June 2017: 4,700
May 2019: 11,082
7 Key components of SEO success over last 2 years:
1. A great client who understands that their product and customer service matters most in business/marketing.
2. Content marketing campaign focusing on what “people ask”
3. Basic link outreach. Let our amazing content do all the talking really.
4. Solving technical issues with issues of duplicate content, poor pagination setup, always eliminate 404 errors and focus on PageSpeed & mobile usability.
5. Submit images XML sitemap to increase image search clicks from Google image search. Optimise image filenames, ensure ALT attributes etc.
6. Optimise meta of thousands of product pages (no shopping cart) – eliminate duplicate metadata.
7. Schema optimisation and grabbing more clicks even when we don’t rank first.
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