• Does the content provide original information, reporting, research, or analysis?
  • Does the content provide a substantial, complete, or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information that is beyond the obvious?
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
  • Does the main heading or page title provide a descriptive, helpful summary of the content?
  • Does the main heading or page title avoid exaggerating or being shocking in nature?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
  • Does the content provide substantial value when compared to other pages in search results?
  • Does the content have any spelling or stylistic issues?
  • Is the content produced well, or does it appear sloppy or hastily produced?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
  • If someone researched the site producing the content, would they come away with an impression that it is well-trusted or widely-recognised as an authority on its topic?
  • Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
  • Does the content have any easily-verified factual errors?

 

  • Try to write above 1500 words.
  • Table of contents with clickable links.
  • Where applicable internally link to categories and products
  • List & how to guides formats work well (“9 tips on how to keep your engagement ring free from scratches”) – odd numbers work great
  • Use sub headings and space out paragraphs (don’t keep them too long)
  • Add a comment section and encourage engagement.
  • Use powerwords – Power Words: The Art of Writing Headlines That Get Clicked 💥
  • Embedding images and videos is highly recommended. Videos from our Youtube work well.
  • Links to other articles is advised but not essential.
  • Short URLs work better over long URLS for blog URLs.
  • Evergreen content works best for SEO over the long haul(content without a date attached or relevant no matter the year) but 2024 / yearly content can work well over the short term and drive traffic to other pages).
  • UNIQUE and ORIGINAL (research especially) content only.
  • Quizzes and polls work well too.
  • Catchy headlines get clicks 🙂
  • Practical blog articles where people can easily take our advice and implement
  • Posts require Author name and date (Last Updated: 14 January 2024)