Obstetric Excellence is the obstetric practice of specialist obstetrician Dr. Gary Sykes – a highly qualified and experienced obstetrician. Gary and his team offer a highly personalised experience with the goal of providing the best quality pregnancy care possible. With this goal, Obstetric Excellence approached Omega Digital (formally APG Web Studios) with the desire to increase their reach of whom they could help. Omega Digital (formally APG Web Studios) responded with a custom campaign and have been working together for almost 2 years.


Search Engine Optimisation – A custom-tailored search engine optimisation strategy was developed for Obstetric Excellence focusing on qualified traffic growth.


Omega Digital (formally APG Web Studios) started working with Obstetric Excellence in late 2013. The mission: to improve search visibility and organic search traffic.

Progress chart

The screenshot above shows the organic traffic growth achieved by the SEO campaign starting from August 2013 (as indicated by the first green arrow). The second arrow indicates where Omega Digital (formally APG Web Studios) first started working on the campaign (December 2013).

Since the begging of the campaign, the website has experienced positive organic traffic growth of 156.19% with October 2014 representing 3,912 sessions compared to the 1,527 sessions for the same time period the year before (October 2013). Using the custom SEO strategy alone, Omega Digital have managed to double the amount of visitors and enquiries of the website and help Obstetric Excellence achieve their goals of helping more couples during this special time.

“Omega Digital has been very effective in optimising my internet presence and so maximising my opportunity to interact with potential patients. So many patients tell me they found me through the internet. High organic traffic has resulted in a very busy obstetric medical practice!” — Dr. Gary Sykes

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