One of the most frequently asked questions I receive when I speak with new clients regarding SEO is “What is a high-quality backlink?” What do they look like? What benefits do they provide other than directly for SEO?

Hopefully, the top 5 listed below (and there are more) helps you to understand why links to your website matter for reasons other than simply for your SEO.

Referral traffic is NOT TO BE underestimated.

Link building has evolved to “Link Relationship Building”.

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