In this engaging conversation, Andy Gee and James Norquay delve into the evolution of SEO, the impact of AI on search, and the growing importance of digital PR.

 

They discuss the necessity of building quality links, the significance of technical SEO, and the value of maintaining relationships with journalists.
The dialogue also touches on the future of SEO, emphasizing the need for businesses to adapt to new trends and strategies, particularly in the context of AI and digital marketing.
Networking opportunities at SEO conferences are highlighted as a vital aspect of professional growth in the industry.
James Norquay is the founder and CEO of Prosperity Media. 

Takeaways

 

  • AI search has become a significant trend in SEO.
  • Clients are increasingly demanding high-quality media links.
  • Building relationships with journalists is crucial for success.
  • Technical SEO remains a foundational element of effective strategies.
  • Updating existing content can yield significant benefits.
  • Search everywhere optimization is becoming more important.
  • Digital PR is essential for enhancing visibility in AI search.
  • Networking at conferences can lead to valuable insights and connections.
  • The SEO landscape is evolving rapidly with new technologies.
  • Experienced SEOs are vital for navigating complex challenges

 

Sound Bites

 

  • “AI search is definitely a big thing.”
  • “Updating content is still important.”
  • “You need to be visible on YouTube.”