At Larsen Jewellery online enquiries is by far our most important source of enquiries. Unlike normal retail shops, we don’t get any passing trade so we rely completely on marketing to attract people to us and online marketing plays the most important role. For this reason, having the right team working on our online marketing can make the difference between success and failure for our business, and I am pleased to say that we could not be in better hands with Andrew running our online marketing.

Andrew has worked with us for an extended period of time, first as our campaign manager at “previous SEO provider” and later on as the founder of APG Web Studios. Apart from being extremely capable, you will not find anyone more dedicated or enthusiastic about online marketing.

Andrew takes personal service to a whole new level and shows a genuine interest in how his work affects our business.

One of the most important criteria to me in finding the right person to look after our online marketing, was to chose someone with the right philosophy. SEO can be done in many different ways and some techniques that were applied by others in the past were questionable, but in Andrew we have found someone with a philosophy that matched ours. Like Andrew, we strongly believe in ‘white hat’ SEO where we do things not just because it will improve our rankings but because it adds real value to the end user.

The result of Andrew’s work speaks for itself. He has managed to improve our rankings on Google markedly and through that increased our traffic significantly. Our organic traffic is now so strong that we have completely discontinued our Google Adwords campaign, which has resulted in a sizable cost saving. The graph below shows the two periods where Andrew has run our online marketing, and as you can see, our organic traffic grew significantly during those two periods.

In short, I could not recommend Andrew more highly!

Progress chart


Between 2015 – 2018, we ranked first for “Engagement Rings” – the most important SEO keyword for any Jeweller in Australia to rank first for.

Larsen Jewellery ranking first for Engagement Rings