I have had a few calls in the last few months from potential clients ranging from installing solar lights, private investigators to driving school instructors and the confusion between DIGITAL MARKETING and SALES is quite staggering.
These business owners are calling up trying to figure out why their current SEO provider is not generating them leads after 3 years which, to be honest, I understand their frustration.
However, the discussions that should have been happening at that time are over the importance of content marketing. Are you telling interesting stories about your business, what solutions does your business solve (more than your services pages please), how you’re different vs your competitors? When I delve into that rant, the silence on the other end is deafening.
I am not a cold calling salesman. I don’t know the first thing about sales. In fact, my “SEO PROPOSAL” sucks. I am a marketer who loves to work with businesses who have a great business and just need to tell people about it.
I AM the guy at parties who rather listen to interesting stories than to demonstrate my terrible moves on the dance floor.
As a digital marketer, I am not focused on the ten keywords you think will boost sales. I am interested in YOU and YOUR BUSINESS STORY!