Work directly with Andrew Glyntzos — a senior Australian SEO specialist with 20 years of eCommerce SEO experience
20 Years in SEO – You Have A Choice – Invest in Experience, or in Agency Overheads | Helping Brands Grow Organic Visibility by up to 7000%
Most business owners do not need another SEO agency making vague promises.
They need someone who can look at the website, understand the commercial opportunity, find what is holding it back, and build a serious organic growth strategy around how customers actually search.
That is where I come in.
My name is Andrew Glyntzos, Director of SEO at Omega Digital. I have spent close to 20 years working in SEO and eCommerce search, with more than 16 years of specialised experience in jewellery SEO.
Over the years, I have worked across highly competitive categories including jewellery, workwear, industrial, healthcare, eCommerce, B2B and large product catalogue websites. My focus has always been simple:
Find the SEO opportunities that matter, fix the technical and structural issues, build authority, and help businesses grow from organic search.
Not vanity rankings. Not pointless reports. Not “busy work”.
SEO that helps increase traffic, enquiries, revenue, and brand visibility.
Why choose Andrew Glyntzos as your SEO specialist?
SEO is not just about keywords.
It is about understanding what your customers value, how they search, what Google needs to understand, and how to build the right digital pathways between your business and the people already looking for what you sell.
At Omega Digital, our belief has always been simple:
SEO is understanding what your client’s customers find valuable and building digital bridges to reach and engage them.
That means your SEO campaign needs to be built around your business, not squeezed into a generic package.
Every website has different problems. Some need technical SEO. Some need category and product structure. Some need better content. Some need Digital PR. Some need internal linking, schema, authority, or a complete rebuild of how Google understands the site.
The key is knowing what to do first.
That only comes with experience.
LinkedIn Recommendations for Andrew Glyntzos
Trusted by clients, respected by SEOs
These recommendations are not generic compliments. They consistently point to the same qualities: strong technical SEO knowledge, honesty, passion, work ethic, client care, and a focus on results.
That is why businesses looking for an SEO specialist in Australia often choose to work directly with Andrew Glyntzos and Omega Digital.
Andrew Glyntzos has received LinkedIn recommendations from business owners, marketing leaders, digital professionals, senior SEOs and former colleagues who have worked directly with him across SEO, eCommerce, web development and online growth campaigns.
These recommendations reflect what many clients and industry peers have experienced first-hand: Andrew is direct, passionate, technically strong, honest, results-driven and deeply committed to helping businesses grow online.
What clients and industry professionals say about Andrew
“I had the pleasure of working with Andrew at Diamondport, and I was continually impressed by his strong work ethic and exceptional SEO skills. Andrew’s dedication to his work is admirable, and he consistently delivers outstanding results in SEO. He’s a great team player and a reliable professional. I highly recommend Andrew for his SEO expertise.” Florence Cadieux-Lulin Social Media Strategist & Content Creator
“Andrew is very passionate about what he does and he does it well, trustworthy, reliable and performance driven. Thanks for many years of growth Andrew.” Danny Kelly Pest-Ex
“Andrew is one of the most passionate digital experts that I have met. Not only does he deliver outstanding results with his exceptional knowledge of SEO and everything digital, but he’s a genuinely great guy who does not hesitate to share his wealth of knowledge with his clients. It’s hard to come by specialists like Andrew, who always overdeliver!” George Graham Performance Director
“Andrew’s abilities with SEO are above and beyond. He has significantly helped our company, especially with keyword rankings on Google. Due to his tireless work, one of our keywords had brought us a large amount of business. The importance of SEO is one that many people may not feel is necessary – however, Andrew has only brought positive results to our company.” Sadie Graham Digital Coordinator
“Andrew is an enthusiastic and committed SEO specialist. Faced with a very challenging goal of increasing organic online presence and traffic for a very niche B2B business, Andrew has worked tirelessly to achieve this goal. Andrew has delivered our priority keywords all onto page 1 of Google and provides us with clear recommendations on how we can continue to improve. His energy and passion for what he does certainly inspires us. He is a delight to work with.” Kristy Gilberd Senior Engagement & Operations Leader
“Andrew is an extremely skilled SEO professional. His skills are certainly right up there — one of the best. Andrew gets results for his clients, but also takes the time to understand them. I am proud and thankful to be a client! Andrew has always gone above and beyond the call of duty to help us, no challenge is too great.” Christiane Ash Head of Marketing, Digital & Online
“I’ve worked with Andrew so know first hand how much of a master Andrew is at SEO. He is also the kind of person that tells things to you straight with absolute honesty which is hard to find in business today. If you are serious about investing in growing your business online then you must speak with Andrew.” Jeff Yang Founder and Head of B2B Social
“I could not speak highly enough about Andrew. He has looked after our campaign for several years now. The results have been fantastic and I guess that is what it is about at the end of the day, but just as important for us has been his general approach. He is very white hat in the way that he wants to do things that add real value to the end user, which in the process is good for SEO. It has a lasting effect rather than trying to game the system for short term gains which won’t last. He is also one of the most enthusiastic people I know and has a really deep knowledge and passion for online marketing.” Lars Larsen CEO, Larsen Jewellery
“Andrew is one man who cares deeply and passionately about all the people that he encounters, no matter what the reason is for the relationship. Working with Andrew on different campaigns allowed me to see that he spends time to understand what the client needs were and would do whatever it took to get them there. Andrew would not hesitate to be the bad cop and let everybody know what was right or wrong. If you’ve engaged Andrew to provide services to you then I’m confident that he has all your best interests at heart. He is straight forward and to the point, efficient and effective.” Kevin Dam Global Search Architect
“If you could imagine an intense force of passion, commitment and constant pursuit of professional and personal development, you would be envisioning something very much like Andrew. His dedication to his craft is unmatched and impressive to behold. Andrew is focused, results driven and has a plethora of impressive strategies in his SEO tool belt.” Joao Quintela Customer Digital Experience Lead
“Andrew is a fantastic SEO and web developer who is always at local events in the Australian market helping others or talking about the finer arts of SEO. I was impressed by Andrew’s love for SEO and also his skill in link building and managing a large amount of accounts whilst providing the best results for clients. If you are looking for a quality web developer or SEO in the Australian market, talk to Andrew.” James Norquay Founder, Prosperity Media
“Working with Andrew is a unique experience. He brings his raw energy and passion every day and this is evident in the results he creates for his clients. He can always be relied upon to come up with solutions to unprecedented problems. He really does live and breathe his client’s success and this is what makes him such a valuable asset.” Aris Abramian Principal Backend Engineer & SEO Specialist
“If I could sum up my recommendation of Andrew in one word, it would be: genuine. I have never met a more honest and genuine person in my 5 years working at E-Web. His dedication and strong ethics have made him the rock he is today, always quick to help out and always operating under the highest level of integrity.” Matthew Galway Project Manager, Iceberg Enterprises PTY LTD
“I would like to recommend Andrew. I was not working at E-Web for long before realising something about Andrew: passion, hard work and determination. His knowledge and performances speak for themselves. He is always busy, always at work early and leaving late. His dedication to his clients’ performance is second to none. He always takes time to help his peers in their development and knowledge for Search Engine Optimisation and Search Engine Marketing in general. On top of that, he is without doubt one of the best programmers E-Web had to offer. You’re in safe, capable hands with Andrew.” Daniel Buckley Swinburne University of Technology
“When I think of Andrew, I think of the word champion. He is a true champion and a real-life Rocky in every aspect of life. To get to where he is now is purely based on his own hard work and determination. Great people don’t have something that everyone else doesn’t; they’ve simply removed a lot of the things that stand in the way of their best selves. This is the Andrew that I know.” Gary Ng True Freedom Leadership
“Andrew is a person I greatly look up to with Search Engine Optimisation. He is a wealth of knowledge and has grown to be one of the leading SEO minds within the industry. He has also managed many of my clients with great success, which is a result from his drive to be the best, his passion for SEO and the success it brings to businesses.” Marc Thwin Head of Digital Marketing
“I highly recommend Andrew Glyntzos to anyone looking for expert advice regarding SEO, link-building, programming in multiple languages and website development. Andrew has a high drive for personal growth, development and achievement which shows through the results of his work. Andrew is great at focusing on his priorities and ensures he sees it through to completion. This important characteristic enables Andrew to lead by example.” Tom Wong Head of Search, Nine Entertainment Co.
20 years of eCommerce SEO experience
eCommerce SEO is not the same as standard SEO.
A 20-page service website and a 50,000-SKU online store are completely different beasts.
With eCommerce, the risk is scale. One poor technical decision can create thousands of weak URLs, duplicate pages, broken canonicals, thin category pages, poor crawl paths, wasted crawl budget, and product pages that never perform the way they should.
I have worked with large-scale eCommerce brands where SEO is not just about ranking one page. It is about building the right foundations across:
Product categories
Subcategories
Product pages
Internal linking
Faceted navigation
Canonical logic
Discontinued products
Technical SEO
Content assets
Digital PR
Authority building
Conversion-focused SEO
Information architecture
When eCommerce SEO is done properly, every part of the site works harder.
16+ years specialising in jewellery SEO
Jewellery is one of the most competitive SEO industries in Australia.
I know this space extremely well.
Omega Digital has worked with jewellery brands across Australia, including campaigns focused on engagement rings, wedding rings, bespoke jewellery, diamond rings, coloured stones, luxury jewellery and local jewellery SEO.
One of the strongest examples is Larsen Jewellery, where Omega Digital helped improve Google rankings and increase traffic significantly. The brochure includes the Larsen Jewellery testimonial stating that Omega Digital improved their Google rankings markedly and increased their traffic significantly.
Lars Larsen, CEO of Larsen Jewellery, also said:
“We have worked with Andrew for many years and cannot recommend him more highly. He is incredibly knowledgeable when it comes to SEO and gets the results.”
That kind of result does not come from basic SEO.
It comes from years of understanding the industry, the search intent, the customer journey, the competitive landscape, and how to build authority around high-value commercial keywords.
Over 45 five-star reviews and LinkedIn recommendations
SEO is a trust business.
Anyone can say they are an expert. The better question is: what do clients, business owners, marketers and other SEOs say after working with you?
Omega Digital has built a strong reputation through five-star reviews, client testimonials and LinkedIn recommendations from business owners, digital marketers and SEO professionals.
The Omega Digital brochure references 40 five-star Google reviews at the time it was created, along with testimonials from business owners, marketers and other SEO professionals.
Clients have described Andrew as:
“Not an agent; he is a part of our in-house team.” “Someone who will push you to the limit to reach your goals.” “A visionary, with technical bravado.” “An SEO professional who gets results.” “A master at SEO.” “Passionate, knowledgeable and results driven.”
The most important thing is not the number.
It is what the reviews say.
Clients repeatedly talk about results, honesty, technical knowledge, care, effort, and the willingness to go further than expected.
That matters.
What makes my SEO approach different?
I am not interested in SEO theatre.
A lot of campaigns look busy from the outside. Reports. Dashboards. Keyword lists. Traffic screenshots. Monthly calls.
But when you look under the hood, very little serious work is being done.
My approach is different.
I focus on the work that actually moves the needle.
That may include technical SEO. It may include rebuilding your category architecture. It may include fixing broken internal links, improving content depth, creating new landing pages, building topical authority, recovering lost rankings, improving crawl paths, converting unlinked brand mentions into links, or building Digital PR assets that earn authority.
In one jewellery SEO case study, Omega Digital’s work included building topical authority, consolidating domains, improving UX, tracking unlinked brand mentions, improving internal linking between blogs, products and category pages, improving rich snippets, focusing on local SEO and building journalist relationships for PR link acquisitions.
That is real SEO.
Not fluff.
Real time SEO Audit for RAWC.COM.AU:
Proven SEO results
Larsen Jewellery — first place for “engagement rings”
Omega Digital helped Larsen Jewellery achieve major visibility for one of the most competitive jewellery keywords in Australia: engagement rings.
The brochure includes Larsen Jewellery’s statement that Omega Digital improved their rankings on Google markedly and increased their traffic significantly.
For a jewellery business, rankings like this are not just “nice to have”.
They can change the trajectory of the business.
Jewellery SEO case study — 300% growth in 12 months and 740% in 18 months
Omega Digital also delivered a jewellery SEO campaign that achieved:
300% SEO growth in 12 months 740% SEO growth in 18 months Increased revenue and online enquiries
This was not achieved through one magic tactic.
It came from a comprehensive SEO approach involving content, technical improvements, site architecture, internal linking, rich snippets, local SEO and Digital PR.
Pyrosales — 7000% SEO growth in 48 months
Long-term SEO can be extremely powerful when the right strategy is sustained.
Omega Digital helped Pyrosales.com.au achieve 7000% SEO growth in 48 months in a highly niched, low-search-volume B2B sector.
That matters because not every SEO win comes from high-volume keywords.
Sometimes the best opportunities are in highly commercial, technical or niche searches where the traffic is smaller but the intent is much stronger.
SEO services for Australian businesses
As an Australian SEO specialist, I work with businesses that need senior-level thinking across the full SEO picture.
This can include:
Technical SEO audits
eCommerce SEO strategy
Jewellery SEO
Local SEO
National SEO
SEO consulting
Content strategy
Category page optimisation
Product page optimisation
Internal linking strategy
Digital PR
Link acquisition
Website migration SEO
Information architecture
Schema markup
Google Business Profile optimisation
SEO recovery work
AI search and generative search visibility
The goal is not to “do SEO tasks”.
The goal is to understand what is limiting your organic growth and fix it properly.
Technical SEO that goes deeper than surface-level audits
Technical SEO is where a lot of campaigns fall apart.
It is also where an experienced SEO specialist can often find major opportunities quickly.
I look at things like:
Can Google crawl the right pages? Are important pages buried too deep? Are internal links passing value to the right areas? Are there canonical issues? Are filters creating indexation problems? Are redirects wasting authority? Are high-value pages missing content? Are category pages structured properly? Are product pages being indexed correctly? Is schema helping Google understand the business? Are old URLs, backlinks or brand mentions being wasted?
A technical SEO audit should not just tell you what is broken.
It should tell you what matters, what to prioritise, and what impact it can have.
Digital PR and authority building
SEO is not only about what happens on your website.
Authority matters.
That is why Digital PR has become a major part of modern SEO. Strong mentions and links from relevant publications can help build brand visibility, authority and trust.
The Omega Digital brochure includes examples of SEO-led Digital PR and major publication placements, including links and mentions across well-known media and lifestyle publications.
Digital PR is harder than basic link building.
That is exactly why it matters.
When everyone can publish generic AI content, genuine authority, expert commentary, strong brand signals and quality media mentions become even more important.
Work directly with a senior SEO specialist — no juniors
One of the biggest frustrations with SEO agencies is that the person who sells the strategy is not always the person doing the work.
At Omega Digital, you work directly with senior SEO experience.
The Omega Digital guarantee includes working directly with a 16+ year SEO veteran, no junior staff, relationship-driven work, transparency, superior work quality and no lock-in contracts.
That means you are not paying for layers of account management.
You are paying for experienced SEO thinking.
No lock-in SEO contracts
SEO should be built on trust, not handcuffs.
Omega Digital does not believe in locking clients into long-term contracts just to protect the agency.
The Omega Digital guarantee includes no lock-in contracts and the ability to cancel with 30 days written notice.
If the strategy is right, the communication is clear, and the work is valuable, the relationship should continue because it is working.
Not because the contract forces it.
Who is this SEO service best suited for?
This is best suited for businesses that are serious about growth and want senior SEO support.
Especially if you are:
An eCommerce business with a large or growing product catalogue A jewellery brand competing in a difficult market A business that has worked with SEO agencies before and been underwhelmed A company planning a website migration or rebuild A brand with strong products but poor organic visibility A business that needs technical SEO, content and Digital PR working together A founder or marketing manager who wants direct access to a senior SEO specialist
This is not for businesses looking for cheap SEO.
Cheap SEO usually becomes expensive later.
The wrong strategy can cost you rankings, traffic, revenue, time and trust.
Straight-talking SEO advice
I will tell you what I see.
If your website has major technical problems, I will say it.
If your content is weak, I will say it.
If your competitors are doing something better, I will say it.
If SEO is not your biggest opportunity right now, I will say that too.
The goal is not to flatter you.
The goal is to help you grow.
I would rather give you the truth early than waste months doing work that does not matter.
Speak with an Australian SEO specialist
If you are looking for an SEO specialist in Australia with deep eCommerce experience, a strong track record in jewellery SEO, technical SEO knowledge, Digital PR capability and a direct senior-led approach, Omega Digital may be the right fit.
I do not work with every business.
But if I can see a real opportunity, I will tell you where I believe the growth is and what I would do first.
