Between 2015 and 2018, Larsen Jewellery ranked first on Google for “engagement rings” — one of the most valuable search terms in the Australian jewellery industry.
That visibility helped connect Larsen Jewellery with people actively searching for engagement rings. But the real value went beyond rankings: stronger organic traffic, more opportunities to generate enquiries and less reliance on paid advertising.
For Larsen Jewellery, online enquiries were essential. Unlike a traditional retail shopfront, the business could not rely on passing foot traffic to bring customers through the door.
Its marketing needed to give people a reason to discover the business, visit its website and make an enquiry. Organic search played a central role in that process.
Choosing the right SEO partner meant finding someone who understood both the commercial importance of those enquiries and the values behind the business.
Andrew Glyntzos first worked with Larsen Jewellery as its campaign manager at E-Web Marketing. The relationship later continued through APG Web Studios, which became Omega Digital.
Throughout that partnership, the philosophy remained consistent: improve search visibility by creating real value for the people using the website.
Larsen Jewellery wanted an ethical, white hat approach to SEO. For Andrew, that meant understanding the business, taking a personal interest in its performance and working towards sustainable improvements.
As Lars explained:
Andrew takes personal service to a whole new level and shows a genuine interest in how his work affects our business.
During the two periods when Andrew managed Larsen Jewellery’s online marketing, the business recorded significant growth in organic traffic.
Lars reported that organic search became strong enough for the business to discontinue its Google AdWords campaign at the time, delivering a sizeable saving in advertising costs.
View the historical organic traffic growth chart
Between 2015 and 2018, Larsen Jewellery also achieved first-place Google rankings for “engagement rings”, a major commercial search term for Australian jewellers.
We have worked with Andrew for many years and cannot recommend him more highly. He is incredibly knowledgeable when it comes to SEO and gets the results. If you are looking for an SEO expert to take your SEO to the next level, you should give him a call.
— Lars Larsen, Larsen Jewellery
Effective jewellery SEO requires an understanding of your customers, your products and the trust people need before making a significant purchase.
At Omega Digital, we bring that understanding together with a personal commitment to your business and its long-term growth.
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