. Jason Moss signed up in June 2013, and after two months of SEO with Omega Digital (formally APG Web Studios), they generated a large increase in organic search traffic.


WHAT DID WE ACHIEVE AFTER TWO MONTHS?

 	
74.60% INCREASE IN ORGANIC SEARCH TRAFFIC

 	
33.81% INCREASE IN SEARCH ENGINE VISIBILITY (NEW KEYWORDS DISCOVERED)




Jun 26th, 2013 – Jul 26th, 2013: 315 organic search traffic X 139 keywords
Jul 27th, 2013 – Aug 26th, 2013: 550 organic search traffic X 186 keywords

* Data provided by Google Analytics

### Obstetric Excellence

BACKGROUND
Obstetric Excellence is the obstetric practice of specialist obstetrician Dr. Gary Sykes – a highly qualified and experienced obstetrician. Gary and his team offer a highly personalised experience with the goal of providing the best quality pregnancy care possible. With this goal, Obstetric Excellence approached Omega Digital (formally APG Web Studios) with the desire to increase their reach of whom they could help. Omega Digital (formally APG Web Studios) responded with a custom campaign and have been working together for almost 2 years.


PROVIDED SOLUTION
Search Engine Optimisation – A custom-tailored search engine optimisation strategy was developed for Obstetric Excellence focusing on qualified traffic growth.
RESULTS
Omega Digital (formally APG Web Studios) started working with Obstetric Excellence in late 2013. The mission: to improve search visibility and organic search traffic.



The screenshot above shows the organic traffic growth achieved by the SEO campaign starting from August 2013 (as indicated by the first green arrow). The second arrow indicates where Omega Digital (formally APG Web Studios) first started working on the campaign (December 2013).

Since the begging of the campaign, the website has experienced positive organic traffic growth of 156.19% with October 2014 representing 3,912 sessions compared to the 1,527 sessions for the same time period the year before (October 2013). Using the custom SEO strategy alone, Omega Digital have managed to double the amount of visitors and enquiries of the website and help Obstetric Excellence achieve their goals of helping more couples during this special time.
“Omega Digital has been very effective in optimising my internet presence and so maximising my opportunity to interact with potential patients. So many patients tell me they found me through the internet. High organic traffic has resulted in a very busy obstetric medical practice!” — Dr. Gary Sykes
Visit Obstetric Excellence

### Why SEO is still an important marketing tactic in 2015 and beyond

You have probably heard the rumours that SEO is dying or perhaps already in the grave. This is completely false and could not be any further from the truth. This article will explain why it is still a very important marketing tactic and how it is even more important that you choose the right provider who understands business from a top down perspective, modern marketing strategies, engagement methods and your particular company. Let’s go on and explain a brief history of SEO.


A brief history of SEO
SEO about eight years ago was very much on-page technically focused work with a few off page strategies to boot. How you coded the website, text based content on the page, keywords placed in specific HTML elements etc, were all an important concoction for ensuring solid rankings in the two major search engines, Yahoo & Google. As time developed, the algorithm for all search engines had to progress because of the sneaky tricks people were executing to cheat their way to the top. This is called black hat SEO, and it is still very much alive today unfortunately.

If you knew the secrets and where the holes were in the current algorithm, you could easily open the doors to large amounts of traffic and consequently sales. Google in particular, caught up to the tactics and began evolving and expanding their algorithm to make it more difficult to game the system. In a way, the black hat SEO’s have helped to advance the algorithm and put an emphasis on real marketing. They have caused the algorithm to advance in a new positive direction with even more growth yet.
Is SEO really dead?
Short answer NO. The long answer is a little more complex in nature. As we have mentioned the black hat SEO’s have helped (indirectly) Google to be the most popular search engine due to far more accurate search results. The algorithm over the last year has seen major updates (https://moz.com/google-algorithm-change) and advance changes which put a dint in many SEO’s confidence to get results, forcing them to walk away. I believe at that point, starting the rumours that it SEO is dead. In fact, it is far more alive now than ever before. People often mistake difficulty, as dead. SEO in itself has helped push the need for social media, content marketing, partnership based link building programs and forced SEO’s to think in a more holistic marketing approach. Gone the days where you could easily manipulate the system and embrace a new holistic online marketing service.

Please read http://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118 for further information on the impact of quality SEO work. It truly pays dividends in the long term.

I think if you speak to well respected SEO’s, they will agree it is far more difficult challenge to help companies, but also opens up the doors for an equal level playing field, and placed an important emphasis on businesses and large companies to seriously invest into high end and high quality digital marketing campaigns. Website’s themselves are no longer something “that needs to be done”, rather it is more important than that. Websites are the doors and first impressions to your market and potential customers.

The ever increasing need for meaningful, trustworthy and content rich websites in today’s digital content demands, is a massive opportunity for all serious companies to implement. Thus, the birth of content marketing services. When you think about it, content marketing never evolved into SEO, and inn truth, many SEO’s from around 5-8 years ago were already implementing them. The major difference and awakening of such strategies was the recent evolution of organic algorithm which has forced other marketers to take it more seriously than ever before.

SEO is still a very real, very alive strategy due to the nature of how our world is being shaped. Many years ago, we trusted other online resources to find companies. For example, my father’s business was called ABBCO Engineering because he wanted (at the time) to “rank first” in the Yellow Pages paper based book. I mentioned to him recently, that modern day search results does not depended on an alphabetical structured order. The world has evolved, thus new marketing channels have evolved and it is the same for the modern day SEO world. Old outdated tactics have died, but other opportunities have opened up. As my father (at the time) tried to take advantage of the old system legitimately, black hat SEO’s have tried to cheat the system for too long avoiding the hard work that is required to get sustainable results causing many to turn away which is something I have personally seen happen quite often in Australia.

SEO is becoming more and more advance each day and I strongly believe that it takes a marketing professional with a business focused mind to understand each of their client’s company’s model from the bottom up. Learn how it works internally, current offline marketing channels, current sales strategies and the most important (my favourite), knowing how they differentiate themselves in the marketplace? These questions in my opinion are the essential, grass root level knowledge I believe wholeheartedly is required for long term success in the SEO industry.

Passion is the initial prerequisite, but has time goes on, requires a professional who understands all of these key fundamentals to sustaining and increasing success for their clientele. Going from “adding keywords into meta keyword tags” to learning about business and marketing models, will help give further clarity into the shake ups in the industry. The mantra’s which have plagued the industry for so long. SEO is not dead, and it will never die as long as search engine continue to exist. Marketing never dies, the channels and methods evolve.

There is so much more information we could add, and have deliberately left out for the sake of getting as many people as I could to read and provide feedback. I just really hope this article has changed at least one individuals mind that SEO is not dead, and instil confidence back in the industry I love and hold dear to my heart.


 

### Matter over Medium – Why Loud No Longer Works

What makes someone love a brand? How does this relationship start, and what keeps someone loyal to this brand after many years? Answers to this question may vary from one person to another, but at the end of the day it all seems to boil down to one thing. The creation of great content.Businesses marketing in today’s world are finding it more and more difficult to reach and engage audiences through advertising platforms that have had decades of past success. The emergence of social media for example has kept people away from their TV screens, and onto smartphones, tablets, and laptops.

Not surprisingly, social media plays such a large role when it comes to leveling the communication playing field due to the fact that anyone can say almost anything, and for the most part it’s free to do. What so many companies continue to overlook though, is that when everyone is given a free, two-way platform to share information, people tend to engage with those worth listening to, rather than those who are ‘loudest’. This is why creating thought provoking, enriching, and inspiring marketing content is absolutely paramount when aiming to build a trusting and loyal audience.

To create great content means to build a community, not a list of customers. To tell stories, not products and services. To engage and interact, rather than lecture. It means to not only hear your customers, but to listen to them, too. And of course, one must not forget that one’s visual content is just as critical as written or spoken channels.

Engaging with your audience has proven to work so well because as humans, we are hard-wired for it. We love receiving and responding to messages that relate to us on an emotional level, and will keep coming back for messages that satisfy this need.

If there’s one thing we can take away from the ever-growing importance of creating quality content for your brand, it’s that we must ensure that great content is the basis for which your marketing plan must revolve around. The most successful content marketing companies do this by keeping the main message consistent, as well as creating transparency between the company and the audience (see McDonald’s Canada “Our Food, Your Questions” campaign in 2014).

Many wonder how critical content marketing will be down the road. Can we say with confidence that 2015 is the year content marketing has reached its peak importance? The answer is probably not, but there is no definite way of knowing. What we do know though is that when it comes to marketing in today’s online world, content is king, and has no plan to step down anytime soon.

### Lars from Larsen Jewellery Explains the importance of holistic SEO

From our perspective, SEO remains as important as ever.  When we started doing it a number of years ago, not many people in our industry were doing SEO, but these days most businesses do it so it has become much more competitive.  It is no longer enough to just do some on-page tweaks or build a few links.  These things are still important but you need to do a lot more than that including being active with social media.  Because SEO has become less “technical” and broader in nature, it is really important that you choose a consultant who really understands your business and who understands online marketing more broadly.

Also, because of Google’s frequent algorithm changes, a “white hat” approach seems to make more sense that trying to find short term loop holes.  A white hat approach, where you try to do things that have real value to the end user, will have a more lasting impact on your Google rankings.From our perspective, SEO remains as important as ever. When we started doing it a number of years ago, not many people in our industry were doing SEO, but these days most businesses do it so it has become much more competitive. It is no longer enough to just do some on-page tweaks or build a few links.

These things are still important but you need to do a lot more than that including being active with social media. Because SEO has become less “technical” and broader in nature, it is really important that you choose a consultant who really understands your business and who understands online marketing more broadly. Also, because of Google’s frequent algorithm changes, a “white hat” approach seems to make more sense that trying to find short term loop holes. A white hat approach, where you try to do things that have real value to the end user, will have a more lasting impact on your Google rankings.


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### SEO Packages & Pricing

SEO Packages & Pricing / #1 Most Experienced Sydney Based Agency		
																					
			Be led by Australia’s most passionate SEO professional — 19+ years strong.Our SEO Packages are designed to ensure that we have the right amount of resources  to strategically reinvest back into your business for sustainable results!Work one on one with a 19+ Year SEO Professional. No other agency can provide this guarantee.
Need a solution under $5000 per month? Contact Us today as we have consultation packages from $500 - $2000 per month.		
			BUSINESS SEO PACKAGEUp to 20 hours of SEO implementation & consultationUp to 60 minutes of direct client consultationGoogle Analytics monthly reviewGoogle Search Console monthly reviewTechnical on-page & off-page analysis$5,000/Per Month+GSTSign Up

			ADVANCED BUSINESS SEO PACKAGEUp to 30 hours of SEO implementation & consultationUp to 120 minutes of direct client consultationGoogle Analytics monthly reviewGoogle Search Console monthly reviewTechnical on-page & off-page analysisDedicated 16 Year SEO Professional$6,500/Per Month+GSTSign Up

			ULTIMATE BUSINESS SEO PACKAGEUp to 40 hours of SEO implementation & consultationUp to 360 minutes of direct client consultationGoogle Analytics monthly reviewGoogle Search Console monthly reviewExclusivity privilegesTechnical on-page & off-page analysisProfessional team of dedicated social media & content writersDedicated 16 Year SEO Professional$8,000/Per Month+GSTSign Up

			CUSTOM SEO PACKAGEUp to X hours of SEO & Social Media implementation & consultationUp to X minutes of direct client consultationSocial Media Content Creative & DistributionGoogle Analytics monthly reviewGoogle Search Console monthly reviewExclusivity privilegesTechnical on-page & off-page analysisDedicated 16 Year SEO ProfessionalContact us for more information$Custom/Per Month+GSTSign Up

							It’s been an absolute privilege to work with Andrew and even more so to call him a friend. He’s not only incredibly talented and insightful in his field — with a level of detail and dedication that’s hard to match — but what truly sets him apart is his character.
Andrew was never just an agent for us; he became a fully integrated member of our team. Genuine, kind, and full of integrity, he brings energy, insight, and inspiration to everyone he connects with. He stands firmly for what he believes in and consistently shows up with purpose and heart.
An absolute legend in every sense.
													
														Andy Jovanovic
																						Head of Digital // workwearhub.com.au
							To say Andrew is good at his job, is to say that Michelangelo was just a painter. Andrew is a visionary, with technical bravado and actually cares about clients getting results, being dynamic and embracing both the clients need, the best objectives of the business. Andrew will go over and above the call of duty every single time. You won't regret talking to Andrew, you will regret not
													
														Daniel Anania
																						Director of Anania Jewellers
							I could not speak highly enough about Andrew. He has looked after our campaign for several years now, first whilst he was working at his previous employer and then with OmegaX after he started up his own business. The results have been fantastic and I guess that is what it is about at the end of the day, but just as important for us has been his general approach. He is very ‘white hat’ in the way that he wants to do things that add real value to the end user which in the process is good for SEO. It has a lasting effect rather than trying to game the system for short term gains which won’t last. He is also one of the most enthusiastic people I know and has a really deep knowledge and a passion for online marketing.
													
														Lars Larsen
																						Owner of Larsen Jewellery
		 Omega digital does not recommend placing our clients in a “one size fits all” package due to our approach to Search Engine Optimisation (SEO). We prefer to propose meaningful & unique packages to our clients to meet their individual business objectives. For example, some of our clients require more time off-site, and others more on-site, which means we must provide a flexible and dynamic pricing model. Our SEO packages are priced in a way to deliver the most impact for our clients.Our pricing model is structured to provide a high end and advanced SEO services. The following SEO packages have been put together based on averages but we prefer to speak with you about your business goals and objectives. Contact Us Today or fill out the form.		
			Let's Chat About Your Business - No Pressure		
		https://www.youtube.com/watch?v=bUVtSHXpwuchttps://www.youtube.com/watch?v=UhdMfr5NX_Ahttps://www.youtube.com/watch?v=Eb8K0Cs4u_U		
					
			Most Frequent Questions About SEO
		
		All the questions are answered here		
					
												How much is your exclusive SEO packages?
					
					Our exclusive SEO packages start from $5,000+gst.
					
												Do you work with small business owners?
					
					We have consultancy packages starting from $500+gst per month. 
					
												What makes your agency the best SEO company in Australia?
					
					Omega Digital boasts exclusivity, a small client base, and no contracts. Our clients stay with us purely on nothing but results and amazing service. Our business model is designed to put us out of business if we are no longer able to get results.
					
												Why don’t you offer contracts?
					
					We believe clients should remain with us for many years due to growth and results. Not because of some words on a piece of paper.
					
												How do I increase my organic online presence?
					
					Through a solid persistent and creative content marketing strategy. In conjunction with highly intelligent on-page SEO & a successful link building acquisition and outreach strategy.
					
												How many years of experience do you have?
					
					Our founder Andrew Glyntzos is across all campaigns and he has over 19+ years of digital / SEO experience working on both national and international campaigns.

### SEO Camden Services

Date Last Updated: 16th September, 2025
Camden's Best SEO & Digital Marketing Professional
Omega Digital are targeting Camden businesses and encouraging them to contact us in terms Search Engine Optimisation (SEO) services.
Camden is your everyday country town with many booming suburbs on its borders. No doubt, businesses are going to increase in revenue due to increases in population.
It is a fast-growing region with many businesses enjoying prosperity due to the increasing population, economics and many other factors contributing to a fast pace and growing country region. No doubt with the coming international airport, business opportunities will begin to soar and using digital marketing to capture the momentum is critical for all businesses to implement.
Omega Digital will do everything we can to contribute to the region's business & commercial growth while providing key digital services including search engine optimisation, developing comprehensive content marketing strategies to foster engagement and increase overall brand awareness within their target market and much more.


SEO Services in Camden, NSW (Macarthur)
Camden is one of South-West Sydney’s fastest-moving business corridors, with established retail in Narellan, new growth around Oran Park and Gregory Hills, and a thriving industrial hub in Smeaton Grange. If you’re competing for local customers across these pockets, you need an SEO strategy tuned to Camden’s search behaviour—not a one-size-fits-all template.
At Omega Digital, we bring 19+ years in SEO and a hands-on, senior-consultant model. That means you get strategic oversight, technical excellence, and content that actually converts in Camden’s micro-markets.

Why Camden businesses choose us

 	
Local intent first: We optimise for high-intent queries like “near me”, suburb + service, and Map Pack dominance.

 	
Technical SEO that scales: Fast, crawlable websites with smart internal linking to suburb pages (e.g., Oran Park, Gregory Hills, Narellan Vale).

 	
Content that answers, fast: Clear, expert answers that win Featured Snippets and AI Overviews while supporting Map Pack rankings.

 	
Real links, real signals: PR and local citations that make sense in the Macarthur region—no risky shortcuts.



Suburbs & precincts we serve in the Camden LGA
Camden, Camden South, Narellan, Narellan Vale, Mount Annan, Harrington Park, Oran Park, Gregory Hills, Gledswood Hills, Smeaton Grange, Catherine Field, Currans Hill, Cobbitty, Kirkham, Spring Farm, Bickley Vale, and surrounding areas.

Not sure if we cover your suburb? If you’re in or near Camden/Macarthur, we’ve got you.


Camden-specific SEO quick wins we implement

 	
Google Business Profile: category tuning, service-area coverage, products/services build-out, and photo cadence that reflects Camden locations.

 	
Map Pack coverage: proximity + prominence strategy using local citations and page-level relevance (suburb pages with unique FAQs, parking info, and directions).

 	
Suburb landing pages: purpose-built for intent (e.g., “Dentist Gregory Hills”, “Plumber Oran Park”, “Wedding photographer Narellan”).

 	
Review engine: request flows and response templates to grow review volume and velocity—critical for Map Pack wins in Camden.

 	
Local PR & citations: Macarthur-relevant directories, sponsorships, and media that pass trust (no junk lists).

 	
Conversion UX: click-to-call, messaging, and booking flows that suit mobile users searching from Camden shopping precincts and trade zones.


If you would like to learn more about how we can help your business, we would love to hear from you. Contact Us Here.
Other suburbs we are targeting are Gregory Hills.
Meet Andrew

### SEO For Jewellers

Last Updated: 16th September, 2025
18 SEO Tips For Jewellers To Increase Their Search Engine Rankings - From Leading Jewellery SEO Professional
Experience & Expertise: Andrew Glyntzos has 19+ years in digital • Jewellery SEO specialists • Shopify & WordPress • Local & national campaigns • Transparent reporting.

Win more booked design consults, phone calls and showroom visits. Our jewellery-specific SEO blends local search, collection architecture, content and digital PR—measured in revenue, not vanity metrics.

Ranking first on Google for "SEO FOR JEWELLERS" ~ Google Recognises Omega Digital as the leader in Jewellery SEO

We help US jewelers and UK Jewellers with their SEO (search engine optimization) too not just Australia/Oceania (Australia and New Zealand Jewellers). There is no better SEO alternative, service or professional than Andrew Glyntzos from Omega Digital for US jewelers.

 

With over 16 years of hands-on experience in jewellery SEO, Andrew Glyntzos has established himself as a trusted authority in the digital marketing space for luxury brands.

 

His deep understanding of the unique challenges and opportunities within the jewellery industry allows him to craft tailored SEO strategies that drive traffic, elevate brand visibility, and convert searches into sales.

 

From working with high-end boutique jewellers to internationally recognised names, Andrew’s expertise consistently delivers measurable results, making him a go-to expert for businesses aiming to dominate the search rankings in a highly competitive market.

Why jewellers need a different SEO playbook
Generic SEO doesn’t cut it for jewellers. Search intent shifts between high-consideration (custom engagement rings), local discovery (“best jeweller near me”), and catalogue browsing (wedding bands, eternity rings, signet rings). We design site architecture, content and Maps visibility around how couples actually shop—so you capture demand at every stage of the journey.

Problems we solve (fast)

 	
Poor Maps rankings despite good reviews

 	
Collection pages that don’t rank (thin content, weak internal links)

 	
Faceted/variant chaos on Shopify (duplicate URLs, incorrect canonicals)

 	
Slow pages and unoptimised images (ring photography)

 	
No tracking for calls, bookings or in-store consults

 	
Content that attracts traffic but not enquiries


 
What we optimise for jewellers

 	
Local SEO & GBP: Categories, Products, Services, Q&A, geo-targeted posts

 	
Collections & Products: Titles, meta, H1s, intro copy, internal link blocks, filters

 	
Content & PR: Guides, comparisons, press hooks, supplier mentions, journalist angles

 	
Technical SEO: Crawl, indexation, canonicals, schema, speed, image handling

 	
Analytics & Calls: GA4 events, call tracking, booking attribution, CRM handoff


Below we have some exciting tips and tricks to share.
 



1) Fix up your broken external links. Use a service like screaming frog, tap into your historical URL data using the inbuilt APIs for Google Search Console and Google Analytics, set it to the last 12 months and run it. Make sure your old broken URLs are 301 redirected as a last resort or restored.
 
2) Engagement Rings is your number one keyword! Do you have site wide header and footer anchor text pointing to your /engagement-rings page that Google and Bing can crawl?
 
3) Most popular posts can be found (make sure relevant to Australian search) or use a service called answer the public .com and create a long tail, search intent rich and topical authoritative article with depth. You could literally write an article on how much you are supposed to spend and use the additional questions below to build depth. SEOs use real tools, but I like this section...
 
(people also ask) to begin my research. Hidden in plain sight.
 






People Also Ask Section generated by a "Engagement Rings" search 

4) A strong social media presence where you can synergise and respond to exploding topics is a good way to build links and brand awareness. For example - at time of writing this (
https://www.hellomagazine.com/brides/499680/celebrity-expensive-engagement-rings-blake-lively-rita-ora/): You could write a post on your blog in response to the most popular and
trending Celebrity Engagement Rings with videos demonstrating your expertise that can be repurposed on Instagram, tiktok etc.
 
5) Expand your information and web architecture with dedicated and specific gallery pages. For example, if you sell yellow gold engagement rings, make sure your URL looks something like this /engagement-rings/yellow-gold/ that search engines and users can crawl and click respectively.
 
6) Journalists within the fashion (specifically bridal/wedding) niche are your best friends. Build connections with them and help them to develop stories. This is difficult but hopefully I have sparked your imagination.
 
7) Have plenty of eye watering and image rich content. Text is important for SEO obviously, but we not only eat with our eyes, we also purchase rings.
 
8) Here are my specific blog recommendations to improve your chances of ranking and driving links to your articles:


 	Try to write above 1500 words. Content depth is essential. Topical authority and keyword clusers are vital.
 	H2 and H3 recommended for subheadings.
 	Table of contents with clickable links.
 	Where applicable internally link to other internal collections, pages, and products. No more than 6-8 internal links are required. Generally.
 	List & how to guide formats work well ("9 tips on how to keep your engagement ring free from scratches") - odd numbers work great


 	Use subheadings and space out paragraphs (don't keep them too long)
 	Add a comment section and encourage engagement.
 	Use power words - https://rankmath.com/blog/power-words/
 	Embedding images and videos is highly recommended. Videos from your YouTube channel are preferred.


 	Links to other articles are advised and products/categories.
 	Short URLs work better over long URLS for blog URLs.
 	Evergreen content works best for SEO over the long haul (content without a date attached or relevant no matter the year) but 2023 / yearly content can work well over the short term and drive traffic to other pages).


 	UNIQUE and ORIGINAL (research especially) content only.
 	Quizzes and polls work well too.
 	Catchy headlines get clicks :)
 	Practical blog articles where people can easily take our advice and implement.
 	Posts require Author name and date (Last Updated: 09 September 2021)

 
9) Be an education hub. Discuss. First thing would be to expand your site with content about diamonds…Obviously…Here is a window into a very small part of 6 tab rich jewellery focused information architecture recommendations:
/4cs-of-diamonds/carat/1-carat-diamond/

/4cs-of-diamonds/carat/1-5-carat/

/4cs-of-diamonds/carat/2-carats/

/4cs-of-diamonds/carat/1-carat-vs-2-carat/

#

/4cs-of-diamonds/clarity/flawless-diamonds/

/4cs-of-diamonds/clarity/internally-flawless/

/4cs-of-diamonds/clarity/flawless-vs-internally-flawless

/4cs-of-diamonds/clarity/vvs1-vs-vvs2/

/4cs-of-diamonds/clarity/si-1-vs-si-2/

#

/4cs-of-diamonds/cut/brilliant-round-cut/

/4cs-of-diamonds/cut/oval-cut/

/4cs-of-diamonds/cut/princess-cut/

/4cs-of-diamonds/cut/pear-cut/

/4cs-of-diamonds/cut/cushion-cut/

/4cs-of-diamonds/cut/emerald-cut/

/4cs-of-diamonds/cut/heart-cut/

/4cs-of-diamonds/cut/marquise-cut/

/4cs-of-diamonds/cut/radiant-cut/

 

BONUS Tip For getting this far in our "SEO for Jewellers" guide.

 


GOOGLE MY BUSINESS TIPS TO IMPROVE YOUR RANKINGS IN GOOGLE MAP PACKS:

Did not mention these in the original article, but here are a few tips on improving your Google My Business rankings for your location based keywords like "jewellers Sydney"
1) Get a Google verified photographer for 360 photos. https://www.google.com/streetview/business/
2) Respond to every Google reviews.
3) Get reviews from various locations once your happy customer has returned home to widen the net of relevance. Do not cluster reviews from within immediate location.
4) Post photos and videos from Google My Business.
5) Send location maps links to your business to your customers in emails so Google is recording trips to your business.
6) Build citations from sites like WAZE, Social media and others regularly.
7) Make sure your NAP is updated across all channels. Name, Address & Phone.
I hope these tips and the tips mentioned in my article improves your search engine visibility.



CONTACT US TO DISCUSS FURTHER!





One of our latest Jewellery SEO Case Studies Below:

 


A new eCommerce SEO client (Jeweller in Sydney) recently signed up with Omega Digital to improve and amplify their SEO strategy. How did we unleash our client’s maximum potential and exceed their expectations in driving our vision and mission?


It all started with a comprehensive and holistic SEO approach – providing them with an end-to-end solution. One eCommerce SEO benefit at a time.



At Omega Digital, we do not recommend a “one size fits all” package. Instead, as we adopted with our eCommerce client, we always provide a completely tailored solution – to drive results aligned to specific needs.



 


The SEO For Jewellers Solution to dominating search engine rankings
 


Nine ways we tackled the tricky terrain.

 

With our cutting-edge SEO expertise with over 15 years of industry-leading experience, we knew that for this particular eCommerce client, we’d need to deploy nine top techniques to drive rapid impact. It’s what we do across the board to highlight the benefits of SEO for eCommerce clients.

 

At Omega Digital, we always get asked, “is SEO good for eCommerce websites?” and the answer is most definitely a yes – if tackled in the right way. During a mere two months, we catapulted our eCommerce client’s SEO results sky high.

 

How? We adopted a laser-focused approach and took the following immediate actions:


#1 Optimised Site Structure and Information Architecture
 


Site structure is of supreme importance. At Omega Digital, we know that website design is the starting point of an incredibly effective SEO and Digital Marketing campaign strategy. Driving a well thought out framework will pay dividends in SEO down the track, and that’s precisely what we did for this eCommerce client.

 

We thoroughly researched new keywords and created new and engaging pages around those specific keywords. We also optimised the eCommerce client’s top navigation by adding new SEO focused pages that customers wanted to see and were also created for searcher intent.

What did this mean for our client? The carefully crafted pages now aligned with what Google believed the pages should be about – and we ultimately agreed.

 

From a design perspective, minor design changes were made. Still, these were more to do with keyword research, top navigation restructuring, and internal linking – to create new and dynamic pages and link to them from strategic locations.

 

The result of this first action? Our client was set for SEO success with a fresh look and re-aligned information architecture. A well-designed site is the heartbeat of your business. How the information is structured (and architected) is critical – to make it simple for your customers to access your products, solutions, services and cutting-edge insights.


#2 Fixed Multiple Shopify Issues
To resolve keyword concerns, we did a deep dive into Shopify. Across all areas, we wanted to ensure that we resolved any fundamental issues. With Shopify the central element of our client’s strategy, we solved a suite of sticking points – enabling them to put their best SEO foot forward.


 

By fixing the various Shopify issues, we knew we were one SEO step closer to achieving lasting results, impact and growth for our eCommerce client. All our actions work together as part of a complete solution and game plan to help clients amplify their brand and connect with their target market.


 #3 Updated Metadata for Click Through Rate (CTR)


It was time to put some Omega Digital magic in our client’s metadata. How? We analysed the diversity of meta descriptions being used and updated details with a strategic SEO lens.

 

Reviewing the words and snippets of information, we refined the metadata to drive authenticity, accuracy and excellence. This end-to-end process was based heavily on keyword research and creating new and improved titles optimised for CTR (Click Through Rate). Dwell time is a factor we consider, the time a user spends on a page from an external source such as Google’s search results. “Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the SERP results.” Source https://www.searchenginejournal.com/dwell-time-seo/294471/

 

We improved clicks and overall impressions by diving into the metadata maze and strategically making tweaks to promote relevant information and actionable insights.

 


#4 Converted PDFs to Web HTML Pages
 


Easily digestible and searchable content is what it’s all about. To drive a focus on accessibility and searchability, we converted existing PDFs to Web HTML pages. What did this mean for our client? Take a good look at PDFs featured across the site to assess solutions.

 

Our Omega Digital approach? We wanted to ensure that our eCommerce client’s site put SEO related content front and centre. By going through the process of transforming PDFs to Web HTML pages, we created a situation where we could promote as much SEO searchability and accessibility as possible.

 


#5 Fixed Broken External Links
 
There’s nothing worse than clicking on a link for it to go nowhere. We worked with our client to unearth broken external links – and promptly had them fixed, removed or readjusted. This provided another key performance element in driving SEO results.


 

In a nutshell, broken links from external sites provide no SEO value, and these issues must be resolved. For this eCommerce client, we ensured we fixed these up – to maximise the impact of our Omega Digital strategy by either reinstating old URLs or correctly 301 redirecting and mapping them to a suitable location.


#6 Checked Past Top-Performing Pages
 


To drive our client’s success in the future, we needed a quick pit stop to the past. We ensured we checked top-performing pages previously to see if any were broken. Throughout this process, 301 redirected or reinstated them in the site architecture to drive a great SEO experience.

 

The reasoning and thinking behind our SEO action? Due to their existing page authority metrics, older site pages are generally easier to rank. This is something we wanted to capitalise on to accelerate our eCommerce client’s SEO results.

 


#7 Fixed and Improved Internal Linking
 


User experience is everything. As part of our SEO strategy, we looked carefully into our client’s structure to improve internal links – ensuring visitors would have a seamless experience.

 

Regarding fixing and improving internal linking, both search engines Google and Bing would understand pages much better by linking to them from strategic locations within our eCommerce client’s website.

 


#8 Optimised Titles and Descriptions With Less Than 30 Characters
 
Across our eCommerce client’s site, we assessed titles and descriptions end-to-end, optimising those with less than 30 characters. Our focus? Driving quality, accuracy and relevance – to align with best SEO practices.


 

We wanted to make every single word (and character) count. Across our eCommerce client’s site, we paid close SEO attention to detail – reworking titles and descriptions to supercharge their optimisation.

 


#9 Considered Search Intent Across Landing Pages
We knew search intent was high on the list to transform our client's SEO impact. As part of our approach, we reviewed each landing page to thoroughly understand the searcher’s intent and align the content and experience.


 

Our focus was on ensuring that our eCommerce client’s landing pages continued to meet the needs and goals of their online customers – creating a win/win outcome where the content featured would be relevant to the searcher's intent and expectations based on their specific search query.


The SEO Outcome





Incredible results. In less than two months.

Where did we land? The results indeed speak for themselves with a staggering improvement in SEO excellence.

 

Over this project, the life column benchmark (where keywords were added two months ago) increased massively. But it didn’t stop there. One of our client’s most important keywords, with close to 50,000 monthly searches, moved up an incredible 78 positions! See below.

 

How were we able to drive the benefits of SEO for eCommerce clients such as this? We strongly believe that the way to guarantee success for our clients is through a total dedication to exceptional customer service, premium digital services and a relentless focus on building long-lasting client relationships.

 

In this case study, we could drive our client’s enhanced profitability, market domination and positive returns for their digital marketing investment.







Your next SEO step?

Experience the benefits of eCommerce SEO
 
It’s time to accelerate your results. Inspired by what we’ve done for this eCommerce client in under two months? Imagine what we can do for your eCommerce website and business!
 


Fairfax & Roberts SEO Audit:
 

We discussed the following SEO fundamentals you need to get right to have any chance of significant improvement on search engines such as Google: 

1) Meta Data improvements

2) URL suggestions

3) Content expansion to reach more customers

4) Broken external links

5) Internal linking optimisation.




Meet Andrew - Our Difference


Get in touch with us at Omega Digital to see how we can catapult your keyword success, one strategic action at a time: https://omegadigital.com.au/contact-us/

 

### Home

Australia's Leading SEO, AI/GEO, Content & Digital PR Agency		
			Our top tier SEO (Search Engine Optimisation), GEO, Content Markting & Digital PR services are exclusive with direct access to a 19 year SEO professional. 		
			Get in Touch		
			GET IN TOUCH →		
																					
			SEO & Inbound Marketing		
		Omega Digital specialise in search engine optimisation services (SEO) to improve our client’s online visibility on major search engines like Google and Bing. We are an exclusive digital marketing agency meaning, we do not work with our client’s online competitors. 		
			Content Marketing		
		Building online communities with your audience is vital and developing content marketing strategies that effectively engage with your customers is paramount to build brand awareness, equity and trust with your potential customers.		
			Digital PR 		
		To create great content means to build a community, not just a list of customers. A great content marketing strategy involves creating compelling stories that empower, inspire, and engage with your target audience. Content marketing is a voice in a loud and disruptive world. Make it great!		
							
																					Andrew Glyntzos // 16+ Year SEO professional
										
			SEO is a great way to increase your online brand awareness. But it is also a tool to build connections with your target market, build brand awareness & increase sales. 		
		WE’RE A TALENTED TEAM, READY TO GROW YOUR BUSINESS.		
							
																					Darren Forti // Business Develoment Manager
										
																					
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			Please fill out this form and let's discuss how we can help your business.		
																					
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			Our Key Specialisms		
			Content Marketing We have an exceptional content creation team ready to deliver amazing content that is tailored for your target audience. 		
			Social Media MarketingOmega Digital understands people, and this is vital to create an 
effective social media strategy for our clients.		
																					
																					
																					
																					
																					
																					
			Digital PR, Link Building & AcquisitionLink building is an absolutely essential SEO service that is required to build your domain authority. A website without links is like trying to win Bathurst 1000 without petrol. 		
			Technical On-page OptimisationWe provide high quality On-page Optimisation to ensure your website is meeting its technical obligations based on what matters most to your customers. 		
			Latest SEO Case Studies		
		We are continually adding our latest SEO case studies to our website. Click one below to read more. 		
							Working with Andrew has been an absolute privilege, both professionally and personally. His expertise in SEO is unparalleled—his attention to detail, strategic insights, and dedication to results set him apart in the industry.
													
														Andy Jovanovic
																						COO at Workwearhub
							Andrew is a SEO and digital GURU who's a genuinely great guy to work with. His knowledge of SEO is next level and he really knows what works best. Truly passionate about everything digital and really interesting to chat with and learn from!"
													
														George Graham
																						Healthcare Australia
							To say Andrew is good at his job, is to say that Michelangelo was just a painter. Andrew is a visionary, with technical bravado and actually cares about clients getting results, being dynamic and embracing both the clients need, the best objectives of the business. Andrew will go over and above the call of duty every single time. You won't regret talking to Andrew, you will regret not
													
														Daniel Anania
																						Director of Anania Jewellers
			Our Team Have Worked With The Best		
																					
																					
																					
																					
																					
																					
							
																					
										
																					
																					
							Andrew is beyond a doubt a leader in the field of digital marketing...My business has had exceptional solid growth and I feel Andrew and his unique passion for marketing has been a huge part of my company's successes.
													
														Maria & Danny Kelly
																						CEO at Pest-Ex Philippines
							Working with Omega Digital Marketing we have seen great results for our brands online. Andrew is a pleasure to work with and highly experienced at what he does.
													
														Kerrie Dedes
																						Director Dedes Group
							We have worked with Andrew for many years and cannot recommend him more highly. He is incredibly knowledgeable when it comes to SEO and gets the results. If you are looking for an SEO expert to take your SEO to the next level, you should give him a call.
													
														Lars Larsen
																						Managing Director

### SEO Case Studies



### Contact Us

Contact Us		
			We have been involved in the SEO industry for over SIXTEEN years.  We have worked with many incredible brands from Bing Lee, Kennards, Nutrition Warehouse and many others. 		
			We are here to help in any way we can, Please send you question or anything you might need to know		
																					
			Don't Take Our Word For It...
		
		https://www.youtube.com/watch?v=Eb8K0Cs4u_U		
			Why Wait for Results? Contact Us Today		
							Andrew is beyond a doubt a leader in the field of digital marketing...My business has had exceptional solid growth and I feel Andrew and his unique passion for marketing has been a huge part of my company's successes.
													
														Maria & Danny Kelly
																						CEO at Pest-Ex Philippines
							Working with Omega Digital Marketing we have seen great results for our brands online. Andrew is a pleasure to work with and highly experienced at what he does.
													
														Kerrie Dedes
																						Director Dedes Group
							We have worked with Andrew for many years and cannot recommend him more highly. He is incredibly knowledgeable when it comes to SEO and gets the results. If you are looking for an SEO expert to take your SEO to the next level, you should give him a call.
													
														Lars Larsen
																						Managing Director
			Get in Touch - We Won't Bite		
		If there’s one thing we love most in digital marketing, it it is working with great businesses and great business people who wish to embark on an exciting journey of accelerated growth.
If you're not ready yet or unsure, that is totally okay. No pressure from our end. We would encourage you to have a chat or a Google Meet with us so either way, you can take away something valuable.
We love questions from our clients which allows for an open and transparent line of communication.

Our main HQ is located south west of Sydney (near the second Sydney Airport). 
See below for more details.		
			International Tower OneLevel 35, 100 Barangaroo Avenue, Sydney NSW 2000		
			Call us on:
+61 410 709 839		
			Email us on:
hello@omegadigital.com.au

### SEO Norwest & Baulkham Hills

Omega Digital coming to Norwest Business Park & Baulkham Hills
Omega Digital will be setting up a local presence in Norwest Business Park within the Baulkham Hills region specialising in Search Engine Optimisation (SEO) services.
Omega Digital believes a digital/virtual presence in Norwest and Baulkham Hills will allow us to become exposed to a greater number of businesses searching for a local SEO agency across the northwest region of Sydney. With the coming Badgeree, international airport, it makes sense that this region will become a major business hub across the entire Sydney region.

We offer exclusive SEO services (see SEO Packages) and our goal is to not have 1000 clients, but a selective amount who appreciate working with a small but highly dedicated and experienced team that delivers state of the art customer service and continuous results. Ranking keywords is not simply enough for our clients. They demand and expect us to smash their ROI goals and objectives year on year.

Omega Digital will do everything we can to contribute to the region's business & commercial growth while providing key digital services including search engine optimisation, developing comprehensive content marketing strategies to foster engagement, and increase overall brand awareness within their target market and much more.

We are planning to have a virtual presence in 2021. Please stay tuned!



If you would like to learn more about how we can help your business, we would love to hear from you. Contact Us Here

### SEO Parramatta Services

Omega Digital's SEO HQ coming to ParramattaOmega Digital will be setting up a local presence in Parramatta (Deloitte Building) within the Parramatta region specialising in Search Engine Optimisation (SEO) services.Omega Digital decided it made sense to provide the Parramatta business community with an opportunity to become a part of the Omega Digital family. We offer exclusive SEO services (see SEO Packages) and our goal is to not have 1000 clients, but a selective amount who appreciate working with a small but highly dedicated and experienced team that delivers state of the art customer service and continuous results. Ranking keywords is not simply enough for our clients. They demand and expect us to smash their ROI goals and objectives year on year.  With the coming airport in Sydney's west, Parramatta is sure to become a leading CBD across Australia. Omega Digital will do everything we can to contribute to the region's business & commercial growth while providing key digital services including search engine optimisation, developing comprehensive content marketing strategies to foster engagement and increase overall brand awareness within their target market and much more.  Our plans are to set up our Head Quarters (HQ) in Parramatta post COVID - estimated date January 2021.    If you would like to learn more about how we can help your business, we would love to hear from you. Contact Us Here		
			Chat With a 16+ Year SEO Professional Now

### SEO Randwick / Sydney

Omega Digital are targeting Sydney Wide businesses and encouraging them to contact us for terms Search Engine Optimisation (SEO) services.
Randwick is one of Sydney's oldest and finest Suburbs that is booming in the commercial sector. Our decision to have a presence in Randwick is completely strategic to offer businesses a highly experienced and results-driven SEO agency they can trust.

 

Randwick is a suburb in the Eastern Suburbs of Sydney, in the state of New South Wales, Australia. Randwick is located 6 kilometres south-east of the Sydney central business district and is the administrative centre for the local government area of the City of Randwick. Randwick is part of the Eastern Suburbs region.

 

Address: Level 2 65-71 Belmore Road Randwick NSW 2031

 

Office Hours:
Sunday8:30 AM–6:00 PM
Monday8:30 AM–6:00 PM

Tuesday8:30 AM–6:00 PM
Wednesday8:30 AM–6:00 PM
Thursday8:30 AM–6:00 PM
Friday8:30 AM–6:00 PM
Saturday8:30 AM–6:00 PM
 



If you would like to learn more about how we can help your business, we would love to hear from you. Contact Us Here .

 

### Our Core Values & Vision

Our Core Values & Vision		
																					
		Our VisionTo unleash the maximum potential of our clients businessesOur MissionTo meet and exceed our clients goals and objectivesTo build long term relationships with our clients, partners, suppliers and employeesTo have funOmega Digital set of core values are:Commitment and passionCollaboration and teamworkDetermination and perseveranceIntegrity and respect

### About Us

About Omega Digital		
			We are dedicated and extremely determined to see your business grow and we will be there every step of the way.		
			We are dedicated and extremely determined to see your business grow and we will be there every step of the way.		
																					
		Omega Digital was started after the founder Andrew Glyntzos felt the time was right to create a new business where he could feed his fervent passion for the world wide web. Omega Digital strongly believe that the guaranteed way to success is through 100% dedication to customer service, quality work and relationships with our clients. Why Choose Omega Digital?The most important reason why you should choose our team to manage your online marketing is our commitment to your success. We are dedicated and extremely determined to see your business grow and we will be there every step of the way. Our customer service is beyond impressive (off the charts really), and we have testimonials from very happy clients to prove this. We are also Australia’s first and truly exclusive digital marketing agency. What this means is, that we do not work with any of your closest online competitors while you are our client. For example, we have a client in the Jewellery and Engagement Rings space, therefore we could never work with any of their online competitors. We mean business! Our services are so premium; that we have full confidence our clients will be with us for the long haul. We do not lock our clients into contracts, ensuring our total confidence and ability in our technical capabilities. This also ensures, we are very selective in who we work with. We want to work with clients who are also passionate, determined and have a real sense of truly believing they are the best in their game. If you’re in need of a digital marketing provider that means business, you can rest assured, that Omega Digital will get it right for you.Your website is a powerful tool for your business, thus ensuring you have an online marketing team that is both savvy in the art of digital and who understands the importance of integrating business intelligence into your marketing plan are paramount for long term success and industry domination.  We are a truly exclusive digital marketing agency. Once you have become a client of Omega Digital, we do not work with your online competitors.
Our Vision
To unleash the maximum potential of our clients businesses
Our Mission

 	To meet and exceed our clients goals and objectives
 	To build long term relationships with our clients, partners, suppliers and employees
 	To have fun

Omega Digital set of core values are:

 	Commitment and passion
 	Collaboration and teamwork
 	Determination and perseverance
 	Integrity and respect

### Macarthur, Campbelltown & Narellan SEO Services

Macarthur, Campbelltown & Narellan SEO Services

Omega Digital has set up a presence in the Macarthur, Campbelltown & Narellan area specialising in Search Engine Optimisation (SEO) services.
We have discovered that many businesses are open to improving their digital presence but still require further guidance and support in their decision-making process.  Not skeptical, but not entirely bought that digital is as powerful of a marketing tool as it truly is. Hopefully in 2020, this changes and both digital and businesses grow in the region in a mutually beneficial manner.

It is a fast-growing region with many businesses enjoying prosperity due to the increasing population, economics and many other factors contributing to a fast pace and growing country region.  No doubt with the coming international airport, business opportunities will begin to soar and using digital marketing to capture the momentum is critical for all businesses to implement.

Omega Digital will do everything we can to contribute to the region’s business & commercial growth while providing key digital services including search engine optimisation, developing comprehensive content marketing strategies to foster engagement and increase overall brand awareness within their target market and much more.

If you would like to learn more about how we can help your business, we would love to hear from you. Contact Us

### SEO Gregory Hills

SEO Gregory Hills		
																					
		Omega Digital are targeting Gregory Hills businesses and encouraging them to contact us for Search Engine Optimisation (SEO) services.Gregory Hills is a relatively new town with many booming suburbs on its borders. No doubt, businesses are going to increase in revenue due to increases in population which will provide other businesses and general consumers many new opportunities. Gregory Hills is a developing city with new commercial offices being developed, health and wellness centres and general shopping centres. We look forward to speaking with new and existing businesses in Gregory Hills regarding their SEO (search engine optimisation) strategy. Please call 0410 709 839 today.  If you would like to learn more about how we can help your business, we would love to hear from you. Contact Us Here or fill out the following form. 		
			Chat With a 16+ Year SEO Professional Now

### Privacy Policy

Privacy Policy		
																					
		
OMEGAX PTY LTD trading as DIGITAL – PRIVACY POLICY

This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us, offline or online, including through our Website. In this Privacy Policy we, us or our mean:
OMEGAX PTY LTD trading as OMEGA DIGITAL
ABN 48 660 244 762.
ACN: 660 244 762

 
Personal information
The types of personal information we may collect about you include:


your name;
your contact details, including email address, mailing address, street address and/or telephone number;
your demographic information, such as postcode;
your website address or addresses.
your marketing budgets
details of services we have provided to you and/or that you have enquired about, and our response to you;
your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
information about your access and use of our Site, including through the use of Internet cookies, your communications with our Site, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider;
additional personal information that you provide to us, directly or indirectly, through your use of our Site, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
any other personal and/or business information requested by us and/or provided by you or a third party.

We may collect these types of personal information directly from you or from third parties.
 
Collection and use of personal information
We may collect, hold, use and disclose personal information for the following purposes:


to enable you to access and use our Site, associated applications and associated social media platforms;
to contact and communicate with you;
for internal record keeping and administrative purposes;
for analytics, market research and business development, including to operate and improve our Site, associated applications and associated social media platforms;
to run competitions and/or offer additional benefits to you;
for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you;
to comply with our legal obligations and resolve any disputes that we may have; and
to consider your employment application.
All website data is stored on the Microsoft exchange (office 365) server. Locations are found on the office 365 website and is subject to change. https://products.office.com/en-au/where-is-your-data-located

 
Disclosure of personal information to third parties
We may disclose personal information to:


third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, webhosting and server providers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
our employees, contractors and/or related entities;
our existing or potential agents or business partners;
sponsors or promoters of any competition we run;
anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; [and]
third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you. This may include parties located, or that store data, outside of Australia
third parties to collect and process data, such as Google Analytics or other relevant businesses. This may include parties that store data outside of Australia.

By providing us with personal information, you consent to the disclosure of your personal information to third parties who reside outside Australia and acknowledge that we are not required to ensure that those third parties comply with Australian privacy laws.
 
Your rights and controlling your personal information
Choice and consent
Please read this Privacy Policy carefully. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the products and/or services offered on or through it.

Information from third parties
If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Restrict
You may choose to restrict the collection or use of your personal information.  If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access
You may request details of the personal information that we hold about you.  An administrative fee may be payable for the provision of such information.  In certain circumstances, as set out in the Privacy Act 1988 (Cth), we may refuse to provide you with personal information that we hold about you.

Correction
If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Complaints
If you believe that we have breached the Australian Privacy Principles and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.

Unsubscribe
To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or hello@omegadigital.com.au.

Storage and security
We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.
We cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Cookies and web beacons
We may use cookies on our Site from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in the cookie.
We may use web beacons on our Site from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

Links to other websites
Our Site may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Amendments
We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our Site. We recommend you check our Site regularly to ensure you are aware of our current Privacy Policy.

For any questions or notices, please contact our Privacy Officer at:
OMEGAX PTY LTD trading as Omega Digital 
ABN 48 660 244 762
ACN: 660 244 762
Email: hello@omegadigital.com.au
Last update: 1st July , 2022

### 2020 SEO Case Study – 7000% Growth in 4 years

Contact Us
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### Digital Consulting & Mentoring Service

Digital Consulting & Mentoring Service


Omega Digital has released our new Digital Consulting Service for businesses who require an effective & highly valuable digital service. For an affordable investment of $2,750 (+ GST) per month, you will be given access to a professional with over SIXTEEN years of SEO & digital marketing experience who is actively engaged in the business and digital world.
Take advantage of this exclusive and unique digital service offer
Having your own highly experienced digital marketing professional on staff for your business provides a world of endless possibilities. The value is unlimited, the service is amazing and the potential growth of your business is on the line. Don't hesitate. Act now.


DIGITAL CONSULTING SERVICE

 	» Up to 12 Hours of Digital Consultation per month
 	» Phone, Email & Skype available
 	» Dedicated 10 Year Digital Marketing Professional
 	» Flexibility to suit your unique business requirements
 	» No contracts. Just hard earned results.
 	» Work with a 16+ Year SEO Professional.

$2,750
/Per Month +GST

Get Started

Let's Chat About Your Business - No Pressure
Fill out the form over to your right and get started today »
* These services are not exclusive. Need Exclusive? Click Here
* Skype available each month by appointment.
* Time expires by the last business day of each month.
* Not available to all businesses.
* Refunds not available.

### Social Media Marketing

Social Media Marketing


What makes someone love a brand? What makes a customer love YOUR brand!

How does this relationship start, and what keeps someone loyal to this brand after many years? Answers to this question may vary from one person to another, but at the end of the day it all seems to boil down to one thing. Customer retention and loyalty.

Businesses marketing in today’s world are finding it more and more difficult to reach and engage audiences through advertising platforms that have had decades of past success. The emergence of social media for example has kept people away from their TV screens, and onto smartphones, tablets, and laptops.

Not surprisingly, social media plays such a large role when it comes to leveling the communication playing field due to the fact that anyone can say almost anything, and for the most part it’s free to do. What so many companies continue to overlook though, is that when everyone is given a free, two-way platform to share information, people tend to engage with those worth listening to, rather than those who are ‘loudest’.

Omega Digital understands people, and this is vital to create an effective social media strategy. Building online communities with your audience is vital and developing strategies that effectively engage with your customers is paramount in today’s complex & modern culture.

### Content Marketing Services

Content Marketing Services		
																					
		We offer a range of content marketing services for medium to large businesses. Content Marketing & PR involves creating amazing content that captures your target markets attention. With such enormous amounts of content added to the web daily, it is imperative your digital agency understands the types of content that will engage with your target market.


Content marketing services by Omega Digital are unique. Creating thought-provoking, enriching, and inspiring marketing content is absolutely paramount when aiming to build a trusting and loyal audience.


To create great content means to build a community, not a list of customers. To tell stories, not products and services. To engage and interact, rather than lecture. It means to not only hear your customers but to listen to them, too. And of course, one must not forget that one’s visual content is just as critical as written or spoken channels.


Engaging with your audience has proven to work so well because as humans, we are hard-wired for it. We love receiving and responding to messages that relate to us on an emotional level and will keep coming back for messages that satisfy this need.


If there’s one thing we can take away from the ever-growing importance of creating quality content for your brand, it’s that we must ensure that great content is the basis for which your marketing plan must revolve around. The most successful content marketing companies do this by keeping the main message consistent, as well as creating transparency between the company and the audience (see McDonald’s Canada “Our Food, Your Questions” campaign in 2014).

### #1 SEO Services in Sydney & Australia Wide

#1 SEO Services in Sydney & Australia Wide		
			Omega Digital work with the best. Our services are exclusive and our results are outstanding!		
			Omega Digital work with the best, their services are exclusive and the results are outstanding!		
																					
		Omega Digital is based in Sydney and we specialise in Search Engine Optimisation (SEO) services in Sydney. 

Hiring a strategic partner alone won’t guarantee your company’s success. When it comes to your SEO activities, you need to ensure they are compliant with Google’s guidelines and that you will not be subject to penalties due to any black hat tactics.


In today’s global and highly competitive economy, marketing your business online has never been so critical. Standing out from your competition has never been so important and how your business markets itself in the online world requires a strategic and creative plan.


When we begin, our primary goal for your campaign is to learn about your business model, how it differentiates itself from your competition and your unique selling proposition.
What we do effectively from the beginning is to learn about your business and to put together an effective strategy that will exceed your goals, objectives and expectations.		
			Let's Chat About Your Business - No Pressure		
		https://www.youtube.com/watch?v=Eb8K0Cs4u_U
Would you like to learn more about our SEO Packages?

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## Testimonials

### Sussex Australasia

I had the pleasure of working with Andrew on our company's website for a brief time. He is a true professional that's always willing to share his knowledge in SEO. He takes great pride in his work and it shows! I sincerely hope that our paths will cross again in the future :)

### Dedes Group

Andrew is by far the most dedicated SEO expert in Sydney. He is always available to pick up the phone, he is very transparent with what work is being done and more importantly, he cares! A real pleasure to work with him.

### Pyrosales

Omega Digital have had a big part in our business' success. SEO is an extremely important aspect that every business should have. They know what they are doing and it definitely pays off in results!! Look forward to a long future with Omega Digital.

### Larsen Jewellery

We have worked with Andrew for many years and cannot recommend him more highly. He is incredibly knowledgeable when it comes to SEO and gets the results. If you are looking for an SEO expert to take your SEO to the next level, you should give him a call.


## Case Studies

### Workwearhub SEO Testimonial

Last Updated: 17th September, 2025
Workwearhub SEO Testimonial - How We Grew This Shopify Store's Organic Search Traffic by 115% in Just 10 Months 🚀

When we partnered with this Shopify store, the goal was simple: scale organic traffic, improve visibility, and drive more conversions.

Here’s how we made it happen:
👉 Improved meta titles & descriptions for higher click-through rates.👉 Built high-quality, workwear-oriented links to strengthen authority.👉 Created topical authority through strategic blog content.👉 Enhanced user experience for smoother customer journeys.👉 Tracked down unlinked brand mentions and converted them into valuable backlinks.👉 Revolutionised website architecture with new content assets.👉 Improved internal linking between blogs, products, and category pages.👉 Optimised the footer to ensure important pages received link equity.👉 Boosted CTR with rich snippets & improved schema.👉 Fixed 404 errors and set up daily monitoring for site health.👉 Cleaned up broken external links.👉 Focused on enticing titles & descriptions to capture clicks.

📈 The results? From 19,000 sessions in July 2022 to 41,000 in May 2023. That’s 115% organic growth in just 10 months.
Keyword Highlights:

 	First for "work boots".
 	First for "workwear".
 	First for "work socks".
 	First for "work wear".
 	First for "work clothes".

Working with Andrew has been an absolute privilege, both professionally and personally. His expertise in SEO is unparalleled—his attention to detail, strategic insights, and dedication to results set him apart in the industry.
More than just an SEO expert, Andrew became an integral part of our team, bringing not only data-driven strategies but also a genuine passion for success. His integrity, kindness, and unwavering commitment to excellence make him a true standout.
If you're looking for an SEO professional who delivers real, measurable growth while also being an incredible person to work with, Andrew is the one. An absolute legend in every sense
This keeps the heartfelt tone while naturally integrating SEO-related keywords for better search visibility. Let me know if you’d like any tweaks! 🚀
Visit https://www.workwearhub.com.au

### Health Supplements SEO Growth

250% SEO ORGANIC REVENUE Growth in 12 months
When it comes down to it, hitting your SEO traffic and revenue goals ahead of time and surpassed is a VICTORY we can all celebrate.

 

This client is in the health supplements space.

 

Months of HARD SEO work, we were able to hit the following GROWTH Objectives:

 

Starting Metrics January 2024 SEO Metrics:
👉 Organic Monthly Users: 5302
👉 Organic Monthly Sessions: 7,118
👉 Organic Monthly Revenue: $19k

 

Mid-Year July 2024 SEO Metrics:
👉 Organic Monthly Users: 9679
👉 Organic Monthly Sessions: 15,240
👉 Organic Monthly Revenue: $57k

 

January 2025 SEO Metrics:
👉 Organic Monthly Users: 15,358
👉 Organic Monthly Sessions: 20,451
👉 Organic Monthly Revenue: $66k

 

💹 Comparing Jan 2024-Jan 2025
💸 Organic Monthly Users: 189% ⬆️
💸 Organic Monthly Sessions: 187% ⬆️
💸 Organic Monthly Revenue: 247% ⬆️

 

After it's said and done, revenue growth goals are essential.

### From 100,000 to 400,000 Organic Impressions

100k-400k impressions in a few months.....Fixing major technical SEO issues instantly grew these impressions and clicks. 

Are you regularly deep crawling your site with GA/GSC APIs? 
What did We Do:
1) Consolidate many of there half dead domains into one main site.
2) Fixed up broken internal redirects.
3) Fixed up external broken links.
4) Focusing on content depth and search intent.
5) Developing a Digital PR strategy.
6) Outreach link building campaign converting links to their other domains and updating them to their parent domains. Do not rely on 301 redirects. That's lazy work.
7) Obtaining new links from unlinked brand mentions...

### 740% & 300% SEO Growth for this Jeweller

300% in 12 months and 740% in 18 months of SEO Growth which increased their online revenue and online enquiries.
What did we do to achieve this?
👉 Build topical authority with blog posts.
👉 Consolidated multiple domains into one site.
👉 Increased and improved our User Experience.
👉 Trace down all unlinked brand mentions. Converted them to links.
👉 Revolutionise their website architecture with new content assets.
👉 Improved their online galleries to ensure categories are now category (previously weren't)
👉 Improved internal linking between blogs, products and category pages.
👉 Optimised footer to ensure sidewalks pass link equity to important pages.
👉 Improved click through rate with rich snippets.
👉 Focus on Google My Business. Ensure our local SEO is optimised.
👉 Build relationships with journalists to improve PR link acquisitions.
👉 Focusing on solving 404 errors and monitoring daily errors.
👉 Improve click through rates with great enticing titles and descriptions.
👉 Fixed broken external links.

 

300% in 12 months.



 

18 months 740% SEO Growth:


 




 
14 years in jewellery SEO and you are continuously learning. But always be a student of the consumer and focus on revenue leading strategies.

 

Would your business benefit from 740% growth? Reach out to us today. We would love to assist you.

### Jewellery SEO

Last Updated: May 2024


Jewellery SEO Case Study


A new eCommerce SEO client (Jeweller in Sydney) recently signed up with Omega Digital to improve and amplify their SEO strategy. How did we unleash our client’s maximum potential and exceed their expectations in driving our vision and mission?


 
It all started with a comprehensive and holistic SEO approach – providing them with an end-to-end solution. One eCommerce SEO benefit at a time.



At Omega Digital, we do not recommend a “one size fits all” package. Instead, as we adopted with our eCommerce client, we always provide a completely tailored solution – to drive results aligned to specific needs.



 


The SEO Solution
 


Nine ways we tackled the tricky terrain.

 

With our cutting-edge SEO expertise with over 15 years of industry-leading experience, we knew that for this particular eCommerce client, we’d need to deploy nine top techniques to drive rapid impact. It’s what we do across the board to highlight the benefits of SEO for eCommerce clients.

 

At Omega Digital, we always get asked, “is SEO good for eCommerce websites?” and the answer is most definitely a yes – if tackled in the right way. During a mere two months, we catapulted our eCommerce client’s SEO results sky high.

 

How? We adopted a laser-focused approach and took the following immediate actions:


 
#1 Optimised Site Structure and Information Architecture
 


Site structure is of supreme importance. At Omega Digital, we know that website design is the starting point of an incredibly effective SEO and Digital Marketing campaign strategy. Driving a well thought out framework will pay dividends in SEO down the track, and that’s precisely what we did for this eCommerce client.

 

We thoroughly researched new keywords and created new and engaging pages around those specific keywords. We also optimised the eCommerce client’s top navigation by adding new SEO focused pages that customers wanted to see and were also created for searcher intent.

What did this mean for our client? The carefully crafted pages now aligned with what Google believed the pages should be about – and we ultimately agreed.

 

From a design perspective, minor design changes were made. Still, these were more to do with keyword research, top navigation restructuring, and internal linking – to create new and dynamic pages and link to them from strategic locations.

 

The result of this first action? Our client was set for SEO success with a fresh look and re-aligned information architecture. A well-designed site is the heartbeat of your business. How the information is structured (and architected) is critical – to make it simple for your customers to access your products, solutions, services and cutting-edge insights.


#2 Fixed Multiple Shopify Issues
To resolve keyword concerns, we did a deep dive into Shopify. Across all areas, we wanted to ensure that we resolved any fundamental issues. With Shopify the central element of our client’s strategy, we solved a suite of sticking points – enabling them to put their best SEO foot forward.


 

By fixing the various Shopify issues, we knew we were one SEO step closer to achieving lasting results, impact and growth for our eCommerce client. All our actions work together as part of a complete solution and game plan to help clients amplify their brand and connect with their target market.


 
 #3 Updated Metadata for Click Through Rate (CTR)


It was time to put some Omega Digital magic in our client’s metadata. How? We analysed the diversity of meta descriptions being used and updated details with a strategic SEO lens.

 

Reviewing the words and snippets of information, we refined the metadata to drive authenticity, accuracy and excellence. This end-to-end process was based heavily on keyword research and creating new and improved titles optimised for CTR (Click Through Rate). Dwell time is a factor we consider, the time a user spends on a page from an external source such as Google’s search results. “Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the SERP results.” Source https://www.searchenginejournal.com/dwell-time-seo/294471/

 

We improved clicks and overall impressions by diving into the metadata maze and strategically making tweaks to promote relevant information and actionable insights.

 


#4 Converted PDFs to Web HTML Pages
 


Easily digestible and searchable content is what it’s all about. To drive a focus on accessibility and searchability, we converted existing PDFs to Web HTML pages. What did this mean for our client? Take a good look at PDFs featured across the site to assess solutions.

 

Our Omega Digital approach? We wanted to ensure that our eCommerce client’s site put SEO related content front and centre. By going through the process of transforming PDFs to Web HTML pages, we created a situation where we could promote as much SEO searchability and accessibility as possible.

 


#5 Fixed Broken External Links
 
There’s nothing worse than clicking on a link for it to go nowhere. We worked with our client to unearth broken external links – and promptly had them fixed, removed or readjusted. This provided another key performance element in driving SEO results.


 

In a nutshell, broken links from external sites provide no SEO value, and these issues must be resolved. For this eCommerce client, we ensured we fixed these up – to maximise the impact of our Omega Digital strategy by either reinstating old URLs or correctly 301 redirecting and mapping them to a suitable location.


 
#6 Checked Past Top-Performing Pages
 


To drive our client’s success in the future, we needed a quick pit stop to the past. We ensured we checked top-performing pages previously to see if any were broken. Throughout this process, 301 redirected or reinstated them in the site architecture to drive a great SEO experience.

 

The reasoning and thinking behind our SEO action? Due to their existing page authority metrics, older site pages are generally easier to rank. This is something we wanted to capitalise on to accelerate our eCommerce client’s SEO results.

 


#7 Fixed and Improved Internal Linking
 


User experience is everything. As part of our SEO strategy, we looked carefully into our client’s structure to improve internal links – ensuring visitors would have a seamless experience.

 

Regarding fixing and improving internal linking, both search engines Google and Bing would understand pages much better by linking to them from strategic locations within our eCommerce client’s website.

 


#8 Optimised Titles and Descriptions With Less Than 30 Characters
 
Across our eCommerce client’s site, we assessed titles and descriptions end-to-end, optimising those with less than 30 characters. Our focus? Driving quality, accuracy and relevance – to align with best SEO practices.


 

We wanted to make every single word (and character) count. Across our eCommerce client’s site, we paid close SEO attention to detail – reworking titles and descriptions to supercharge their optimisation.

 


#9 Considered Search Intent Across Landing Pages
 
We knew search intent was high on the list to transform our client's SEO impact. As part of our approach, we reviewed each landing page to thoroughly understand the searcher’s intent and align the content and experience.


 

Our focus was on ensuring that our eCommerce client’s landing pages continued to meet the needs and goals of their online customers – creating a win/win outcome where the content featured would be relevant to the searcher's intent and expectations based on their specific search query.



The SEO Outcome





Incredible results. In less than two months.

 
Where did we land? The results indeed speak for themselves with a staggering improvement in SEO excellence.

 

Over this project, the life column benchmark (where keywords were added two months ago) increased massively. But it didn’t stop there. One of our client’s most important keywords, with close to 50,000 monthly searches, moved up an incredible 78 positions! See below.

 

How were we able to drive the benefits of SEO for eCommerce clients such as this? We strongly believe that the way to guarantee success for our clients is through a total dedication to exceptional customer service, premium digital services and a relentless focus on building long-lasting client relationships.

 

In this case study, we could drive our client’s enhanced profitability, market domination and positive returns for their digital marketing investment.




Your next SEO step?

Experience the benefits of eCommerce SEO
 
It’s time to accelerate your results. Inspired by what we’ve done for this eCommerce client in under two months? Imagine what we can do for your eCommerce website and business!
 

Get in touch with us at Omega Digital to see how we can catapult your keyword success, one strategic action at a time: https://omegadigital.com.au/contact-us/



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