From our perspective, SEO remains as important as ever. When we started doing it a number of years ago, not many people in our industry were doing SEO, but these days most businesses do it so it has become much more competitive. It is no longer enough to just do some on-page tweaks or build a few links. These things are still important but you need to do a lot more than that including being active with social media. Because SEO has become less “technical” and broader in nature, it is really important that you choose a consultant who really understands your business and who understands online marketing more broadly.
Also, because of Google’s frequent algorithm changes, a “white hat” approach seems to make more sense that trying to find short term loop holes. A white hat approach, where you try to do things that have real value to the end user, will have a more lasting impact on your Google rankings.From our perspective, SEO remains as important as ever. When we started doing it a number of years ago, not many people in our industry were doing SEO, but these days most businesses do it so it has become much more competitive. It is no longer enough to just do some on-page tweaks or build a few links.
These things are still important but you need to do a lot more than that including being active with social media. Because SEO has become less “technical” and broader in nature, it is really important that you choose a consultant who really understands your business and who understands online marketing more broadly. Also, because of Google’s frequent algorithm changes, a “white hat” approach seems to make more sense that trying to find short term loop holes. A white hat approach, where you try to do things that have real value to the end user, will have a more lasting impact on your Google rankings.
