SEO stands for Search Engine Optimisation which is the process of improving a website’s search engine rankings in a given search engine. The most common search engines are Google & Bing within the SEO world.

SEO can be broken down into two key categories; On-page & Off-page optimization.

On-page SEO Include but not limited to:

1. Keyword research
2. Content research & implementation
3. Redirects broken URLs
4. Header optimisation
5. URL optimisation
6. Image XML sitemap.
7. Metadata optimisation
8. Crawlability & internal linking optimization
9. Broken internal pages analysis
10. Canonicals and robots directive analysis.
11. Mobile and page speed analysis
12. Google MyBusiness verification

Off-page SEO Include but not limited to:

1. Competitor link analysis – discover competitors top links etc
2. Research link opportunities for quick wins to strengthen domain authority (DR).
3. Create and post content on relevant sites for links.
4. Negotiate link prices for new acquisitions.
5. Strategic blog and forums.
6. Local citations to boost local SEO rankings in Google/Bing Maps

If you’re in need of a highly professional SEO team, please contact us today.