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Simon Curwood Jewellery SEO Audit: Seven Opportunities for Organic Growth
Simon Curwood Jewellers already has many of the ingredients required to perform strongly online: a polished luxury brand, an extensive jewellery range, custom engagement ring expertise and a growing national…
Bakker Diamonds Jewellery SEO Audit: Where the Organic Growth Opportunities Are
Bakker Diamonds is not short on genuine expertise. From its Fortitude Valley studio, the business offers handcrafted engagement rings and custom jewellery backed by Peter Bakker’s more than 40 years…
Next.js SEO: 12 Concerns to Fix Before Launch
Next.js is not inherently good or bad for SEO. The outcome depends on how rendering, caching, metadata, internal links, images, status codes and ongoing SEO controls are implemented. Here are…
ICPs Aren’t Dead. Static Ideal Client Profiles Are.
Are Ideal Client Profiles still marketing gold—or have they become workshop fiction? That question came up during a recent strategy discussion with the Head of Strategy at an accounting and…
Reversing 12 Months of SEO Decline: An SEO Oversight Case Study
The red box on the graph marks the moment a former client called me in June 2026 and said: “Andrew, we need your SEO help.” We had finished working together…
Epokhe SEO Audit: Where the Organic Growth Potential Is Being Lost
Transcript: I have been working in SEO for 20 years and have worked across many national and international eCommerce campaigns. Over that time, I have helped retailers achieve first-place rankings…